Option Line

What Option Line does

Option Line is a US-based non-profit organization headquartered in Columbus, Ohio, that operates a 24/7 helpline connecting women facing unplanned pregnancies with a network of over 2,000 pregnancy help centers across the United States. Founded in 2003, the organization has cumulatively connected with over 7 million women seeking information about pregnancy symptoms, options, and local resources. Option Line does not offer or refer for abortion services but provides free peer counseling, educational content on all pregnancy options (parenting, adoption, abortion), and connections to centers that offer free pregnancy tests and ultrasounds.

The platform is built around a multi-channel access layer including a toll-free number (1-800-712-4357), SMS, website live chat, and a website supporting 100+ languages through Google Translate plus a dedicated Spanish site. Core product surfaces include an online pregnancy quiz, a center locator with appointment scheduling, and resource hubs for sexual wellness and after-abortion support. The underlying technology is a relatively standard web-and-telephony stack with no proprietary AI components, real-time translation handled by Google, and live chat operated by human consultants.

The organization operates as a 501(c)(3) non-profit with services provided free of charge to end users, funded through private donations. With only 8 employees, Option Line is a small staff operation whose primary value creation comes from aggregating demand at the helpline and distributing it to its partner center network. The business model is best characterized as a donation-funded referral and content platform rather than a transactional service business.

Name

Option Line

Legal name

Option Line

Website

https://optionline.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Option Line is a US non-profit 24/7 helpline, founded in 2003, that connects women facing unplanned pregnancies to a national network of over 2,000 pregnancy help centers offering free counseling, tests, and ultrasounds.

Ownership category

akta.pro rank

Product category

Non-Profit Pregnancy Support Services

NAICS

Other Individual and Family Services (62419), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

akta.pro secondary industries

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)

Keywords

• Pregnancy helpline services
• Crisis support hotline
• Pregnancy resource referrals
• Non-profit support services
• Women's health information

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Helpline Services: Option Line operates as a free, confidential helpline service connecting women to pregnancy help centers. The organization appears to be nonprofit in nature, with services provided at no cost to users. Revenue model is not explicitly disclosed in available sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Option Line operates a free, confidential 24/7 helpline (phone, text, and live chat) that connects women facing unplanned pregnancies to a nationwide network of more than 2,000 local pregnancy help centers. It complements the helpline with online educational resources covering pregnancy signs and symptoms, pregnancy options (abortion information, adoption, parenting), sexual wellness, and after-abortion support, plus a Center Locator and an Online Pregnancy Quiz. The organization does not offer or refer for abortion services.

Product overview

Option Line is a unified pregnancy help resource platform offering a 24/7 helpline (phone, text, chat) that connects women facing unplanned pregnancies to local pregnancy help centers. The platform provides free peer counseling, pregnancy tests, limited ultrasounds, and comprehensive information about all pregnancy options including abortion, adoption, and parenting. Key integrated components include an Online Pregnancy Quiz for initial assessment, a Center Locator tool with appointment scheduling, extensive Sexual Wellness Resources covering STDs and emergency contraception, and After Abortion Support services. The platform does not offer or refer for abortion services but provides education about all options. Since 2003, Option Line has connected with over 7 million women seeking answers about pregnancy symptoms, options, and resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Option Line Helpline 24/7 free, confidential phone, text, and chat helpline (1-800-712-4357) connecting women facing unplanned pregnancies to local pregnancy help centers for peer counseling, pregnancy tests, ultrasounds, and information about all pregnancy options.
• Live Chat Service

Quantifiable outcome

• Over 7 million women connected since 2003

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Abortion Pill Rescue NetworkminorStrategic or Co-development PartnerOption Line refers women who have started a medication abortion but regret their decision to the Abortion Pill Rescue Network, which provides information about potential reversal options. Contact: 877-558-0333, [email protected]
• The Justice FoundationminorStrategic or Co-development PartnerResource for women who have experienced coerced or forced abortion. The Justice Foundation provides legal support and resources for those who have been forced into abortion decisions, which are illegal.
• National Domestic Violence HotlineminorOthersOption Line refers women experiencing domestic violence to the National Domestic Violence Hotline (800-799-SAFE), which provides 24/7 support, crisis intervention, and local resources.
• National Human Trafficking HotlineminorOthersOption Line refers individuals facing human trafficking situations to the National Human Trafficking Hotline (1-888-373-7888), which provides support in more than 200 languages 24/7.
• RAINN (Rape, Abuse and Incest National Network)minorOthersOption Line refers sexual abuse survivors to RAINN's 24-hour hotline (1-800-656-4673) for support and resources.
• National Suicide Prevention LifelineminorOthersOption Line refers individuals in crisis to the 988 Suicide and Crisis Lifeline for immediate support.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Nurturing Network: The Nurturing Network connects women with unplanned pregnancies to a nationwide system of shelters, maternity homes, and support services. Comparable emerging peer with a similar mission of routing vulnerable women to local support resources.

Others

• Crisis Text Line: Crisis Text Line operates a 24/7 text-based crisis support service. Comparable to Option Line as a text/chat-first helpline serving vulnerable users in real time, though focused on mental health rather than pregnancy.
• National Domestic Violence Hotline: The National Domestic Violence Hotline is a 24/7 crisis helpline that Option Line refers users to. Comparable as a crisis-line operating model and partner organization serving overlapping vulnerable populations.

Broad incumbents

• Planned Parenthood: Planned Parenthood is the largest U.S. reproductive health provider, offering pregnancy testing, options counseling, abortion, and prenatal referrals. Broadly comparable as a pregnancy-options resource provider, but operating from a fundamentally different clinical and ideological stance than Option Line.

Direct peers

• All-Options: All-Options (formerly Backline and Exhale) operates a Talkline providing judgment-free pregnancy options counseling, including abortion, adoption, and parenting. Directly comparable as a peer counseling helpline serving the same unplanned pregnancy population, but with a more inclusive options stance.
• Heartbeat International: Heartbeat International operates the largest network of pregnancy resource centers globally and runs a 24/7 helpline serving women with unplanned pregnancies. Option Line is closely affiliated with Heartbeat International's mission and network and serves a nearly identical user base.
• Project Rachel: Project Rachel is the Catholic Church's post-abortion healing and reconciliation ministry. Comparable to Option Line's after-abortion support offerings and similar in its counseling and referral model.
• Care Net: Care Net is one of the largest U.S. networks of pregnancy resource centers, operating a national helpline and supporting 1,100+ affiliated centers. Directly comparable to Option Line as a coordinating nonprofit for the pregnancy help center movement.
• Birthright International: Birthright provides free, confidential pregnancy testing and support services through local chapters across the U.S. and Canada. Comparable to Option Line as a nonprofit offering free pregnancy support and referrals to local resources.

Regional players

• CompassCare: CompassCare is a network of pregnancy resource centers in the northeastern U.S. providing free pregnancy testing, ultrasounds, and options information. Comparable as a regional player in the pregnancy help center ecosystem that Option Line connects users to.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/option-line

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Option Line