Oral BioTech

What Oral BioTech does

Oral BioTech, doing business as CariFree, is a privately held oral care company founded in 2004 by Dr. Kim Kutsch, a practicing dentist who developed the product line to address cavity-prone patients who maintained standard oral hygiene but continued to develop decay. The company manufactures and ships its products from a single facility in Albany, Oregon, using globally sourced ingredients. Its core technology is a patented pH+ formulation platform that elevates oral pH to neutralize acidic biofilm, combined with nano-hydroxyapatite (nanoXIM by FLUIDINOVA), antibacterial fluoride compounds, and xylitol to address the bacterial and pH-related root causes of dental caries rather than treating symptoms alone.

The product portfolio spans seven SKUs across two storefronts: carifree.com for consumers (Gel 1100 toothpaste at $18, Treatment Rinse at $39, Maintenance Rinse at $18, Fluoride Free Gel at $17, and bundled 3-Month Treatment and Maintenance Kits at $141 and $89 respectively) and carifreepro.com for dental professionals (PRO Gel 5000, a prescription-strength formulation). Revenue is generated entirely through direct product sales on a pay-as-you-go basis with no subscription or recurring billing structure, priced per unit with savings on bundled kits. The go-to-market combines direct-to-consumer e-commerce with dental professional referrals, supported by a "Find a Dentist" locator tool, a brand ambassador program, content marketing, and earned media placements.

The customer base is split between two co-primary segments: cavity-prone individual consumers seeking evidence-based solutions beyond conventional brushing and flossing, and dental professionals who recommend or prescribe CariFree products to high-risk patients. The company is founder-led with 12 employees, no disclosed institutional funding, and operates as a bootstrapped specialty consumer brand with claimed global shipping reach but no disclosed financial scale metrics.

Name

Oral BioTech

Legal name

Oral BioTech

Website

https://oralbiotech.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Oral BioTech (d/b/a CariFree) is a privately held, founder-led oral care manufacturer that sells patented pH-elevated cavity prevention products — including toothpaste, rinses, and treatment kits featuring nano-hydroxyapatite — directly to cavity-prone consumers and through dental professionals, shipping globally from its Albany, Oregon facility.

Ownership category

akta.pro rank

Product category

Preventive Oral Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Toothpaste & Toothpowder (CRABAFAA)

akta.pro secondary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Cavity prevention products
• Oral care formulations
• Remineralizing toothpaste
• PH dental products
• Antibacterial fluoride rinse

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Oral BioTech generates revenue through direct-to-consumer sales of CariFree oral care products including toothpaste, mouth rinses, and treatment/maintenance kits. Products are sold individually or as bundled kits with pricing ranging from $17 to $141.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Oral BioTech designs, manufactures, and sells the CariFree line of pH-elevated oral care products including Gel 1100 toothpaste with nano-hydroxyapatite, treatment and maintenance rinses, fluoride-free gels, and bundled treatment and maintenance kits. Products leverage patented pH+ Technology combined with antibacterial fluoride and nano-hydroxyapatite (nanoXIM by FLUIDINOVA) to neutralize oral acids, balance cavity-causing bacteria, and remineralize enamel for cavity prevention.

Product overview

Oral BioTech's CariFree is a unified portfolio of pH-elevated oral care products designed for cavity prevention. The product line includes Gel 1100 Toothpaste with Nano-Hydroxyapatite (containing 0.24% fluoride and nanoXIM by FLUIDINOVA), Treatment Rinse (antibacterial fluoride), and Maintenance Rinse (daily pH support), all formulated with xylitol and free from sugar, dye, and alcohol. Products are offered individually or bundled in 3-month Treatment and Maintenance Kits for patient convenience. A fluoride-free gel option provides an alternative for fluoride-averse consumers. Professional-grade PRO Gel 5000 is available exclusively through dental practitioners. The products leverage patented pH+ Technology and are backed by decades of dental science from founder Dr. Kim Kutsch.

Differentiator

Problem solved

Functional benefit

Brands

• CariFree Pro: Professional-exclusive platform offering prescription-strength dental products for dental professionals.

Products and services

• 3 Month Treatment Kit A 3-month bundled oral care kit combining treatment-level Gel 1100 toothpaste and Treatment Rinse for cavity-prone consumers undertaking an intensive cavity-prevention regimen. Priced at $141.00 with $30 savings versus individual item purchases; available in Mint and Citrus/Apple flavors.
• 3 Month Maintenance Kit A 3-month bundled kit pairing Gel 1100 toothpaste with Maintenance Rinse for daily ongoing cavity prevention after a treatment phase. Priced at $89.00 with $19 savings versus individual item purchases; available in Mint and Citrus flavors.
• Gel 1100 Toothpaste with Nano-Hydroxyapatite CariFree's core remineralizing toothpaste formulated with 0.24% fluoride and nano-hydroxyapatite (nanoXIM by FLUIDINOVA) for enamel protection and cavity prevention. Available in Mint, Citrus, and Grape flavors starting at $18.00.
• Treatment Rinse Antibacterial fluoride mouth rinse designed for intensive cavity treatment by reducing cavity-causing bacteria and neutralizing oral acids. Available in Mint and Apple flavors starting at $39.00.
• Maintenance Rinse Daily pH support mouth rinse formulated for ongoing cavity prevention and oral environment balance, free of sugar, dye, and alcohol. Starting at $18.00.
• Fluoride Free Gel with Nano-Hydroxyapatite Fluoride-free toothpaste alternative featuring nano-hydroxyapatite for enamel remineralization, targeted at fluoride-averse consumers. Available in Sweet Grape and Soft Mint flavors starting at $17.00.
• PRO Gel 5000 Prescription-strength professional tooth gel with nano-hydroxyapatite sold exclusively to dental professionals through the CariFree Pro portal for clinical use with high-risk patients.

Quantifiable outcome

• Customers report being cavity-free for extended periods (years) after switching to CariFree products
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FLUIDINOVA (nanoXIM)coreOthersFLUIDINOVA supplies nano-hydroxyapatite (nanoXIM) for use in CariFree's remineralizing toothpaste and gel products. This ingredient provides enamel restoration and cavity prevention benefits. The partnership provides access to a clinically validated ingredient source.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Boka: DTC oral care brand built around nano-hydroxyapatite toothpaste and clean ingredients. Most directly comparable to CariFree on technology (nano-HAp), channel (DTC e-commerce), and target consumer seeking fluoride-free or remineralizing alternatives.
• Quip: Direct-to-consumer oral care brand best known for its electric toothbrush subscription but also offering toothpaste and refill products. Comparable to CariFree on DTC subscription/replenishment economics, modern brand design, and premium positioning.
• BURST Oral Care: DTC oral care company selling toothpaste, mouthwash, and accessories via subscription and one-time purchase, with a strong dental professional ambassador network. Comparable to CariFree in DTC-plus-professional GTM and dentist-led acquisition.
• Hello Products: Mass-premium natural oral care brand offering fluoride and fluoride-free toothpastes, mouthwashes, and floss through DTC and retail. Comparable to CariFree on natural/alternative ingredient positioning, flavor variety, and broader consumer reach versus clinical-only brands.
• Davids: DTC natural oral care brand with premium positioning, subscription toothpaste, and emphasis on clean ingredients. Comparable to CariFree on premium DTC positioning, founder-led brand storytelling, and direct e-commerce distribution.

Broad incumbents

• Crest (Procter & Gamble): Mass-market oral care flagship of P&G, covering cavity prevention (Crest Cavity Protection, Crest Pro-Health). Comparable to CariFree on the cavity-prevention functional category and dentist endorsement positioning, but at global scale with R&D and ad budgets orders of magnitude larger.
• Sensodyne (Haleon): Global sensitivity and cavity-prevention toothpaste brand owned by Haleon (GSK consumer spinoff). Comparable to CariFree on dentist-recommended, problem-targeted positioning and presence in the pro channel, but at incumbent scale and broad distribution.
• Tom's of Maine (Colgate-Palmolive): Natural and fluoride-free toothpaste brand owned by Colgate-Palmolive. Comparable to CariFree on the fluoride-free / natural-ingredients narrative, but distributed through mass retail with vastly larger scale and marketing budgets.

Regional players

• Apagard (Sangi Co.): Japan-based pioneer of nano-hydroxyapatite toothpaste (Apagard/Mの再, etc.), the original mass-market HAp brand. Comparable to CariFree on nano-HAp technology but operates primarily in Japan and selected Asian markets rather than directly competing in North America.

Emerging players

• SprinJene Natural: Smaller niche oral care brand emphasizing natural, black seed oil–based and zinc-infused formulations with cavity-prevention claims. Comparable to CariFree on differentiated, science-forward, non-mainstream ingredient positioning and DTC-led GTM, though at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oral-biotech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oral BioTech