OPTODINAMICA

What OPTODINAMICA does

Optodinamica Srl is an Italian ophthalmic lens manufacturer founded in 1968 in Pesche (Isernia), Molise, by optician Giancarlo Marinelli, and currently operated as a family-owned private limited company by his children Luca and Cristiana Marinelli. The company designs, produces, and tests its entire lens portfolio in-house, positioning itself as a 100% Made-in-Italy manufacturer with proprietary technology in photochromic lens production and Free-Form progressive lens design.

Its product portfolio spans progressive lenses (Magnifica® top-tier line with OMD minimal-distortion optical system, plus Label, Wide, Pro, and HD tiers), monofocal lenses, the Smart accommodative-support monofocal, the Desk occupational lens, the My Opto Junior pediatric myopia control lens, and the Dinamica® photochromatic family (including Attiva Fancy and Polar Light variants) with 60+ color combinations. Anti-reflective and functional treatments (Supreme, Complete XL, Neutral 2.0, Glamour, Blu@) are applied in-house, alongside a coloration, edging, and mounting laboratory service. Core technical differentiation rests on a patented proprietary photochromatization system unique worldwide in pigment application, the OMD system reducing lateral astigmatisms by up to 40%, and Free-Form processing across approximately 110,000 surface points enabling per-frame personalization.

The business operates on a B2B sales-led model, distributing exclusively through Italian optical centers (Centri Ottici) via direct technical and commercial consulting. Revenue is generated through one-time sales of lenses, treatments, and customization/laboratory services at quote-based pricing; pricing is not publicly disclosed and a client portal exists for partner content. The company maintains a domestic-only geographic footprint, has no disclosed external funding, no M&A activity, no subsidiaries, and reports 12 employees. Marketing is executed through the company website, Instagram, Facebook, and LinkedIn channels, with active recruitment via LinkedIn Jobs.

Name

OPTODINAMICA

Legal name

Optodinamica Srl

Website

https://optodinamica.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Optodinamica Srl is a family-owned Italian ophthalmic lens manufacturer (est. 1968, Pesche, Italy) producing 100% Made-in-Italy progressive, monofocal, occupational, pediatric, and proprietary Dinamica® photochromatic lenses, sold B2B exclusively through Italian optical centers.

Ownership category

akta.pro rank

Product category

Ophthalmic Lens Manufacturing

NAICS

Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro industry

PRIMARYHLAHAJAD

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)

Keywords

• Ophthalmic lens manufacturing
• Photochromic lenses
• Progressive lenses
• Anti-reflective coatings
• Free-form lens production

Headquarters

HQ city

Pesche (IS)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Ophthalmic Lens Sales: B2B sales of ophthalmic lenses including progressive, monofocal, occupational (Desk), and photochromatic lenses to optical centers throughout Italy. Products are developed, produced, and tested entirely in Italy.
2. Lens Treatments and Coatings: Sales of lens treatments including Supreme, Complete XL, Neutral 2.0, Glamour, and Blu@ anti-reflective coatings applied to lenses.
3. Customization Services: Laboratory services for lens customization including coloring, edging, and mounting using innovative mills for traditional and modern mounting types.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Optodinamica designs, manufactures, and sells ophthalmic prescription lenses (progressive, monofocal, accommodative/Studio, occupational/Desk, and myopia-control/My Opto Junior) and Dinamica® photochromic lenses to optical retail centers in Italy. The company complements its lenses with anti-reflective coating treatments (Supreme, Complete XL, Neutral 2.0, Glamour, Blu@), lens coloration, and laboratory edging/mounting services, using proprietary Free-Form production and a patented Dinamica® photochromization system, all produced in Italy.

Product overview

Optodinamica is an Italian ophthalmic lens manufacturer offering a comprehensive portfolio of prescription lenses and treatments. The core product line includes progressive lenses (Magnifica®, Label, Wide, Pro, HD), monofocal lenses, Smart lenses with accommodative support, Desk occupational lenses, and My Opto Junior myopia control lenses for children. The company differentiates through its proprietary patented Dinamica® photochromatic lens technology, which enables photochromatization of all organic optical surfaces. Add-on treatments include Supreme, Complete XL, Neutral 2.0, Glamour, and Blu@ anti-reflective coatings, plus a coloration laboratory service. All products are developed, produced, and tested in Italy with manufacturing facilities combining advanced technology with artisanal craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• Dinamica®: Proprietary photochromic lens technology and brand. The only photochromic lens Dinamica, featuring a unique worldwide production system for applying photochromic pigments to organic optical surfaces.
• Magnifica®
• Dinamica® Attiva Fancy
• Dinamica® Polar Light

Products and services

• Progressive Lenses Multifocal ophthalmic lenses for distance, intermediate, and near vision in a single pair of glasses, sold B2B to optical centers and available in tiers from entry-level HD to top-of-line Magnifica® (with OMD system) and Magnifica® 2F (double Free-Form on CX and CV surfaces).
• Monofocal Lenses Single-vision prescription lenses supplied to optical centers for a wide range of everyday vision needs, available from stock geometries to fully customized prescriptions.
• Smart Lens (Studio) Monofocal lens with accommodative support for near vision that reduces eye strain, with four customizable addition profiles (0.50, 0.75, 1.00, 1.25) for digital device users.
• Desk (Computer) Occupational Lens Occupational lens optimized for intermediate and near vision with three customizable profiles, providing fluid image transitions between documents, phones, and computer monitors.
• My Opto Junior Myopia progression control lens for children aged 6-16, designed to reduce axial elongation of the eyeball and slow the progression of myopia.
• Dinamica® Photochromatic Lenses Proprietary patented photochromic lenses produced on Optodinamica's unique worldwide system for applying photochromic pigments to organic optical surfaces, available in 10 base colors with 60+ combinations (classic, fashion, flash, polar, attiva) including Dinamica® Attiva Fancy and Dinamica® Polar Light variants.
• Supreme Anti-Reflective Treatment Top-tier 18-layer anti-reflective coating for ophthalmic lenses, delivering scratch resistance, ultra-smooth surface, and superior hydrophobic treatment for high-end lens performance.
• Complete XL Anti-Reflective Treatment 16-layer anti-reflective coating delivering clear, brilliant vision with scratch resistance and super-hydrophobic treatment for everyday daily use.
• Neutral 2.0 Anti-Reflective Treatment 16-layer anti-reflective coating that neutralizes residual blue and green reflections to deliver natural color brilliance, ideal for pairing with photochromatic lenses.
• Glamour Anti-Reflective Treatment 18-layer anti-reflective coating with a characteristic gold-orange residual reflection intended for elegant aesthetics, suitable for high-end prescription lenses and sunglasses.
• Blu@ Anti-Reflective (Blue-Light) Treatment 16-layer anti-reflective coating designed to reduce harmful blue light from digital devices while maintaining natural color rendering and good contrast levels.
• Colorazioni (Lens Coloration Service) In-house laboratory coloration service for ophthalmic lenses, providing UV protection, visual comfort, durability, and improved contrast perception for personalized style.
• Lens Customization Laboratory (Edging and Mounting) Laboratory service for lens shaping and mounting, using innovative edger mills and tracer-based telebisellatura to support both traditional and modern frame types with millimetric precision.

Quantifiable outcome

• 40% reduction in aberrations with OMD system
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Nikon-Essilor (Nikon Lenswear): Joint-venture lens brand pairing Nikon's optical heritage with Essilor's manufacturing scale, producing premium progressives, photochromics, and high-index lenses. Comparable in product breadth and premium positioning within the independent optical channel.
• EssilorLuxottica: Global ophthalmic lens and eyewear giant incorporating Essilor's lens technology with Luxottica's retail. Comparable to Optodinamica as a progressive, photochromic (Transitions), and Free-Form lens manufacturer, but operating at vastly larger scale and across the full value chain including retail.
• Hoya Corporation (Vision Care): Japanese optical-glass giant producing ophthalmic lenses including progressive, photochromic (Sensity), and high-index variants supplied to optical retailers globally. Comparable as a technology-forward lens manufacturer with proprietary photochromic and Free-Form offerings targeting independent ECPs.
• Carl Zeiss Vision (ZEISS): Premium German ophthalmic lens and optics manufacturer producing progressive, photochromic (PhotoFusion), and Free-Form precision lenses. Comparable as a high-end branded lens innovator competing for the same prescription-lens channel and Italian optical-center accounts.

Direct peers

• Rodenstock GmbH: German premium ophthalmic lens specialist with a comparable product mix of progressive, monofocal, photochromic, and personalized Free-Form lenses sold B2B to independent opticians. Closest analogue to Optodinamica in mid-size specialty lens manufacturing with proprietary design IP.
• Shamir Optical Industry: Israeli progressive and Free-Form lens specialist (Autograph Intelligence, Metaform) with strong presence in the Italian and European independent optical channel. Direct competitor in premium personalized progressive lenses sold to Italian Centri Ottici.
• Seiko Optical Europe: Japanese progressive lens maker present in Europe with proprietary double-surface and Free-Form designs (e.g., Surmount, Brillenza). Comparable mid-size premium lens manufacturer targeting independent opticians across European markets including Italy.

Regional players

• Tokai Optical Co., Ltd. Japanese spectacle lens maker focused on photochromic and progressive lenses primarily for the Asian market with selective European presence. Comparable as a mid-size specialty photochromic and Free-Form lens producer, though Optodinamica's primary geography is Italy/Europe.
• Prats Optical (Prats Group): Spanish/Catalan ophthalmic lens manufacturer producing progressive, monofocal, and anti-reflective lens treatments for the Iberian and Southern European optical market. Most direct regional competitor to Optodinamica in scale and B2B-to-opticians go-to-market in Southern Europe.

Emerging players

• Transitions Optical: Photochromic lens technology specialist (jointly owned by EssilorLuxottica) licensing adaptive dye technology to lens casters and finishing labs worldwide. Direct functional competitor to Optodinamica's DINAMICA® photochromatic system, but operating via a licensing model rather than captive lens manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/optodinamica
• LinkedInlinkedin.com/company/optodinamica
• Instagraminstagram.com/optodinamica_marinelli/?hl=it

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPTODINAMICA