Optimum Solar Group
- Company typePrivate
- Founded-
- HeadquartersDuluth, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Optimum Solar Group firmographics
Firmographics- Name
- Optimum Solar Group
- Legal name
- Optimum Energy Group LLC
- Website
- https://optimumsolargroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Optimum Solar Group industry classification
Industry- Product category
- Residential Solar Installation Services
- NAICS
- Roofing Contractors (23816)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
Keywords
Where Optimum Solar Group is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Optimum Solar Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Solar Panel and System Sales: The company sells complete solar energy systems including panels, inverters, and monitoring hardware to homeowners. Revenue is generated from the upfront sale of solar equipment and installation services.
- Professional Installation Services: Includes system design, permitting, and professional installation by certified technicians as part of the solar system sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | $0 Down Solar - qualifying homeowners can go solar with no upfront costs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Optimum Solar Group product offering
Product offeringCore offering
Optimum Solar Group sells and installs residential and commercial photovoltaic solar energy systems through a three-step consultative process: no-obligation consultation, customized system design, and professional installation by certified technicians. The company bundles solar panels, inverters, an energy monitoring mobile app, and $0 down financing with federal/state/local incentive navigation into a single turnkey installation offering for homeowners in Minnesota and Utah.
Product overview
Optimum Energy Group (also referred to as Optimum Solar Group and Kairos Solar Energy) operates as a residential solar installation company offering a unified service offering rather than a modular software platform. The core product is comprehensive solar panel installation services, which includes consultation, customized design, professional installation, and maintenance. The company also provides an energy monitoring system (mobile app) as part of their installations to help customers track production and savings in real-time. Financing options ($0 down) and incentive navigation support are offered as part of the service package. The company primarily serves homeowners in Minnesota (Duluth area) and Utah (Salt Lake County, American Fork).
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Panel Installation Services End-to-end residential solar installation service covering consultation, custom system design, permitting, professional installation by certified technicians, and ongoing maintenance for homeowners in Minnesota and Utah.
- Solar Consultation and System Design No-obligation consultation assessing a home's energy needs and savings potential, followed by a customized solar system design optimized for the specific property.
- $0 Down Solar Financing Zero upfront cost solar financing that lets qualified homeowners go solar by leveraging federal, state, and local incentives and tax credits, with multi-year contract structure and pricing determined after a home roof assessment.
- Energy Monitoring System (Mobile App) Mobile application bundled with each solar installation that allows homeowners to track solar energy production and savings in real time, with the capability delivered alongside high-efficiency panels and modern inverters.
Quantifiable outcome
- 20-32% reduction in monthly electricity bills for residential customers
- +6 more outcomes
Companies that use Optimum Solar Group
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Optimum Solar Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Optimum Solar Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Google Ads (AdWords)minorGoogle Ads remarketing service is used to advertise on third-party websites to users who have previously visited Optimum Solar Group's website. The company uses Google Ads to optimize and serve targeted display ads based on past visitor behavior to drive re-engagement and lead conversion.
- FacebookminorFacebook remarketing service is used to deliver interest-based advertising to users who have previously visited Optimum Solar Group's website. Facebook's advertising platform allows the company to target past visitors with relevant solar energy messaging across the Facebook and Instagram advertising network.
- Kairos Solar EnergycoreKairos Solar Energy is referenced as a sister brand or partner entity of Optimum Solar Group. The company logo (Kairos Solar Energy) appears on the main website alongside the Optimum brand, and some customer installations and testimonials reference Kairos Solar Energy specifically. The companies appear to share leadership (Marshall Manle is referenced as Owner/CEO of both entities) and operate as part of a shared solar energy business network.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Optimum Solar Group competitors and assessment
Company assessmentDirect peers
- Sunrun: Largest US residential solar installer offering $0-down solar leases and PPAs nationally. Directly comparable to Optimum on product (residential rooftop PV), financing model, and target customer (homeowners seeking lower electricity bills).
- Momentum Solar: Direct-to-consumer residential solar installer operating across multiple US states. Comparable to Optimum in D2C sales model, in-house vs. subcontracted installation approach, and reliance on door-to-door plus digital lead generation.
- Trinity Solar: Largest privately-held US residential solar installer, active in the Northeast and Mid-Atlantic with growing national footprint. Closely comparable to Optimum on privately-held, founder-led D2C residential solar model.
- Freedom Forever: National residential solar installer with a 25-year production guarantee and integrated financing. Directly comparable to Optimum on long-tenor warranty offer and residential D2C installation model.
- Blue Raven Solar: Residential solar installer offering $0-down financing with a BluePower Plus+ warranty program. Directly comparable to Optimum on warranty length, D2C consultative sales, and emphasis on $0-down offer.
- PowerHome Solar: Regional residential solar and roofing installer in the Midwest and Eastern US. Comparable to Optimum on multi-state residential solar + roofing installation offering.
- Palmetto Solar: Clean energy marketplace and installer focused on residential solar with proprietary quoting and monitoring tools. Comparable to Optimum on residential PV focus and energy monitoring offering.
- Tesla Energy: Residential solar and Solar Roof installer with integrated Powerwall battery offerings. Competes head-to-head with Optimum for the same homeowner segment, with substantially larger brand and capital base.
- ADT Solar: National residential solar installer offering custom-designed PV systems with $0-down financing. Directly comparable to Optimum on consultative D2C sales motion and rooftop PV product.
Emerging players
- Lumio: Residential solar installer active in multiple US states with a tech-enabled sales platform. Comparable to Optimum as a multi-state residential PV installer, though typically operating with a more digital-first acquisition motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Optimum Solar Group social profiles
Digital presenceOptimum Solar Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimum Solar Group leadership team
Management profileNumber of profiles
Profiles2 records
Optimum Solar Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimum Solar Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimum Solar Group
What does Optimum Solar Group do?
Optimum Solar Group sells and installs residential and commercial photovoltaic solar energy systems through a three-step consultative process: no-obligation consultation, customized system design, and professional installation by certified technicians. The company bundles solar panels, inverters, an energy monitoring mobile app, and $0 down financing with federal/state/local incentive navigation into a single turnkey installation offering for homeowners in Minnesota and Utah.
Is Optimum Solar Group a public or private company?
Optimum Solar Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Optimum Solar Group founded?
Optimum Solar Group was founded in -1. It employs 1 to 10 people.
Where is Optimum Solar Group based?
Optimum Solar Group is headquartered in Duluth, United States, in the North America region.
How does Optimum Solar Group make money?
Two revenue lines are on record. Solar Panel and System Sales are the primary driver. The others are professional Installation Services.
Who are Optimum Solar Group's main competitors?
Direct peers on record are Sunrun, Momentum Solar, Trinity Solar, Freedom Forever, Blue Raven Solar, PowerHome Solar, Palmetto Solar, Tesla Energy and ADT Solar. Lumio is listed as an emerging player.
Does Optimum Solar Group have an API?
No public API is recorded for Optimum Solar Group.
What industry is Optimum Solar Group in?
Optimum Solar Group's product category is Residential Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 23816.