Organic Life

What Organic Life does

Organic Life, operating under legal entity TOMAQUET S.A., is an Ecuadorian certified organic food retailer founded in 1998 as a family hobby farm and formalised into commercial operations in 2020. The company sells certified organic vegetables, fruits, and eggs from its own farm, supplemented by partner-brand processed organic foods (CUSI oats and pancake mixes, YUNIQ coconut oil) and HOGAR VERDE biodegradable cleaning products. All fresh produce and eggs carry organic certification from Quality Certification Services (QCS), and the company holds B Corp certification, making it a pioneer in certified organic eggs in Ecuador since 2018.

The business operates a direct-to-consumer e-commerce storefront built on WooCommerce/WordPress at organiclife.ec, with scheduled home delivery in Quito, Valle de los Chillos, Cumbayá, Tumbaco, and Guayaquil, alongside inter-city land-transport delivery to other Ecuadorian cities. Products are simultaneously distributed through the national retail chains Supermaxi and Megamaxi. Payment options include PayPal, PayPhone, and Zelle, with no minimum order required and unit pricing across SKUs ranging from roughly $1.60 (uvillas) to $15.80 (30-pack of organic eggs).

The customer base consists primarily of health-conscious Ecuadorian families seeking verified pesticide-free produce, with secondary segments in food-service/processing buyers (e.g., DLIPSA bulk purchases) and retail shoppers accessing the brand through Supermaxi/Megamaxi. Marketing is driven by an active blog, recipe content, and a newsletter reaching 5,000+ subscribers. The company employs approximately 20 people, has no external institutional investment, and is privately held with family ownership through TOMAQUET S.A.

Name

Organic Life

Legal name

TOMAQUET S.A.

Website

https://organiclife.ec

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Organic Life (TOMAQUET S.A.) is an Ecuadorian DTC organic food retailer selling QCS-certified fruits, vegetables, eggs, and partner-brand organic pantry and biodegradable cleaning products via its own e-commerce site and through Supermaxi and Megamaxi retail chains, serving health-conscious Ecuadorian families.

Ownership category

akta.pro rank

Product category

Organic Food Retail

NAICS

Fruit and Vegetable Retailers (44523), Fruit and Vegetable Retailers (445230)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)

akta.pro secondary industries

Natural/Organic Supermarkets & Chains (CRAHAEAA), Organic Produce Wholesale (AFAIACAE)

Keywords

• Certified organic produce
• Organic eggs
• Farm to table
• Organic food delivery
• Biodegradable cleaning products

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales through their e-commerce platform where customers browse products, add to cart, and pay via various payment methods including bank transfer, PayPal, PayPhone, and Zelle. Products are harvested to order and delivered on scheduled days.
2. Retail Distribution: Products sold through retail chains including Supermaxi and Megamaxi at national level.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Organic Life grows, harvests, and sells certified organic vegetables, fruits, and free-range eggs from its own farm in Ecuador, supplemented by partner-brand processed organic foods (CUSI oatmeal/pancake mixes, YUNIQ coconut oil) and HOGAR VERDE biodegradable cleaning products. Products are sold direct-to-consumer via the organiclife.ec e-commerce storefront with scheduled home delivery in Quito, Guayaquil, and surrounding valleys, and through retail distribution at Supermaxi and Megamaxi stores nationwide.

Product overview

Organic Life is an Ecuadorian organic food retailer operating primarily as an e-commerce platform. The product portfolio centers on certified organic vegetables, fruits, and eggs from their own farm, supplemented by processed organic food products from partner brands (CUSI oatmeal/pancake mixes, YUNIQ coconut oil) and biodegradable cleaning products (HOGAR VERDE's Green Savone and Green Chlor lines). The company also offers kitchen accessories and pre-packaged organic baskets. All core food products are certified organic by Quality Certification Services (QCS), with some items carrying additional USDA Organic certification. The business operates as a single unified e-commerce storefront built on WooCommerce/WordPress.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegetales y Frutas (Organic Vegetables and Fruits) Wide range of certified organic vegetables and fruits harvested to order from the Organic Life farm, including potatoes, red peppers, achogchas, strawberries, peeled uvillas (golden berries), and other seasonal produce. Sold to Ecuadorian households via the organiclife.ec e-commerce storefront and to food processing companies in bulk.
• Huevos Orgánicos (Certified Organic Eggs) Certified organic eggs from free-range hens raised on green pastures and fed certified organic grains, available in 6-pack ($3.93), dozen ($7.07), 30-pack flat ($15.80), and small dozen ($4.99). Distributed via the organiclife.ec e-commerce storefront and through Supermaxi and Megamaxi retail chains nationally in Ecuador.
• Canasta Orgánica (Pre-packaged Organic Basket) Pre-packaged organic baskets combining multiple Organic Life products for one-stop purchasing, including ready baskets available for bulk orders. Sold to Ecuadorian consumers via the organiclife.ec storefront.
• Mezcla Pancake Quinua, Avena + Chispas de Chocolate Orgánica (CUSI Pancake Mix) Organic pancake mix with quinoa, oats, and chocolate chips, CUSI brand, USDA organic certified. Sold to consumers seeking healthy breakfast alternatives via the organiclife.ec storefront.
• Avena Orgánica Libre de Gluten (CUSI Gluten-Free Organic Oats) Gluten-free organic oats, CUSI brand, USDA certified organic, packaged in 400 g units. Targeted at health-conscious and gluten-intolerant consumers via the organiclife.ec storefront.
• Aceite de Coco Orgánico (YUNIQ Organic Coconut Oil) Organic coconut oil, YUNIQ brand, in 615 ml bottles, noted for high heat resistance and high content of monounsaturated fats and lauric acid. Sold to consumers interested in cooking and natural health via the organiclife.ec storefront.
• Green Savone Detergente Biodegradable (Biodegradable Detergent) Biodegradable laundry detergent, HOGAR VERDE brand, in 1 liter bottles with VAT included. Free of parabens, sulfates, palm oil, phosphorus, nitrogen, and traditional surfactants; biodegrades in 20 days. Sold to eco-conscious households via the organiclife.ec storefront.
• Green Chlor Ácido Hipocloroso Biodegradable (Biodegradable Hypochlorous Acid Cleaner) Biodegradable hypochlorous acid cleaner, HOGAR VERDE brand, in 500 ml bottles. Made with biodegradable enzyme raw materials. Sold to eco-conscious households via the organiclife.ec storefront.
• Accesorios (Kitchen and Lifestyle Accessories) Organic Life-branded kitchen and lifestyle accessories, including reusable sandwich wrappers, spiralizers, and tomato storage containers. Sold via the organiclife.ec storefront as complementary items to the core organic food assortment.

Quantifiable outcome

• 100% free of pesticides and chemicals verified by third-party certification
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and major.

• Quality Certification Services (QCS)coreOthersQCS provides organic certification services for the company's fruits, vegetables, and eggs. This third-party certification validates that products meet organic standards and are free of chemicals and pesticides.
• SupermaximajorChannel Partner/ Reseller/ DistributorRetail distribution partner where Organic Life products including organic eggs are available for purchase at Supermaxi stores nationally.
• MegamaximajorChannel Partner/ Reseller/ DistributorRetail distribution partner where Organic Life products including organic eggs are available for purchase at Megamaxi stores nationally.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FreshDirect: Online grocer offering scheduled home delivery of fresh produce, meats, and specialty/organic items in select metro areas. Directly comparable to Organic Life's scheduled-delivery DTC model and emphasis on fresh-from-farm produce.
• Misfits Market: Online grocer delivering organic produce, proteins, and pantry staples directly to consumers' doors with subscription-style recurring orders. Closely comparable business model to Organic Life's e-commerce + scheduled home-delivery approach in the organic produce category.
• Imperfect Foods: US-based direct-to-consumer subscription service delivering organic and "imperfect" produce and pantry items to homes. Highly comparable to Organic Life's DTC e-commerce model with scheduled delivery of certified-organic produce, though at much larger scale and geography.
• Thrive Market: Online membership-based retailer specializing in certified organic and natural food, non-GMO, and sustainable household products. Comparable to Organic Life in curated organic assortment, multi-category (produce + pantry + cleaning) focus, and direct e-commerce delivery model.
• Hungry Harvest: Subscription produce delivery service distributing fresh, often organic or surplus produce to combat food waste. Highly comparable DTC produce-delivery mechanic and organic positioning to Organic Life, though US-focused.

Broad incumbents

• Whole Foods Market: Large US natural and organic supermarket chain owned by Amazon offering organic produce, eggs, and pantry items in physical stores and via delivery. Comparable as a broad incumbent in the certified-organic grocery space where Organic Life competes at a niche, single-country scale.
• Sprouts Farmers Market: US specialty grocer focused on natural and organic products including fresh produce, eggs, and bulk foods. Broadly comparable category overlap with Organic Life (organic produce + eggs as anchor categories) but operates at much larger national scale as a brick-and-mortar chain.

Emerging players

• Sun Basket: Online meal-kit and grocery delivery company emphasizing organic and sustainably sourced produce and proteins. Partial overlap with Organic Life's organic produce delivery and curated multi-category (produce + pantry) offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/organiclife

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organic Life