Orange Grove Dairy

What Orange Grove Dairy does

Orange Grove Dairy (PTY) LTD is a privately held, family-owned South African dairy producer established in 1927 on Glynton Farm in Dundee, KwaZulu-Natal. The company operates from ultra-high-tech factories rebuilt after an April 2019 fire and employs approximately 75 people. Its product portfolio spans fresh and ultra-high-temperature (UHT) processed milk (including Jersey Gold high-cream and D'Lacto lactose-free variants), traditional African Maas/Amasi in three fat grades (Insengwakazi, Isibhakela, Umfutho), yoghurt, fresh cream, dairy snacks (Luvit and MultiGO multigrain blends), fortified juices (Nature's Best, Nature's Nectar+, TANGO dairy-fruit mix), and the maize-based asemZansi Amahewu energy drink.

The underlying technology is industrial dairy processing rather than software: UHT heating at 138-150°C in aseptic packaging for ambient-shelf-life milk, pasteurisation at 72°C for fresh milk, live-culture fermentation for Maas, and lactase enzyme treatment for D'Lacto. Products are sold across multiple South African provinces through retail/wholesale channels in pack sizes from 250ml single-serves to 4kg family packs, with Maas zero-VAT rated as a basic food. The go-to-market is community-anchored direct-to-consumer and retail distribution, leveraging long-running sports sponsorships (Comrades Marathon flagship partnership since the brand's founding era, plus cycling, canoeing, school sport, and padel), community partnerships (Ngoma FM radio, SANBS blood drives, Rotary Dental Day), and feeding schemes coordinated with KZN community leaders. Revenue is generated through branded CPG sales; pricing is not publicly disclosed and no institutional funding, parent company, or acquisition activity is recorded.

Name

Orange Grove Dairy

Legal name

Orange Grove Dairy (PTY) LTD

Website

https://orangegrove.co.za

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

51–100 employees

Short description

Orange Grove Dairy is a family-owned South African dairy producer established in 1927 in Dundee, KwaZulu-Natal. The company manufactures fresh and UHT milk, traditional Maas/Amasi, yoghurt, cream, juices, and dairy snacks distributed through retail across multiple South African provinces.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Fluid Milk Manufacturing (311511)

SIC

Dairy Products (2020), Beverages (2080), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKAKAH

Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt)

Agriculture & Food Production/Food Processing & Manufacturing/Dairy Product Manufacturing

SECONDARYAFAFAEAA

Fluid Milk & Cream Beverages (Whole/Skim, Half-and-Half)

Agriculture & Food Production/Beverage Production/Dairy-Based & Plant-Based Beverage Production

SECONDARYAFAHAIAA

Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk)

Agriculture & Food Production/Dairy Processing/Dairy-Based Beverages & Drinkable Dairy (Flavored Milk, Lassi, Protein Shakes)

SECONDARYAFAHAIAE

Functional & Fortified Dairy Drinks (Vitamins/Minerals, Lactose-Free, A2, Added Fiber)

Agriculture & Food Production/Dairy Processing/Dairy-Based Beverages & Drinkable Dairy (Flavored Milk, Lassi, Protein Shakes)

Keywords

• Fresh milk products
• UHT long life milk
• Fermented maas amasi
• Dairy yoghurt cream
• Fruit juice beverages

Headquarters

HQ city

Dundee

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Dairy Product Sales: Sale of dairy products including fresh milk, UHT milk, maas/amasi, yoghurt, cream, dairy snacks (Luvit, MultiGo), and juices. Products sold in various sizes through retail distribution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Orange Grove Dairy manufactures and distributes a range of dairy and juice consumer packaged goods from its Glynton Farm facility in Dundee, KwaZulu-Natal. The portfolio spans fresh and UHT milk (including Jersey Gold, Full Cream, Low Fat, and D'Lacto lactose-free), traditional Maas/Amasi in multiple fat variants, yoghurt, fresh cream, dairy snacks (Luvit, MultiGO), and fortified juices (Nature's Best, Nature's Nectar, TANGO) as well as asemZansi Amahewu maize-based energy drink. Products are sold in various sizes through retail and direct channels across South Africa.

Product overview

Orange Grove Dairy is a proudly South African dairy company established in 1927, producing a diverse portfolio of dairy and juice products. The company's offering spans fresh and long-life (UHT) milk, traditional Maas/Amasi (fermented milk) in multiple fat varieties, yoghurt, cream, dairy snacks (Luvit and MultiGO), and fortified fruit juices. Key brands include the Maas Kings range (Insengwakazi, Isibhakela, Umfutho), Jersey Gold high cream milk, D'Lacto lactose-free milk, and asemZansi Amahewu (maize-based energy drink). Products are available across fresh and UHT formats to meet various storage and convenience needs. The company emphasizes antibiotic-free, locally sourced products with plant-based packaging for sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Maas Kings: Orange Grove's maas product line including Insengwakazi (High Fat), Isibhakela (Full Cream), and Umfutho (Medium Cream) variants.
• D'Lacto
• MultiGO
• Luvit
• Nature's Best
• Nature's Nectar
• TANGO
• asemZansi Amahewu

Products and services

• Milk

Quantifiable outcome

• Two-thirds of South Africans consume maas as part of their diet
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Comrades MarathonflagshipStrategic or Co-development Partner · 14 June 2026Orange Grove Dairy is an Official Sponsor of the Comrades Marathon. In 2026, both organisations celebrate 99 years of shared history. The partnership is built on shared values of commitment, resilience, community and determination. Orange Grove provides asemZansi Amahewu along the marathon route as a natural energy booster for runners. The message is 'Two Legacies. One Journey.'
• Community Leaders and InokicoreStrategic or Co-development Partner · 27 September 2021Partnership with community leaders and Inoki to identify and distribute food parcels to impoverished communities affected by July 2021 unrest in KwaZulu-Natal. By September 27th, 3750 food parcels (containing 6x1kg Maas, 6x500ml MultiGo, 1x10kg Simunye Impuphu) had been distributed.
• King Goodwill Zwelithini and Dr Mangosuthu ButhelezicoreStrategic or Co-development PartnerKey community leaders partnered with Orange Grove during COVID-19 to coordinate feeding initiatives, providing Isibhakela Full Cream Maas to marginalised and vulnerable community members to boost immune systems.
• Ngoma FM RadiominorGTM or Marketing PartnerPartnership with Ngoma 90.7 FM radio station for community entertainment, companionship, and sharing information about community events. Orange Grove engages with listeners through the radio platform.
• South African National Blood Service (SANBS)minorGTM or Marketing PartnerOrange Grove supports blood donation drives, directing community members to SANBS for blood donation information and opportunities to save lives.
• Rotary ClubminorGTM or Marketing PartnerOrange Grove supports Rotary Dental Day initiatives to help children and adults access dental care and learn about dental hygiene.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Douglasdale Dairy: Gauteng-based South African dairy processor producing milk, cream, maas, and dairy snacks. Comparable CPG dairy manufacturer with overlapping retail channels and product mix.
• Fair Cape Dairies: Western Cape-based South African dairy processor producing fresh milk, flavoured milk, yoghurt, and fruit juices for retail. Closely comparable diversified dairy-and-juice CPG manufacturer with national distribution.
• Drakensberg Dairies (Dairymaid): South African regional dairy manufacturer (KwaZulu-Natal) supplying fresh milk, UHT milk, maas, and dairy blends — overlapping catchment and product categories with Orange Grove in KZN.
• Dew Fresh Dairy: South African dairy producer focused on fresh and long-life milk, maas, and yoghurt for retail. Operates in similar dairy categories and competes for the same household-buyer wallet share.
• Clover (Clover Industries / Clover SA): Largest South African dairy processor offering fresh and UHT milk, maas, yoghurt, cheese, and juices across retail and foodservice. Directly comparable product portfolio and country footprint to Orange Grove Dairy.

Broad incumbents

• Danone Southern Africa: Multinational dairy and plant-based producer with operations in South Africa offering yoghurt and dairy-alternative products. Overlaps on yoghurt and functional dairy adjacent to Orange Grove's Luvit and Maas Kings ranges.
• Lactalis South Africa (Parmalat SA): Subsidiary of global dairy multinational Lactalis, manufacturing UHT milk, flavoured milk, cheese, yoghurt, and juices in South Africa. Provides a benchmark for how a multinational dairy player competes in the same categories Orange Grove serves.
• Nestlé South Africa: Leading FMCG multinational manufacturing dairy (Nespray, condensed milk), juices, and flavoured beverages in South Africa. Competes for the same shelf space across multiple of Orange Grove's product categories.

Regional players

• Nature's Source (Lancewood): South African dairy brand producing yoghurt, cream, and dairy desserts under the Lancewood name. Overlaps with Orange Grove's yoghurt, cream, and dairy-snack categories inside the South African market.

Others

• Spar South Africa (private label dairy): Major South African retailer with an expanding private-label dairy and juice range produced through third-party manufacturers. Acts as both a customer and competitive threat to Orange Grove's branded retail SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OrangeGroveDairy
• LinkedInlinkedin.com/company/orange-grove-dairy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Grove Dairy