LeBon Real Estate
LeBon Real Estate is a privately held, woman-owned residential and commercial real estate brokerage in Pinole, California, using approximately 10 licensed agents to serve homebuyers, sellers, and investors across the East Bay and North Bay regions.
- Company typePrivate
- Founded2007
- HeadquartersPinole, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LeBon Real Estate does
LeBon Real Estate, Inc. is a privately held, woman-owned residential and commercial real estate brokerage headquartered in Pinole, California, operating under California real estate license #01835123. Founded in 2007 by Pracy Le (Broker of Record and majority owner) and Bon Nguyen (COO/Co-Owner), the firm serves the East Bay and North Bay regions of California, with primary coverage in Pinole, Hercules, El Sobrante, Richmond, San Pablo, and Rodeo. The company employs approximately 10 licensed agents, including REALTORs and Real Estate Agents, several of whom carry 17-32 years of individual industry experience, and it offers services in English, Spanish, and Vietnamese.
The firm runs a traditional brokerage model, generating revenue through buyer representation commissions, seller representation commissions, and rental/tenant representation fees. Its technology stack is built on the InCom Web & e-Marketing Solutions platform, which provides a property search tool with map-based browsing across multiple cities, lead capture forms (Dream Home Finder, Free Home Evaluation, Contact Us), and email alert services (Price Drop, Just Listed, Neighborhood Buzzer, Daily Email Alerts). The platform integrates YouTube API for automated listing videos and supports Google/Facebook social login. Distribution is direct: licensed agents handle buyer and seller representation through phone, email, website lead forms, and in-person consultations at the Pinole office.
The go-to-market is community-rooted and agent-driven, supplemented by quarterly home buyer outreach and monthly HUD Home Buying Process training classes hosted by Bon Nguyen. No external funding, acquisitions, technology IP, or AI-driven capabilities are disclosed; the company is independently owned and operated by its two co-founders with no parent company or institutional investors.
LeBon Real Estate firmographics
Firmographics- Name
- LeBon Real Estate
- Legal name
- LeBon Real Estate, Inc.
- Website
- https://lebonrealtors.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LeBon Real Estate is a privately held, woman-owned residential and commercial real estate brokerage in Pinole, California, using approximately 10 licensed agents to serve homebuyers, sellers, and investors across the East Bay and North Bay regions.
- Ownership category
- akta.pro rank
LeBon Real Estate industry classification
Industry- Product category
- Residential Real Estate Brokerage
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Land & Development Site Brokerage (BPAJABAG)
Keywords
Where LeBon Real Estate is headquartered
LocationHeadquarters
- HQ city
- Pinole
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeBon Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Buyer Representation Commission: Traditional real estate commission earned when representing home buyers through the purchase process. Commission rates not publicly disclosed.
- Seller Representation Commission: Traditional real estate commission earned when representing home sellers, including property evaluation reports and marketing services.
- Rental Property Services: Services for rental property transactions including tenant representation and property listings for both sale and rent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Full-service real estate brokerage with agent representation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
LeBon Real Estate product offering
Product offeringCore offering
LeBon Real Estate, Inc. is a full-service residential real estate brokerage representing buyers, sellers, and investors in the East Bay and North Bay regions of California. Its core offering is licensed agent representation for home purchases, home sales, commercial property transactions, and rental property services, supported by a property search and lead management platform built on InCom Web & e-Marketing Solutions.
Product overview
LeBon Real Estate operates as a residential and commercial real estate brokerage serving the East Bay and North Bay areas of California. The company's service offering consists of a property search platform with map-based search functionality for residential and commercial properties, complemented by a suite of buyer and seller services. Key buyer services include Dream Home Finder assistance, Neighborhood Buzzer alerts, Price Drop Alerts, Just Listed notifications, Daily Email Alerts, Mortgage Calculator, and Buying Tips. Seller services include Free Home Evaluation and Property Valuation, Sellers Daily Email Alerts, and Selling Tips. The platform also provides informational resources including Real Estate Reports, Real Estate News aggregation, and Testimonials. The Property Search Map Application supports property browsing across multiple cities including Pinole, Hercules, El Sobrante, Richmond, San Pablo, Rodeo, with various property type filters for homes, condos, townhomes, and multi-family units.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyer Representation Service Full-service licensed agent representation for individuals purchasing residential properties, including property search, showings, offer preparation, negotiation, financing coordination, and closing supervision across the East Bay and North Bay areas of California.
- Seller Representation Service Full-service licensed agent representation for homeowners selling residential properties, including property evaluation and pricing, marketing of inventory, MLS listing, negotiation, and full transaction coordination through closing.
- Commercial Property Brokerage Licensed agent representation for commercial real estate transactions, including property search for commercial properties and multi-family investment transactions, with property evaluation and portfolio support for investors.
- Rental Property Services Services for rental property transactions, including tenant representation, rental property listings, lease negotiation support, and coordination of move-in timelines for residential rentals in the East Bay and North Bay service area.
Quantifiable outcome
- 22 years of combined leadership experience with Bon Nguyen and Pracy Le in real estate since 2003
- +2 more outcomes
Companies that use LeBon Real Estate
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
LeBon Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
LeBon Real Estate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InCom Web & e-Marketing SolutionscoreWebsite platform provider powering lebonrealtors.com. Provides the real estate website infrastructure, lead management system, and property search functionality. The company website states 'independently owned & operated' and credits InCom for website development.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
LeBon Real Estate competitors and assessment
Company assessmentEmerging players
- Redfin: Tech-enabled brokerage and consumer-facing real estate platform. Competes in the same Bay Area residential market as LeBon, but offers lower commissions and a tech-forward consumer experience that pressures traditional brokerages.
- eXp Realty: Cloud-based brokerage operating without traditional brick-and-mortar offices. Competes with LeBon for Bay Area buyers and sellers, with a low-overhead agent model that enables more aggressive commission splits.
- Compass: Tech-enabled residential brokerage with significant Bay Area market share and aggressive agent recruitment. Competes with LeBon for buyer and seller representation in the East Bay, but offers superior proprietary technology and marketing tools.
Regional players
- Intero Real Estate Services: Silicon Valley-based regional brokerage serving the broader Bay Area. Closely comparable to LeBon as a local/regional brokerage focused on Bay Area residential transactions, with deeper geographic overlap in the East Bay than national peers.
Broad incumbents
- RE/MAX: Global real estate franchise with a large agent network. Competes with LeBon for residential transaction commissions in the Bay Area, while offering agents the benefit of a global brand and lead generation infrastructure.
- Keller Williams Realty: Largest real estate franchise by agent count in the US. Operates in the East Bay/North Bay region competing for residential transaction commissions, with sophisticated agent training and lead generation systems.
- Better Homes and Gardens Real Estate: National brokerage franchise with Bay Area presence. Competes with LeBon for residential buyer and seller representation, offering a recognizable brand and broader marketing reach.
- Coldwell Banker: Large national residential brokerage franchise with strong Bay Area presence. Comparable to LeBon as a competing brokerage model for transaction-based commission revenue, but operates at vastly larger scale with brand recognition and broader geographic reach.
- Century 21: Iconic residential brokerage franchise system. LeBon's co-founders previously worked at Century 21 (Bon Nguyen at Century 21 LandMark Excellence and Pracy Le at a local Century 21 office), making this a directly familiar competitive model serving similar East Bay consumers.
- Berkshire Hathaway HomeServices: National residential brokerage franchise owned by Berkshire Hathaway. Operates in the Bay Area competing for the same residential transactions as LeBon, with a recognized brand and national network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
LeBon Real Estate social profiles
Digital presenceLeBon Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeBon Real Estate leadership team
Management profileNumber of profiles
Profiles10 records
LeBon Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeBon Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeBon Real Estate
What does LeBon Real Estate do?
LeBon Real Estate, Inc. is a full-service residential real estate brokerage representing buyers, sellers, and investors in the East Bay and North Bay regions of California. Its core offering is licensed agent representation for home purchases, home sales, commercial property transactions, and rental property services, supported by a property search and lead management platform built on InCom Web & e-Marketing Solutions.
Is LeBon Real Estate a public or private company?
LeBon Real Estate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeBon Real Estate founded?
LeBon Real Estate was founded in 2007. It employs 1 to 10 people.
Where is LeBon Real Estate based?
LeBon Real Estate is headquartered in Pinole, United States, in the North America region.
How does LeBon Real Estate make money?
Three revenue lines are on record. Buyer Representation Commission is the primary driver. The others are seller Representation Commission and rental Property Services.
Who are LeBon Real Estate's main competitors?
Emerging players on record are Redfin, eXp Realty and Compass. Intero Real Estate Services is listed as a regional player. Broad incumbents are RE/MAX, Keller Williams Realty, Better Homes and Gardens Real Estate, Coldwell Banker, Century 21 and Berkshire Hathaway HomeServices.
Does LeBon Real Estate have an API?
No public API is recorded for LeBon Real Estate.
What industry is LeBon Real Estate in?
LeBon Real Estate's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its SIC code is 6531.