Origamo®

What Origamo® does

Origamo® (legal entity: Kingo Srl) is an Italian handmade greeting card company founded in 2005 by Furio and Erica Ceciliato and headquartered in Cirié (Turin). The company designs and produces three core paper-craft product lines — Kirigami pop-up cards, Filigrana di Carta (quilling) cards, and 3D paper-bouquet Flora Collection cards — plus bookmarks, mini cards, and the Abbracci line. All products are hand-assembled in company-owned Fair Trade–certified laboratories in Vietnam, using FSC-certified Italian-made paper and plastic-free packaging, with each piece requiring over an hour of artisan labor. Origamo also holds official licensing agreements with the Van Gogh Museum Amsterdam, Frida Kahlo Corporation, and Thun for premium art- and brand-licensed collections.

The company's go-to-market is a B2B wholesale model: in Italy, Origamo sells through a network of 1,800+ Authorized Resellers (stationery, book, and gift shops) managed by 20+ regional sales representatives, supported by trade-show presence (Milano Home, Ambiente Frankfurt, Nordstil Hamburg, Trendset Munich, ShowUp Amsterdam, Atlanta Market) and a community presence in the 'Cartolerie d'Italia' Facebook group. Internationally, Origamo distributes through 12+ exclusive country distributors covering Belgium, France, Germany/Austria, Greece, Netherlands, Norway, Portugal/Spain, Slovenia, Switzerland, UK/Ireland, Australia, and USA/Canada. A 2025 partnership with Harrods in London added a direct luxury retail presence via a dedicated Flora Collection corner on the Lower Ground Floor.

Origamo self-positions as the #1 brand in handmade greeting cards in Italy and the only Italian company exclusively specialized in artisanal greeting cards. Revenue is generated through wholesale card sales, licensing royalties on the Van Gogh, Frida Kahlo, and Thun collections, and a growing share from premium retail and international channels. The company is privately held, founder-controlled, and bootstrapped (Kingo Srl, €50,000 share capital, 6 Italian HQ employees), with the Vietnam production workforce managed through its own certified labs rather than third-party trading companies.

Name

Origamo®

Legal name

Kingo Srl

Website

https://origamo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Origamo® (Kingo Srl) is an Italian handmade greeting card company producing Kirigami pop-up, quilling, and 3D paper-bouquet cards in company-owned Fair Trade–certified Vietnamese artisan labs, selling B2B wholesale to 1,800+ Italian stationery retailers, 12+ international country distributors, and a new luxury presence at Harrods London.

Ownership category

akta.pro rank

Product category

Artisan Greeting Cards & Stationery

NAICS

Greeting Card Publishers (513191), Stationery Product Manufacturing (32223)

SIC

Greeting Cards (2771)

akta.pro primary industry

Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

akta.pro secondary industry

Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI)

Keywords

• Handmade greeting cards
• Kirigami pop-up cards
• Paper filigree crafts
• Artisan stationery wholesale
• Licensed art collections

Headquarters

HQ city

Ciriè

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Wholesale B2B Greeting Card Sales: Origamo generates revenue primarily through wholesale B2B sales of handmade greeting cards to a network of 1800+ authorized retailers across Italy. Retailers purchase at wholesale prices and resell to end consumers. The company also sells internationally through regional distributors who purchase in bulk.
2. Licensing Royalties: Revenue generated through licensed collections (Van Gogh Museum, Frida Kahlo Corp., Thun), where Origamo pays royalties to use the intellectual property of these brands in exchange for the right to produce and sell Origamo-branded products featuring their imagery.
3. Retail (Harrods): Direct retail presence at Harrods, London, where the Flora Collection has a dedicated corner on the Lower Ground Floor near the Bookshop — marking entry into premium luxury retail channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Origamo® is an Italian brand that designs and produces handmade greeting cards using three traditional paper-craft techniques: Kirigami (Japanese paper folding/cutting for pop-up cards), Filigrana di Carta (Quilling), and 3D paper bouquet construction (Flora Collection). The company sells these artisanal cards wholesale to a network of 1800+ authorized retailers in Italy and through international distributors across 16+ countries, including licensed collections from Van Gogh Museum, Frida Kahlo Corp., and Thun.

Product overview

Origamo® is the #1 brand in handmade greeting cards in Italy and the only company in Italy exclusively specialized in artisanal greeting cards. The company offers a portfolio of handcrafted paper products including Kirigami Pop Up cards, Filigrana di Carta (Quilling) cards, and the Flora Collection of 3D paper bouquets. Additional offerings include Segnalibri (bookmarks) and Mini Biglietti using paper craft techniques. The brand also holds licensed collections from Van Gogh Museum Amsterdam, Frida Kahlo Corp, and Thun. All products are ethically produced in company-owned laboratories in Vietnam with Fair Trade certification, using FSC-certified paper from regenerated forests, with plastic-free packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Kirigami Pop Up: Handmade pop-up greeting cards based on Japanese kirigami art technique. The best-selling artisan greeting card in Italy.
• Filigrana di Carta
• Flora Collection
• Mini Biglietti
• Segnalibri
• Abbracci
• Van Gogh Collection
• Frida Kahlo Collection
• THUN Collection

Products and services

• Kirigami Pop Up Cards Handcrafted popup greeting cards based on the Japanese Kirigami art form of paper cutting and folding. Each card requires over an hour of manual work by expert Vietnamese artisans. The bestselling artisanal greeting card in Italy.
• Filigrana di Carta (Quilling) Cards Handmade greeting cards using the quilling technique — rolling narrow paper strips into decorative shapes — historically inspired by Renaissance manuscript illumination methods practiced by amanuensis monks.
• Flora Collection (3D Paper Bouquets) Three-dimensional paper bouquet greeting cards featuring meticulously hand-illustrated flowers (tulips, roses, daffodils, mixed bouquets). Made from FSC-certified recycled paper in Fair Trade certified Vietnamese laboratories.
• Segnalibri (Handmade Bookmarks) Handmade bookmarks using Popup and Quilling paper techniques, with plastic-free packaging and a compact wooden rotating display. Designed for book lovers and stationery retailers.
• Mini Biglietti (Mini Greeting Cards) Mini greeting cards using the Filigrana di Carta (Quilling) technique, with plastic-free packaging and a compact wooden rotating display.
• Abbracci Collection Colorful popup greeting cards featuring embrace and hug designs, made from FSC-certified paper from regenerated forests.
• Van Gogh Collection Official Van Gogh Museum Amsterdam licensed collection celebrating the museum's 50th anniversary. Features famous paintings (including Sunflowers) recreated in 3D pop-up paper art with faithful reproduction of original colors and shades.
• Frida Kahlo Collection Official Frida Kahlo Corp licensed collection commemorating the 70th anniversary of Frida Kahlo's legacy. Features the iconic Mexican artist's works in popup format.
• Thun Collection Official licensed Thun® collection featuring 18 popup card designs celebrating special occasions. Combines the Thun brand aesthetic with Origamo's paper craftsmanship, rooted in shared values of ethical production and solidarity.

Quantifiable outcome

• Over 2400 retailers helped to increase sales in the last two years
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered flagship, minor and core.

• Harrods (London)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2025Luxury department store partnership announced January 2025. The Origamo Flora Collection is featured in a dedicated corner on the Lower Ground Floor of Harrods, near the Bookshop section. This is described as the world's most iconic luxury store, representing a prestigious milestone for brand positioning.
• ONDALBA (Industrial Group)minorStrategic or Co-development Partner · 11 January 2024ONDALBA is an industrial group and leading producer of corrugated cardboard that manufactured the record-breaking 9.67 sqm popup greeting card at Fieramilano. They were the primary production sponsor of the world record initiative.
• Milano Home (Fieramilano)minorStrategic or Co-development Partner · 11 January 2024The record-breaking popup greeting card was unveiled at the Milano Home exhibition held at Fieramilano (Rho) on January 11, 2024. Milano Home is a major trade fair dedicated to home décor and living, providing the venue and context for the world record achievement.
• Enfant Terrible BV (Belgium)coreChannel Partner/ Reseller/ DistributorOfficial international distributor for Origamo products in Belgium. Located at Scheldekaai 12, 9690 Kluisbergen. Contact: [email protected], +32 47 51 76 94.
• Pictura SARL (France)coreChannel Partner/ Reseller/ DistributorOfficial international distributor for Origamo products in France. Located at 14 rue de la Richarderie, 95640 Marines. Contact: [email protected], +33 1 30 39 66 70.
• Paradise GmbH (Germany & Austria)coreChannel Partner/ Reseller/ DistributorOfficial international distributor for Origamo products in Germany and Austria. Contact: [email protected], +49 7153 750 4485.
• Matalon SA (Greece)coreChannel Partner/ Reseller/ DistributorOfficial international distributor for Origamo products in Greece. Located at Agias Sofias, Ammoudies District, 19300 Aspropyrgos. Contact: [email protected], +30 213 0060 500.
• MAPpublishing (Netherlands)coreChannel Partner/ Reseller/ DistributorOfficial international distributor for Origamo products in the Netherlands. Located at Muskushouwsestraat 186666 MC Heteren. Contact: [email protected], +31(0)264743648.
• Baccara SA (Norway)coreChannel Partner/ Reseller/ DistributorOfficial international distributor for Origamo products in Norway. Located at Gramveien 66, 1832 Askim. Contact: [email protected], +47 69 88 85 55.
• Papelys Art Ibérica S.L. (Portugal & Spain)coreChannel Partner/ Reseller/ DistributorOfficial international distributor for Origamo products in Portugal and Spain. Located at Calle Costa d'en Vió S/N, 17310 Lloret de Mar – Girona. Contact: [email protected], +34 616436016.
• Confidia D.O.O. (Slovenia)coreChannel Partner/ Reseller/ DistributorOfficial international distributor for Origamo products in Slovenia. Located at Pod Topoli 93A, 1000 Ljubljana. Contact: [email protected].
• Hans Buff & Co. AG (Switzerland)coreChannel Partner/ Reseller/ DistributorOfficial international distributor for Origamo products in Switzerland. Located at Gerbestrasse 8, 9436 Balgach. Contact: [email protected], +41 71 886 65 55.
• Second Nature Ltd (UK & Ireland)coreChannel Partner/ Reseller/ DistributorOfficial international distributor for Origamo products in the UK and Ireland. Located at Unit 1 Brentwaters Business Park, The Ham, Brentford, TW8 8HQ. Contact: [email protected], +44 (0)1983 209 590.
• Paperie Pty Ltd (Australia)coreChannel Partner/ Reseller/ DistributorOfficial international distributor for Origamo products in Australia. Located at 29 Alexander Street, 2095 Manly, NSW. Contact: [email protected], +61 2 9071 0188.
• Notes & Queries (USA & Canada)coreChannel Partner/ Reseller/ DistributorOfficial international distributor for Origamo products in the USA and Canada. Located at 7110 Golden Ring Rd, 108, Essex, MD 21221. Contact: [email protected], +1 410-682-6102.
• Christina Noble Children's Foundation (CNCF)minorStrategic or Co-development PartnerOrigamo founders Erica and Furio Ceciliato directly support CNCF, which protects the most vulnerable children in Vietnam and Mongolia. The founders have established CNCF Italia (Christina Noble Children's Foundation Italia) and personally manage fund transfers and coordination of foundation activities in Italy. The world record greeting card initiative also raised donations for CNCF's Sunshine Homes for Girls in Ho Chi Minh City. CNCF has impacted over 900,000 families since 1989.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Danilo Promotions: UK-based greeting card and licensed stationery publisher producing calendars, cards and gift wrap with strong sports and entertainment licensing. Comparable in the licensed-collectibles card category and B2B retailer distribution in the UK/Ireland, which overlaps with Origamo's Second Nature distributor footprint.
• Up With Paper: Long-established US pop-up and 3D paper craft greeting card maker offering a broad range of kirigami-style cards, bookmarks and gift products. Highly comparable on product format (kirigami pop-up cards) and B2B/wholesale distribution to gift and stationery retailers.
• Lovepop: US-based direct-to-consumer and B2B pop-up greeting card company specializing in intricate laser-cut and hand-assembled 3D cards. Closely comparable to Origamo in product category, handcrafted construction and licensed content partnerships, though Lovepop operates a stronger DTC/online channel.
• DesignDesign: Danish designer and publisher of designer-led greeting cards and stationery sold in stationery and gift retailers across Europe. Comparable artisanal positioning and European wholesale distribution model, with overlap on curated design content and premium retail channels.
• Rusbridge: UK publisher of artisan and licensed greeting cards sold to independent retailers via wholesale. Comparable premium-artisan positioning and B2B motion targeting independent stationery and gift shops, with overlap on licensed heritage content.
• Paper Rose: Australian pop-up and 3D greeting card maker selling to gift retailers domestically and internationally. Comparable product category (handcrafted pop-up cards) and wholesale distribution model, though smaller scale than Origamo and primarily an Australian market player.

Broad incumbents

• American Greetings: Major US-based greeting card incumbent with extensive licensed character and brand portfolio. Broadly comparable category, but competes primarily through mass-market cards at lower price points rather than the handmade artisanal segment Origamo occupies.
• IG Design Group: UK-listed designer, manufacturer and distributor of greeting cards, stationery and gift packaging sold globally. Comparable in international wholesale distribution breadth and product categories, though oriented to mass-market price points rather than handmade artisanship.
• Hallmark Cards: Largest global greeting card and personal expression company, offering mass-market cards plus a heritage licensed card portfolio (including pop-up ranges). Overlaps with Origamo in licensed card categories but at vastly greater scale and through mass-market rather than artisanal channels.

Emerging players

• Pily: Italian designer-led stationery and greeting card brand sold via stationery shops and concept stores. Comparable Italian artisanal positioning and B2B wholesale motion to small retailers, though Pily operates with a broader stationery assortment versus Origamo's pure-play greeting card focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/origamo%C2%AE

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Origamo®