SIFO

Name

SIFO

Website

https://opinion.sifo.se

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

SIFO is a Sweden-based organization with 164 employees operating at opinion.sifo.se, implying an opinion polling or market research focus; however, no detailed product, financial, or operational information is available in the source data.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Core offering

The input does not contain actual product or service information about SIFO. The captured web page at https://www.opinion.sifo.se/ is a generic DNS redirection placeholder page from DNS Made Easy / Constellix / DigiCert DNS and provides no description of the company's offerings. The domain name "opinion.sifo.se" suggests an opinion-polling or survey-research orientation, but no substantive offering details are evidenced in the source material.

Differentiator

Problem solved

Functional benefit

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Novus: Swedish public opinion and market research firm focused on Sweden/Nordics. Direct local competitor to SIFO in opinion polling, brand tracking, and survey-based research for media and corporate clients.
• Norstat: Nordic-headquartered data collection and market research firm with significant operations in Sweden. Direct peer by geography (same Nordics footprint) and by offering (consumer panels, survey-based insights).
• YouGov: Global online-panel public opinion and survey research firm. Comparable as a direct peer in opinion polling and syndicated tracking, increasingly competitive in the Nordic markets where SIFO operates.
• Gallup: Iconic global public opinion and analytics firm. Comparable peer in opinion polling and survey-based insights, particularly for media, political, and corporate clients in Sweden/Nordics.

Emerging players

• Pew Research Center: U.S.-based public opinion research organization producing independent polling and reports. Comparable by methodology and public-opinion focus, although non-commercial and a peer only for reputation/methodology benchmarking rather than direct client overlap.
• SurveyXact (Rambøll): Nordic survey platform owned by Rambøll. Comparable as an enabling, software-driven peer serving Nordic researchers and partially overlapping with SIFO's survey-infrastructure layer.

Broad incumbents

• Ipsos: Global market research firm with deep European presence and a strong public opinion polling franchise (Ipsos/Public Affairs). Comparable as a broad incumbent operating in the same market research and opinion polling categories SIFO serves in Sweden and the wider Nordics.
• Nielsen: Global measurement and data analytics firm. Comparable as a broad incumbent providing syndicated research, consumer insights, and audience measurement to brand and media clients overlapping with SIFO's end-customers in Sweden.
• GfK: Global market research firm focused on consumer behavior and retail. Comparable as a broad incumbent offering consumer and brand research across European markets where SIFO is present.
• Kantar: Global market research and insights conglomerate. Comparable as the broad incumbent historically operating the SIFO brand in the Nordics through the legacy TNS network, so it is the natural full-suite peer across syndicated and custom research categories.

Market position

Customer concentration

• LinkedInlinkedin.com/company/sifo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIFO