What Organic Plus does

Organic Plus (Organic Plus Ltd.) is a Dhaka, Bangladesh-based direct-to-consumer e-commerce retailer of organic health and wellness products, founded in 2017 (per firmographics) with a copyright notice spanning 2019-2025. The company sells a portfolio of roughly nine SKUs across four categories — nutrition food, preventive food, beauty care, and natural oils — including Energy Booster, Energy Booster Plus, Tox Clean, Weight Gain, Sea Spirulina, Refresh Juice, Women's Food, Miracle Oil, and the recently launched Flex Pain. Products are formulated using plant-based ingredients (egg yolk, soy protein, white oats, almonds, dates, beta carotene, ginseng, spirulina) and the formulations are attributed to Dr. M. A. Malek, former Director of the Institute of Nutrition and Food Science, University of Dhaka. Key claims include BCSIR testing, BSTI registration, American Heart Association certification on the Weight Gain SKU, and on Miracle Oil the additional GMP, USDA Organic, HALAL, Natural, and DETOXIFIED certifications.

The business runs on a WooCommerce storefront at organicplus.com.bd with unit pricing in Bangladeshi Taka (৳810 to ৳1,850 per item) and a one-time purchase model supplemented by periodic discounts (13-25% off list) and seasonal bundles such as the Ramadan Offer 2025. Distribution is single-channel and domestic: orders ship nationwide via courier, with 48-hour delivery inside Dhaka and up to 72 hours to other divisions. Marketing is entirely organic — Facebook, Instagram, YouTube, TikTok plus a Bengali-language health-advice blog — with paid acquisition or partnership channels not disclosed. The company has ~13 employees, no external funding, no parent or subsidiaries, and no enterprise customers; revenue is not disclosed. The integration footprint is limited to social SSO logins (Google, Facebook, Instagram, Twitter, LinkedIn), with no public API, mobile app, or AI/ML capabilities described.

Name

Organic Plus

Legal name

Organic Plus™ Ltd.

Website

https://organicplus.com.bd

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Organic Plus is a Dhaka-based direct-to-consumer e-commerce retailer selling organic nutritional supplements, natural oils, and wellness products to health-conscious individual consumers across Bangladesh via its WooCommerce storefront.

Ownership category

akta.pro rank

Product category

Organic Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Organic nutritional supplements
• Herbal health products
• Natural wellness oils
• Dietary supplements Bangladesh
• Preventive health foods

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated through direct online sales of organic health supplements, nutritional foods, beauty care, and natural oils to individual consumers in Bangladesh via the company's e-commerce website. All products are sold at one-time purchase prices with occasional promotional bundles and seasonal discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Organic Plus develops, formulates, and sells a portfolio of organic nutritional supplements, preventive health foods, natural wellness oils, and functional drinks directly to individual consumers in Bangladesh via its own e-commerce website. Key products include vitality supplements (Energy Booster, Energy Booster Plus), detox and weight management formulas (Tox Clean, Weight Gain), superfoods (Sea Spirulina), energy drinks (Refresh Juice), women's health supplements (Women's Food), multi-purpose hair and skin oils (Miracle Oil), and topical pain relief oils (Flex Pain). Products are formulated by a University of Dhaka food science expert and tested/certified by BCSIR, BSTI, GMP, USDA Organic, HALAL, and the American Heart Association.

Product overview

Organic Plus is a Bangladeshi organic health and wellness company offering a portfolio of dietary supplements, natural oils, and health drinks. The product line includes Energy Booster and Energy Booster Plus (premium vitality supplements), Tox Clean (detoxification), Weight Gain (nutritional supplement), Sea Spirulina (superfood), Refresh Juice (energy drink with ginseng), Women's Food (women's health supplement), Miracle Oil (multi-purpose natural oil), and Flex Pain (pain relief massage oil). Products are sold individually with promotional bundles like the Ramadan Offer 2025. The company positions itself around natural, organic, and science-tested formulations with various certifications including BCSIR testing, American Heart Association certification, BSTI registration, GMP, USDA Organic, HALAL, and DETOXIFIED designations. Products are primarily sold through their WooCommerce e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Booster Plus

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• iHerb: Global DTC e-commerce retailer specializing in supplements, herbal products and natural health items. Comparable on the direct-to-consumer e-commerce motion, multi-SKU herbal/supplement catalog and reliance on certifications to drive conversion.

Regional players

• PRAN-RFL Group: One of Bangladesh's largest food and beverage manufacturers with a broad CPG portfolio including juices, health drinks and edible oils. Comparable as a Bangladesh-based manufacturer that uses nationwide distribution to sell branded health and beverage products to local consumers.
• Square Food & Beverage: Bangladeshi consumer brand producing juices, dairy and packaged health-oriented foods. Comparable on Bangladesh-centric distribution, DTC-adjacent marketing, and overlap on functional beverage categories such as ginseng and health drinks.
• ACI Consumer Brands: Diversified Bangladeshi conglomerate with consumer health, food and personal care products. Comparable on operating in Bangladesh, multi-category consumer health portfolio, and competing for the same health-conscious urban consumer.

Broad incumbents

• Dabur: India-headquartered Ayurvedic and natural health products giant spanning supplements, juices and oils. Comparable on herbal/botanical supplement manufacturing, multi-SKU portfolio, and on distribution across South Asian markets that Organic Plus also serves.
• Baidyanath: Established Ayurvedic health and wellness company selling herbal supplements, juices and oils. Comparable on herbal formulation heritage, certification-based trust claims, and a multi-SKU catalog spanning vitality, detox and women's health.
• NOW Foods: Large US-based manufacturer and retailer of natural supplements, herbal extracts and functional foods. Comparable on GMP-certified manufacturing, broad herbal/botanical SKU portfolio and DTC plus marketplace distribution.
• Patanjali Ayurved: Mass-market Indian natural and Ayurvedic products brand combining food supplements, juices and personal care. Comparable positioning as an organic/natural CPG brand targeting health-conscious consumers at accessible price points.
• Nature's Way: Established herbal and botanical supplements brand with emphasis on quality testing and certifications. Comparable on herbal supplement focus, certification-led trust messaging and a portfolio that includes women's health and specialty wellness SKUs.
• Himalaya Wellness: Large herbal and botanical supplements brand with a deep SKU portfolio across energy, wellness and personal care, sold through retail and DTC. Directly comparable on category (herbal supplements) and on science-led positioning that Organic Plus emulates at smaller scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UChc_nBlLz9VamsFxxQSIqaA?sub_confirmation=1
• Facebookfacebook.com/organicplus.ltd
• Instagraminstagram.com/organicplus.ltd
• TikToktiktok.com/@organicplus.com.bd
• LinkedInlinkedin.com/company/organicplus

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organic Plus