Feron Lighting

What Feron Lighting does

Feron Lighting is a Russian lighting equipment brand and distribution company headquartered in Moscow (legal entity OOO Sila Sveta, INN 7724432248), operating in the market since 1993 with over 20-30 years of presence. The company markets a catalog of more than 4,500 SKUs organized into five core categories - LED lamps (including filament and Feron.PRO premium variants), interior and exterior light fixtures, LED strips and duralight with associated drivers and controllers, electrical accessories, and festive/decorative lighting. The product line spans power supplies ranging from 6W to 500W, LED controllers with tunable white (CCT) and RGB capabilities, and outdoor fixtures rated to IP54 with operating ranges of -40C to +40C. Sub-brands segment the portfolio by price tier: Feron.PRO for premium professional applications, SAFFIT for economy LED lamps and floodlights, and STEKKER for electrical installation accessories including switches, sockets, and junction boxes. All products carry EAEU/EAC conformity and TR TS 004/020 certification for sale across Russia and EAEU member states.

Feron monetizes through wholesale hardware sales to distributors (the primary segment), B2B direct sales to builders, project planners, designers, and architects, retail sales through its own e-commerce platform shop.feron.ru, and third-party marketplace listings on Ozon, Wildberries, and other Russian platforms. Distribution also includes partnerships with major physical retail chains (Leroy Merlin, DNS, VseInstrumenty, Komus, Petrovich) and a long tail of independent internet-store resellers. The company supports its channel with B2B tooling including an Autodesk Revit/AutoCAD product library for specifiers, XML and CSV data feeds for partner inventory sync, dedicated account management, and a B2B pricing cabinet at cabinet.feron.ru. Geographic footprint spans 280+ cities across Russia, CIS, and Europe. The firm is privately held with no external institutional investment, no public listing, and no disclosed revenue.

Name

Feron Lighting

Legal name

OOO «Sila Sveta» ("Сила Света")

Website

https://feron.ru

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Feron Lighting is a Moscow-based Russian lighting brand and distributor offering 4,500+ LED lamp, fixture, strip, driver, and electrical accessory SKUs across the Feron.PRO, SAFFIT, and STEKKER sub-brands. It sells wholesale to distributors and direct to builders, designers, and consumers via Ozon, Wildberries, Leroy Merlin, and shop.feron.ru.

Ownership category

akta.pro rank

Product category

LED Lighting Products

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

akta.pro secondary industries

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG), Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD)

Keywords

• LED lighting fixtures
• LED lamps manufacturing
• Lighting electrical goods
• Outdoor wall lighting
• Smart lighting controllers

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2B): Wholesale and bulk sales of lighting equipment and electrical goods to distributors, retail stores, construction companies, and project planners across Russia, CIS, and Europe.
2. Product Sales (E-commerce): Direct retail sales through own e-commerce platform shop.feron.ru to end consumers in Russia.
3. Marketplace Sales: Sales through third-party marketplaces including Ozon, Wildberries, and other Russian e-commerce platforms.
4. Partner Support Services: B2B support services including product data feeds, marketing materials, showroom displays, training, and dedicated account managers for marketplace sellers and internet stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Feron Lighting manufactures and distributes its own-brand LED lamps, interior and exterior light fixtures, LED strips with drivers and controllers, electrical installation products, and festive/decorative lighting under the Feron, Feron.PRO, Saffit, and STEKKER sub-brands. The company sells through its own e-commerce platform, Russian marketplaces (Ozon, Wildberries), distributor networks, retail chains, and direct B2B channels across Russia, CIS, and Europe.

Product overview

Feron Lighting is a Russian lighting manufacturer producing over 4500 product SKUs across five main categories: LED lamps (standard and filament types), light fixtures (interior and exterior), LED strips with accessories, electrical products, and festive lighting. The portfolio is organized under multiple sub-brands including Feron.PRO (premium), Saffit (economy), and STEKKER (electrical accessories). Core product accessories include power supplies/drivers (LB001-LB049 series) and LED controllers (LD series with CCT and RGB capabilities). The company operates in Russia, CIS countries, and Europe with over 280 cities covered. All products are certified for Russia and EAEU markets.

Differentiator

Problem solved

Functional benefit

Brands

• Feron.PRO: Premium-class lighting products, including LED lamps, floodlights, and warehouse luminaires for professional applications.

Products and services

• Feron LED Lamps

Quantifiable outcome

• Products certified in Russia and EAEU ensuring compliance with regional quality standards.
• +1 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and major.

• OzoncoreChannel Partner/ Reseller/ DistributorMajor Russian marketplace for distribution of Feron lighting products to end consumers.
• WildberriescoreChannel Partner/ Reseller/ DistributorMajor Russian marketplace for distribution of Feron lighting products to end consumers.
• Leroy MerlincoreChannel Partner/ Reseller/ DistributorPhysical retail store chain for DIY and home improvement products distributing Feron lighting.
• VseInstrumentymajorChannel Partner/ Reseller/ DistributorOnline retail partner selling Feron lighting and electrical products.
• DNSmajorChannel Partner/ Reseller/ DistributorElectronics and appliances retail chain distributing Feron lighting products.
• KomusmajorChannel Partner/ Reseller/ DistributorOffice supplies and equipment retailer distributing Feron products.
• PetrovichmajorChannel Partner/ Reseller/ DistributorBuilding materials retailer distributing Feron lighting products.
• AutodeskcoreTechnology or IntegrationProvides Autodesk Revit and AutoCAD libraries with Feron product specifications for designers and project planners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Navigator: Russian lighting manufacturer producing LED lamps, fixtures and electrical products for residential and commercial markets. Direct competitor in the same price tiers and distribution channels as Feron.
• IEK Group: Major Russian producer of electrical equipment and lighting products with broad distribution across Russia and CIS. Overlaps with Feron's LED fixtures, drivers and STEKKER-equivalent electrical accessories, and serves the same distributors and installers.
• Varton: Russian manufacturer of LED lighting fixtures and lamps for commercial, industrial and educational facilities. Directly comparable to Feron's industrial/commercial luminaire business and competes for the same B2B and project-spec channels in Russia/CIS.
• ASD (Electrostandard): Russian LED lighting manufacturer with broad product range including fixtures, lamps and electrical accessories. Comparable SKU breadth and Russian mass-market positioning to Feron.
• Gauss (brand of TRC Gauss): Russian lighting brand specializing in LED lamps and smart fixtures, widely distributed in DIY chains and marketplaces. Directly competes with Feron in consumer LED lamps and smart lighting.
• JazzWay: Russian LED lighting brand offering lamps, fixtures and electrical accessories through mass-market retail and online channels. Direct competitor in the same mid-range Russian LED market as Feron.
• Camelion: Established Russian/CIS lighting and battery brand selling through DIY retail and e-commerce. Overlaps with Feron across LED lamps, fixtures and electrical accessories with similar channel strategy.

Broad incumbents

• Ledvance: Global LED lighting company (formerly Osram Sylvania) offering LED lamps, luminaires and smart lighting. Overlaps with Feron across consumer replacement lamps and professional luminaires in the same retail channels.
• Signify (Philips Lighting): Global lighting leader (Philips, Interact) selling professional and consumer LED products including in Russia via retail and project channels. Competes with Feron on premium fixtures and connected lighting, and across Ozon/Wildberries.
• Osram (ams OSRAM): Global semiconductor and lighting company with broad LED, automotive and specialty lighting portfolio. Notably Feron's Feron.PRO line uses OSRAM LED chips per product descriptions, making Osram both a supplier and indirect competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1gUbzBx9MmFuGRyGwITH5A/videos
• LinkedInlinkedin.com/company/feron-lighting

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feron Lighting