What Orania.Berlin does

Orania.Berlin is a privately-held boutique luxury hotel operating from a heritage-listed 1912 building at Oranienplatz in Berlin-Kreuzberg, owned and operated by husband-and-wife team Jennifer and Philipp Vogel since its 2017 opening. The property offers 41 keys across seven categories (Orania.17 to Orania.FA86, ranging from 17 sqm to a 131 sqm family suite), generating revenue through nightly room rates (quote-based), packages, and voucher/merchandise sales via the direct booking engine reservation.orania.berlin, with secondary distribution through Virtuoso, OpenTable, HiddenTable, Hotelchamp, and the Schloss Elmau partner network.

The hotel's experiential layer is anchored by Orania.Restaurant (open show kitchen, signature X-Berg Duck five-course tasting menu under head chef Philipp Vogel), Orania.Bar (signature cocktails and live music venue), Orania.Breakfast Club (daily 06:30–14:00, open to non-guests), Orania.Salon (event space for up to 32 seated / 100 standing), a Technogym-equipped fitness centre on Level Minus One, and the curated Orania.Concerts programme (free live music five nights per week since 2019). A €50-per-stay dog-friendly programme with Hyggins beds targets a Berlin-resident and pet-owning traveller base. Customer segments include affluent leisure travellers, business and MICE clients, local Berliners, families, and Berlin's creative community.

Commercially, the business runs on a multi-stream transaction model — room revenue, all-day F&B, private dining and corporate event hire (Orania.Salon, Meeting Suite), seasonal pop-up dinners priced €24–€119 per person, seasonal packages, and gift vouchers. Marketing is PR- and community-led: earned media (Michelin 1 Key 2024, Die 101 Besten 2025, Virtuoso Preferred, DEHOGA Top Ausbildungsbetrieb), Instagram (including chef Vogel's personal following), a monthly newsletter managed by Online Birds, Google Ads/Remarketing, and the concerts themselves as a demand-generation tool. Operational back-office (IT, accounting, payments, HR) is shared with Schloss Elmau GmbH & Co. KG. The legal entity is Orania.Berlin GmbH & Co. Hotel und Restaurant KG, a German limited partnership; no external venture or private equity investment is disclosed.

Name

Orania.Berlin

Legal name

Orania.Berlin GmbH & Co. Hotel und Restaurant KG

Website

https://orania.berlin

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Orania.Berlin is a privately-held 41-key boutique luxury hotel in Berlin-Kreuzberg, operating rooms, a signature restaurant (X-Berg Duck), bar, breakfast club, event salon, and a curated free live-music programme five nights a week, serving affluent leisure travellers, corporate clients, and local Berliners.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

akta.pro secondary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Boutique hotel accommodation
• Luxury hospitality services
• Fine dining restaurant
• Event venue rental
• Live music entertainment

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Hotel Accommodations: The core revenue stream — 41 rooms and suites across seven categories (Orania.17 to Orania.FA86), ranging from 17 sqm standard rooms to 131 sqm family suites. Revenue is generated through nightly room rates, with dynamic pricing and seasonal packages. Dogs are welcome for a €50 service fee.
2. Food & Beverage (Restaurant, Bar, Breakfast Club): Orania.Restaurant (fine dining, open show kitchen, 18:00–late, duck until 21:30), Orania.Bar (signature cocktails, wines, bar classics, soul food menu), and Orania.Breakfast Club (daily 06:30–14:00, buffet until 12:00, à la carte until 14:00). All-day dining from breakfast through dinner and late-night drinks creates a continuous revenue cadence.
3. Events & Private Dining (Orania.Salon): The Orania.Salon and Meeting Suite generate revenue through venue hire for private dining, corporate meetings (up to 32 persons), and receptions (up to 100 persons). Additionally, the hotel runs seasonal pop-up dining events (Cucina della Mamma, Der Highlander, Spargel-Battle, High Tea, Hot Duck Tuesday, Benedict Beats & Bubbles) at per-person prices ranging from €24 to €119, creating high-margin F&B upsell opportunities.
4. Packages & Specials: Seasonal packages such as Suite Dreams (20% discount + breakfast), St. Moritzplatz (15% + breakfast), and Kottifornia (15% + breakfast, summer) bundle accommodation with dining incentives to drive incremental bookings and cross-sell F&B.
5. Vouchers & Merchandise: Gift vouchers and branded merchandise sold via reservation.orania.berlin/vouchers, providing upfront cash flow and lock-in.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Orania.Berlin is a privately-run boutique luxury hotel in a heritage-listed building in Berlin-Kreuzberg, offering 41 rooms and suites across seven categories (17–131 sqm). The property bundles accommodation with a fine-dining restaurant (Orania.Restaurant with open show kitchen and the signature X-Berg Duck), a cocktail and live-music bar (Orania.Bar), an all-day Breakfast Club, an event salon (Orania.Salon) for meetings and private dining, a free nightly live music programme (Orania.Concerts, curated since 2019), a Technogym-equipped fitness centre, dog-friendly accommodations, and gift vouchers/merchandise.

Product overview

Orania.Berlin is a privately-run boutique luxury hotel in Berlin-Kreuzberg offering 41 rooms and suites across seven categories (17-131 sqm), complemented by diverse gastronomic experiences and event spaces. The property features Orania.Restaurant (known for its signature X-Berg Peking duck), Orania.Bar (cocktails and live music), and Orania.Breakfast Club. Event facilities include the Orania.Salon for meetings and private dining, while Orania.Concerts provides free live music performances five days a week. Additional offerings include Orania.Fitness (Technogym-equipped gym), pet-friendly accommodations, and seasonal packages like Suite Dreams, St. Moritzplatz, and Kottifornia. The hotel positions itself as Berlin's 'coolest grand hotel' combining modern luxury with Kreuzberg character.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Rooms & Suites 41 individually designed rooms and suites across seven size categories from 17 sqm (Orania.17) to 131 sqm family suites (Orania.FA86), in a heritage-listed building overlooking Oranienplatz and Oranienstrasse in Berlin-Kreuzberg. For leisure travellers, business travellers, and families.
• Orania.Restaurant Signature fine-dining restaurant with open show kitchen, open nightly from 18:00, anchored by the X-Berg Duck five-course Peking duck tasting menu (served until 21:30) and an à la carte menu combining various culinary traditions. For hotel guests, local Berliners, and culinary tourists.
• Orania.Bar Cocktail and live-music bar offering signature cocktails, wines from Berlin distilleries, bar classics, and a soul-food menu including the X-Berg Duck pizza. For hotel guests, concertgoers, and walk-in local Berliners.
• Orania.Breakfast Club Daily breakfast service from 06:30 to 14:00 with buffet (until 12:00) and à la carte options (until 14:00), featuring pastries, eggs, pancakes, and breakfast cocktails (Espresso Martini, Bloody Mary). Open to hotel guests and all Berliners.
• Orania.Salon (Events & Meetings) Rooftop event venue accommodating private dining up to 32 seated, receptions up to 100, with its own bar, kitchen, open fireplace, curated library, Steinway piano, Digital Boardroom Touch Screen System, Beamer with large screen, floor-to-ceiling windows, and balconies with panoramic city views. For corporate meetings, private dining, and private celebrations, including a Meeting Suite for up to 12 persons.
• Orania.Concerts Free live music programme five nights a week at the hotel bar and restaurant, curated by jazz pianist Matti Klein since 2019. Spans solo piano (Orania.Piano), duos (Orania.Acoustic), trios (Orania.Grooves) and vocal acts (Orania.Voices) featuring Berlin-connected musicians. For hotel guests, local Berliners, and concertgoers.
• Orania.Fitness Compact, elegant gym on Level Minus One equipped with Technogym machines (2022), treadmills, bikes, rowing machines, a free-weights area with chrome rack, benches, and a multifunctional strength station. Open daily 07:00–23:00 for hotel guests.
• Orania.Petfriendly (Dog-Friendly Service) Dog-friendly hotel service accepting dogs throughout all rooms and public areas (lounge, restaurant). Includes Hyggins dog beds in multiple sizes, homemade dog treats as welcome gifts, and walking route recommendations for the Kreuzberg area, for a €50 service fee per stay. For dog-owning travellers.
• Orania.Voucher & Merchandise Gift vouchers and branded merchandise for the hotel, restaurant, and bar experiences, sold via the hotel's reservation storefront.

Quantifiable outcome

• Free live concerts five nights a week attract both hotel guests and external Berliners, generating F&B revenue and word-of-mouth brand advocacy.
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Schloss ElmaucoreGTM or Marketing PartnerOrania.Berlin is listed as a 'Partner Hotel of Schloss Elmau', a luxury spa retreat and cultural hideaway in Krün, Bavaria. The partnership involves mutual cross-referrals between the two luxury properties. Additionally, under a distribution and administration partnership, Schloss Elmau GmbH & Co. KG provides centralised IT administration, accounting, payment processing, and HR management for Orania.Berlin. This operational partnership includes role-based data access within Schloss Elmau, governed by data processing agreements.
• HygginsminorOthersHyggins (hyggins.pet) supplies the hotel's dog beds in multiple sizes for its dog-friendly accommodation programme. Hyggins dog beds are used throughout all rooms and public areas, enabling the hotel to accommodate dogs of all sizes.
• Online Birds GmbHminorOthersOnline Birds GmbH (Munich) handles the dispatch of Orania.Berlin's monthly email newsletter and associated usage analytics under a data processing agreement.
• Otto Gourmet / Silver Hill FarmminorOthersSilver Hill Farm (Ireland), sourced via Otto Gourmet, supplies the ducks for the hotel's signature X-Berg Duck dish. Silver Hill Farm is globally recognised as a benchmark for ethical duck farming, with its ducks described as 'artgerechte Entenzucht' (species-appropriate duck breeding) by the hotel.
• VirtuosocoreGTM or Marketing PartnerVirtuoso is a global network of luxury travel advisors (17,000+ advisors). Orania.Berlin holds Virtuoso Preferred partner status, which gives the hotel preferential placement and referral bookings through the Virtuoso network, accessing high-net-worth individual travellers.
• Matti Klein (Artistic Director, Orania.Concerts)coreStrategic or Co-development PartnerJazz pianist, composer, and University of the Arts Berlin lecturer Matti Klein has curated the Orania.Concerts programme since 2019. He is responsible for artist selection (all performers must have a direct connection to Berlin), ensuring the right musical mix from solo piano through jazz, soul, and funk. Klein also performs regularly as part of the Matti Klein Soul Trio at the hotel.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Soho House Berlin: Members club and boutique hotel hybrid in central Berlin; comparable to Orania in its combination of F&B, cultural programming, and curated guest experience targeting creative professionals.
• Hotel am Steinplatz: Berlin boutique luxury hotel in a heritage building (~87 rooms) with a strong culinary and wellness programme; comparable to Orania in size, heritage setting, and luxury positioning, though located in Charlottenburg rather than Kreuzberg.
• Casa Camper Berlin: Boutique design hotel in central Berlin targeting design-conscious urban travellers; overlaps with Orania on creative-segment guests and on-property F&B concept.
• Das Stue Berlin: Luxury boutique hotel (part of Relais & Châteaux) with Michelin-recognised restaurant near Berlin Zoo; competes directly for luxury travellers seeking a characterful property with fine dining.
• 25hours Hotel Bikini Berlin: Lifestyle boutique hotel in Berlin with strong F&B and design identity; targets a similar creative-affluent segment and competes for non-chain boutique bookings in Berlin.
• The Mandala Hotel Berlin: Independent luxury boutique hotel in central Berlin with award-winning restaurant and spa; comparable in scale and luxury positioning, though with a more corporate-leaning guest mix.
• Schloss Elmau: Luxury spa retreat and cultural hideaway in Bavaria — Orania's declared partner hotel; directly comparable in heritage setting, luxury positioning, cultural programming and award status, with whom Orania shares cross-referrals and back-office services.
• Michelberger Hotel: Independent design-driven boutique hotel in Berlin with a popular restaurant/bar and live music programming; competes with Orania for the same creative, experience-led traveller segment in Berlin.

Broad incumbents

• Adlon Kempinski Berlin: Iconic Berlin luxury hotel with multiple restaurants, spa and large event capacity; sets the upper-tier benchmark Orania is benchmarked against for luxury positioning, though at substantially larger scale.
• Hotel de Rome (Rocco Forte Hotels): Flagship Berlin luxury hotel within the broader Rocco Forte portfolio; competes with Orania for top-tier luxury travellers but operates at significantly larger scale under a recognised international brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/philipp.bird.vogel
• LinkedInlinkedin.com/company/hotel-orania.berlin

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orania.Berlin