ORGAN India

What ORGAN India does

ORGAN India is a non-profit awareness and coordination initiative of the Parashar Foundation (established 2000), founded in 2013 and headquartered in New Delhi. Its mission is to address India's low deceased organ donation rate (0.52 per million population) by building public awareness, demystifying organ donation, and supporting families through the transplant process. The organization operates a donor pledge registration system that channels registrations to NOTTO's national registry, a toll-free helpline (1800-120-3648), and the 'A New Beginning' mental health support programme for transplant patients and donors.

The organization's core 'technology' is a multi-channel awareness platform comprising a 14-station community and All India Radio network (with 541+ shows broadcast across Haryana, Punjab, MP, UP, and Chhattisgarh), a website (organindia.org) for online pledges, the MTV Organ Daan (#YourOTPToHeaven) youth campaign with Viacom18, school programmes (Let's Get ORGANized), corporate CSR talks, and celebrity endorsements from figures such as Farhan Akhtar, Nana Pateker, and Ronit Roy. It has institutional relationships with NOTTO, all five ROTTOs, and 28 SOTTOs, plus MoUs with district administrations across all 22 Haryana districts.

ORGAN India is funded through individual donations and corporate CSR partnerships (with EXL, Subros, TVS, Sandoz, Macleods, and others), offering 12A/80G tax exemption. All donor registration services are free. The organization has ~12 employees, supports 19+ transplant athletes for the World Transplant Games, and operates without disclosed revenue or external investment capital.

Name

ORGAN India

Legal name

Parashar Foundation

Website

https://organindia.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

ORGAN India is a New Delhi-based non-profit initiative of the Parashar Foundation that drives organ donation awareness in India through a 14-station radio network, school programs, CSR partnerships, a national helpline, and the MTV Organ Daan youth campaign, serving the general public, transplant patients, and corporate CSR funders.

Ownership category

akta.pro rank

Product category

Non-profit Health Awareness / Organ Donation Advocacy

NAICS

Voluntary Health Organizations (813212)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Organ donation awareness
• Donor pledge registration
• Public health advocacy
• Nonprofit health campaigns
• Community health education

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and CSR Funding: ORGAN India is an initiative of the Parashar Foundation, a non-profit. It receives donations and CSR contributions from corporate partners. The organization provides 12A and 80G tax exemption receipts, audited fund utilization certificates, and impact assessment reports to donors.
2. CSR Partnerships: Corporate partners fund ORGAN India's awareness programmes in exchange for CSR mandate fulfilment, employee engagement activities, and branding opportunities.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

ORGAN India is a non-profit awareness initiative that educates the Indian public about organ donation, registers individual donor pledges, and runs awareness programs in schools and on community radio. It operates a helpline to assist with queries and engages corporates through CSR partnerships to fund large-scale awareness campaigns nationally.

Product overview

ORGAN India is a non-profit awareness organization under the Parashar Foundation, not a technology company with software products. Its services consist of educational and outreach programs including organ donation pledge registration, helpline support (1800-120-3648), school awareness programs (Let's Get ORGANized), radio broadcast partnerships, the MTV Organ Daan youth campaign, support groups for transplant patients, transplant guides, body donation directories, and celebrity ambassador collaborations.

Differentiator

Problem solved

Functional benefit

Brands

• MTV Organ Daan: An initiative in partnership with Viacom18 to reach out to India's vast youth network on organ donation awareness through the '#YourOTPToHeaven' campaign.
• Let's Get ORGANized
• A New Beginning

Products and services

• Donor Pledge Registration An online registration service that enables Indian citizens to sign up as organ donors through the ORGAN India website. It targets members of the public willing to commit to organ donation and provides a centralized national pledge registry.
• Organ Donation Helpline A telephone helpline operated by ORGAN India that handles public queries about organ donation procedures, pledge registration, and guidance for donors and families. It serves individuals seeking direct assistance.
• School Awareness Program An awareness program delivered in partnership with schools to educate students and faculty on organ donation. It targets educational institutions seeking structured awareness content for students.
• Community Radio Awareness Broadcasts Radio-based awareness programming on organ donation, broadcast through community radio including AIR FM, designed to reach mass Indian audiences with public messaging. It targets the general listening public.
• CSR Partnership Awareness Campaigns Awareness campaigns co-developed and funded through corporate CSR partnerships, enabling larger, national-scale organ donation awareness drives. It targets corporates looking to deploy CSR funds in public health awareness.

Quantifiable outcome

• 1 organ donor can save up to 8 lives
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, core and minor.

• Community Radio Stations (14 stations)majorChannel Partner/ Reseller/ Distributor · 1 January 2023ORGAN India has agreements with 14 community radio stations spanning Madhya Pradesh (Radio Guru Guna, Radio Time Sagar, Radio Life Bina), Uttar Pradesh (Voice of Azamgarh, Radio Sandesh Bijnor, Radio KGMU Goonj Lucknow), Haryana (Radio Maharani Faridabad, Gurgaon Ki Awaaz), and Chhattisgarh (Arpa Community Radio Bilaspur). Each airs monthly organ donation shows, with listenerships ranging from 12,000 to 100,000 per station.
• Parashar FoundationcoreStrategic or Co-development PartnerORGAN India is an initiative of the Parashar Foundation, a non-profit organization established in 2000 by the late Ashok Parashar. The foundation originally focused on funding schools, health centres, and other causes. ORGAN India represents the foundation's focused mission to create widespread awareness on organ donation in India.
• NOTTO (National Organ and Tissue Transplant Organisation)coreStrategic or Co-development PartnerNOTTO is the national apex body under the Ministry of Health and Family Welfare, Government of India. ORGAN India shares all donor pledge registrations with NOTTO to generate official registration IDs and donor cards. NOTTO coordinates the procurement and allocation of organs across regions and maintains the national organ transplant registry.
• ROTTO and SOTTO (Regional and State Organ and Tissue Transplant Organisations)coreStrategic or Co-development PartnerORGAN India collaborates with the five ROTTOs (East, West, South, North, North-East) and 28 SOTTOs across Indian states to coordinate organ donation awareness, training, and transplant programme development. For example, ORGAN India worked with ROTTO Chandigarh and SOTTO Haryana (PGIMS Rohtak) on training and seminars.
• Viacom18 (MTV India)coreGTM or Marketing PartnerORGAN India partnered with Viacom18 for the MTV Organ Daan campaign — '#YourOTPToHeaven' — a mass youth outreach initiative targeting India's vast youth network to drive organ donor pledges. Viacom18's role is limited to campaign promotion and awareness creation; data collection, donor card issuance, and counselling remain with ORGAN India.
• All India Radio (AIR)majorChannel Partner/ Reseller/ DistributorORGAN India broadcasts organ donation radio shows on All India Radio stations across 5 districts: AIR Kurukshetra (covering Kurukshetra, Karnal, Panipat, Yamunanagar, Kaithal), AIR Chandigarh (covering Chandigarh, Panchkula, Kalka, Mohali), AIR Hisar (covering Sirsa, Narvana, Jind, Hansi, Barvala), AIR Rohtak (covering Rohtak, Gohana, Meham, Bawal, Jhajjar, Bahadurgarh, Sonipat), and AIR Ludhiana. Total of 541+ shows broadcast across all AIR stations.
• EXL ServicemajorGTM or Marketing PartnerEXL is a corporate partner of ORGAN India. Through their continued partnership, EXL has helped strengthen helpline outreach, improve transplant coordination support, and expand awareness reach. EXL has featured ORGAN India's work on their social media, highlighting the collaboration.
• Manav Rachna Educational InstitutionsminorGTM or Marketing PartnerManav Rachna Educational Institutions, supported by Dr. O P Bhalla Foundation, partnered with ORGAN India to host the World Transplant Games 2023 training camp at Manav Rachna University, Faridabad. Over 19 transplant recipients and living donors were supported for technical, mental, nutritional, and physiotherapy training.
• PATH IndiaminorOthersPATH India is listed as a supporter of ORGAN India, contributing to the organization's mission of advancing organ donation awareness across India.
• Sandoz (Novartis)minorGTM or Marketing PartnerSandoz is a corporate partner of ORGAN India, collaborating on organ donation awareness initiatives including webinars and corporate awareness sessions.
• Corporate Supporters (Subros, VGF, Somany, SCW, Amira, Lalit, Interglobel, TVS, Macleods, Micron Instruments, DVT)minorOthersVarious corporations support ORGAN India's awareness mission as part of their CSR mandates. These include Subros, VGF, Somany, SCW, Amira, Lalit, Interglobel, TVS, Macleods Pharmaceuticals, Micron Instruments, and DVT. ORGAN India provides 12A/80G tax exemption, audited fund utilization certificates, and impact reports to these partners.
• Young Indians (Yi) Noida ChapterminorGTM or Marketing PartnerORGAN India collaborated with Young Indians (Yi) Noida Chapter to organize an awareness session at Christ University Delhi NCR, Ghaziabad, reaching 250 students.
• Transplant and Para Sports Association of Puducherry (TAPSAP)minorStrategic or Co-development PartnerORGAN India served as Knowledge Partner with TAPSAP at the National Pétanque Training Camp in Puducherry, bringing together 30 transplant athletes from across India, some preparing for the 2nd Pétanque Championship in Thailand.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Donate Life America: US national organ donation awareness and registry organization. Comparable mission of driving public pledge registration and brand awareness for organ donation; serves as a useful benchmark for scaled awareness-to-registry conversion models that ORGAN India could learn from or adapt.
• MOHAN Foundation: India's largest and oldest (founded 1997) organ donation awareness NGO, headquartered in Chennai. Most directly comparable peer: similar mission of deceased organ donation awareness, similar hospital/government liaison model, and competing for the same CSR funding and corporate partner mindshare in India.
• LiveOnNY: New York-based organ procurement and donation awareness organization. Comparable mission of public-facing organ donation awareness combined with donor registration, family support, and government/health-system coordination. Mature US analog for the integrated awareness-plus-coordination model ORGAN India is building.
• Shatayu Organ Donation & Kidney Foundation: Gujarat-based Indian organ donation awareness NGO. Directly comparable peer operating in the same regulatory environment (Transplantation of Human Organs Act) and competing for the same donor/CSR ecosystem in a regional Indian market.

Broad incumbents

• Gift of Life Donor Program: US-based organ procurement organization (OPO) covering the Philadelphia region. Comparable in coordinating donor registrations with hospitals and government frameworks, but operates a much wider portfolio including full transplant coordination, not purely awareness.
• National Kidney Foundation (India): India-focused kidney health nonprofit. Overlapping mission in chronic kidney disease awareness and transplant patient support, but broader scope (not exclusively organ donation awareness) and competes for similar CSR funding in India.

Regional players

• NHS Blood and Transplant: UK government-affiliated body overseeing blood, organ, and tissue donation. Comparable in operating within a national governance framework and running nationwide donor registration and public awareness campaigns; not directly competing in India but a useful model for integrated national organ donation infrastructure.

Others

• Indian Society of Organ Transplantation (ISOT): India's professional society for transplant physicians and surgeons. Not a direct competitor but a key ecosystem stakeholder; ORGAN India's MoU-based collaboration with ROTTOs/SOTTOs overlaps with ISOT's professional network and policy advocacy footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights8 records

Customer concentration

• Xx.com/organindia1
• YouTubeyoutube.com/@organindia1681
• Facebookfacebook.com/ORGANINDIA
• LinkedInlinkedin.com/company/organ-india
• Instagraminstagram.com/organ_india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORGAN India