Optimity
- Company typePrivate
- Founded2009
- HeadquartersKingston, Kingston, Jamaica
- Headcount11–50
- GTM typeB2B
- OfferingServices
Optimity firmographics
Firmographics- Name
- Optimity
- Legal name
- Optimity Group
- Website
- https://optimitygroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Optimity industry classification
Industry- Product category
- IT Services and Technology Solutions
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Management Consulting Services (54161)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA)
- akta.pro secondary industries
- Security Operations Center (SOC) as a Service (BPAEADAB), IT Operations, Event & Incident Management (NOC/SOC-to-ITSM) (BPAEAJAH), Cybersecurity & Identity Consulting (BPAHAEAG)
Keywords
Where Optimity is headquartered
LocationHeadquarters
- HQ city
- Kingston, Kingston
- HQ country
- Jamaica
- HQ region
- Latin America
Offices3 records
Markets served
Optimity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Cybersecurity Services (Purple Team): Managed security services including MDR, SOC services, governance and compliance, and bespoke development for enterprise clients globally.
- IT Consulting & Infrastructure (MS Tech Solutions): Network architecture, IT management consulting, infrastructure management, and technical support services for multinational corporate clients.
- E-Ticketing Solutions (A.I Tix): RFID-based contactless e-ticketing platform for events in Jamaica's entertainment and hospitality sector, including carnival experiences and event management.
- Technology Products (SurveySync, Claim360): Software platforms offered as products for survey management and insurance claims processing.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Optimity product offering
Product offeringCore offering
Optimity Group is a technology conglomerate that delivers managed cybersecurity services through its Purple Team subsidiary (MDR, SOC, governance and compliance), enterprise IT consulting and network architecture through MS Tech Solutions, and RFID-based contactless e-ticketing through A.I Tix. It also operates standalone software platforms SurveySync (survey management) and Claim360 (claims processing) for organizations across the Caribbean and North America.
Product overview
Optimity Group operates as a unified platform-plus-subsidiaries structure encompassing three specialized companies: Purple Team (cybersecurity and MSSP services), MS Tech Solutions (IT consulting and infrastructure management), and A.I Tix (e-ticketing). The Group also offers three distinct product platforms—SurveySync (survey management), Claim360 (claims processing), and AiTix (e-ticketing platform)—targeting enterprises across the Caribbean and North America. The subsidiaries function as service arms while the product platforms represent standalone digital offerings.
Differentiator
Problem solved
Functional benefit
Brands
- SurveySync: Survey platform application mentioned in the Products section.
- Claim360
Products and services
- Purple Team Managed security services and MSSP offering including Managed Detection & Response, Governance & Compliance, SOC Services, Bespoke Development, and IT Infrastructure expertise for enterprise clients globally.
Quantifiable outcome
- 200+ enterprise clients served across North America and Caribbean markets
- +1 more outcomes
Companies that use Optimity
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Optimity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Optimity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Playmas and A.I Tix PartnershipcoreStrategic partnership between Playmas and A.I Tix to streamline carnival experiences in Jamaica through contactless e-ticketing solutions. This partnership leverages A.I Tix's RFID technology to provide cashless payment and ticketing solutions for carnival events, addressing traditional challenges with cash handling and ticket fraud in the entertainment sector.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Optimity competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global IT and digital consulting firm with large network architecture, infrastructure management, and cybersecurity consulting practices. Comparable to Optimity's MS Tech Solutions subsidiary as a large-scale IT consulting and managed services competitor.
- Eventbrite: Global self-service event ticketing and event management platform. Comparable to Optimity's A.I Tix subsidiary as an event ticketing and management platform, though Eventbrite is consumer/self-serve while A.I Tix targets enterprise event producers.
- Digicel Group: Caribbean telecommunications and digital services conglomerate operating across multiple Caribbean territories. Comparable to Optimity as a multi-country digital services platform serving enterprise and government customers in the same region.
- Secureworks: Global MSSP offering managed detection and response, SOC-as-a-service, and security consulting. Comparable to Optimity's Purple Team subsidiary as a managed security services provider serving enterprise clients with 24/7 SOC operations.
- SurveyMonkey: Global online survey and feedback platform serving SMBs and enterprises. Comparable to Optimity's SurveySync product as a direct competitor in the survey management software category.
Direct peers
- Arctic Wolf: Pure-play managed detection and response and SOC-as-a-service provider serving SMB and mid-market enterprises. Comparable to Purple Team's MDR and SOC offering with a similar outsourced security operations model.
- Trustwave: Global cybersecurity MSSP offering managed detection and response, SOC services, and compliance consulting. Comparable to Purple Team as a pure-play MSSP competitor targeting mid-market and enterprise clients with similar managed security service models.
Regional players
- Caribbean Ideas Limited: Jamaican IT services and solutions provider serving enterprise and government clients across the Caribbean. Comparable to Optimity as a regional IT services peer operating in the same Jamaican enterprise and government market.
- GTT Communications: Caribbean and global managed network and IT services provider. Comparable as a regional ICT services incumbent offering managed connectivity, security-adjacent services, and enterprise IT across the same Caribbean footprint Optimity targets.
- Flow (Liberty Latin America): Caribbean telecommunications and enterprise ICT services provider operating across the same territories as Optimity. Comparable as a regional incumbent offering enterprise connectivity, IT, and digital services to similar Caribbean enterprise and hospitality customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Optimity social profiles
Digital presenceOptimity compliance and trust
Trust signalCompliance2 records
Optimity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimity leadership team
Management profileNumber of profiles
Profiles4 records
Optimity subsidiaries and ownership
Company hierarchySubsidiaries3 records
Optimity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimity
What does Optimity do?
Optimity Group is a technology conglomerate that delivers managed cybersecurity services through its Purple Team subsidiary (MDR, SOC, governance and compliance), enterprise IT consulting and network architecture through MS Tech Solutions, and RFID-based contactless e-ticketing through A.I Tix. It also operates standalone software platforms SurveySync (survey management) and Claim360 (claims processing) for organizations across the Caribbean and North America.
Is Optimity a public or private company?
Optimity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Optimity founded?
Optimity was founded in 2009. It employs 11 to 50 people.
Where is Optimity based?
Optimity is headquartered in Kingston, Kingston, Jamaica, in the Latin America region.
How does Optimity make money?
Four revenue lines are on record. Cybersecurity Services (Purple Team) is the primary driver. The others are IT Consulting & Infrastructure (MS Tech Solutions), E-Ticketing Solutions (A.I Tix) and technology Products (SurveySync, Claim360).
Who are Optimity's main competitors?
Broad incumbents on record are Accenture, Eventbrite, Digicel Group, Secureworks and SurveyMonkey. Direct peers are Arctic Wolf and Trustwave. Regional players are Caribbean Ideas Limited, GTT Communications and Flow (Liberty Latin America).
Does Optimity have an API?
No public API is recorded for Optimity.
What industry is Optimity in?
Optimity's product category is IT Services and Technology Solutions. Its primary akta.pro industry code is BPAKAHAA, Managed Security Services (MSSP) & 24/7 SOC Operations, with a secondary code of BPAEADAB, Security Operations Center (SOC) as a Service. Its NAICS code is 54151 and its SIC code is 7370.