ORÈS Collective | EDG

What ORÈS Collective | EDG does

ORÈS Collective is a multi-disciplinary creative agency collective headquartered in Lille, France, operating as a wholly-owned subsidiary of European Digital Group (EDG). Founded in 2013 by childhood friends Thomas Bevilacqua and Nicolas Guittard, the collective is structured as eight specialist subsidiaries (Orès France, Kindai, Ghost, Digital Prod, Band Originale, Ekip.B, AIgorithm, and Orès Asia) that deliver integrated creative services spanning consulting, creation, production, social media, branding, content, and music/sound. It serves enterprise and mid-market clients across luxury (Hennessy, Jaeger LeCoultre, Helena Rubinstein), retail (Decathlon, Auchan, IKEA, Leroy Merlin, Jules), FMCG (L'Oréal, P&G, Ferrero, Innocent), automotive (Honda, Porsche), and sports (Eurosport, NBA x Tarmak) verticals.

The collective's core technology is a hybrid production stack combining live-action shoots, 3D, VFX, motion design, post-production, sonic branding, and AI-generated content (AIGC) developed by subsidiary AIgorithm. Service delivery is supported by ten offices across France, Vietnam, China, Singapore, Canada, and the UAE, enabling in-market production and strategy for global brands. The model is built around cross-subsidiary co-creation, with campaigns such as Decathlon's 'Beyond The Tests' combining traditional film and AI-generated sequences, and Kindai delivering social-media-first mandates like IKEA France's TikTok/Pinterest/YouTube/Meta influence strategy.

Revenue is generated through professional services delivered on a project-based and retainer basis to enterprise brands, with new business acquired primarily through competitive pitches and calls for tenders (e.g., Jules, IKEA France). The pricing model is not publicly disclosed; clients contact the agency directly for project quotes. Recent operational signals — near-perfect retention (30 of 33 accounts retained 2023-2024), major new account wins (IKEA, Ferrero, Kiabi), the 2026 Digital Prod and 140 Studio merger, and Kindai's Brand Content Agency of the Year 2025 award — point to a scaling enterprise-services business operating under the EDG umbrella.

Name

ORÈS Collective | EDG

Legal name

Ores Group

Website

https://ores-collective.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

ORÈS Collective is a French-headquartered creative agency collective operating eight specialist subsidiaries across social media, digital production, music, AI-driven creative, and Asia operations, serving enterprise brands globally with integrated strategy, creation, production, and content services from ten offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services & Creative Production: ORÈS Collective generates revenue through a full suite of agency services: strategic consulting, creative strategy and art direction, integrated campaigns, film production, photography, motion design, post-production, social media strategy and management, brand content, branding and visual identity, music and sound production, and content distribution. Services are delivered to enterprise and mid-market brands across global markets via project-based and retainer engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ORÈS Collective is a multi-disciplinary creative agency that delivers integrated marketing and content services through eight specialist subsidiaries covering consulting, creation, production, social media, branding, content, and music/sound design. The firm sells brand strategy, creative campaigns, content production, social media management, branding, and music/sound design services to enterprise brand clients across retail, luxury, automotive, sports, FMCG, and media sectors. It leverages AI-generated content (AIGC) capabilities and a global studio footprint to execute campaigns end-to-end from concept through production and distribution.

Product overview

ORÈS Collective is a global advertising and creative agency collective operating under European Digital Group (EDG). The offering is organized as a unified creative services group with seven core service pillars: Consulting, Creation, Production, Social Media, Branding, Content Factory, and Music & Sound. The collective integrates specialized subsidiaries including AIgorithm (AI-powered creative studio), Kindai (social media agency), Ghost (music production), Digital Prod (digital production), Band Originale (creative production), Orès France (advertising), Ekip.B (documentary/fiction), and Orès Asia (Asia operations). These subsidiaries function both independently and collaboratively to deliver integrated campaigns combining strategy, creative, production, and technology services.

Differentiator

Problem solved

Functional benefit

Products and services

• Orès (Creative agency) Founding creative agency of the collective offering brand consulting, creative strategy, and campaign development for enterprise brand clients across retail, luxury, automotive, sports, FMCG, and media sectors.
• Kindai (Social media agency) Social media-first creative agency within ORÈS Collective delivering platform-native campaigns, community management, and influencer strategy for brands seeking engagement-led marketing.
• Digital Prod (Production) Digital production subsidiary providing content creation, post-production, and digital asset production services to support brand campaigns and content marketing.
• 140 Studio (Music and Sound) In-house music and sound design studio producing original scores, sound design, and audio branding for advertising campaigns and branded content.
• The MMMM (Branding) Branding specialist subsidiary offering brand identity design, brand strategy, and visual brand systems for enterprise clients.
• AIgorithm (AI-generated content) AI-generated content (AIGC) capability offering hybrid human + AI creative production workflows that enable scalable content creation for brand campaigns.
• Brand Consulting Services Strategic consulting engagements covering brand positioning, audience insight, and marketing strategy delivered to enterprise brand clients across multiple sectors.
• Content Production Services End-to-end content production covering video, editorial, and digital assets for brand campaigns, delivered through specialist production subsidiaries.

Quantifiable outcome

• Near-perfect retention rate: 30 accounts retained between 2023 and 2024 with only 3 departures
• +2 more outcomes

Named customers25 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

One partnership is on record.

• Coral GardenerscoreStrategic or Co-development PartnerORÈS Collective has partnered with Coral Gardeners for three years to preserve coral reefs. This partnership reflects the collective's CSR commitment and includes a public interest campaign for Fédération Addiction to raise awareness of risky behaviors, demonstrating the group's broader social impact strategy beyond commercial work.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buzzman: Independent French creative agency recognised for integrated campaigns and award-winning work (often Cannes Lions). Closely comparable to ORÈS Collective as a Paris-based, independent-minded creative shop competing for major enterprise brands.
• Marcel: Paris-based creative agency (Publicis-linked) known for integrated campaigns for enterprise brands including Renault, Orangina, and Ubisoft. Direct competitor to ORÈS France for French-headquartered enterprise accounts and integrated campaign mandates.
• BETC: Highly awarded Paris-based creative agency within Publicis Groupe, often cited as France's flagship independent-minded creative shop. Closely comparable to ORÈS Collective in terms of creative ambition, French roots, and enterprise brand portfolio (luxury, retail, FMCG).

Broad incumbents

• TBWA\Worldwide: Omnicom-owned global creative disruption network with strong presence in France and Asia. Competes with ORÈS Collective for enterprise creative mandates and shares the multi-market, multi-discipline positioning (creative + production + cultural insight).
• AKQA: WPP-owned digital creative agency with strong credentials in integrated brand experiences, motion, and digital production. Comparable to ORÈS Collective in combining creative strategy, production, and emerging-technology (including AI) capabilities for global enterprise brands.
• Publicis Groupe: Paris-headquartered global communications holding company with creative networks (Leo Burnett, Saatchi & Saatchi, BBH, Marcel, BETC) that compete head-to-head with ORÈS for French and global enterprise mandates across retail, luxury, and FMCG.
• Havas: Global advertising and communications group (Vivendi-owned) offering creative, media, healthcare, and production services across more than 100 countries. Directly comparable to ORÈS as a full-service creative group competing for the same enterprise RFPs (e.g., former employer of ORÈS' Deputy MD Audrey Dumas, who spent ten years at Havas Paris).
• WPP plc: Global communications holding company (Ogilvy, VMLY&R, GroupM) competing with ORÈS Collective for integrated enterprise mandates across the same verticals (retail, luxury, FMCG, automotive). The holding-company scale alternative to ORÈS' collective model.
• DDB Worldwide: Omnicom-owned global creative network with deep European roots and a comparable enterprise client mix (automotive, FMCG, retail). Competes for the same integrated brand campaign RFPs as ORÈS Collective.

Emerging players

• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, with a 'House of Communication' model that bundles strategy, creative, digital, and media. Closely mirrors ORÈS Collective's integrated multi-subsidiary approach and cross-border European positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ores-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORÈS Collective | EDG