Daniëls Openhaarden

What Daniëls Openhaarden does

Daniëls Openhaarden b.v. is a privately held Dutch fireplace specialist headquartered in Rotterdam, founded in 1980 and operating as a private limited company (b.v.). The company designs, sells, and installs custom and branded fireplaces (gas, wood, bio-ethanol, and electric) and outdoor fireplaces, serving affluent residential customers as its primary segment and adding hospitality (restaurants, hotels), luxury apartment, and marine/yacht projects as secondary segments. Core technology centres on technically complex fireplace system integrations, including closed-combustion systems, concentric flue channels, and chimney/ventilation installations for challenging environments, with one of the few remaining in-house capabilities in the Netherlands to install open fireplaces in newbuild settings.

The business operates a single physical showroom of more than 700m² in Rotterdam (Kleiweg 225-231) accessible by appointment, a supporting online webshop, and a regional Boley dealership carrying multiple premium brands (Boley, Kalfire, Element4, Faber, Gazco, M-Design, Trimline, Cocoon Fires, Planika, Xaralyn, Icon Fires, FURO, Safretti). Revenue is generated through one-time product sales, quote-based custom installation projects, recurring annual maintenance contracts (from €135 per year), and direct e-commerce accessory and fuel sales. Maintenance and repair fulfillment is currently outsourced to GE Services due to a structural shortage of CO-certified technicians, a regulatory requirement that took effect under Dutch law on January 1, 2021. The go-to-market model combines appointment-based showroom consultative selling for high-ticket custom projects with a low-touch e-commerce channel for accessories and selected products, supported by content marketing, social media (Facebook, LinkedIn, Instagram, Pinterest), and a presence at Dutch luxury lifestyle events including Masters of LXRY and collaborations with the InteriorMX design collective.

Name

Daniëls Openhaarden

Legal name

Daniëls Openhaarden b.v.

Website

https://openhaard.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Daniëls Openhaarden is a Rotterdam-based Dutch fireplace specialist, operating since 1980, designing, selling, and installing custom and branded indoor and outdoor fireplaces (gas, wood, bio-ethanol, electric) for affluent residential, hospitality, and marine clients via a 700m² appointment showroom and an online webshop.

Ownership category

akta.pro rank

Product category

Fireplace Retail and Installation

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industries

Fireplace Cleaning & Maintenance (Wood/Gas) (HSAEANAE), Fire Pits & Outdoor Fireplaces (HSAIACAG)

Keywords

• Fireplace retail
• Custom fireplace installation
• Gas wood fireplaces
• Bio-ethanol fireplaces
• Fireplace maintenance services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fireplace and heater sales: Sale of custom and branded fireplaces and heaters, including gas, wood, and bio-ethanol models. Products are sold through the showroom and online webshop. Brands include Boley, Kalfire, Element4, Faber, Gazco, M-design, and others.
2. Maintenance and service contracts: Annual maintenance contracts ensuring fireplaces are safe and functional before the heating season. Maintenance work is currently outsourced to GE Services due to shortage of CO-certified staff.
3. Installation and project services: Custom fireplace installation including technically complex projects for luxury apartments, restaurants, hotels, and yachts, including complete chimney systems. Installation is carried out by certified technicians.
4. Online product sales: Direct consumer sales through the company's e-commerce platform, offering bio-ethanol fuel, fireplace accessories, and fireplace units.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Daniëls Openhaarden sells, installs, and services custom and branded fireplaces (gas, wood, bio-ethanol, and electric) and outdoor fireplaces for residential and commercial customers. Offerings are delivered through a 700m²+ Rotterdam showroom visited by appointment and an online webshop, with certified technician installation of complete fireplace and chimney/ventilation systems, plus recurring annual maintenance contracts.

Product overview

Daniëls Openhaarden is a Rotterdam-based fireplace specialist and installer operating since 1980, with a 700m² showroom and an online webshop. The company offers a unified portfolio spanning custom-built and branded fireplaces (gas, wood, bio-ethanol, and electric), outdoor fireplaces, fireplace accessories and fuel, interior design services, and annual maintenance contracts. Products are sourced from multiple manufacturer brands (Boley, Element4, Faber, Gazco, Kalfire, M-design, Trimline for indoor fireplaces; Cocoon Fires, FURO, Planika, Safretti for outdoor; Icon Fires, Xaralyn for bio-ethanol) alongside Boley's own bespoke fireplace line. The product offering is unified under one brand and sales channel, combining product retail via the webshop with design, installation, and after-sales service (maintenance contracts, repair appointments) for both residential and commercial clients including restaurants, hotels, yachts, and luxury apartments.

Differentiator

Problem solved

Functional benefit

Products and services

• Boley 200KL Wood-Burning Fireplace Wood-burning fireplace from Boley's custom hearth portfolio, sold through the Daniëls Openhaarden webshop. Boley manufactures bespoke fireplaces and imports high-efficiency gas and wood fireplaces under the M-design brand.
• Boley 840BRN Fireplace A fireplace model from Boley's range, sold through the Daniëls Openhaarden webshop.
• Boley 912 Outdoor Fireplace Outdoor fireplace from Boley's outdoor collection, suitable for garden and terrace installation.
• Boley 915 Outdoor Fireplace Outdoor fireplace from Boley's outdoor collection, designed for exterior use in gardens or on terraces.
• Cocoon Fires Fireplace Accessories Stainless steel and black-finished accessories for Cocoon Fires fireplaces, sold in multiple variants and configurations through the Daniëls Openhaarden webshop.
• Bio-Ethanol Fuel (5L) Bio-ethanol fuel for bio-ethanol fireplaces, sold in 5-litre containers at €105.00 incl. VAT.
• Annual Maintenance Contract for Gas Fireplaces Annual maintenance contract covering visual inspection and cleaning of gas and electrical connections, flue gas connections, burner and pilot light elements, couplings and pipes, glass, gas control block, thermocomfort/ionization protection, burner ignition, gas pressure, and flue gas fan. Starts from €135 per year and is performed primarily between May and August.
• Online Webshop (Multi-Brand Fireplace Catalog) Online shop selling fireplaces across multiple fuel types (gas, wood, bio-ethanol, electric), outdoor fireplaces, and fireplace accessories, with filtering by brand, model type, and price. Spans 37 pages of products and ships across the Netherlands with VAT-inclusive pricing.

Quantifiable outcome

• Closed-combustion fireplaces achieve 75-83% efficiency compared to 10-15% for open fireplaces
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• InteriorMXcoreStrategic or Co-development Partner · 20 November 2017InteriorMX is a collective of independent Dutch family companies sharing a vision of perfection in exclusive interior design. Daniëls Openhaarden participates as a specialist in fireplaces. The collective organizes events such as Masters of LXRY and includes Maretti Lighting, Alphenberg, dofine, and other design specialists.
• HOOG.designminorGTM or Marketing Partner · 11 November 2016Online platform for exclusive home inspiration presenting luxury interiors and gardens. Daniëls Openhaarden is a partner presenting fireplace solutions alongside other luxury brands in kitchens, bathrooms, flooring, and outdoor spaces.
• 123DV Architecture & ConsultminorStrategic or Co-development PartnerArchitecture firm specializing in modern villas. Partner in the 'Trends and Developments 2.0' seminar organized by Daniëls Openhaarden. Collaborates on fireplace integration in architectural projects.
• Maretti LightingminorStrategic or Co-development PartnerLighting specialist. Partner in seminars and events. Also featured in the InteriorMX collective and co-presents at lifestyle events.
• Alphenberg LeatherminorStrategic or Co-development PartnerLeather specialist offering innovative applications including fireplace surrounds. Partner in seminars and events including InteriorMX collective.
• dofineminorStrategic or Co-development PartnerDesign specialist partner in the InteriorMX collective and Daniëls Openhaarden's seminar program on trends and developments.
• Boley OpenhaardencoreChannel Partner/ Reseller/ DistributorBoley Openhaarden is a 45-year specialist in fireplaces, manufacturer of custom fireplaces, and importer of M-Design high-efficiency gas and wood fireplaces. Daniëls Openhaarden is the regional Boley dealer in Rotterdam.
• GE ServicesminorImplementation/ SI/ Consulting PartnerExternal partner handling maintenance and repair services for fireplaces (especially Kalfire brands) due to a shortage of CO-certified staff within Daniëls Openhaarden. Handles planning, execution, and invoicing directly for existing Daniëls customers.
• Bang & Olufsen Experience Center RotterdamminorGTM or Marketing PartnerAudio and lifestyle brand that co-sponsored events at Daniëls Openhaarden including the Summer Jazz Event and Frozen Sessions exhibition.
• Van der Linde Catering + EvenementenminorGTM or Marketing PartnerCatering and events partner that contributed to lifestyle events hosted by Daniëls Openhaarden including Summer Jazz Event.
• Frozen SessionsminorGTM or Marketing PartnerPhotography collective. Daniëls Openhaarden hosted a one-day Frozen Sessions photo exhibition in their showroom before the North Sea Jazz Festival.
• Porsche RotterdamminorGTM or Marketing PartnerLuxury automotive brand that organized a Lifestyle Event in their showroom featuring Daniëls Openhaarden and other luxury lifestyle brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DRU Verwarming: Dutch manufacturer and broader market player in gas fireplaces, stoves, and heating products. Comparable as a much larger incumbent supplying the same Dutch/EU fireplace category with broader portfolio and brand reach.
• Faber (Glen Dimplex): Major European fireplace brand carried by Daniëls; comparable as a broader incumbent offering gas, electric, and bio-ethanol fireplaces across similar residential and hospitality channels.
• Barbas Bellfires: Dutch manufacturer of premium gas fireplaces and stoves. Comparable as a broader incumbent serving overlapping premium residential and hospitality customers with similar closed-combustion offerings.
• Wanders Metaal: Established Dutch manufacturer of wood stoves and fireplaces. Comparable as a broader specialty incumbent in the same hearth category serving overlapping residential and design-conscious buyers.

Direct peers

• Kal-fire: Dutch premium gas fireplace brand carried by Daniëls; comparable because it competes for the same luxury residential and hospitality projects with high-end closed-combustion gas fireplaces.
• Cocoon Fires: Designer of bio-ethanol indoor/outdoor fireplaces; comparable as a peer brand in Daniëls' portfolio targeting the same design-conscious, eco-conscious luxury residential buyer with non-gas fireplace options.
• Boley Openhaarden: Manufacturer of custom fireplaces and importer of M-Design gas/wood fireplaces with ~45 years of experience; directly comparable because Daniëls acts as Boley's regional dealer in Rotterdam and sells the same product lines to overlapping customers.
• Trimline Fires: Manufacturer of contemporary gas fireplaces carried by Daniëls; comparable as a peer brand targeting the same modern/luxury residential and hospitality installations with similar closed-combustion technology.
• Element4: Dutch premium gas and electric fireplace brand carried by Daniëls; directly comparable as a competing brand in the high-end contemporary fireplace segment targeting the same designer and luxury homeowner audience.

Emerging players

• Planika Fires: Premium bio-ethanol fireplace manufacturer; comparable as an emerging player in the luxury eco-fuel fireplace segment that Daniëls also sells, relevant to the gas-phase-out transition narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DanielsOpenhaarden
• LinkedInlinkedin.com/company/dani%C3%ABls-openhaarden
• Instagraminstagram.com/danielsopenhaarden
• Pinterestpl.pinterest.com/danielsopenhaarden

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniëls Openhaarden