Option Line
Option Line is a US non-profit 24/7 helpline, founded in 2003, that connects women facing unplanned pregnancies to a national network of over 2,000 pregnancy help centers offering free counseling, tests, and ultrasounds.
- Company typePrivate
- Founded2003
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Option Line does
Option Line is a US-based non-profit organization headquartered in Columbus, Ohio, that operates a 24/7 helpline connecting women facing unplanned pregnancies with a network of over 2,000 pregnancy help centers across the United States. Founded in 2003, the organization has cumulatively connected with over 7 million women seeking information about pregnancy symptoms, options, and local resources. Option Line does not offer or refer for abortion services but provides free peer counseling, educational content on all pregnancy options (parenting, adoption, abortion), and connections to centers that offer free pregnancy tests and ultrasounds.
The platform is built around a multi-channel access layer including a toll-free number (1-800-712-4357), SMS, website live chat, and a website supporting 100+ languages through Google Translate plus a dedicated Spanish site. Core product surfaces include an online pregnancy quiz, a center locator with appointment scheduling, and resource hubs for sexual wellness and after-abortion support. The underlying technology is a relatively standard web-and-telephony stack with no proprietary AI components, real-time translation handled by Google, and live chat operated by human consultants.
The organization operates as a 501(c)(3) non-profit with services provided free of charge to end users, funded through private donations. With only 8 employees, Option Line is a small staff operation whose primary value creation comes from aggregating demand at the helpline and distributing it to its partner center network. The business model is best characterized as a donation-funded referral and content platform rather than a transactional service business.
Option Line firmographics
Firmographics- Name
- Option Line
- Legal name
- Option Line
- Website
- https://optionline.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Option Line is a US non-profit 24/7 helpline, founded in 2003, that connects women facing unplanned pregnancies to a national network of over 2,000 pregnancy help centers offering free counseling, tests, and ultrasounds.
- Ownership category
- akta.pro rank
Option Line industry classification
Industry- Product category
- Non-Profit Pregnancy Support Services
- NAICS
- Other Individual and Family Services (62419), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)
- akta.pro secondary industries
- Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)
Keywords
Option Line business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Helpline Services: Option Line operates as a free, confidential helpline service connecting women to pregnancy help centers. The organization appears to be nonprofit in nature, with services provided at no cost to users. Revenue model is not explicitly disclosed in available sources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free helpline services for women facing unplanned pregnancy |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Option Line product offering
Product offeringCore offering
Option Line operates a free, confidential 24/7 helpline (phone, text, and live chat) that connects women facing unplanned pregnancies to a nationwide network of more than 2,000 local pregnancy help centers. It complements the helpline with online educational resources covering pregnancy signs and symptoms, pregnancy options (abortion information, adoption, parenting), sexual wellness, and after-abortion support, plus a Center Locator and an Online Pregnancy Quiz. The organization does not offer or refer for abortion services.
Product overview
Option Line is a unified pregnancy help resource platform offering a 24/7 helpline (phone, text, chat) that connects women facing unplanned pregnancies to local pregnancy help centers. The platform provides free peer counseling, pregnancy tests, limited ultrasounds, and comprehensive information about all pregnancy options including abortion, adoption, and parenting. Key integrated components include an Online Pregnancy Quiz for initial assessment, a Center Locator tool with appointment scheduling, extensive Sexual Wellness Resources covering STDs and emergency contraception, and After Abortion Support services. The platform does not offer or refer for abortion services but provides education about all options. Since 2003, Option Line has connected with over 7 million women seeking answers about pregnancy symptoms, options, and resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Option Line Helpline 24/7 free, confidential phone, text, and chat helpline (1-800-712-4357) connecting women facing unplanned pregnancies to local pregnancy help centers for peer counseling, pregnancy tests, ultrasounds, and information about all pregnancy options.
- Live Chat Service
Quantifiable outcome
- Over 7 million women connected since 2003
Companies that use Option Line
Customer profileSegments2 records
Ideal customer profiles2 records
Option Line technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Option Line partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Abortion Pill Rescue NetworkminorOption Line refers women who have started a medication abortion but regret their decision to the Abortion Pill Rescue Network, which provides information about potential reversal options. Contact: 877-558-0333, [email protected]
- The Justice FoundationminorResource for women who have experienced coerced or forced abortion. The Justice Foundation provides legal support and resources for those who have been forced into abortion decisions, which are illegal.
- National Domestic Violence HotlineminorOption Line refers women experiencing domestic violence to the National Domestic Violence Hotline (800-799-SAFE), which provides 24/7 support, crisis intervention, and local resources.
- National Human Trafficking HotlineminorOption Line refers individuals facing human trafficking situations to the National Human Trafficking Hotline (1-888-373-7888), which provides support in more than 200 languages 24/7.
- RAINN (Rape, Abuse and Incest National Network)minorOption Line refers sexual abuse survivors to RAINN's 24-hour hotline (1-800-656-4673) for support and resources.
- National Suicide Prevention LifelineminorOption Line refers individuals in crisis to the 988 Suicide and Crisis Lifeline for immediate support.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Option Line competitors and assessment
Company assessmentEmerging players
- Nurturing Network: The Nurturing Network connects women with unplanned pregnancies to a nationwide system of shelters, maternity homes, and support services. Comparable emerging peer with a similar mission of routing vulnerable women to local support resources.
Others
- Crisis Text Line: Crisis Text Line operates a 24/7 text-based crisis support service. Comparable to Option Line as a text/chat-first helpline serving vulnerable users in real time, though focused on mental health rather than pregnancy.
- National Domestic Violence Hotline: The National Domestic Violence Hotline is a 24/7 crisis helpline that Option Line refers users to. Comparable as a crisis-line operating model and partner organization serving overlapping vulnerable populations.
Broad incumbents
- Planned Parenthood: Planned Parenthood is the largest U.S. reproductive health provider, offering pregnancy testing, options counseling, abortion, and prenatal referrals. Broadly comparable as a pregnancy-options resource provider, but operating from a fundamentally different clinical and ideological stance than Option Line.
Direct peers
- All-Options: All-Options (formerly Backline and Exhale) operates a Talkline providing judgment-free pregnancy options counseling, including abortion, adoption, and parenting. Directly comparable as a peer counseling helpline serving the same unplanned pregnancy population, but with a more inclusive options stance.
- Heartbeat International: Heartbeat International operates the largest network of pregnancy resource centers globally and runs a 24/7 helpline serving women with unplanned pregnancies. Option Line is closely affiliated with Heartbeat International's mission and network and serves a nearly identical user base.
- Project Rachel: Project Rachel is the Catholic Church's post-abortion healing and reconciliation ministry. Comparable to Option Line's after-abortion support offerings and similar in its counseling and referral model.
- Care Net: Care Net is one of the largest U.S. networks of pregnancy resource centers, operating a national helpline and supporting 1,100+ affiliated centers. Directly comparable to Option Line as a coordinating nonprofit for the pregnancy help center movement.
- Birthright International: Birthright provides free, confidential pregnancy testing and support services through local chapters across the U.S. and Canada. Comparable to Option Line as a nonprofit offering free pregnancy support and referrals to local resources.
Regional players
- CompassCare: CompassCare is a network of pregnancy resource centers in the northeastern U.S. providing free pregnancy testing, ultrasounds, and options information. Comparable as a regional player in the pregnancy help center ecosystem that Option Line connects users to.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Option Line social profiles
Digital presenceOption Line financial estimates
Financial estimateRevenue estimate
Valuation estimate
Option Line leadership team
Management profileNumber of profiles
Option Line funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Option Line M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Option Line
What does Option Line do?
Option Line operates a free, confidential 24/7 helpline (phone, text, and live chat) that connects women facing unplanned pregnancies to a nationwide network of more than 2,000 local pregnancy help centers. It complements the helpline with online educational resources covering pregnancy signs and symptoms, pregnancy options (abortion information, adoption, parenting), sexual wellness, and after-abortion support, plus a Center Locator and an Online Pregnancy Quiz. The organization does not offer or refer for abortion services.
Is Option Line a public or private company?
Option Line is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Option Line founded?
Option Line was founded in 2003. It employs 1 to 10 people.
How does Option Line make money?
One revenue line is on record: helpline Services.
Who are Option Line's main competitors?
Nurturing Network is listed as an emerging player. Others are Crisis Text Line and National Domestic Violence Hotline. Planned Parenthood is listed as a broad incumbent. Direct peers are All-Options, Heartbeat International, Project Rachel, Care Net and Birthright International. CompassCare is listed as a regional player.
Does Option Line have an API?
No public API is recorded for Option Line.
What industry is Option Line in?
Option Line's product category is Non-Profit Pregnancy Support Services. Its primary akta.pro industry code is HLALAHAC, Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring), with a secondary code of HLALAHAB, Contraception & Family Planning Telehealth (birth control, counseling, follow-up). Its NAICS code is 62419 and its SIC code is 8300.