Office of Possibilities / OP

What Office of Possibilities / OP does

Office of Possibilities (OP) is a privately held Swedish multidisciplinary design studio founded in 2018 by four partners — Caspar Andrén (CEO), Axel Norlander (Interior Design Director), Petter Hillinge (Design Director), and Robert During Janson (Architectural Director). The practice integrates industrial design and architecture to deliver bespoke projects spanning consumer products, buildings, corporate headquarters, retail environments, and modular industrial structures. OP serves both enterprise and commercial clients — including H&M, IKEA of Sweden, IKEA Museum, VOLVO Cars, VOLVO Group, CEVT, Spotify, Nordax Bank, Ecoride, Séfr, Craft, and Renasys — as well as private residential clients, with projects delivered across Sweden (offices in Stockholm, Göteborg, and Lund), the United Kingdom (Harrods pop-up for Séfr), France (Paris Fashion Week showroom for Séfr), and Norway (Renasys modular facility in Førde).

The studio's underlying methodology emphasizes academic research, the integration of traditional craftsmanship with contemporary technology, and a Scandinavian minimalist aesthetic. Notable technical deliverables include the first Long John cargo bike with an EPP (Expanded Polypropylene) unit for Ecoride (commercially available through Ecoride's sales channel), scalable prefabricated steel structures clad in stainless steel mesh for Renasys carbon-harvesting facilities, the redesign of a historic textile-industry building for Craft's new Borås headquarters, an exposed CLT-structured restaurant extension for Salen and Paul Svensson, and a stone-off-cut OP Table furniture line sold individually. All outputs are bespoke design artifacts rather than software products, and OP does not sell recurring licenses, subscriptions, or platform services.

OP generates revenue exclusively through professional design services on a project-by-project commission basis, with pricing not publicly disclosed. The go-to-market motion is sales-led and direct: new business is routed through CEO Caspar Andrén, and growth relies on portfolio reputation, repeat engagements, and limited marketing channels (the o-p.se website and an Instagram presence at @o_p_se) rather than structured demand generation. There is no evidence of external funding, institutional investment, a parent entity, or recurring revenue contracts; the firm operates as a founder-owned partnership with approximately 7–15 staff including design and architectural interns across three Swedish offices.

Name

Office of Possibilities / OP

Legal name

Office of Possibilities

Website

https://o-p.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Office of Possibilities (OP) is a Swedish multidisciplinary design studio founded in 2018, combining industrial design and architecture to deliver bespoke projects — products, buildings, retail installations, and modular structures — for clients including H&M, IKEA, VOLVO, Spotify, Ecoride, Séfr, and Craft.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Services: Commission-based design services for commercial and private clients across industrial design, architecture, and spatial design projects. Projects include product design (cargo bikes, furniture), architecture (buildings, extensions, HQs), and retail installations (Harrods pop-up, Paris Fashion Week showroom). Revenue is generated through project-based engagements rather than recurring streams.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Office of Possibilities (OP) is a Swedish multidisciplinary design studio that delivers commissioned industrial design, architecture, interior design, and spatial design services. Each project is grounded in academic research and fuses traditional Scandinavian craftsmanship with contemporary technology, producing bespoke spaces and objects for enterprise clients and private customers. The studio operates from offices in Stockholm, Göteborg, and Lund, with a portfolio spanning cargo bikes, furniture, retail environments, headquarters, and modular industrial facilities.

Product overview

Office of Possibilities (OP) is a Swedish design studio founded in 2018, operating as a dedicated team of industrial designers and architects. The company does not offer a single unified software product or platform; rather, it provides professional design services across disciplines including industrial design, architecture, furniture design, and retail/interior design. Their portfolio includes distinct projects such as the Ecoride Cargo Bike (industrial design), OP Table (furniture concept), Modular Facility Design for Renasys (industrial/architectural), Séfr retail experiences, Craft headquarters architecture, and various residential projects. The studio collaborates closely with clients from concept to final realization, delivering designs that embody Scandinavian simplicity and minimalism.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Design Services Commissioned industrial design services delivering product design, furniture design, and equipment design for enterprise clients (e.g., Ecoride, Crescent Garden, Mitab) and private customers, grounded in Scandinavian minimalist aesthetics and academic research.
• Architectural Design Services Commissioned architectural services for new buildings, extensions, and adaptive reuse projects for enterprise clients (e.g., Craft HQ in Borås, Renasys modular facility, Hemmesta Water Tower proposal) and private clients (e.g., weekend houses).
• Interior Design Services Commissioned interior design services for residential, retail, and commercial interiors, led by Interior Design Director Axel Norlander.
• Spatial and Retail Design Services Commissioned spatial and retail experience design including pop-ups, showrooms, and brand environments (e.g., Séfr Harrods pop-up and Paris Fashion Week FW 2024 showroom).
• OP Table A one-of-a-kind furniture concept inspired by stone off-cuts, featuring a stone surface with vibrant color palette and a versatile steel leg structure, sold individually as a unique piece.

Quantifiable outcome

• Reduced need for cars in cities through functional cargo bike designs
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EcoridecoreStrategic or Co-development PartnerOP designed the first Long John cargo bike for Ecoride, a Swedish bike company. The collaboration created an innovative EPP (Expanded Polypropylene) unit cargo bike designed for 2-3 children or general cargo, featuring intuitive safety bar, easy-access step, and integrated reflectors. The bike is available for purchase through Ecoride's website.
• SéfrcoreStrategic or Co-development PartnerOngoing collaboration with Swedish fashion brand Séfr. OP created distinctive in-store experiences including pop-up at Harrods, London (blending aluminium detailing with textured furry textiles and natural cork flooring), and a showroom for Paris Fashion Week FW 2024.
• CraftcoreStrategic or Co-development PartnerOP is designing the new headquarters for Swedish sports apparel brand Craft in Borås, Sweden. The project involves redesigning a historic building that was part of Borås's industrial textile history, previously housing administration of a major textile company.
• RenasyscoreStrategic or Co-development PartnerOP designed a scalable, modular steel structure to support Renasys' carbon harvesting technology, enabling wastewater facilities to transition into energy-producing resource recovery hubs. The prefabricated-in-Sweden structure is easily transported worldwide and assembled on-site. First modules assembled in Førde, Norway.
• Salen and Paul SvenssonminorStrategic or Co-development PartnerOP is creating a new entrance and restaurant extension for Salen (a vision by Tomas Kaiser for a sustainability-focused meeting place in Swedish mountains) and Paul Svensson's restaurant. Features exposed CLT structure appropriate for context and program.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IDEO: Global design and innovation consultancy combining product, brand, and digital design for Fortune 500 clients. Overlap with OP on industrial design and brand-driven product work, though at much larger scale.
• BIG (Bjarke Ingels Group): Copenhagen/New York architecture and design practice operating across buildings, urbanism, and product design. Comparable Scandinavian-rooted multidisciplinary model, though substantially larger and architecture-led.
• White Arkitekter: Major Scandinavian architecture firm with strong sustainability focus, including water-tower and infrastructure work. Overlaps with OP on architecture and environmental design at much larger scale.
• frog (frog design): Global design and engineering firm working across product, brand, and experience design for major enterprises. Comparable enterprise B2B model and multidisciplinary scope as OP.
• Snøhetta: Norwegian architecture and design firm known for holistic, cross-disciplinary work spanning buildings, interiors, product, and brand identity. Direct overlap with OP but at significantly larger scale.

Direct peers

• Note Design Studio: Stockholm-based multidisciplinary studio combining product design, interior, and architectural projects for premium Scandinavian and international brands. Closest comparable to OP in scale, philosophy, and client mix.
• Form Us With Love: Swedish design studio working across furniture, product, and spatial design for global brands. Same Scandinavian minimalist positioning and similar project-based B2B model as OP.
• Claesson Koivisto Rune: Stockholm-based design partnership working across architecture, product, and interior design for international brands. Closely mirrors OP's four-partner structure and multidisciplinary scope.
• Studioilse / Ilse Crawford: London-based multidisciplinary design studio combining interiors, product, and brand work for high-end clients including fashion and hospitality. Comparable in client caliber, premium positioning, and holistic design approach to OP.
• Lundgren + Lindqvist: Swedish design studio working across product, interior, and architecture for premium brands. Directly comparable to OP in size, geography, and Scandinavian minimalist aesthetic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/o_p_se
• LinkedInlinkedin.com/company/office-of-possibilities

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office of Possibilities / OP