Oregon Jamboree Music Festival

What Oregon Jamboree Music Festival does

The Oregon Jamboree Music Festival is a 501(c)(4) non-profit organization founded in 1992 that operates Oregon's premier three-day camping and country music festival in Sweet Home, Oregon. Held annually on a 20+ acre park-like site in the foothills of the Cascade Mountains featuring a historic Weddle Covered Bridge, the festival runs two stages with approximately 25 shows across one weekend, drawing attendees from all 50 states and international visitors. The organization functions as the fundraising arm of the Sweet Home Economic Development Group (SHEDG), distributing all proceeds back into the local community for economic development, and is one of only two non-profit country music festivals in the United States. The 2025 edition (August 1-3) has been publicly announced as the 34th and final year of the festival.

The festival operates a multi-stream revenue model comprising ticket sales (general admission, reserved seating, premier general admission, and child wristbands), per-site camping fees for RV and tent camping, parking passes, vendor participation fees, corporate sponsorship (with rotating presenting sponsors such as COUNTRY Financial, Julegard Christmas Farm, and Sweet Events), and on-site merchandise. Distribution is handled primarily through the Etix online ticketing platform, supported by a box office, volume/group discount tiers (10-19 tickets = 10% off; 20+ = 15% off), and a four-installment payment plan. Festival wristbands incorporate RFID technology integrated with Ronin POS to function as both entry credentials and cashless payment instruments on-site, complemented by a Fest App providing schedules, maps, and real-time updates.

The broader portfolio extends beyond the flagship event to include Music & Brews (annual spring beer and music tasting), Tune It Up Tuesdays (free June concert series featuring a Battle of the Bands competition), the PNW Stompeders country western swing and line dancing contest, the Santiam Smoke Show cookoff, and the Kick-Off Party. A 5-person core staff (Festival Director Robert Shamek, Marketing Director Katie Schrock) executes operations supported by 900+ annual volunteers drawn from a lifetime volunteer base exceeding 7,000 contributors. Marketing relies on social media, email newsletters, the seasonal 12 Days of Jamboree campaign, and the free community concert series to drive ticket demand throughout the year.

Name

Oregon Jamboree Music Festival

Legal name

Oregon Jamboree

Website

https://oregonjamboree.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

The Oregon Jamboree Music Festival is a non-profit, three-day camping and country music festival founded in 1992 in Sweet Home, Oregon, serving country music fans nationwide. It operates two stages with ~25 shows on a 20+ acre site, supported by RFID-enabled cashless wristbands and a year-round sub-event portfolio, with the 2025 edition announced as its final year.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Arts, Entertainment, and Recreation (71), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYMPAGAAAB

Music Festival Organizers & Promoters

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

SECONDARYTHAJAFAA

Concerts & Music Festivals

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

SECONDARYTHAMAJAB

Traditional Campgrounds (Tent & Mixed-Use)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• Live music festival
• Country music events
• Camping festival
• Community concert series
• Outdoor entertainment events

Headquarters

HQ city

Sweet Home

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Infrastructure, Others

Revenue model

1. Ticket Sales: Festival wristbands and tickets sold through Etix online platform and box office for general admission, reserved seating, premier general admission, and child tickets
2. Camping Fees: RV and tent camping site fees charged per site, including premier campground options
3. Vendor Fees: Food, merchandise, and beverage vendors operating on festival grounds pay fees to participate
4. Sponsorship: Corporate sponsors including COUNTRY Financial as presenting sponsor, along with regional and local business sponsors providing financial support in exchange for brand visibility
5. Merchandise Sales: Festival merchandise including apparel and limited edition items sold at the festival
6. Parking Passes: 3-Day parking passes, premier parking, and prime parking available for purchase

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Oregon Jamboree Music Festival operates Oregon's premier three-day camping and country music festival in Sweet Home, Oregon, held annually since 1992. The festival features two stages with approximately 25 live performances across one weekend, supported by on-site RV and tent camping, food and beverage vendors, a beer garden, and various ancillary community events including Music & Brews, Tune It Up Tuesdays, and the Battle of the Bands competition. Revenue is generated through ticket sales, camping fees, vendor fees, sponsorships, merchandise, and parking passes, with all proceeds supporting community economic development via the Sweet Home Economic Development Group (SHEDG).

Product overview

The Oregon Jamboree Music Festival is a single, unified product—Oregon's premier three-day camping and country music festival held annually in Sweet Home, Oregon since 1992. The festival features two stages with 25 shows over one weekend. Supporting offerings include Camping (RV and tent options), Music & Brews (annual beer and music tasting event), Tune It Up Tuesdays (free summer concert series), Battle of the Bands (competitive showcase for emerging artists), PNW Stompeders (country western swing and line dancing contest), and the Kick-Off Party (free community celebration preceding the main festival). The 2025 edition will be the 34th and final year of the festival.

Differentiator

Problem solved

Functional benefit

Brands

• Music & Brews: An annual spring event featuring live music, craft brews, and food vendors in downtown Sweet Home, Oregon.
• Tune It Up Tuesdays
• PNW Stompeders

Products and services

• Oregon Jamboree Music Festival Oregon's premier three-day camping and country music festival featuring two stages with 25 shows over one weekend, including general admission, reserved seating, and premier wristbands. The 2025 edition will be the 34th and final year of the festival.
• Camping On-site RV and tent camping available at various campgrounds near the concert site with portable toilets and trash containers provided; premier campground options offered at per-site fees.
• Music & Brews

Quantifiable outcome

• 30+ years of consecutive operation (excluding 1998 and 2020)
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Sweet Home Economic Development Group (SHEDG)flagshipStrategic or Co-development Partner · 1 January 1992The Oregon Jamboree is the fundraising arm for the Sweet Home Economic Development Group (SHEDG), a non-profit organization. All proceeds generated by the festival are distributed back into the community for economic development purposes. This organizational structure makes the Oregon Jamboree one of only two non-profit country music festivals in the United States.
• COUNTRY FinancialflagshipGTM or Marketing PartnerPresenting sponsor for the 2024 Oregon Jamboree. Provides overall partnership support as well as specific donations to community organizations including Lebanon Police Department and Sweet Home High School. 23 agents in Willamette Valley Agency participate in festival support.
• Siegfried Contract CuttingcoreGTM or Marketing PartnerPresenting sponsor for the Park Stage, which has grown in popularity and become one of the best kept country concert venue secrets in the region.
• Tony & Shelly Larson's Julegard Christmas FarmcoreGTM or Marketing PartnerPresenting sponsor for the 2023 Oregon Jamboree. Family-owned Oregon business supporting the festival.
• Sweet EventscoreGTM or Marketing PartnerPresenting sponsor for the 2025 12 Days of Jamboree holiday campaign. Oregon-based event company.
• Ronin POScoreTechnology or IntegrationTechnology partner providing cashless payment solutions for the festival. Festival uses RFID wristbands that function as both tickets and payment methods via Ronin's system.
• EtixcoreTechnology or IntegrationPrimary ticketing platform partner for online ticket sales, account management, and box office operations.
• Best Western Premier Boulder Falls InnminorOthersOfficial hotel partner of the Oregon Jamboree located in Lebanon, Oregon. Provides accommodation options for festival attendees.
• PNW StompederscoreStrategic or Co-development PartnerPacific Northwest Stompede Performance Team - a dance team associated with the festival. The third annual Pacific Northwest Stompede country western swing and line dancing contest is held during the festival. Kat serves as Director of Dance for the Oregon Jamboree and Founder of the PNW Stompede.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stagecoach Festival: Premier large-scale U.S. country music festival at the Empire Polo Club in Indio, California. Same genre and multi-day ticketed structure as Oregon Jamboree, but operates at a significantly larger commercial scale.
• CMA Fest: Flagship Country Music Association festival in Nashville, Tennessee. Industry-anchored country music event with comparable genre focus to Oregon Jamboree, but operates at a national scale with different monetization mechanics.

Direct peers

• Country Stampede: Multi-day country music festival with on-site camping in Tuttle Creek, Kansas. Comparable to Oregon Jamboree in multi-day ticketed country format and camping-centric operations, with similar reliance on headliner-driven demand.
• WE Fest: Long-running three-day country music and camping festival in Detroit Lakes, Minnesota. Closely comparable to Oregon Jamboree in longevity, format (camping + multi-stage country), and regional-anchor positioning, though commercially owned rather than non-profit.
• Tortuga Music Festival: Country and rock beach festival in Fort Lauderdale, Florida. Comparable multi-day ticketed music festival with camping-adjacent hospitality, although oriented toward a coastal/spring-break audience rather than Oregon Jamboree's rural/camping demographic.
• Country Thunder Music Festivals: Multi-city country music festival tour (Arizona, Wisconsin, Florida, Alberta) with on-site camping and multi-stage lineups. Directly comparable to Oregon Jamboree in genre focus, camping-enabled format, and multi-day ticketed structure, though operated as a commercial rather than non-profit.
• Faster Horses Country Music Festival: Multi-day country music and camping festival in Brooklyn, Michigan. Highly comparable to Oregon Jamboree in format, scale, and camping-enabled attendee experience.
• Watershed Festival: Country music festival at the Gorge Amphitheatre in George, Washington. A Northwest regional peer with a multi-day format and camping component, drawing a similar Pacific Northwest audience to Oregon Jamboree.

Regional players

• Boots and Hearts Music Festival: Largest country music and camping festival in Canada, held annually in Oro-Medonte, Ontario. Comparable multi-day country-camping format to Oregon Jamboree, but serves a Canadian rather than U.S. Pacific Northwest audience.

Others

• Sweet Home Economic Development Group (SHEDG): Parent non-profit of Oregon Jamboree that channels festival proceeds into Sweet Home community economic development. Included as the immediate ecosystem participant for understanding the festival's non-profit structure and post-2025 disposition of assets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OregonJamboree
• YouTubeyoutube.com/user/oregonjamboreefest
• Facebookfacebook.com/OregonJamboree
• Instagraminstagram.com/oregonjamboree
• LinkedInlinkedin.com/company/oregon-jamboree

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oregon Jamboree Music Festival