Coral Gardeners

What Coral Gardeners does

Coral Gardeners is a 501(c)(3) non-profit organization founded in 2017 by Titouan Bernicot and headquartered in Mo'orea, French Polynesia (registered locally as Coral Gardeners SARL). It restores coral reefs by farming climate-resilient coral fragments in ocean nurseries and outplanting them onto damaged reefs, with active operations in French Polynesia, Fiji, and Thailand. The organization's core technology stack is the ReefOS geospatial dashboard, developed by its in-house CG Labs division, which uses computer vision and AI to assign unique identifiers, GPS coordinates, and photographic updates to each adopted coral fragment; the same data feeds a public-facing dashboard for adopters and partners.

The commercial/product offering is mission-centric rather than purely philanthropic. The flagship 'Adopt a Coral' product charges $30 per coral fragment ($25 each for bulk adopters), with adopters receiving certificates, photos, and live tracking updates. A secondary merchandise line (CG Essentials) sells sustainable apparel ($45 tees, $69 sweatshirts, $35 hats, $29 bracelets) plus $30–$200 gift cards, all sourced under GOTS, OEKO-TEX, Fair Wear, and PETA Vegan certifications, with 100% of proceeds reinvested in restoration. B2B channels include corporate adoption programs, grants & philanthropy, and co-branded merchandise collaborations (K-Way, Hugo Boss, Kenzo Parfums, Melin, Sea Beyond, Air Tahiti, got bag), supported by a financial partnership with the Rolex Perpetual Planet Initiative and a scientific partnership with Mission Blue.

Distribution is direct-to-consumer via the coralgardeners.org e-commerce storefront, complemented by community-led acquisition driven by 1M+ Instagram followers, content marketing (YouTube brand films, 2025 Impact Report), and celebrity ambassadorship (Benedict Cumberbatch). Customer segments span individual environmental enthusiasts, gift shoppers, education and family groups, tourists booking Xperience tours, and corporate sustainability buyers. Pricing is pay-as-you-go with no subscription layer; revenue is diversified across consumer adoptions, merchandise, donations, and B2B grants.

Name

Coral Gardeners

Legal name

Coral Gardeners SARL

Website

https://coralgardeners.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Coral Gardeners is a 501(c)(3) non-profit founded in 2017 that restores climate-resilient coral reefs across French Polynesia, Fiji, and Thailand, funding operations via a $30-per-coral adoption program, sustainable merchandise sales, donations, and B2B partnerships, with AI-based coral tracking via its CG Labs division.

Ownership category

akta.pro rank

Product category

Coral reef restoration and marine conservation services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Aquaculture (11251)

akta.pro primary industry

Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH)

akta.pro secondary industries

Underwater Photography & Videography Tours/Workshops (THAAAIAK), Coastal & Island Eco-Resorts (THAAAHAG), Guided Diving & Snorkeling Excursions (boat/shore trips) (THAAAIAB)

Keywords

• Coral reef restoration
• Marine conservation services
• Coral adoption program
• Reef monitoring technology
• Sustainable ocean apparel

Headquarters

HQ city

Fontaine-française

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Coral Adoption Program: Individuals adopt baby corals for $30 each (with bulk discounts available). The adoption funds reef restoration including nursery care, outplanting on damaged reefs, and scientific monitoring. Adopted corals are tracked via AI and adopters receive certificates, photos, and GPS locations.
2. Merchandise Sales: Sale of sustainable apparel including t-shirts, sweatshirts, hats, and accessories made from organic/recycled materials. 100% of proceeds reinvested into coral restoration mission.
3. Gift Cards: Digital gift cards valid for apparel, accessories, and coral adoptions. Available in denominations of $30, $50, $100, $150, and $200.
4. Donations: Direct donations to support coral restoration activities, science projects, technology developments, and advocacy programs.
5. Grants & Philanthropy (B2B): Business partnerships and grants for corporate entities looking to support reef conservation. Includes B2B adoption programs.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Coral Gardeners is a 501(c)(3) nonprofit that restores coral reefs by farming climate-resilient coral fragments in nurseries and transplanting them onto damaged reefs in French Polynesia, Fiji, and Thailand. It funds restoration primarily through a symbolic coral adoption program ($30 per coral), a sustainable apparel and accessories line (CG Essentials), bookable field tour experiences (Xperience), direct donations, and corporate/B2B adoption and grants programs. Its CG Labs division operates the ReefOS geospatial dashboard and AI-powered coral tracking system that gives adopters real-time photos and GPS locations for their adopted corals.

Product overview

Coral Gardeners is a reef-restoration nonprofit (501(c)(3)) offering coral adoption as its core product, where supporters symbolically adopt baby coral fragments to fund reef restoration. The product portfolio includes CG Essentials sustainable merchandise (apparel and accessories made from organic/recycled materials), the Xperience tour program for hands-on reef restoration, B2B adoption programs for businesses, and charitable giving options. The CG Labs technology division powers AI-based coral tracking through the ReefOS geospatial dashboard. All merchandise proceeds and coral adoption fees directly fund restoration activities across nurseries in French Polynesia, Fiji, and Thailand.

Differentiator

Problem solved

Functional benefit

Brands

• CG Labs: The most advanced AI for the Reef - technological initiative for coral tracking and monitoring.

Products and services

• Adopt a Coral Symbolic adoption program where supporters fund reef restoration by adopting a baby coral fragment. For $30 (or $25 each in bulk), adopters receive a personalized certificate, photo, and GPS location of their coral, with AI-powered tracking updates as it grows in a nursery and is outplanted onto a damaged reef.
• CG Essentials Merchandise

Quantifiable outcome

• 250,000+ corals adopted by supporters worldwide
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Mission BluecoreStrategic or Co-development PartnerPartnership with Mission Blue (founded by Dr. Sylvia Earle) for coral reef restoration efforts. Collaboration involves building land-based and ocean-based nurseries with active participation from local communities.
• K-WayminorGTM or Marketing PartnerCollaborated to create a unique collection of protective technical clothing inspired by shared commitment to reef restoration. Made from recycled materials, the durable collection supports the mission of restoring life and biodiversity to reefs.
• MelinminorGTM or Marketing PartnerBrand partner supporting coral reef conservation through product collaboration or promotional activities.
• Sea BeyondminorGTM or Marketing PartnerBrand partner in reef conservation efforts.
• Kenzo ParfumsminorGTM or Marketing PartnerBrand partner supporting reef restoration mission.
• PedalminorGTM or Marketing PartnerBrand partner in conservation efforts.
• Air TahitiminorGTM or Marketing PartnerAirline partner supporting operations and logistics for reef restoration activities.
• Hugo BossminorGTM or Marketing PartnerBrand partner supporting coral conservation through collaboration.
• got bagminorGTM or Marketing PartnerBrand partner focused on ocean sustainability.
• BigblueminorImplementation/ SI/ Consulting PartnerResponsible logistics partner handling shipping for textile products. Orders shipped using Bigblue's services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coral Reef Alliance (CORAL): Global nonprofit focused on coral reef conservation and restoration, funded by donations and corporate partnerships. Highly comparable mission, donor base, and reef-restoration activity profile to Coral Gardeners.
• SECORE International: Nonprofit focused on coral reef restoration through sexual coral reproduction and nursery-based cultivation. Directly comparable science-led restoration model and global project footprint.
• Reef Restoration Foundation: Coral restoration nonprofit running community-supported outplanting programs with volunteer and donor engagement. Closely mirrors Coral Gardeners' adoption/funding model and field operations.
• Reef Check Foundation: Citizen-science and reef-monitoring nonprofit that combines volunteer engagement with corporate sponsorship. Comparable donor base, marine-conservation mission, and public-engagement orientation.
• 50 Reefs Initiative: Global initiative identifying and protecting coral reefs most likely to survive climate change. Operates in the same restoration and reef-resilience space with grant-funded and partner-supported operations.

Broad incumbents

• The Ocean Conservancy: Large, established ocean conservation nonprofit with diversified marine programs. Competes for the same donor and corporate-ESG dollars across a broader ocean-health portfolio.
• Ocean Conservancy / Project AWARE: Global diver-led ocean conservation movement. Comparable volunteer/donor mobilization mechanic and ocean advocacy focus, though with a broader issue set than coral restoration.
• Sea Shepherd: Established marine conservation organization with strong brand and donor following. Competes in the marine-cause marketing and corporate-partnership space, though its focus is on marine wildlife protection rather than restoration.

Emerging players

• Allen Coral Atlas: Tech-enabled reef mapping and monitoring initiative combining satellite and on-the-water data. Comparable AI/data approach to reef monitoring and overlaps with CG Labs' ReefOS positioning.
• Healthy Reefs Initiative: Regional reef monitoring and conservation coalition producing reef-health report cards. Comparable in mission but primarily regional (Mesoamerican Reef), unlike Coral Gardeners' multi-country footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coral_gardeners
• YouTubeyoutube.com/channel/UCzyDUsGn3UfKT0dnCbwwXkA
• Facebookfacebook.com/coralgardeners
• LinkedInlinkedin.com/company/coral-gardeners
• Instagraminstagram.com/coralgardeners

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coral Gardeners