Simple Feast
Simple Feast is a Copenhagen-based, 2015-founded private company classified as an online cookbook platform, backed by ~$103.8M from VCs including 14W, Balderton, and Kinnevik.
- Company typePrivate
- Founded2015
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Simple Feast does
Simple Feast is a Copenhagen, Denmark-based private company founded in 2015, classified in the available firmographic data as an online cookbook platform. The firm employs 101-250 people and has raised approximately $103.8 million across multiple equity rounds between 2016 and 2021, with backing from 14W, Balderton Capital, Kinnevik, Sweet Capital, byFounders, and Prehype. Its leadership comprises co-founder and CEO Jakob Jønck, CFO Matt Pigeon, Director of Data Science Troels Riis, and Product Manager Andreas Mikkelsen.
Simple Feast firmographics
Firmographics- Name
- Simple Feast
- Website
- https://simplefeast.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Simple Feast is a Copenhagen-based, 2015-founded private company classified as an online cookbook platform, backed by ~$103.8M from VCs including 14W, Balderton, and Kinnevik.
- Ownership category
- akta.pro rank
Simple Feast industry classification
Industry- Product category
- Online Cookbook Platform
- NAICS
- Special Food Services (7223)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)
- akta.pro secondary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
Keywords
Where Simple Feast is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Simple Feast business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Simple Feast product offering
Product offeringCore offering
Simple Feast operates as an online cookbook platform, providing digital recipe and culinary content to consumers via the web. The platform delivers cooking resources, meal preparation guidance, and recipe content online to individual users seeking culinary inspiration and instruction.
Differentiator
Problem solved
Functional benefit
Companies that use Simple Feast
Customer profileIdeal customer profiles1 record
Simple Feast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simple Feast partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights2 records
Simple Feast competitors and assessment
Company assessmentDirect peers
- HelloFresh: Largest global DTC meal-kit subscription operator with significant Nordic and broader European presence. Directly comparable subscription meal-kit model and target customer.
- Gousto: UK-headquartered subscription meal-kit company with a comparable chef-curated, weekly-recipe model. Closely aligned DTC meal-kit mechanics and premium positioning.
- Marley Spoon: DTC meal-kit subscription company operating across Europe, the US, and Australia. Comparable weekly-subscription, chef-designed meal-kit offering.
- Factor: US-based prepared (heat-and-eat) meal subscription service owned by HelloFresh. Closest direct comparison to Simple Feast if its offering leaned fully-prepared rather than cook-at-home.
- Allplants: UK-based 100% plant-based prepared meal delivery subscription. Highly comparable on the premium, chef-prepared, plant-leaning, EU-market positioning most consistent with Simple Feast's likely product.
- Cook Unity: US-based chef-prepared ready-to-eat meal subscription that sources from independent chefs. Directly comparable premium, chef-curated, prepared-meal subscription model.
- Daily Harvest: US-based subscription service delivering frozen, chef-crafted meals and snacks. Comparable premium DTC subscription positioning and prepared/frozen delivery mechanics.
- Green Chef: Organic-focused meal-kit subscription brand (owned by HelloFresh). Comparable premium/organic meal-kit positioning and subscription model.
- Sunbasket: US-based organic-leaning meal-kit and prepared meal subscription. Comparable premium positioning and hybrid meal-kit/prepared-meal offering.
Emerging players
- Territory Foods: US-based chef-prepared, ready-to-eat meal subscription with regional/seasonal menus. Comparable chef-prepared, premium DTC subscription mechanics at a smaller scale.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Simple Feast social profiles
Digital presenceSimple Feast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Feast leadership team
Management profileNumber of profiles
Profiles4 records
Simple Feast funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Feast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Feast
What does Simple Feast do?
Simple Feast operates as an online cookbook platform, providing digital recipe and culinary content to consumers via the web. The platform delivers cooking resources, meal preparation guidance, and recipe content online to individual users seeking culinary inspiration and instruction.
When was Simple Feast founded?
Simple Feast was founded in 2015. It employs 101 to 250 people.
Where is Simple Feast based?
Simple Feast is headquartered in Copenhagen, Denmark, in the Europe region.
Who are Simple Feast's main competitors?
Direct peers on record are HelloFresh, Gousto, Marley Spoon, Factor, Allplants, Cook Unity, Daily Harvest, Green Chef and Sunbasket. Territory Foods is listed as an emerging player.
Does Simple Feast have an API?
No public API is recorded for Simple Feast.
What industry is Simple Feast in?
Simple Feast's product category is Online Cookbook Platform. Its primary akta.pro industry code is CRAHAJAK, Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals, with a secondary code of CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring). Its NAICS code is 7223 and its SIC code is 2090.