Orca Swim Schools Warragul

What Orca Swim Schools Warragul does

Orca Swim Schools Warragul, operated by Gus Bus Enterprises Pty Ltd (ABN 20 630 278 972), is a privately held, single-site boutique learn-to-swim facility located at 1/15 Phoenix Street, Warragul, Victoria, Australia. Founded in February 2018, the business delivers a 10-level marine-themed progression program, branded Seal Pup through Orca, covering children from 3 months old to advanced four-stroke development, alongside one-on-one private lessons. The physical product is a purpose-built indoor warehouse facility featuring a 32-34°C heated pool with a magnesium salt water (MAGNA Pool) system supplemented by UV and ozone sanitation, designed to reduce chlorine exposure and accommodate infants and children with eczema or sensory sensitivities. Class sizes are strictly limited to 4-6 children with a maximum of 3 concurrent classes, all taught by SWIM AUSTRALIA/AUSTSWIM/LSV qualified instructors, several of whom have completed Autism Swim and Access & Inclusion training.

The business model is direct-to-consumer and subscription-based. Parents enrol via the website enquiry form and are managed through a customer portal/mobile app under a members-only policy with monthly direct-debit billing on the first business day of each month. Pricing is cost-per-lesson: $26 per weekday group lesson, $27 per weekend group lesson, and $90 per private lesson, plus a non-refundable $35 membership fee per child. Family-level discounts apply for third and subsequent siblings (10% off) and waiving the membership fee for the fifth child in families of five or more. Make-up lessons are permitted with two hours' notice, reinforcing retention.

Revenue is not publicly disclosed. The customer base is highly fragmented across individual families in the Warragul and Baw Baw community, with no named enterprise or institutional customers. The operating footprint is currently single-region (Victoria), though a "COMING SOON" second location page is published on the company website. No external investors, parent companies, or funding rounds are identified in the available material; ownership appears held by the founders.

Name

Orca Swim Schools Warragul

Legal name

Gus Bus Enterprises Pty Ltd

Website

https://orcaswimschools.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Orca Swim Schools Warragul is a privately held, boutique learn-to-swim facility in Warragul, Victoria delivering a 10-level marine-themed program for children from 3 months to advanced four-stroke development, via direct-to-consumer recurring group and private lessons with SWIM AUSTRALIA/AUSTSWIM/LSV qualified teachers.

Ownership category

akta.pro rank

Product category

Swim Instruction Services

NAICS

Sports and Recreation Instruction (611620), Educational Services (61)

akta.pro industry

PRIMARYEDALAIAF

Aquatics Programs (Pools, Swim Lessons, Lifeguarding)

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Swim instruction
• Learn-to-swim
• Children's swimming lessons
• Boutique swim school
• Aquatic education

Headquarters

HQ city

Warragul

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Group Swimming Lessons: Recurring weekly swimming lessons for children aged 3 months and older. Parents pay monthly via direct debit (first business day of each month) or prepay monthly in advance. Fee structure is cost-per-lesson basis.
2. Private Swimming Lessons: One-on-one private swimming instruction available based on teacher availability, charged at $90.00 per lesson.
3. Membership Fees: One-time membership fee of $35.00 per child, non-refundable, due upon booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Orca Swim Schools Warragul delivers a 10-level progressive learn-to-swim program (Seal Pup, Fairy Penguin, Otter, Polar Cub, Emperor Penguin, Seal, Sea Lion, Minke Whale, Porpoise, and Orca Squad) for children from 3 months of age through to advanced swimmers. Lessons are delivered in a boutique facility with a magnesium heated pool and UV/ozone sanitation, with class sizes capped at four students and supplemented by private one-on-one lessons. The offering is targeted at local families in the Warragul/West Gippsland region.

Product overview

Orca Swim Schools operates as a boutique learn-to-swim facility offering a progressive 10-level swimming program for children from 3 months to advanced swimmers. The programs are named after marine animals (Seal Pup, Polar Cub, Fairy Penguin, Otter, Emperor Penguin, Seal, Sea Lion, Minke Whale, Porpoise, and Orca), progressing from parent-assisted baby classes through independent stroke development. The company also offers private lessons ($90/lesson) as an alternative to group classes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Children can graduate from no swimming ability to confident swimming with all four strokes (freestyle, backstroke, breaststroke, butterfly) through the 10-level progression system

Named customers18 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carlile Swimming: Long-established Australian swim school offering group and private lessons for babies through to advanced swimmers. Comparable in curriculum depth, age range (from infants), and paid-lesson recurring revenue model.
• State Swim: Western Australia-based swim school with multiple centres delivering learn-to-swim programs from babies through to squads. Comparable recurring-lesson model and curriculum structure to Orca.
• Aquatic Achievers: Australian swim school specialising in baby and toddler learn-to-swim from a young age, with small class sizes and progression-based curriculum. Closely aligned to Orca's infant-focused, small-class positioning.
• JUMP! Swim Schools: Australian boutique learn-to-swim franchise with small class sizes and structured infant-through-stroke-development curricula. Directly comparable business model to Orca Warragul, though JUMP! operates across multiple franchise locations rather than corporate-owned.
• Kingswim: Multi-site Australian learn-to-swim operator with year-round heated indoor pools, infant programs, and stroke development. Direct competitor in the same product category with similar recurring lesson revenue.

Broad incumbents

• Belgravia Leisure: Large Australian leisure and aquatic facility operator managing council and private pools that include learn-to-swim programming. Indirect competitor offering similar lessons as part of a broader multi-service portfolio.
• YMCA Victoria (Aquatics): Community-based aquatic programs across Victoria including swim lessons for children. Competes for the same Warragul-region families at typically lower price points but with larger, less boutique facilities.

Others

• Swimming Australia: National governing body whose Learn To Swim accreditation framework Orca's teachers are qualified under (SWIM AUSTRALIA/AUSTSWIM). Not a competitor but a standards-setter and ecosystem participant shaping the addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ORCASwimSchoolsWarragul
• LinkedInlinkedin.com/company/orca-swim-schools-warragul

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orca Swim Schools Warragul