OPTICALIA Grupo Esonor-Olharlongo

What OPTICALIA Grupo Esonor-Olharlongo does

Opticalia (legal entity GRUPO OPTICALIA-SUN PLANET S.L.U) is an international optical and audiology retail group that operates through a hybrid distribution model combining a network of more than 1,200 independent associate optical shops with a direct-to-consumer Magento e-commerce platform (opticalia.com). Founded in 2008 by Jose Luis Carceller and led by Director General Marta Alonso, the group serves end consumers across six countries — Spain, Portugal, Peru, Brazil, Mexico, and Colombia — and serves independent optical shops as a secondary B2B segment by licensing brand rights, providing marketing infrastructure, and supplying exclusive fashion-brand ranges.

The product portfolio spans prescription glasses (gafas graduadas), sunglasses (gafas de sol), contact lenses (lentillas), and audiology services under the proprietary Audiocalia brand, layered with a multi-brand assortment that combines licensed fashion ranges (Mango, Pull&Bear, El Ganso, Pedro del Hierro) with own-label lines (The Look, Trendi, Vistasoft, Easy Click). A distinguishable proprietary element is the Easy Click magnetic clip-on system that converts a prescription frame into polarized sunglasses. Supporting services include professional eye examinations, myopia control for children, hearing tests, and click & collect fulfilment that bridges online ordering with physical-store pickup.

The business model derives revenue from three streams: optical hardware sales through stores and e-commerce, professional eye- and hearing-care services delivered at the optical centers, and franchise/associate network fees tied to brand licensing and exclusive product access. Pricing is unit-based and tiered by category — children's prescription frames from €45.90, standard frames from €69.90–€89.90, Easy Click frames at €89.90–€99.90, sunglasses from €49.90 to €149.90, and contact lenses from €16.50 per pair — with a 2-year product warranty and free shipping in Spain on orders above €45. The group is privately held, headquartered in Tres Cantos (Madrid), Spain, and is GDPR-, LGPD-, and health-data compliant across its operating jurisdictions.

Name

OPTICALIA Grupo Esonor-Olharlongo

Legal name

GRUPO OPTICALIA-SUN PLANET S.L.U

Website

https://opticalia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Opticalia is an international optical and audiology retail group operating a network of more than 1,200 independent associate optical shops across Spain, Portugal, Peru, Brazil, Mexico, and Colombia, alongside a Magento e-commerce platform selling prescription eyewear, sunglasses, contact lenses, and Audiocalia hearing solutions to individual consumers.

Ownership category

akta.pro rank

Product category

Optical and Audiology Retail

NAICS

Optical Goods Retailers (45613), Offices of Optometrists (62132)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Contact Lens Specialty & Myopia Control (HLAKAKAK)

Keywords

• Prescription eyeglasses
• Fashion eyewear
• Contact lenses
• Audiology services
• Optical retail

Headquarters

HQ city

Tres Cantos

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Optical Products Sales: Revenue from selling prescription glasses, sunglasses, and contact lenses through physical stores and e-commerce platform. Products include own-brand collections (The Look, Trendi) and licensed fashion brands (Mango, Pull&Bear, El Ganso, Pedro del Hierro).
2. Professional Eye Care Services: Revenue from eye examinations, myopia control treatments, and hearing care services (audiology) offered at Opticalia centers.
3. Franchise/Asociado Network Fees: Independent optical shops pay to join the Opticalia network, receiving brand licensing, marketing support, exclusive product access, and business consulting in exchange.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Opticalia sells prescription eyeglasses (including progressives and Easy Click magnetic clip-on models), sunglasses, and contact lenses, and delivers professional optometry and audiology services (eye examinations, myopia control, hearing tests, hearing aids) through its brand. Products are sold through a network of more than 1,200 corporate and associate optical centers in six countries plus a direct-to-consumer e-commerce site. The portfolio combines own brands (The Look, Trendi, Trendi Kids, Vistasoft, Audiocalia, Easy Click) with exclusive licensed fashion brands (Mango, Mango Kids, Pull&Bear, Pedro del Hierro, El Ganso). Independent opticians can also join the Opticalia associate network for brand licensing, marketing support, and exclusive product access.

Product overview

Opticalia is an international optical retail group operating as a network of independent opticians across 6 countries (Spain, Portugal, Peru, Brazil, Mexico, Colombia) with over 1,200 centers. The company offers a multi-brand eyewear portfolio combining licensed fashion brands (Mango, Pull&Bear, Pedro del Hierro, El Ganso) with proprietary brands (The Look, Trendi, Vistasoft). Core products include prescription glasses (gafas graduadas), sunglasses (gafas de sol), contact lenses (lentillas), and hearing solutions (audiología/Audiocalia). The portfolio is differentiated by the Easy Click magnetic clip-on system that transforms prescription glasses into sunglasses, and the Vistasoft proprietary lens brand. The company also provides specialized services including myopia control, eye examinations, and hearing tests. Founded in 2008 and led by Director General Marta Alonso, the business model supports independent opticians while providing end consumers with fashion-forward optical products.

Differentiator

Problem solved

Functional benefit

Brands

• Audiocalia: Audiology brand offering hearing solutions and hearing aids under the Opticalia group.
• Vistasoft
• The Look
• Trendi
• Easy Click

Products and services

• Prescription Eyeglasses (Gafas Graduadas) Prescription eyeglasses for correcting vision conditions such as myopia, hyperopia, astigmatism, and presbyopia, available in monofocal and progressive lens options with customizable treatments. Sold through Opticalia optical centers and the e-commerce site to individual consumers.
• Sunglasses (Gafas de Sol) Sunglasses offering UV protection for men, women, and children, available in non-prescription and prescription versions, including polarized options. Distributed through Opticalia optical centers and the e-commerce site.
• Contact Lenses (Lentillas) Contact lenses in daily, monthly, colored/fantasy variants, with lens care solutions, including the proprietary Vistasoft contact-lens brand. Sold to individual consumers through Opticalia optical centers and the e-commerce site.
• Audiology / Audiocalia Hearing Solutions Hearing solutions service including hearing tests, hearing aids, and ear care, delivered under the Audiocalia proprietary brand at Opticalia centers for individual consumers with hearing loss or ear health needs.
• Children's Myopia Control Service (Control de Miopía) Specialized clinical service for children including dedicated consultations, monitoring, and corrective solutions to slow myopia progression, delivered by qualified optometrists at Opticalia centers.
• Professional Eye Examination (Revisión Visual) Professional eye examination service conducted by qualified optometrists to assess vision health and determine prescription needs, bookable through the online appointment system.
• Click & Collect Fulfillment Service Service allowing customers to purchase prescription glasses, sunglasses, contact lenses, and accessories online from opticalia.com and collect the order at their preferred Opticalia optical center with no shipping charge.
• Opticalia Associate (Asociado) Franchise Network B2B franchise/associate program licensing the Opticalia brand, exclusive fashion-brand frame licenses, marketing campaigns, supplier agreements, training, digitalization tools, and business consulting to independent optical shops operating under the Opticalia brand across Spain, Portugal, and Latin America.

Quantifiable outcome

• Online prescription glasses available up to ±4 diopters myopia/hyperopia and ±2 diopters astigmatism
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

One partnership is on record.

• Tranquilo LabminorGTM or Marketing Partner · 12 June 2026Joint marketing collaboration for a limited-edition capsule collection of Pull&Bear sunglasses. The partnership includes a social media contest/giveaway on Instagram where participants can win Opticalia sunglasses, Tranquilo Lab manicure sessions, and Street Vibes merchandise. The collaboration targets fashion-conscious young women interested in urban style.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GrandOptical (EssilorLuxottica): EssilorLuxottica-owned optical retail chain with strong presence in Portugal and Spain. Directly comparable on Iberian geographic footprint and multi-brand optical store model.
• Multiópticas: Spanish optical retail franchise network operating an associate-store model with proprietary product ranges. The closest structural peer to Opticalia: identical Iberian market, near-identical GTM (franchise + DTC e-commerce), and overlapping fashion-brand positioning.
• Specsavers: Global optical and audiology retail franchise operating thousands of partner stores. Highly comparable on joint venture / franchise store model, hearing-care extension, and vertically integrated supply.
• Cottet: Spanish optical retailer with premium positioning, own-brand lines, and in-store optometry services. Comparable on product/brand portfolio strategy and Iberian retail footprint.
• General Óptica: Spanish optical retail chain with own-brand and multi-brand assortment, in-store optometry, and a multi-tier own/fashion-brand portfolio. Directly comparable in product mix and retail positioning to Opticalia's network in Spain and Portugal.
• Alain Afflelou: French-origin optical franchise chain with international franchise model across multiple European markets. Compares to Opticalia on franchise-led scaling, fashion-led branding, and adjacent audiology services.

Others

• De Rigo: Italian eyewear manufacturer with a licensed-brand portfolio (Police, Sting, Loewe, etc.). Comparable to Opticalia on the fashion-brand licensing model that drives differentiation, though De Rigo sits upstream as a licensor rather than retailer.
• Marcolin: Italian eyewear maker licensing premium fashion brands (Tom Ford, Ermenegildo Zegna, etc.) for optical and sunglasses. Comparable to Opticalia on the fashion-brand licensing playbook, though Marcolin is also a manufacturer rather than retailer.

Broad incumbents

• EssilorLuxottica: Largest global eyewear and retail platform, owner of multiple retail banners (LensCrafters, Sunglass Hut, GrandOptical) and licensor of premium fashion brands. Comparable as the dominant incumbent whose licensing economics Opticalia's fashion-brand model parallels.

Emerging players

• Warby Parker: Direct-to-consumer optical retailer offering affordable prescription eyewear online with home try-on. Directly comparable to Opticalia's opticalia.com DTC channel on online prescription model and consumer brand storytelling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/opticalia
• LinkedInlinkedin.com/company/esonor-opticalia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPTICALIA Grupo Esonor-Olharlongo