Optic 2000 Suisse

What Optic 2000 Suisse does

Optic 2000 Suisse operates a franchise network of 51 optical retail stores across Switzerland, headquartered in Lausanne under the legal entity Optic Swiss Services SA. The company was founded in 1999 and employs approximately 200 people across its network. It serves end consumers with prescription eyewear (lunettes de vue), sunglasses, contact lenses, and hearing aid solutions, supported by both international brand licenses (Ray-Ban, Oakley, Prada, Gucci, etc.) and proprietary own-brand labels (Baila, Drew.S, Whaoo). Brand awareness stands at 97% in Western Switzerland, and average revenue per store is approximately CHF 1.2 million.

The company's business model is a franchise structure in which stores are independently owned but operate under a centralized platform that handles purchasing, marketing, branding, and product assortment. Core supplier partnerships include Essilor (Varilux lenses), CooperVision, Alcon, and Johnson & Johnson Vision for contact lenses, with financing provided by Heylight AG. Digital infrastructure supports the physical network with online appointment booking, a third-party virtual try-on tool (Cosium VTOM), and an online hearing test. The company also runs a B2B program ("Optic 2000 en entreprise") targeting corporate customers. Its website operates in French and German, indicating geographic reach into both language regions of Switzerland.

Revenue mechanics combine product margin on retail sales across the franchise network with franchise fees and supplier rebates negotiated at the central level. The product mix spans mid-market to premium branded eyewear alongside value own-brand lines and packaged offers (Dooble, Fashion Deal, Pack Progressifs). The contact lens portfolio includes a proprietary DIA brand in addition to the major international suppliers, and the hearing aid category extends the company's addressable spend per customer beyond vision correction alone.

Name

Optic 2000 Suisse

Legal name

Optic Swiss Services SA

Website

https://optic2000.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Optic 2000 Suisse is a Swiss franchise network of 51 optical retail stores selling prescription eyewear, sunglasses, contact lenses, and hearing aids to consumers across French- and German-speaking Switzerland under centralized purchasing and branding.

Ownership category

akta.pro rank

Product category

Optical Retail

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

Keywords

• Optical retail services
• Prescription eyewear sales
• Contact lens supply
• Hearing aid services
• Sunglasses retail

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales of Optical Products: Optic 2000 generates revenue primarily through the sale of eyeglasses (frames and lenses), sunglasses, and contact lenses across its network of 51 stores in Switzerland. Revenue is generated on a per-transaction basis with optional payment分期 plans facilitated by Heylight AG.
2. Hearing Solutions: Sale of hearing aids and audiological services through dedicated hearing centres.
3. Subscription Payment Plans: Installment payment options (3, 6, or 12 times) allow customers to spread costs, facilitated by financial partner Heylight AG. Monthly plans from CHF 24 per month.
4. Franchise Fees and Centralized Purchasing: Optic 2000 operates a franchise model with independent store owners. The average store generates CHF 1.2 million in revenue, and the central purchasing office enables bulk buying to provide competitive pricing for franchisees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Optic 2000 Suisse operates a franchise network of 51 optical retail stores across Switzerland, selling prescription eyeglasses, sunglasses, contact lenses, and hearing aids. The stores provide personalized consultations by certified opticians, eye examinations, frame fitting, lens adaptation, and audiology services including hearing tests. The offering is supported by digital tools including virtual try-on (Atelier Visagisme), online hearing test, online appointment booking, and installment payment plans via partner Heylight AG.

Product overview

Optic 2000 Suisse is a Swiss optical retail chain operating 51 stores, offering a unified portfolio of prescription eyewear, sunglasses, contact lenses, and hearing solutions. The core offering centers on optical frames (lunettes de vue) and sunglasses (lunettes de soleil) across own sub-brands (Baila, Drew.S, Whaoo, Medley, Maison Léo, Charlie Chill, Cosmopolitan) and premium luxury brands (Ray-Ban, Oakley, Prada, Gucci, Chloé, Saint Laurent, Tom Ford, Oliver Peoples, Carrera, Cartier, Emporio Armani), complemented by contact lenses (DIA brand, Alcon, CooperVision, Johnson & Johnson) and hearing aids. Value-added services include the virtual try-on Atelier visagisme, Easy Sun Swiss-made lenses, Dooble second-pair program, Fashion Deal installment plans, progressive lens packages (Varilux), children's packages, and online hearing testing—creating an integrated optical and audiology retail experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Eyewear (Lunettes de vue) Prescription eyeglasses offered for women, men, and children across multiple shapes (round, oval, rectangular), colors (black, brown, tortoise shell), and styles, including premium brands (Ray-Ban, Oakley, Prada, Gucci) and exclusive own-brand lines (Baila, Drew.S, Whaoo, Medley, Maison Léo, Charlie Chill, Cosmopolitan). Available through in-store consultations by certified opticians.
• Sunglasses (Lunettes de soleil) Non-prescription and prescription sunglasses for women, men, and children across various shapes (butterfly, round, rectangular), colors, and UV protection levels. Offered in own-brand and premium labels (Ray-Ban, Oakley, Oliver Peoples).
• Contact Lenses (Lentilles de contact) Daily and monthly contact lenses along with care products, featuring major brands Alcon, CooperVision, and Johnson & Johnson Vision, as well as Optic 2000's own DIA brand (DIA Si-hy toric, DIA fresh, DIA Activity).
• Hearing Aids and Audiology Services (Solutions auditives) Hearing solutions including hearing aids, dedicated hearing centers, in-store hearing tests, online hearing assessments, and follow-up services for hearing disorders, offered alongside optical products in select franchise stores.
• DIA (Optic 2000 Own-Brand Contact Lenses) Optic 2000's exclusive own-brand contact lens line offering daily and monthly options, including DIA Si-hy (toric), DIA fresh, and DIA Activity variants, available across the franchise network.
• Easy Sun Swiss-Made Sun Lenses Swiss-made sun lenses providing reliable UV protection, combining quality local craftsmanship with optimal sun protection, sold as a standalone lens option in the Easy Sun offering.

Quantifiable outcome

• Average store revenue of CHF 1.2 million per store annually
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Essilor (Varilux)coreTechnology or IntegrationOptic 2000 offers Varilux progressive lenses (Varilux Liberty 3.0) as part of its Pack Progressifs bundle at CHF 599. Essilor's Varilux brand is a core lens technology partnership, providing premium progressive lens technology to Optic 2000 customers.
• CooperVisioncoreTechnology or IntegrationCooperVision contact lenses are featured in the DIA by Optic 2000 product range and promoted through the Pack Lentilles offer (4th box free with 3 purchased). Featured as a key brand in CooperVision My Day festival promotions.
• AlconcoreChannel Partner/ Reseller/ DistributorAlcon is listed as a contact lens brand sold through Optic 2000 stores, alongside CooperVision and Johnson & Johnson. Alcon products are available through the contact lens assortment.
• Johnson & Johnson (Vision)coreChannel Partner/ Reseller/ DistributorJohnson & Johnson contact lenses are distributed through Optic 2000's contact lens product range. Listed alongside Alcon and CooperVision as a major contact lens brand available in stores.
• BrandimageminorStrategic or Co-development PartnerBrandimage agency designed the new intelligent store concept for Optic 2000, developing the modern and ergonomic retail space design that integrates fashion, technology, and professional optical services.
• BH Intérieur SàrlminorImplementation/ SI/ Consulting PartnerSwiss interior architecture firm that collaborated with Optic 2000 to design customized store furniture adapted to the Swiss market, combining local craftsmanship quality with functional retail design.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fielmann: Europe's largest optical retailer, operating in Switzerland with a high-volume, mid-market positioning. Directly comparable in product categories and franchise-like branch model, with greater scale and brand procurement leverage.
• McOptic: Swiss optical retailer with a network of stores across Switzerland, offering prescription eyewear, sunglasses, contact lenses, and hearing services. Direct franchise-style peer competing in the same Swiss market.
• Amplifon: Global hearing-care retailer with a significant Swiss retail footprint offering hearing aids, audiology services, and hearing tests. Directly comparable to Optic 2000 Suisse's audiology business line.
• Visilab: Swiss optical retail chain with a comparable franchise/branch model offering prescription eyewear, sunglasses, and contact lenses across Switzerland. Most direct head-to-head competitor given similar geography, product mix, and customer base.
• Kochoptik: Long-established Swiss independent optical retailer chain with multiple stores across Switzerland. Comparable as a domestically rooted optical retail brand competing for the same Swiss consumers.

Emerging players

• Mister Spex: European online-led optical retailer with a Swiss storefront presence, offering prescription eyewear, sunglasses, and contact lenses with home try-on. Comparable in product categories but differentiated by an online-first model.
• Lensvision (formerly Brille24): Online-first European optical retailer selling prescription eyewear and contact lenses at discount price points, including in Switzerland. Comparable as a category competitor pressing on price and convenience.

Broad incumbents

• Apollo-Optik: Pan-European optical retail chain (part of the Apollo Optik group) with stores in Switzerland. Comparable broad-line optical retailer competing in the same Swiss consumer market.

Regional players

• Neuroth: European hearing-aid specialist with Swiss operations, offering audiology consultations and hearing aids. Comparable to Optic 2000 Suisse's hearing solutions arm and a relevant peer for that business line.

Others

• EssilorLuxottica: Global eyewear conglomerate that controls key frame brands (Ray-Ban, Oakley, Prada, etc.) and lens technology (Varilux). Not a direct retail competitor but a critical upstream supplier and channel partner for Optic 2000 Suisse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCR1DGCAVCzBBzT9HYk-rxvg
• Facebookfacebook.com/Optic2000Suisse
• LinkedInlinkedin.com/company/optic-2ooo-suisse
• Instagraminstagram.com/optic2000_ch
• TikToktiktok.com/@optic2000_ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optic 2000 Suisse