OpenLegal
OpenLegal is an Australian commercial law firm offering subscription-based legal services with dedicated lawyers to small businesses, startups, and growing companies. Operating from Sydney, Melbourne, and Brisbane, it covers commercial contracts, employment law, IP, and franchising at flat weekly rates.
- Company typePrivate
- Founded2018
- HeadquartersSydney, New South Wales, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What OpenLegal does
OpenLegal is an Australian commercial law firm founded in 2018 and headquartered in Sydney, with additional offices in Melbourne and Brisbane. The firm delivers commercial legal services to small, medium, and growing businesses across Australia through a subscription-based membership model that provides unlimited monthly consultations with a dedicated commercial lawyer at flat weekly rates — Basic from $49/week, Plus from $99/week, Employment Law & HR Support from $69/week, and customized Enterprise retainers — supplemented by discounted project-based legal services (10% member discount) covering contracts, employment, IP, franchising, M&A, construction, financial services, commercial property, and litigation.
The firm is structured as OpenLegal Pty Ltd (ACN: 632574979) with a lean team of 1–10 employees including four disclosed senior practitioners: Director Philip Evangelou (16+ years Sydney/London experience), Senior Commercial Lawyer Amber Hopkins, Patent Attorney Kevin Ashby (15+ years including corporate IP roles at Nestlé and De Beers and prior tenures at LegalVision and IP Strategies International), and Lawyer Michelle Sdoeung. Its underlying technology is service-delivery infrastructure (website, online booking system, direct phone inquiry lines) rather than a proprietary platform, with no disclosed APIs, AI features, or patent portfolio.
The go-to-market is direct-to-consumer SMB acquisition through website content marketing, online booking for free 15-minute consultations, and inbound phone engagement. Distribution is Australia-only via the three physical offices. Revenue is generated from recurring subscription fees plus non-subscription professional services, and the firm is recognized as a 2023 BusinessNSW Awards finalist with a 4.9/5 Google rating and Trustpilot presence supporting its brand among Australian SMB and startup clients.
OpenLegal firmographics
Firmographics- Name
- OpenLegal
- Legal name
- OpenLegal Pty Ltd
- Website
- https://openlegal.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OpenLegal is an Australian commercial law firm offering subscription-based legal services with dedicated lawyers to small businesses, startups, and growing companies. Operating from Sydney, Melbourne, and Brisbane, it covers commercial contracts, employment law, IP, and franchising at flat weekly rates.
- Ownership category
- akta.pro rank
OpenLegal industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (54111)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Litigation Support & Expert Witness Services (BPAHALAG)
- akta.pro secondary industry
- Abstracting Services (Title Abstracts) (BPAJAOAC)
Keywords
Where OpenLegal is headquartered
LocationHeadquarters
- HQ city
- Sydney, New South Wales
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
OpenLegal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Lawyer Subscription Plans: Monthly or annual subscription plans providing unlimited monthly consultations with dedicated commercial lawyers. Tiers include Basic ($49/week), Plus ($99/week), and Enterprise packages. Revenue is recurring in nature.
- Professional Services: Additional legal services beyond subscription scope, billed at 10% discount for members. Includes employment contracts, HR support, commercial litigation, IP registration, and other legal projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic plan for startups and early stage businesses - unlimited monthly consults with a commercial lawyer plus annual holistic legal review |
| Subscription | Annual | Growing businesses tier - dedicated lawyer plus unlimited commercial contract drafts, reviews, and amendments |
| Subscription | Annual | Enterprise tier - customized legal solutions with dedicated lawyer up to 20 days/month, employment law advisory, and customized commercial contracts |
| Subscription | Annual | Employment Law & HR Support - employment contracts, HR policies, dedicated lawyer, quarterly check-ins, performance management assistance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
OpenLegal product offering
Product offeringCore offering
OpenLegal is a full-service Australian commercial law firm that delivers legal services primarily through subscription membership plans giving small, medium, and growing businesses unlimited monthly consultations with a dedicated commercial lawyer. Plans include Basic ($49/week), Plus ($99/week), Enterprise (custom), and an Employment Law & HR Support add-on ($69/week). Beyond subscriptions, the firm offers project-based legal services across contracts, employment, IP, franchising, financial services, M&A, construction, trademarks, commercial property, and litigation.
Product overview
OpenLegal is a full-service commercial law firm offering legal services to small, medium, and growing businesses in Australia. The firm operates a subscription-based membership model providing unlimited legal consultations with dedicated lawyers at flat monthly fees (Basic at $49/week, Plus at $99/week, and Enterprise with customized solutions). This is complemented by an Employment Law & HR Support add-on package and free document templates. The core practice areas include commercial law, construction law, intellectual property law, franchise and business law, financial services law, mergers and acquisitions, employment law, trademarks, commercial property, and commercial litigation. The company maintains offices in Sydney, Melbourne, and Brisbane.
Differentiator
Problem solved
Functional benefit
Products and services
- OpenLegal Membership (Basic) Entry-level subscription plan for startups and early-stage businesses providing unlimited monthly consultations with a commercial lawyer and an annual holistic legal review of the business, priced from $49/week based on a 5-year business subscription.
- OpenLegal Membership (Plus) Growing-business subscription providing a dedicated lawyer and unlimited drafts, reviews, and amendments of standard business contracts, priced from $99/week based on a 5-year business subscription.
- OpenLegal Membership (Enterprise) Customized enterprise subscription including a dedicated lawyer available on site or off site up to 20 days per month, employment law advisory, customized non-standard commercial contract drafting, and tailored business packages.
- Employment Law & HR Support Package Add-on package including employment contract drafting, HR policy preparation, quarterly check-ins, performance management assistance, and unlimited 30-minute legal advice consults on employment and HR issues; includes 10% discount on other legal matters. Priced from $69/week based on a 5-year business subscription.
- Commercial Law Services Full-service commercial law practice for businesses covering contracts, employment law, financing, commercial property, intellectual property, franchising, business sale and purchase, and litigation.
- Construction Law Services Legal services for construction projects, including advice on ABIC and AS 4000 contracts.
- Intellectual Property Law Services IP legal services including patenting, trade mark registrations, and intellectual property dispute resolution.
- Franchise & Business Law Services Legal advisory services for franchising arrangements and business structuring.
- Financial Services Law Services Legal services related to financial services licensing and AFSL compliance.
- Mergers & Acquisitions Law Services Legal advisory for business acquisitions, including due diligence, transaction structuring, and post-completion integration.
- Employment Law Services Employment law advisory covering employment contracts, HR support, workplace health and safety, NES, and Fair Work Act compliance.
- Trademark Registration Services Trade mark registration and prosecution services in Australia.
- Commercial Property Services Legal services for commercial property transactions and leasing.
- Commercial Litigation Services Legal representation in commercial disputes and litigation matters.
Companies that use OpenLegal
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
OpenLegal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OpenLegal partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
OpenLegal competitors and assessment
Company assessmentDirect peers
- Lawpath: Australian online legal platform offering fixed-fee legal services, document automation, and on-demand lawyer access to SMBs and individuals. Direct comparable in the affordable SMB legal services category with technology-augmented delivery.
- UpCounsel: US-based marketplace/platform connecting SMBs with pre-vetted lawyers for commercial legal work at transparent flat fees. Comparable on transparent flat-fee pricing philosophy and SMB/startup customer segment.
- Sprintlaw: Australian legal services firm offering fixed-fee commercial law services to SMBs and startups with a similar flat-fee subscription and project-based model. Directly comparable on customer segment, pricing philosophy, and practice area focus.
- LegalVision: Australia's largest tech-enabled commercial law firm serving SMBs and startups with subscription and fixed-fee legal services. Most direct comparable given similar target segment, subscription/fixed-fee model, and broad commercial practice areas; notably Kevin Ashby previously worked at LegalVision before joining OpenLegal.
Broad incumbents
- LegalZoom: Large US-based legal services platform offering subscription and flat-fee legal services to SMBs and consumers. Comparable on subscription model and SMB target segment, though operates at much larger scale and broader geographic footprint than OpenLegal.
- Rocket Lawyer: Global subscription-based legal services platform offering unlimited document creation, legal consultations, and on-demand lawyer access to SMBs. Most established comparable for the subscription legal services model, though US-centric.
Emerging players
- LawVu: New Zealand-founded legal operations platform serving in-house legal teams and SMB clients with technology-enabled legal service delivery. Comparable in targeting SMB/enterprise legal buyers with subscription-based service models, though with stronger technology stack emphasis.
- Atrium LTS: Subscription-based legal services platform offering embedded lawyer services to startups and growth companies with recurring monthly pricing. Comparable on subscription model mechanics and startup/SMB target customer, though originally US-focused.
- Lawyers On Demand (LOD): Alternative legal services provider offering flexible, subscription-style lawyer resourcing to in-house legal teams and businesses. Comparable on flexible/subscription commercial lawyer delivery model, though typically serves larger enterprise buyers.
- Foundd Legal: Australian legal services firm serving startups and SMBs with affordable fixed-fee legal packages. Comparable in target customer segment and Australia-focused SMB legal service positioning, though with less of a subscription/recurring model emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OpenLegal social profiles
Digital presenceOpenLegal financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenLegal leadership team
Management profileNumber of profiles
Profiles4 records
OpenLegal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenLegal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenLegal
What does OpenLegal do?
OpenLegal is a full-service Australian commercial law firm that delivers legal services primarily through subscription membership plans giving small, medium, and growing businesses unlimited monthly consultations with a dedicated commercial lawyer. Plans include Basic ($49/week), Plus ($99/week), Enterprise (custom), and an Employment Law & HR Support add-on ($69/week). Beyond subscriptions, the firm offers project-based legal services across contracts, employment, IP, franchising, financial services, M&A, construction, trademarks, commercial property, and litigation.
Is OpenLegal a public or private company?
OpenLegal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OpenLegal founded?
OpenLegal was founded in 2018. It employs 1 to 10 people.
Where is OpenLegal based?
OpenLegal is headquartered in Sydney, New South Wales, Australia, in the Oceania region.
How does OpenLegal make money?
Two revenue lines are on record. Lawyer Subscription Plans are the primary driver. The others are professional Services.
Who are OpenLegal's main competitors?
Direct peers on record are Lawpath, UpCounsel, Sprintlaw and LegalVision. Broad incumbents are LegalZoom and Rocket Lawyer. Emerging players are LawVu, Atrium LTS, Lawyers On Demand (LOD) and Foundd Legal.
Does OpenLegal have an API?
No public API is recorded for OpenLegal.
What industry is OpenLegal in?
OpenLegal's product category is Legal Services. Its primary akta.pro industry code is BPAHALAG, Litigation Support & Expert Witness Services, with a secondary code of BPAJAOAC, Abstracting Services (Title Abstracts). Its NAICS code is 54111 and its SIC code is 8111.