What Opple Russia does

Opple Russia is the official Russian distribution entity for OPPLE-branded LED lighting products, registered in Moscow as OOO «SMART OSVESHCHENIE» (Smart Lighting LLC). The company sources a comprehensive product portfolio from European warehouses and distributes it across Russia through professional distribution partners and resellers, with no direct retail operations. Its offering spans four primary categories: outdoor lighting (road, architectural, floodlights), indoor lighting (downlights, panels, linear luminaires, spotlights, track lights), LED lamps and modules (bulbs, candles, filaments, strips, tubes), and smart lighting with DALI2, BLE2, BLE Sigmesh, WiFi, and voice assistant control integration.

The technical portfolio is anchored by differentiated product lines, most notably the Wellsky SDL (Software-Definable Light) sub-brand of programmatically configurable ceiling panels with a 1800K-12000K CCT spectrum and CRI 97/CQS 97, the P6 high-bay industrial luminaire delivering up to 200 Lm/W with Bluetooth sensor control and 100,000+ hour maintenance-free operation, and the CX15 Ultra professional series with Ra≥95 and Rf=97 color fidelity. The company packages these into verticalized solutions branded Smart Office and Smart Warehouse.

The business model is hardware sales through a channel-partner GTM motion, with pricing not publicly disclosed (customers directed to request price lists). Revenue is concentrated on commercial, industrial, and institutional buyers, with residential as a secondary segment. Marketing is digital-first, centered on the opplerussia.ru website supplemented by Telegram, VKontakte, and Yandex Dzen. The company is privately held with no disclosed parent-company investment, funding, or M&A activity in the available data.

Name

Opple Russia

Legal name

OOO «SMART OSVESHCHENIE» (ООО «СМАРТ ОСВЕЩЕНИЕ»)

Website

https://opplerussia.ru

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Opple Russia (OOO Smart Osveshchenie) is the Moscow-based Russian distribution entity for OPPLE LED lighting products, sourcing from European warehouses and selling indoor, outdoor, industrial, and smart lighting through distribution partners and resellers across Russia.

Ownership category

akta.pro rank

Product category

Commercial LED Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• LED lighting products
• Commercial lighting solutions
• Industrial high-bay lighting
• Smart lighting systems
• Human-centric lighting

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. LED Lighting Product Distribution: Distribution and sale of OPPLE LED lighting products including indoor, outdoor, industrial, and smart lighting solutions through distribution partners across Russia.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Opple Russia distributes OPPLE-brand LED lighting products across the Russian market through a network of professional distribution partners and resellers. Products are sourced from European warehouses and span outdoor, indoor, industrial, and smart lighting categories, with proprietary technologies including the Wellsky SDL ceiling panels, CX 15 professional series, P6 high-bay luminaires, and G4 waterproof fixtures. The company emphasizes affordable yet quality LED solutions with smart control capabilities (DALI2, BLE Sigmesh, WiFi, voice assistants) for commercial, industrial, and residential applications.

Product overview

Opple Russia offers a comprehensive LED lighting portfolio organized into four main categories: Outdoor Lighting (road, architectural, floodlights), Indoor Lighting (downlights, panels, linear luminaires, spotlights, track lights), LED Lamps & Modules (bulbs, candles, filaments, strips, tubes), and Smart Lighting (with SDL system and Wellsky ceiling panels). The smart lighting solutions integrate with smartphone apps and voice assistants for brightness, color adjustment, and scene creation. Key product lines include the Wellsky series with wide CCT spectrum (1800K-12000K) and ultra-quality light (CRI 97), the professional CX 15 series with Ra≥95 color rendering, and industrial luminaires like the P6 high-bay (up to 200 lm/W) and G4 waterproof fixtures (150 lm/W). Products support multiple control protocols including DALI2, BLE2, WiFi, and BLE Sigmesh.

Differentiator

Problem solved

Functional benefit

Brands

• Wellsky: Programmatically configurable SDL ceiling panels that dynamically adjust lighting according to visual, physiological, and emotional needs, creating healthy and comfortable light environments.
• SDL Lighting System

Products and services

• Outdoor Lighting

Quantifiable outcome

• Up to 200 Lm/W energy efficiency with P6 high-bay luminaires
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Professional Distribution PartnerscoreChannel Partner/ Reseller/ DistributorOpple Russia works with the most professional and recognized distribution partners to effectively offer and distribute OPPLE LED lighting products across Russia. Products are supplied from European warehouses.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• JazzWay: JazzWay is a Russian lighting brand distributing LED products for household, office, and industrial applications through a broad Russian retail and partner network. It is comparable as a domestic price-competitive alternative to Opple Russia across consumer and SMB lighting.
• Navigator (Battery Team): Navigator is a Russian lighting manufacturer and distributor offering LED lamps, fixtures, and components across B2B and B2B channels. Its broad Russian distribution footprint and product breadth make it a regional competitor with a comparable business model to Opple Russia.

Emerging players

• Cree Lighting: Cree Lighting focuses on high-performance LED luminaires for commercial, industrial, and outdoor applications with an emphasis on energy efficiency and quality of light. Its specification-grade indoor and outdoor offerings overlap with Opple Russia's P6 high-bay and outdoor lighting categories.

Direct peers

• IEK Group: IEK is a leading Russian electrical equipment brand that manufactures and distributes LED luminaires, lamps, and electrical components through an extensive partner network. It competes head-to-head with Opple Russia in channel coverage, project supply, and price-competitive LED offerings.
• Varton: Varton is one of the largest Russian manufacturers and distributors of professional LED lighting for commercial, industrial, educational, and medical facilities. It is a direct domestic competitor to Opple Russia across indoor, panel, and industrial LED categories.
• Feron (Trade House Feron): Feron is a major Russian lighting brand offering a wide range of indoor, outdoor, and decorative LED products distributed through professional channels. Its product breadth and distribution model closely mirror Opple Russia's go-to-market.

Broad incumbents

• Zumtobel Group: Zumtobel is a European premium lighting manufacturer with strong presence in office, industrial, and architectural segments. Its specification-grade luminaires and controls (LITECOM) compete with Opple Russia's higher-end Wellsky and CX15 offerings in Russian commercial projects.
• LEDVANCE (OSRAM): LEDVANCE, owner of the OSRAM consumer and professional lighting brands, is a global LED manufacturer competing across lamps, luminaires, and smart lighting. It is a comparable broad-line competitor targeting similar B2B and project customers as Opple Russia.
• Signify (Philips Lighting): Signify is the global Philips Lighting parent and a leading manufacturer of professional LED fixtures, smart lighting (Interact), and human-centric solutions. It competes with Opple Russia in premium specification projects where its brand and controls platform are key differentiators.
• OPPLE (parent): OPPLE is the Chinese parent manufacturer whose entire LED catalog (including Wellsky SDL, CX15 series, P6 high-bay, G4 waterproof) Opple Russia distributes. It is directly comparable as the upstream brand owner and product innovator whose portfolio defines Opple Russia's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/opple-russia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opple Russia