Montra Odder Parkhotel

What Montra Odder Parkhotel does

Montra Odder Parkhotel is a 4-star hotel located in Odder, Østjylland (East Jutland), near Aarhus, Denmark, and operates as one of four properties under the Montra Hotels A/S group. The company runs a single property at Torvald Køhlsvej 25, 8300 Odder, and employs approximately 14 staff. The hotel participates in the STAYS network (formerly Small Danish Hotels, 80+ properties nationwide) and holds Green Key environmental certification. Distribution relies on the BookYourStay online booking platform, phone reservations, walk-in guests, gift cards, corporate agreements (Firmaaftale), and the Danish government procurement framework (SKI-aftale).

The hotel generates revenue across eight distinct streams: accommodation, an on-site restaurant focused on seasonal and organic Danish cuisine, themed overnight packages (tasting, golf, cultural, historical, summer, autumn, girlfriend getaways, and staycation), meeting and conference facilities, celebration and event hosting for up to 250 guests, wellness services through the on-site Fru Lønborgs Klinik, live entertainment experiences (concerts, lectures, stand-up comedy), and a group-wide gift card program. Pricing is per-person, denominated in Danish kroner, and ranges from DKK 295 for an a la carte experience to DKK 1,455 for a tasting stay with wine pairing, with most packages clustering between DKK 795 and DKK 1,455.

Go-to-market is direct-to-consumer with a hybrid segmentation approach across three groups: leisure travelers (couples, families, friend groups), business and corporate clients, and celebration/event hosts. The hotel maintains a Montra-branded website with detailed product pages, email newsletter subscriptions, and organic search optimization, while leveraging STAYS network cross-promotion for broader visibility. The company is privately held by Montra Hotels A/S, with no public listing, and operates without disclosed revenue, funding, or external investment.

Name

Montra Odder Parkhotel

Legal name

Montra Odder Parkhotel

Website

https://ophotel.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Montra Odder Parkhotel is a 4-star hotel in Østjylland near Aarhus, Denmark, offering accommodation, restaurant, meeting facilities, themed stay packages, wellness services, and event hosting for up to 250 guests. It serves leisure travelers, corporate clients, and celebration hosts as part of Montra Hotels A/S.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation services
• Conference meeting facilities
• Themed stay packages
• Event celebration hosting
• Restaurant dining services

Headquarters

HQ city

Odder

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Accommodation: Hotel rooms and overnight stays in various room types, including luxury rooms with breakfast buffet
2. Restaurant Services: On-site restaurant serving quality food with focus on ecology and seasonal ingredients. Includes à la carte dining, event catering, and off-site catering options
3. Packages and Stays: Themed overnight packages including tasting experiences, golf stays, cultural stays, summer breaks, friend getaways, and seasonal promotions
4. Events and Celebrations: Wedding, confirmation, baptism, birthday, jubilee, memorial services, and corporate event hosting. Festive events including Christmas parties with entertainment
5. Meeting and Conference: Conference rooms and meeting facilities for business events, team building, and corporate agreements. Includes BusinessPlus program and SKI-aftale (government procurement agreement)
6. Wellness Services: Fru Lønborgs Klinik offering beauty treatments, facials, massage, brow and lash treatments
7. Experiences and Entertainment: Concert tickets, stand-up comedy events, lectures, and themed dining experiences with performers
8. Gift Cards: Gift certificates valid for 3 years from issue date, can be used across all Montra Hotels properties

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Montra Odder Parkhotel is a 4-star hotel offering overnight accommodation, an on-site restaurant with seasonal and organic Danish cuisine, and meeting and conference facilities. The hotel curates themed stay packages (culinary, golf, cultural, historical, girlfriend getaways, summer and autumn breaks), hosts celebrations and corporate events for up to 250 guests, operates an in-house wellness clinic, and sells gift cards valid across Montra Hotels properties. It is a property within the Montra Hotels A/S group and the STAYS network of Danish hotels.

Product overview

Montra Odder Parkhotel is a 4-star hotel located in Østjylland near Aarhus, Denmark, operating as part of the Montra Hotels group with 4 properties. The hotel offers a unified hospitality portfolio centered on three core pillars: hotel accommodation, meeting & conference services, and restaurant operations. Accommodation includes overnight stays and themed stay packages (culinary experiences, golf stays, cultural visits, girlfriend getaways, summer/autumn weekend packages, and staycations). Business services encompass meeting facilities, conference rooms, BusinessPlus corporate packages, teambuilding activities, and company party hosting. The restaurant serves classic cuisine with seasonal/organic focus. Additional offerings include celebration/event hosting (weddings, confirmations, birthdays up to 250 guests), wellness services (Fru Lønborgs Klinik spa), live entertainment experiences (concerts, lectures, comedy shows), and gift cards. The hotel participates in the Stays gift card network and holds Green Key environmental certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Overnatning) Hotel rooms and suites for overnight stays with options for luxury rooms, double rooms, and various configurations serving individual travelers, couples, and families.
• Restaurant On-site restaurant serving classic Danish cuisine with a focus on organic and seasonal ingredients, open for à la carte dining with menu cards and published opening hours.
• Meeting & Conference (Møde & Konference) Meeting rooms and conference facilities for business events, courses, seminars, and corporate gatherings.
• BusinessPlus Enhanced business services package for corporate clients offering additional business amenities and services as part of the Firmaaftale corporate agreement program.
• Company Parties (Firmafest) Corporate event hosting including Christmas parties, company celebrations, and business dinners for company groups.
• Teambuilding Team building activities and experiences designed for corporate groups and company outings.
• Celebrations & Events (Fest & Selskaber) Event hosting for personal occasions including birthdays, anniversaries, weddings, confirmations, baptisms, and memorial services, with event halls accommodating up to 250 guests.
• Smagsophold (Tasting Stay) Culinary experience package including drink and snack on arrival, 4-course menu with wine pairing, coffee after dinner, luxury room overnight stay, and breakfast buffet. Price from 1,445 DKK per person.
• Sommerophold (Summer Stay)
• Venindehygge (Girlfriend Getaway) Girls' weekend package including cocktail and snacks on arrival, wellness kit, shared dinner with 8 small servings, shared double room accommodation, and breakfast. Price from 1,295 DKK per person.
• Lille Fredag / Søndagsophold (Little Friday or Sunday Stay) Weekend getaway package with afternoon coffee and cake, 2-course dinner, large breakfast buffet, and overnight stay in a double room, with arrival on Thursday or Sunday. Price from 795 DKK per person.
• Golfophold (Golf Stay) 2 or 3-day golf package including green fees, drink with snack at the bar, 2, 3, or 4-course dinner, accommodation, and breakfast. Price from 1,455 DKK per person.
• Efterårsophold (Autumn Stay) 3-day autumn package including 2 nights in a double room, 2 breakfast buffets, 3-course dinner, and coffee and cake on arrival. Price from 1,375 DKK per person.
• Kulturophold (Cultural Stay) 2-day cultural package including entrance to Moesgaard Museum, double room accommodation, 2-course dinner or buffet, and breakfast buffet. Price from 875 DKK per person.
• Historisk Ophold (Historic Stay) Historical experience package including entrance to Den Gamle By (The Old Town) museum in Aarhus and breakfast buffet. Price from 849 DKK per person.
• Odder Staycation Local staycation package including afternoon coffee with homemade baking, 2-course dinner in the restaurant, and breakfast buffet. Price from 855 DKK per person.
• Fru Lønborgs Klinik On-site beauty and wellness clinic offering facials, massage treatments, and professional eyebrow and eyelash care services.
• Nikolaj Kirk Lecture Experience Live event with chef and speaker Nikolaj Kirk featuring storytelling and culinary demonstrations. Price from 295 DKK per person.
• Kandis Concert Experience Concert experience with Danish pop band Kandis including a 3-course dinner. Price from 845 DKK per person.
• Christmas Party with Stand-up Comedy Year-end Christmas party package featuring stand-up comedy by Jan Gintberg, live music by Bogart's party band, Christmas buffet, and open bar. Price from 1,345 DKK per person.
• Gift Cards (Gavekort) Gift certificates valid for 3 years from issue date, redeemable for concerts, stays, and restaurant meals, available for individual hotels or all 4 Montra Hotels properties.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• STAYS (formerly Small Danish Hotels)coreChannel Partner/ Reseller/ DistributorMontra Odder Parkhotel is part of the STAYS network - a nationwide collection of charming hotels across Denmark with more than 80 hotels. The partnership provides cross-promotion opportunities, benefits program for guests, and gift card compatibility. Customers can earn STAYS Benefits points when booking.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Comwell Hotels: Danish full-service hotel chain (~20 properties) with strong conference, wellness, and F&B offerings — the closest scaled peer in the Danish 4-star regional market. Comparable on meeting facilities, themed packages, and event hosting economics.
• First Hotels: Scandinavian hotel chain with regional full-service properties in Denmark, offering conference, restaurant, and themed stay experiences. Comparable 4-star positioning and similar reliance on mixed leisure/corporate demand in regional Danish locations.
• Montra Hotel Hanstholm: Another sibling property in the Montra Hotels A/S portfolio, located in North Jutland (Hanstholm). Same group operating model, similar 4-star positioning, restaurant and conference facilities, and shared access to STAYS network benefits — directly comparable unit within the parent group.
• Montra Skaga Hotel: Sibling property in the Montra Hotels group, located in Hirtshals (North Jutland). Same chain positioning, group distribution, and F&B/event-driven model — provides another like-for-like benchmark for the subject property's operations and package economics.
• Hotel Koldingfjord: 4-star regional Danish hotel with strong conference and event facilities in Kolding. Comparable in scale, conference-centric revenue model, themed stay packages, and reliance on corporate and leisure demand from a regional catchment.
• Sinatur Hotels: Danish hotel chain focused on sustainability, organic cuisine, and conference facilities across regional Denmark. Directly comparable on Green Key / eco-certification positioning, seasonal/organic restaurant offering, and 4-star regional conference-and-stay model.
• Montra Hotel Sabro Kro: Sibling property within the Montra Hotels A/S group, located near Aarhus. Operates with the same business model (full-service hotel, restaurant, conference facilities, themed packages) and shares group-level distribution, gift cards, and SKI-aftale procurement access — the most directly comparable property for benchmarking.

Broad incumbents

• Scandic Hotels: Large Nordic hotel chain with multiple Danish properties including in Aarhus/Østjylland. Not a direct niche competitor but operates overlapping full-service, conference, and event capabilities at scale, representing the broad incumbent benchmark.

Regional players

• LEGOLAND Hotel & Castle (Billund): Danish themed 4-star hotel experience with strong event and package-led revenue model. Comparable in scale and Danish domestic tourism focus, though with a distinctly family/themed brand angle versus the subject's broader leisure and corporate mix.

Others

• STAYS (formerly Small Danish Hotels): Distribution and loyalty network of 80+ Danish hotels. Not a competitor but a key channel partner — comparable operating model to the Montra Hotels group from a network perspective, and the subject property benefits from its cross-promotion and shared gift card program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/montra-odder-parkhotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montra Odder Parkhotel