SprinJene
SprinJene is a US private oral care CPG company selling patented Black Seed Oil and Zinc toothpastes, mouthwash, hand sanitizer, and a sonic toothbrush through DTC e-commerce, subscriptions, 100+ retail doors, and online marketplaces, targeting health-conscious adults and families.
- Company typePrivate
- Founded2012
- HeadquartersPiscataway, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SprinJene does
SprinJene (legally Health and Natural Beauty USA, Inc.) is a US-based private oral care and personal care manufacturer and distributor headquartered in Piscataway, New Jersey. Founded by Dr. Sayed Ibrahim, the company sells a natural toothpaste portfolio under the SprinJene Natural® brand, anchored by a patented formulation combining Black Seed Oil (Nigella Sativa) and Zinc—where black seed oil functions as a natural carrier enabling zinc adhesion to teeth and gums. The product portfolio spans adult and children's toothpastes (Original White Boost, Fresh Boost, Health Boost, Total Care, Sensitivity Relief lines, each in fluoride and fluoride-free variants), Black Seed Oil mouthwash, a moisturizing hand sanitizer, a Sonic Electric Toothbrush with proprietary replacement heads, 100% organic cold-pressed black seed oil, and multiple bundle configurations. Several SKUs carry the American Dental Association Seal of Acceptance.
The company operates a hybrid go-to-market model. Direct-to-consumer sales run through the company's e-commerce storefront (sprinjene.com) including a Subscribe and Save subscription program offering 10% discounts on 4-, 12-, or 24-week delivery cycles. Wholesale distribution covers more than 100 retail locations across the United States, including natural food markets (Cosentino's, Akins Natural Foods, Harvest Market, Good Earth Natural Foods), grocery chains (ACME Markets, Chamberlins, Wegmans), and pharmacies (Central Pharmacy). Marketplace sales flow through Amazon, Vitacost, Bed Bath & Beyond, and Wegmans online. Revenue mechanics span subscription recurring, one-time wholesale orders, marketplace transactions, and a commission-based affiliate program.
The customer base is segmented primarily across health-conscious adults and families with children, with secondary targets including individuals with sensitive teeth and gums and consumers with dietary or religious lifestyle requirements (vegan, kosher, halal, gluten-free). The brand is differentiated by stacking multiple third-party certifications (USDA BioPreferred, BEVEG Vegan, Leaping Bunny, OU Kosher, Halal, Gluten-Free, cGMP, ISO 9001:2015, ISO 22716:2007) onto a single product line—a combination that mainstream toothpaste brands have not replicated. The company is privately held, founder-led, and reports an employee headcount band of 11–50.
SprinJene firmographics
Firmographics- Name
- SprinJene
- Legal name
- Health and Natural Beauty USA, Inc.
- Website
- https://sprinjene.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SprinJene is a US private oral care CPG company selling patented Black Seed Oil and Zinc toothpastes, mouthwash, hand sanitizer, and a sonic toothbrush through DTC e-commerce, subscriptions, 100+ retail doors, and online marketplaces, targeting health-conscious adults and families.
- Ownership category
- akta.pro rank
SprinJene industry classification
Industry- Product category
- Natural Oral Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
- akta.pro secondary industries
- Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ), Toothpaste & Toothpowder (CRABAFAA), Hand Sanitizers & Antibacterial Personal Care (CRADANAI)
Keywords
Where SprinJene is headquartered
LocationHeadquarters
- HQ city
- Piscataway
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SprinJene business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales (B2C E-commerce): Revenue generated through direct-to-consumer sales via the SprinJene e-commerce website, including one-time purchases and subscription-based recurring orders (Subscribe and Save program offering 10% discounts).
- Wholesale Distribution: Revenue from bulk orders to wholesale buyers, including natural food stores, pharmacies, and specialty retailers across the United States.
- Marketplace Sales: Sales through third-party online retailers including Amazon, Vitacost, Bed Bath & Beyond, and Wegmans.
- Affiliate Program: Commission-based revenue sharing with affiliates who promote SprinJene products through unique referral links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual toothpaste units (3.5oz-5oz) |
| Unit Pricing | Pay-as-you-go | Toothpaste multi-pack bundles (2-4 units) |
| Transaction based/ take rate | Pay-as-you-go | Discovery and bundle collections |
| Subscription | Monthly | Subscribe and Save subscription model |
| Unit Pricing | Monthly | Hand sanitizing gel pricing |
| Unit Pricing | Pay-as-you-go | Sonic Electric Toothbrush |
| Unit Pricing | Pay-as-you-go | Black Seed Oil and accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
SprinJene product offering
Product offeringCore offering
SprinJene manufactures and sells natural oral care products built on a patented Black Seed Oil (Nigella Sativa) and Zinc formula. The product portfolio includes adult and children's toothpastes (in cavity protection and fluoride-free variants), sensitivity and gum care toothpastes, mouthwash, hand sanitizer, 100% organic cold-pressed black seed oil, and sonic electric toothbrushes with replacement heads. The company targets health-conscious consumers and lifestyle-included users (vegan, halal, kosher, gluten-free) through direct-to-consumer e-commerce, subscription, and retail/wholesale distribution.
Product overview
SprinJene Natural is a comprehensive oral care brand offering a portfolio of natural toothpaste products for children and adults, mouthwashes, hand sanitizers, and oral care accessories. The product line centers on a patented formula combining black seed oil (Nigella Sativa) and zinc as key active ingredients. Toothpaste offerings are organized across multiple variants including Original (White Boost, Fresh Boost, Health Boost), Total Care (Cavity Protection and Fluoride Free), Sensitivity Relief, and Sensitivity & Gum lines, each available in fluoride and fluoride-free formulations. Children's products come in kid-friendly flavors (Vanilla, Watermelon, Bubblegum, Strawberry). The portfolio also includes Black Seed Oil Mouthwash for gum and dry mouth relief, organic cold-pressed black seed oil supplements, a Sonic Electric Toothbrush with replacement heads, and Natural Moisturizing Hand Sanitizing Gel. Multiple bundle options provide savings across combinations of these products. All products are certified vegan, cruelty-free, halal, kosher, and gluten-free, with some toothpaste variants ADA accepted.
Differentiator
Problem solved
Functional benefit
Products and services
- Original White Boost Toothpaste Adult signature toothpaste formulated with SprinJene's patented Black Seed Oil and Zinc formula, designed to support whiter-looking teeth and fresh breath in the natural oral care routine of adult consumers.
- Original Fresh Boost Toothpaste Adult signature toothpaste featuring SprinJene's patented Black Seed Oil and Zinc formula, targeted at consumers seeking fresh breath and natural daily oral care.
- Original Health Boost Toothpaste Adult signature toothpaste built on SprinJene's patented Black Seed Oil and Zinc formula, positioned for overall oral health and daily hygiene.
- Total Care Cavity Protection Toothpaste Adult toothpaste with SprinJene's patented Black Seed Oil and Zinc formula and Total Care cavity protection benefits for daily oral hygiene.
- Total Care Fluoride Free Toothpaste Fluoride-free adult toothpaste featuring SprinJene's patented Black Seed Oil and Zinc formula and Total Care benefits for users seeking fluoride-free daily oral care.
- Sensitivity Relief Fluoride Free Toothpaste Fluoride-free specialty toothpaste for adults with sensitive teeth, built on SprinJene's patented Black Seed Oil and Zinc formula to relieve sensitivity during daily brushing.
- Sensitivity Relief Toothpaste With Cavity Protection Specialty toothpaste for adults with sensitive teeth that combines SprinJene's patented Black Seed Oil and Zinc formula with cavity protection for daily use.
- Sensitivity & Gum Cavity Protection Toothpaste Specialty toothpaste for adults addressing both tooth sensitivity and gum care, formulated with SprinJene's patented Black Seed Oil and Zinc formula plus cavity protection.
- Sensitivity & Gum Fluoride Free Toothpaste Fluoride-free specialty toothpaste for adults targeting sensitivity and gum care, built on SprinJene's patented Black Seed Oil and Zinc formula.
- Adult Cavity Protection Toothpaste Adult toothpaste providing cavity protection alongside SprinJene's patented Black Seed Oil and Zinc formula for everyday natural oral hygiene.
- Adult Fluoride Free Toothpaste Fluoride-free adult toothpaste formulated with SprinJene's patented Black Seed Oil and Zinc formula for users seeking daily fluoride-free natural oral care.
- Children's Vanilla Toothpaste Fluoride Free Fluoride-free vanilla-flavored children's toothpaste built on SprinJene's patented Black Seed Oil and Zinc formula, designed for parents seeking natural kids' oral care.
- Children's Watermelon Toothpaste With Cavity Protection Watermelon-flavored children's toothpaste combining SprinJene's patented Black Seed Oil and Zinc formula with cavity protection for daily kids' oral hygiene.
- Children's Bubblegum Toothpaste With Cavity Protection Bubblegum-flavored children's toothpaste featuring SprinJene's patented Black Seed Oil and Zinc formula plus cavity protection for kids' daily brushing.
- Children's Strawberry Fluoride-Free Toothpaste Strawberry-flavored fluoride-free children's toothpaste formulated with SprinJene's patented Black Seed Oil and Zinc formula for natural kids' oral care.
- Black Seed Oil Mouthwash Mouthwash formulated with Black Seed Oil to complement SprinJene's toothpaste line as part of a complete natural daily oral care routine.
- 100% Organic Cold-Pressed Black Seed Oil 100% organic cold-pressed Black Seed Oil (Nigella Sativa) sold as a standalone wellness product extending SprinJene's hero ingredient beyond oral care applications.
- Sonic Electric Toothbrush Sonic electric toothbrush sold as a powered oral care device to complement SprinJene's toothpaste and mouthwash line.
- Toothbrush Replacement Head Replacement brush head for the SprinJene Sonic Electric Toothbrush, sold as a recurring accessory to maintain the powered brushing device.
- Natural Antimicrobial Moisturizing Hand Sanitizing Gel Natural antimicrobial moisturizing hand sanitizing gel extending SprinJene's Black Seed Oil-based product range into personal hygiene.
- Travel Size Original White Boost Toothpaste Travel-size version of the Original White Boost Toothpaste, offering the patented Black Seed Oil and Zinc formula in a portable format for travel.
- Travel Size Original Fresh Boost Toothpaste Travel-size version of the Original Fresh Boost Toothpaste, offering the patented Black Seed Oil and Zinc formula in a portable format for travel.
Quantifiable outcome
- Eliminates up to 99.99% of germs (hand sanitizer)
- +2 more outcomes
Companies that use SprinJene
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
SprinJene technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SprinJene partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
SprinJene competitors and assessment
Company assessmentDirect peers
- Tom's of Maine: Natural toothpaste and oral care brand owned by Colgate-Palmolive. Most direct head-to-head competitor to SprinJene in the natural / SLS-free / fluoride-optional toothpaste segment, serving similar health-conscious and family consumer segments.
- Hello Products: Direct-to-consumer natural oral care brand offering toothpaste, mouthwash, and toothbrushes with vegan, cruelty-free, and SLS-free positioning. Closely comparable to SprinJene on product range, channel strategy (DTC + retail), and ingredient-clean positioning.
- David's Toothpaste: Premium natural toothpaste brand focused on clean ingredients, mint flavors, and a direct-to-consumer plus natural-retail distribution model. Competes with SprinJene on the same premium-natural toothpaste shelf and online channels.
- Boka: Natural oral care brand offering toothpaste and toothbrushes with dentist-founded positioning and clean ingredients. Comparable to SprinJene on the dentist-endorsed natural oral care niche and DTC-led GTM.
- The Natural Dentist: Natural oral care brand specializing in SLS-free, fluoride-free toothpaste and mouthwash positioned around gum health and sensitive teeth — directly comparable to SprinJene's Sensitivity & Gum and mouthwash SKUs.
Broad incumbents
- Colgate-Palmolive (Colgate): Owner of the dominant Colgate toothpaste brand and parent of Tom's of Maine. Defines the mainstream oral-care category SprinJene targets, with vastly larger marketing and distribution — the principal benchmark incumbent.
- Sensodyne (Haleon): Global sensitivity-focused toothpaste brand owned by Haleon. Direct overlap with SprinJene's Sensitivity Relief and Sensitivity & Gum lines; competes for the same dental-sensitivity consumer at much greater scale.
- Crest (Procter & Gamble): Mass-market toothpaste brand from P&G. Sets the competitive baseline SprinJene must beat on trust, shelf presence, and price; particularly relevant given the dental professional switching narrative from Colgate Total to SprinJene.
- Burt's Bees: Natural personal care brand owned by Clorox offering toothpaste among other products. Comparable on the natural-ingredient / lifestyle brand identity and retail distribution footprint.
Emerging players
- Dr. Bronner's: Organic, fair-trade personal care brand with a strong natural and ethical-certification profile (vegan, non-GMO). Adjacent competitor in the natural oral care space (it markets its castile soap for oral hygiene), sharing SprinJene's ethos of ingredient integrity and certified-clean positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SprinJene social profiles
Digital presenceSprinJene compliance and trust
Trust signalCompliance13 records
SprinJene financial estimates
Financial estimateRevenue estimate
Valuation estimate
SprinJene leadership team
Management profileNumber of profiles
Profiles1 record
SprinJene funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SprinJene M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SprinJene
What does SprinJene do?
SprinJene manufactures and sells natural oral care products built on a patented Black Seed Oil (Nigella Sativa) and Zinc formula. The product portfolio includes adult and children's toothpastes (in cavity protection and fluoride-free variants), sensitivity and gum care toothpastes, mouthwash, hand sanitizer, 100% organic cold-pressed black seed oil, and sonic electric toothbrushes with replacement heads. The company targets health-conscious consumers and lifestyle-included users (vegan, halal, kosher, gluten-free) through direct-to-consumer e-commerce, subscription, and retail/wholesale distribution.
Is SprinJene a public or private company?
SprinJene is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SprinJene founded?
SprinJene was founded in 2012. It employs 11 to 50 people.
Where is SprinJene based?
SprinJene is headquartered in Piscataway, United States, in the North America region.
How does SprinJene make money?
Four revenue lines are on record. Direct Product Sales (B2C E-commerce) is the primary driver. The others are wholesale Distribution, marketplace Sales and affiliate Program.
Who are SprinJene's main competitors?
Direct peers on record are Tom's of Maine, Hello Products, David's Toothpaste, Boka and The Natural Dentist. Broad incumbents are Colgate-Palmolive (Colgate), Sensodyne (Haleon), Crest (Procter & Gamble) and Burt's Bees. Dr. Bronner's is listed as an emerging player.
Does SprinJene have an API?
No public API is recorded for SprinJene.
What industry is SprinJene in?
SprinJene's product category is Natural Oral Care Products. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRABAFAJ, Children’s Oral Care (Kids Toothpaste/Brushes/Training). Its NAICS code is 32561 and its SIC code is 2844.