Organic Market

What Organic Market does

Organic Market ApS is a privately held Danish company operating a network of unmanned, self-service organic food markets accessible primarily through a mobile app, with a supporting e-commerce webshop and a franchise-based expansion model. The company is headquartered in Hedehusene, in the Capital Region of Denmark, and was founded by Nynne (bakery enthusiast) and Rasmus (organic advocate). The core product is a 24/7 retail format — customers enter unmanned locations using the Organic Market app, browse organic groceries, and complete purchases without on-site staff. The technology stack is modest: an iOS and Android app for store access and purchase, a WordPress/WooCommerce-style webshop, and standard payment processing. Five physical unmanned locations are confirmed across Denmark (Hedehusene, Køge, Jyllinge, Korsør, and Vittenbjerggård), with staffing hires under way at multiple sites.

The business generates revenue from three streams: retail sales of organic products through unmanned stores and the webshop, franchise fees from operators opening new Organic Market locations, and ticketed community events such as BMO & BANKO breakfasts (95 DKK per person) and wine tastings (275 DKK per person). Additional offerings include digital gift cards and a B2B "Erhvervsaftale" (business partnership) program for corporate organic procurement. Distribution is single-country (Denmark) and primarily direct-to-consumer, supported by a multi-channel marketing mix spanning the website, mobile app, newsletter, Messenger, and in-person events. Compliance is anchored by the Danish Veterinary and Food Administration (Fødevarestyrelsen) smiley reports, which the company publicly references.

No external institutional funding, M&A activity, or AI/ML capabilities are disclosed. The company appears to be founder-controlled and operating at small scale (11–50 employees), with growth driven primarily by organic store openings and franchise sign-ups rather than capital-fueled acceleration. Customer concentration is low, with individual consumers as the primary segment and no enterprise anchor accounts disclosed.

Name

Organic Market

Legal name

Organic Market ApS

Website

https://organicmarket.dk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Organic Market ApS operates a network of unmanned, app-accessed organic food markets across Denmark, selling organic groceries via a mobile app, webshop, and five retail locations, while expanding through a franchise model and hosting community events.

Ownership category

akta.pro rank

Product category

Organic Grocery Retail

NAICS

Food and Beverage Retailers (445), Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Unmanned organic retail
• Organic food markets
• Self-service grocery
• Organic food retail
• Franchise food stores

Headquarters

HQ city

Solrød

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Revenue from direct sales of organic food products through unmanned retail locations and e-commerce/webshop platform
2. Franchise Fees: Income from franchisees establishing and operating Organic Market locations under the brand
3. Event Sales: Revenue from ticketed events including BMO & BANKO breakfast events and wine tasting experiences

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Organic Market operates unmanned, 24/7 self-service organic food markets across Denmark, accessed through a proprietary mobile app. Customers can browse and purchase a fully organic product assortment at physical store locations or via the company's e-commerce webshop. The business also offers hosted community events (wine tastings, BMO & BANKO breakfast events), gift cards, corporate partnership accounts, and a franchise program enabling entrepreneurs to open additional Organic Market locations.

Product overview

Organic Market is a Danish company operating a network of local, unmanned self-service organic food markets across Denmark. The offering consists of a unified platform combining physical retail locations with digital commerce capabilities. The core portfolio includes: the Organic Market Mobile App (iOS/Android) for customer purchasing and market access, the Organic Market Webshop for online ordering, and Physical Store Locations (unmanned markets) that operate 24/7. Additional offerings include Events (wine tastings, breakfast events), Gift Cards, Business Partnership programs, and a Franchise opportunity for entrepreneurs. The company is co-founded by Nynne (bakery enthusiast) and Rasmus (organic advocate), with headquarters in Hedehusene.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Market Physical Stores (Unmanned Markets) Unmanned, self-service local organic food markets where customers can shop using the mobile app. Stores operate 24/7 and stock a fully organic product range. Locations include Hedehusene, Køge, Jyllinge, Korsør, and Vittenbjerggård.
• Organic Market Webshop E-commerce platform allowing customers to purchase organic food items online with delivery options throughout Denmark, featuring free shipping on orders.
• Organic Market Mobile App Mobile application for purchasing organic food items from local Organic Market locations. Available on iOS and Android, enabling customers to browse products, place orders, and access the webshop.
• Events (BMO & BANKO and Wine Tastings) Organized ticketed events including BMO & BANKO breakfast/brunch events (95 DKK per person, including pastries, coffee/juice, and bankoplade) and wine tastings (275 DKK per person) held at Organic Market locations in Hedehusene and Køge.
• Organic Market Gift Cards (Gavekort) Digital gift cards available for purchase, allowing customers to give the gift of organic food from Organic Market.
• Business Partnership (Erhvervsaftale) Business account solutions for companies offering corporate purchasing arrangements with Organic Market, used for organic food supply and corporate gifting.
• Organic Market Franchise Program Franchise opportunity for entrepreneurs to open their own Organic Market location using the company's proven unmanned organic market model, enabling rapid capital-light geographic expansion across Denmark.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BMO & BANKOminorOthersEvent collaboration featuring breakfast/brunch experiences at Organic Market locations, combining BMO pastries with optional coffee, juice, and bankoplate games

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Aarstiderne: Danish organic meal-box and grocery delivery company serving households with seasonal, organic produce. Comparable to Organic Market on organic product focus and direct-to-consumer Danish distribution model.
• Nemlig.com: Danish online grocery retailer delivering groceries directly to consumers across Denmark. Closely comparable to Organic Market's webshop and home-delivery organic proposition within the same Danish market.

Emerging players

• Simple Feast: Danish/Nordic plant-based ready-meal DTC brand with sustainability positioning. Comparable on direct-to-consumer organic/sustainable food distribution to Danish households.
• Too Good To Go: European surplus-food marketplace app connecting consumers with discounted unsold food from local retailers. Comparable on app-first, sustainability-positioned, local organic/surplus food access across the Nordics.
• Wolt Market: Wolt's dark-store grocery quick-commerce service operating across European cities including Denmark. Comparable as app-based, local-fulfilment grocery model competing for the same convenience-driven consumer.
• Bodega (Norway): Norwegian unmanned/smart convenience store concept. Comparable to Organic Market on the unmanned, app-enabled retail format for everyday grocery essentials in local communities.

Broad incumbents

• Coop Danmark: Largest Danish grocery retail cooperative, with extensive organic ranges across physical stores. Comparable as incumbent competitor in the Danish organic retail space Organic Market is targeting.
• Meny: Danish premium supermarket chain within the Dagrofa group with strong organic and local assortment. Comparable as incumbent organic-leaning supermarket competing for the same Danish organic shopper.
• Netto: Discount supermarket chain in Denmark with growing organic product lines. Comparable as incumbent Danish grocery with organic assortment competing on convenience and price.

Others

• Biocoop (France): Large French organic retail cooperative network. Comparable as a thematically related organic-retail peer illustrating how a specialized organic retail brand can scale through distributed/partnered store formats in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookm.me/organicmarketdk
• LinkedInlinkedin.com/company/organicmarketdk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organic Market