What Square Food & Beverage does

Square Food & Beverage Limited (SFBL) is a Bangladesh-based packaged food manufacturer and a sister concern of the Square Group, founded in 2001 and headquartered in Dhaka with manufacturing operations at Pabna in Bangladesh's northern agricultural belt. The company sells basic and blended spices, cereals, pulses, edible oils, snacks, condiments, instant noodles, premium aromatic rice, fruit juice, and frozen foods under seven brands — Radhuni (flagship, 2001), Ruchi, Chashi, Chopstick, Aaram, Tara, and Radhuni's Kitchen — to two primary customer sets: Bangladeshi household consumers served through a national retail network, and institutional buyers (hotels including Sonargaon and Radisson, hospitals including Square Hospital, retail chains such as Family Mart, Nandon Mega Shop, Big Bazar and Meena Bazar) served through 45+ institutional distributors. Manufacturing relies on in-house proprietary processes — low-temperature grinding that preserves volatile oils, cold press expelling for mustard oil, and fully automated packaging — with ISO 9001 (since 2005), ISO 22000, HACCP, GMP, and CODEX compliance. SFBL also exports to 30 countries across Australia, Europe, North America, Africa and Asia.

SFBL's go-to-market pairs traditional above-the-line marketing — TV commercials, branded cooking programs (Shera Radhuni Season 8, Radhunir Ranna Ghor, Fantastic Chopstick, Ramadan programming), press releases and a YouTube presence — with a dual-channel distribution model (domestic retail for households and an institutional distributor network for B2B buyers). Mohammad Islam is identified as Chief Executive Officer, while Samuel S Chowdhury serves as Chairman of Square Group. Brand-building is reinforced by consecutive Best Brand Awards for Radhuni from 2021 through 2024 and a National Export Trophy for 2015-16.

Revenue mechanics are single-shot consumer packaged-goods sales through retail and institutional trade; product pricing is not publicly disclosed. The company sits inside a larger Square Group with 28,000+ group employees and $616 million USD group turnover, with Square Pharmaceuticals as the dominant sibling entity. SFBL itself does not break out stand-alone revenue, does not disclose pricing, has no disclosed app, API, AI/ML capability, or external funding rounds, and operates entirely as a privately held subsidiary of the Square Group.

Name

Square Food & Beverage

Legal name

Square Food & Beverage Limited

Website

https://sfbl.com.bd

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Square Food & Beverage Limited is a Bangladesh-based packaged food manufacturer and Square Group subsidiary that produces and sells spices, edible oils, snacks, instant noodles, rice, beverages and frozen foods under seven brands (Radhuni, Ruchi, Chashi, Chopstick, Aaram, Tara, Radhuni's Kitchen) to Bangladeshi households via a national retail network and to institutional buyers including hotels, hospitals, and retail chains, with exports to 30 countries.

Ownership category

akta.pro rank

Product category

Packaged Food Products

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Beverages (2080)

akta.pro primary industry

International & Ethnic Packaged Foods (CRADAAAG)

akta.pro secondary industries

Ethnic Bakery, Confectionery & Snacks Wholesale (AFAIAIAE), Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB), Ethnic Beverages Wholesale (Specialty/Import) (AFAIAIAG)

Keywords

• Packaged food products
• Spices and seasonings
• Edible cooking oil
• Instant noodles manufacturer
• Consumer packaged goods

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Food Products: Sale of packaged food products including spices, ready mixes, edible oils, snacks, condiments, noodles, rice, and frozen foods through retail and institutional channels

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Square Food & Beverage Limited manufactures and sells packaged food products under seven brands including Radhuni (basic and blended spices, ready mixes, edible oil, and dairy), Ruchi (snacks and condiments), Chashi (aromatic rice), Chopstick (instant noodles), Aaram (fruit juices), Radhuni's Kitchen (frozen foods), and Tara (traditional foods). The products are sold through a national retail network reaching Bangladeshi households and an institutional distributor network serving hotels, restaurants, and retail chains, with exports to 30 countries.

Product overview

Square Food & Beverage Limited operates as a multi-brand food products manufacturer in Bangladesh with seven distinct brands under its portfolio. The core Radhuni brand (launched 2001) is the flagship offering spanning basic spices, ready-to-cook masala mixes, edible oils, and desserts. Ruchi is the snacks and condiments brand covering chanachur, biscuits, sauces, pickles, jams, and peanut butter. Chopstick serves the instant noodles market with MSG-free products, while Chashi focuses on premium aromatic rice. The newer Aaram brand covers fruit juices, and Radhuni's Kitchen represents the frozen foods expansion. Tara serves the traditional food segment. The company exports to 30 countries including Australia, Europe, North America, Africa, and Asia, with manufacturing facilities in Pabna, Bangladesh.

Differentiator

Problem solved

Functional benefit

Products and services

• Radhuni Brand (Spices, Ready Mixes, Edible Oils) Radhuni is the flagship brand of SFBL offering basic spices (turmeric, chilli, coriander, cumin powders), ready mixes (meat curry, chicken masala, fish curry, biryani masala, kebab masala), pulses and cereals mixes (haleem mix, khichuri mix, firni mix, falooda mix), and edible oils (mustard oil, sunflower oil, premium ghee), targeted at Bangladeshi households with the philosophy of 'Uncompromising Quality For Life'.
• Ruchi Brand (Snacks and Condiments) Ruchi is SFBL's snack food brand offering munching range (chanachur, potato crackers, jhalmuri, puffed rice, fried dal), chewing range (pickles, sauces, ketchup, jams), and bakery items (toast biscuit, dry cake), including innovative products like BBQ sauce, peanut butter, and cashew nuts.
• Chashi Brand (Premium Aromatic Rice) Chashi is a premium aromatic rice brand featuring Chashi Aromatic Chinigura Rice, hygienically processed and polished using automated machines, intended for biryani, pulao, khichuri, and desserts.
• Chopstick Brand (Instant Noodles and Ramen) Chopstick is SFBL's instant noodles brand offering MSG-free noodles in Yummy Masala, Deshi Masala, and Masala Delight variants, plus Chopstick Ramen (Hot Chicken and Hot Cheese) and Chopstick Stick Noodles.
• Aaram Brand (Fruit Juices) Aaram is SFBL's beverage brand offering 100% fruit juice in Apple, Mango, and Orange variants, produced in Bhutan with no added sugar, color, or preservatives, targeted at health-conscious beverage consumers.
• Radhuni's Kitchen (Frozen Foods) Radhuni's Kitchen is a frozen food sub-brand offering Porota, Chicken Nuggets, Chicken Sausage, and Chicken Spicy Sausage designed for modern families seeking quick, wholesome frozen meals.
• Tara Brand (Traditional Foods) Tara is SFBL's consumer food brand offering traditional food products including Shemai (vermicelli), Pickle, and Chanachur, produced with carefully selected ingredients and modern production processes.
• Radhuni Premium Ghee Premium ghee for traditional cuisines used in polao, biriyani, paratha, and sweet items, available in 100gm and 200gm packs.
• Radhuni Sunflower Oil Cooking oil made from hand-picked sunflower seeds manufactured in Turkey, filtered, vitamin-enriched, cholesterol-free, trans-fat free, high in Vitamins A, K, and E, available in 1L, 2L, and 5L pack sizes.
• Radhuni Pure Mustard Oil Mustard oil produced using cold press expelling technology ensuring retention of natural flavor, pungency, and essence, available in 80ml, 250ml, 500ml, 1000ml, and 2000ml pet bottles.
• Chashi Aromatic Chinigura Rice Hygienically processed and polished aromatic rice produced with modern technology for use in biryani, pulao, khichuri, and desserts, available in 1000g, 2000g, and 5000g packs.
• Ruchi Peanut Butter Protein-rich, healthy snack spread with zero cholesterol, no preservatives, rich in vitamins (E, B6, folate), minerals (magnesium, phosphorus, zinc), and high fiber, available in 300gm pack.
• Chopstick Instant Noodles MSG-free instant noodles available in three variants: Yummy Masala, Deshi Masala, and Masala Delight (with 11 different masalas), in pack sizes ranging from 140gm (4pack) to 992gm (16pack).
• Chopstick Ramen Premium ramen offering in Hot Chicken and Hot Cheese variants, available in 160gm and 640gm packs.
• Radhuni Soy Sauce (No MSG & Less Sodium) Radhuni Soy Sauce is a no-MSG and less-sodium soy sauce, positioned as the only such product in the Bangladeshi market, usable as a condiment and cooking ingredient for Asian cuisine.
• Radhuni Custard Powder Radhuni Custard Powder is a dessert preparation product for making fruit custard, available in a 140gm pack and targeted at home cooks.

Quantifiable outcome

• 30 countries export reach
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pran-RFL Group: Pran is Bangladesh's largest food and beverage conglomerate offering spices, juices, snacks, noodles, and dairy under brands like Pran, Frooto, and Fun. It competes head-to-head with SFBL's Radhuni and Aaram across virtually every domestic category.
• ACI Limited: ACI is a major Bangladeshi conglomerate with a significant food and consumer products division (ACI Foods) spanning spices, salt, condiments, and snacks. Its national retail and institutional distribution footprint closely mirrors SFBL's dual-channel model.
• MDH Spices: MDH is one of India's largest packaged spice brands with a multi-decade domestic leadership position. It is the closest international analogue to SFBL's Radhuni in terms of single-category dominance, retail brand strength, and export reach into diaspora markets.
• Everest Spices: Everest is another top-tier Indian packaged spice brand competing in South Asian and diaspora retail. Its branded ground spices, ready mixes, and masala portfolio directly parallels Radhuni's flagship offering.

Broad incumbents

• Nestlé Bangladesh: Nestlé Bangladesh is the regional subsidiary of a global FMCG major, dominating instant noodles (Maggi), dairy, beverages, and culinary products. It is a key multinational competitor in the same categories SFBL plays in, with far deeper marketing budgets and global supply chains.
• Tata Consumer Products: Tata Consumer Products (India) is a large listed food and beverages player spanning spices, tea, coffee, salt, and ready-to-eat with brands like Tata Sampann. Its Sampann masala range is comparable to Radhuni and it also pursues branded cross-border expansion.
• Marico Bangladesh (Marico Limited): Marico is a listed Indian FMCG major with a Bangladesh presence built around edible oils (saffola-style), hair care, and packaged foods. It is a direct comp on the edible oil line (Radhuni Sunflower, Mustard Oil) and a broader peer in branded South Asian staples.
• Dabur India: Dabur is one of India's largest listed consumer goods companies with a food and beverages portfolio including juices (Real), culinary products, and condiments. Dabur Bangladesh operates in the same beverage and culinary categories as SFBL's Aaram and Radhuni.

Regional players

• BD Foods (Bangladesh): BD Foods is a Bangladeshi listed food company with a portfolio of branded spices, ready mixes, and culinary ingredients sold domestically and exported. It is one of the closest local mid-sized peers to SFBL with overlapping spice and ready-mix categories.

Others

• Abdul Monem & Sons (Abul Khair Group / related FMCG): Abul Khair Group is a Bangladeshi conglomerate with food and consumer brands, institutional food supply capabilities, and distribution scale. It overlaps with SFBL on institutional food supply to hotels, hospitals, and retail chains rather than on consumer spice brand positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/square-consumer-products-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Food & Beverage