OPTICLASA
OPTICLASA is a private Bulgarian optical retailer (29 employees, Sofia) that sells designer and luxury sunglasses, prescription frames, and contact lenses from 100+ premium brands — including Cartier, Gucci, Tom Ford, and Ray-Ban — through its e-commerce platform and physical retail, supported by a virtual try-on feature and TBI Bank installment financing.
- Company typePrivate
- Founded-
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What OPTICLASA does
OPTICLASA (legal entity Мега Оптик ООД) is a private Bulgarian optical retailer operating from Sofia with 29 employees. The company sells designer and luxury sunglasses, prescription eyeglass frames, and — more recently — contact lenses and lens solutions, organized by gender (women, men, children) and brand. Its catalog spans 100+ brands including Cartier, Gucci, Prada, Saint Laurent, Tom Ford, Versace, Dolce & Gabbana, Hugo Boss, and Ray-Ban, with individual item prices ranging from approximately €57 (Guess) to €6,210 (Cartier). The platform is built around a single e-commerce storefront at opticlasa.com plus a physical retail presence in Sofia, and is supported by a device-camera-based 'Virtual Mirror' virtual try-on feature, a Ray-Ban certified reseller status, free delivery, and a 2-year warranty.
The business runs a direct-to-consumer model with three operational layers: (1) e-commerce as the primary sales channel, augmented by email newsletter, Facebook organic social, and promotional campaigns such as a SUMMERSALE 10% discount; (2) physical retail in Sofia for in-person fittings and corporate accounts; and (3) financial services, with installment payments embedded on product pages via a TBI Bank partnership (terms starting at roughly €25.67 / 50.20 BGN per month). Headcount is small and concentrated, no external funding or institutional ownership has been disclosed, and the operating geography is currently listed as Bulgaria-only — though dual EUR/BGN pricing signals latent readiness for cross-border European expansion.
OPTICLASA firmographics
Firmographics- Name
- OPTICLASA
- Legal name
- Мега Оптик ООД
- Website
- https://opticlasa.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OPTICLASA is a private Bulgarian optical retailer (29 employees, Sofia) that sells designer and luxury sunglasses, prescription frames, and contact lenses from 100+ premium brands — including Cartier, Gucci, Tom Ford, and Ray-Ban — through its e-commerce platform and physical retail, supported by a virtual try-on feature and TBI Bank installment financing.
- Ownership category
- akta.pro rank
OPTICLASA industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)
- akta.pro secondary industries
- Sunglasses & Luxury Eyewear (CRAKAEAE), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where OPTICLASA is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
OPTICLASA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales: Direct sales of sunglasses and prescription eyewear frames through e-commerce platform and physical stores
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with luxury to mid-market range |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
OPTICLASA product offering
Product offeringCore offering
OPTICLASA is an online optical retailer that sells designer sunglasses and prescription eyeglass frames from over 100 luxury and premium brands (including Cartier, Gucci, Prada, Saint Laurent, Tom Ford, Versace, Dolce & Gabbana, Ray-Ban, Hugo Boss, Carrera, and Guess) for men, women, and children. Customers can virtually try products on via a Virtual Mirror camera-based tool, purchase contact lenses and solutions, and split payments into installments through a TBI Bank partnership. The site offers free delivery, a 2-year warranty, an authenticity guarantee, and runs from both the opticlasa.com storefront and a Sofia-based physical retail location.
Product overview
OPTICLASA is an online optical retail store operating as a single e-commerce platform. The core offering consists of designer sunglasses and prescription frames from over 80 luxury and premium brands including Cartier, Gucci, Saint Laurent, Carrera, Prada, Dolce & Gabbana, Hugo Boss, Ray Ban, and many others. The product range is organized by gender (women, men, children) and includes a Virtual Mirror feature for virtual try-on capabilities. Additional services include contact lens ordering and installment payment options through TBI Bank integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Designer Sunglasses (Слънчеви очила) Multi-brand designer sunglasses retail category offering sunglasses from over 80 luxury and premium brands (Cartier, Gucci, Saint Laurent, Prada, Tom Ford, Versace, Dolce & Gabbana, Ray-Ban, etc.) for women, men, and children, with virtual try-on via the Virtual Mirror tool and SUMMERSALE 10% promotional pricing.
- Prescription Frames (Диоптрични рамки) Multi-brand prescription eyeglass frames retail category offering optical frames from the same luxury and premium designer brands, organized into women's, men's, and children's collections, intended for vision correction with branded style.
- Contact Lenses and Solutions Online ordering service for contact lenses and contact lens care solutions, offered as a complement to the core sunglasses and prescription frames catalog.
- Corporate Clients Eyewear Program Corporate and bulk-eyewear procurement program for businesses seeking volume orders or corporate accounts of branded sunglasses and prescription frames for employees.
Companies that use OPTICLASA
Customer profileSegments2 records
Ideal customer profiles2 records
OPTICLASA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
OPTICLASA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Ray-BancoreCertified Ray-Ban distributor with official certification as verified seller. Store locator link to Ray-Ban website for authorized reseller verification.
- Speedy (Courier)minorSpeedy courier service used for delivery of online orders to customers
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
OPTICLASA competitors and assessment
Company assessmentDirect peers
- Eyeconic: VSP-owned online optical retailer that pairs e-commerce with in-network optometrists for prescription fulfillment. Comparable multi-channel DTC optical retail motion to Opticlasa.
- GlassesUSA.com: Large US online optical retailer selling prescription glasses, sunglasses, and contact lenses from multiple designer brands. Same multi-brand DTC optical retail motion as Opticlasa, including virtual try-on tooling.
- Mister Spex: European (DACH-headquartered) online optical retailer offering multi-brand designer prescription frames and sunglasses with try-on and store integration. Directly comparable in assortment strategy and online-plus-physical hybrid model.
- Warby Parker: Pioneer of the direct-to-consumer eyewear model, combining e-commerce with physical retail and offering virtual try-on. Comparable in the DTC optical category, though Opticlasa is multi-brand whereas Warby Parker is largely proprietary label.
- FramesDirect: Online optical retailer specializing in designer and luxury prescription frames and sunglasses. Same premium-brand assortment and e-commerce-led positioning as Opticlasa.
- EyeBuyDirect: Online optical retailer selling affordable prescription eyewear and sunglasses, owned by EssilorLuxottica. Same online optical DTC motion as Opticlasa, but positioned at the value tier rather than luxury.
- SmartBuyGlasses: Global online optical retailer carrying 100+ designer and luxury eyewear brands with virtual try-on and direct-to-consumer shipping. Closest functional peer to Opticlasa's e-commerce model, just at global scale rather than Bulgaria-only.
Broad incumbents
- EssilorLuxottica: Global eyewear conglomerate owning Ray-Ban, Oakley, Persol, and most licensed luxury eyewear brands as well as retail chains (LensCrafters, Sunglass Hut). Both supplier and competitor to Opticlasa via its brand D2C sites and retail footprint.
- LensCrafters: Large global optical retail chain (EssilorLuxottica) carrying designer and luxury eyewear in physical stores with in-store exams. Same premium-brand assortment and prescription eyewear category, but predominantly brick-and-mortar incumbent rather than DTC.
Emerging players
- David Kind: Direct-to-consumer luxury eyewear brand offering premium prescription frames and sunglasses online with home try-on. Comparable premium/DTC optical positioning, though smaller scale and proprietary-label rather than multi-brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
OPTICLASA social profiles
Digital presenceOPTICLASA financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPTICLASA leadership team
Management profileNumber of profiles
OPTICLASA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPTICLASA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPTICLASA
What does OPTICLASA do?
OPTICLASA is an online optical retailer that sells designer sunglasses and prescription eyeglass frames from over 100 luxury and premium brands (including Cartier, Gucci, Prada, Saint Laurent, Tom Ford, Versace, Dolce & Gabbana, Ray-Ban, Hugo Boss, Carrera, and Guess) for men, women, and children. Customers can virtually try products on via a Virtual Mirror camera-based tool, purchase contact lenses and solutions, and split payments into installments through a TBI Bank partnership. The site offers free delivery, a 2-year warranty, an authenticity guarantee, and runs from both the opticlasa.com storefront and a Sofia-based physical retail location.
Is OPTICLASA a public or private company?
OPTICLASA is a private company. It is classified as unknown and is currently operating.
When was OPTICLASA founded?
OPTICLASA was founded in -1. It employs 11 to 50 people.
Where is OPTICLASA based?
OPTICLASA is headquartered in Sofia, Bulgaria, in the Europe region.
How does OPTICLASA make money?
One revenue line is on record: retail Sales.
Who are OPTICLASA's main competitors?
Direct peers on record are Eyeconic, GlassesUSA.com, Mister Spex, Warby Parker, FramesDirect, EyeBuyDirect and SmartBuyGlasses. Broad incumbents are EssilorLuxottica and LensCrafters. David Kind is listed as an emerging player.
Does OPTICLASA have an API?
No public API is recorded for OPTICLASA.
What industry is OPTICLASA in?
OPTICLASA's product category is Optical Retail. Its primary akta.pro industry code is CRAKAFAG, Luxury Eyewear (Sunglasses & Optical), with a secondary code of CRAKAEAE, Sunglasses & Luxury Eyewear. Its NAICS code is 456130 and its SIC code is 3851.