Design Design
Founded in 1987, Design Design is a US-based paper products company selling greeting cards, tableware, candles, gift packaging, and stationery through B2B wholesale channels (Faire, MarketTime) to gift shops and party supply retailers across North America.
- Company typePrivate
- Founded1987
- HeadquartersGrand Rapids, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Design Design does
Design Design is a US-based paper products company founded in 1987 and headquartered at 19 La Grave Ave SE in Grand Rapids, Michigan. It is the first brand established under the Convivial Brands umbrella and operates as a privately held entity with no external funding or public ownership identified. The company's core technology is conventional paper-based social expression products—greeting cards, paper tableware, birthday candles, gift packaging, humorous cocktail napkins, and stationery—with ongoing seasonal collections such as the Fall 2026 assortment and themed Child Birthday Collections (Construction Celebration, Royal Wishes).
The company sells exclusively through B2B wholesale channels rather than direct-to-consumer. Its primary distribution is conducted via two third-party wholesale marketplaces—Faire (designdesign.faire.com) and MarketTime (designdesign.markettime.com)—through which independent gift shops, party supply stores, and general retailers purchase products for resale to end consumers. Design Design also operates direct B2B wholesale relationships for larger retail accounts. Marketing is supported by an Instagram presence (@bydesigndesign) and a Squarespace-hosted brand website that surfaces new collections and seasonal assortments. Pricing is not publicly disclosed and is accessible only through the wholesale platforms.
Design Design's customer segment is a horizontal base of small and independent retail businesses across North America. The company has no mobile applications, no public APIs or SDKs, no disclosed patents or trademarks, and no documented AI/ML capabilities; its technology stack appears limited to standard e-commerce and marketplace integrations. No management team, headcount, revenue, or funding data is publicly available, and the company has no disclosed regulatory actions, M&A activity, or leadership changes in the input data.
Design Design firmographics
Firmographics- Name
- Design Design
- Legal name
- Design Design
- Website
- https://designdesign.us
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Founded in 1987, Design Design is a US-based paper products company selling greeting cards, tableware, candles, gift packaging, and stationery through B2B wholesale channels (Faire, MarketTime) to gift shops and party supply retailers across North America.
- Ownership category
- akta.pro rank
Design Design industry classification
Industry- Product category
- Social Expression Paper Goods
- NAICS
- Greeting Card Publishers (513191), Stationery Product Manufacturing (322230)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)
- akta.pro secondary industries
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Party & Entertaining Disposable Supplies (CRAJAGAL), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)
Keywords
Where Design Design is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Design Design business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Wholesale Product Sales: Design Design generates revenue through wholesale sales of greeting cards, paper tableware, birthday candles, gift packaging, cocktail napkins, and stationery products to retail businesses through marketplace channels like Faire and MarketTime.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Design Design product offering
Product offeringCore offering
Design Design designs, manufactures, and wholesales a curated portfolio of paper-based social expression products, including greeting cards, paper tableware, birthday candles, gift packaging, humorous cocktail napkins, and stationery. The company sells these products at wholesale to gift shops, party supply stores, and other retail businesses through the Faire and MarketTime wholesale marketplaces, as well as via direct B2B wholesale accounts.
Product overview
Design Design is a single-brand paper products company offering a curated portfolio of greeting cards, paper tableware, birthday candles, gift packaging, humorous cocktail napkins, and stationery. Founded in 1987 and operating as the first brand within the Convivial Brands umbrella, the company specializes in creating on-trend, fun, and relevant social expression products that evoke emotion and turn moments into memories. The product line includes seasonal collections such as the Child Birthday Collections (featuring Construction Celebration and Royal Wishes themes) and Fall 2026 collections with Halloween and harvest-themed items. Products are sold through wholesale channels via Faire and MarketTime platforms alongside retail availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Greeting Cards Expressive, heartfelt greeting cards designed for various occasions including holidays, birthdays, and seasonal celebrations, sold wholesale to retail businesses for resale.
- Paper Tableware High-quality paper tableware products for celebrations and gatherings, including plates, napkins, and serving items sold wholesale to retailers.
- Birthday Candles Birthday candles designed to add festive flair to celebration cakes and party settings, sold wholesale to retailers.
- Gift Packaging Gift packaging options for presenting gifts with style and creativity across various occasions, distributed wholesale to retailers.
- Humorous Cocktail Napkins Playful cocktail napkins featuring humorous designs and sentiments for bar and party settings, sold wholesale to retailers.
- Stationery Stationery and gift items designed for personal correspondence and gifting occasions, sold wholesale to retailers.
- Construction Celebration Collection Child birthday collection featuring construction-themed paper tableware, candles, and party accessories, sold wholesale to retailers.
- Royal Wishes Collection Child birthday collection featuring royal and princess-themed party products including paper tableware and candles, sold wholesale to retailers.
- Fall 2026 Collection Seasonal collection of fall and Halloween-themed greeting cards, paper tableware, and gift packaging designed for autumn entertaining and gift-giving, sold wholesale to retailers.
Companies that use Design Design
Customer profileSegments1 record
Ideal customer profiles2 records
Design Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Design Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FairecoreFaire is a wholesale marketplace platform that enables Design Design to reach independent retailers and small businesses. Design Design products are available through the Faire platform at designdesign.faire.com.
- MarketTimecoreMarketTime is a wholesale platform connecting Design Design with independent retailers. The company maintains an active presence on the MarketTime platform at designdesign.markettime.com.
- Convivial BrandscoreConvivial Brands is the parent company of Design Design. Design Design is the first brand within the Convivial Brands umbrella, representing the company's foundational brand in the social expression industry.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Design Design competitors and assessment
Company assessmentBroad incumbents
- Hallmark Cards: Hallmark is the dominant greeting card and social expression company in the US, with a far broader portfolio of cards, party goods, and gift packaging. It is the benchmark incumbent against which Design Design's card and celebration assortment competes for shelf space.
- American Greetings: American Greetings is the second-largest mass-market greeting card publisher in the US, with broad retail distribution. It competes directly with Design Design in the paper social expression and party categories.
- Crane & Co. Crane & Co. is a heritage paper goods brand producing premium stationery, social stationery, and invitations. It overlaps with Design Design's stationery and greeting card categories at the higher-end of the same retail channel.
Direct peers
- Papyrus (Schurman Retail Group): Papyrus is a design-led greeting card and stationery brand sold through specialty retail. It is one of the closest direct competitors to Design Design in the design-forward, on-trend greeting card niche.
- Rifle Paper Co. Rifle Paper Co. is a design-forward stationery, greeting card, and lifestyle brand with strong wholesale and DTC presence. It targets the same design-oriented retail partners and consumer occasion-based purchase as Design Design.
- Meri Meri: Meri Meri is a design-led party and greetings brand producing paper tableware, napkins, and coordinating celebration products. It directly competes with Design Design's paper tableware and party assortment in gift and specialty retail.
- Unique Industries: Unique Industries is a wholesale party goods distributor and manufacturer supplying independent retailers with party supplies, balloons, and paper tableware. It is a direct competitor in the paper tableware and party supply wholesale channel Design Design serves.
- Creative Converting: Creative Converting supplies paper tableware, plates, napkins, and party goods to mass and specialty retail. It competes directly with Design Design's paper tableware and party assortment lines.
Emerging players
- Minted: Minted is a design marketplace for stationery, greeting cards, and party invitations sourced from independent artists. It overlaps with Design Design's greeting card and stationery category with a more DTC-focused, marketplace model.
Others
- Anthropologie (greeting & gift assortment): Anthropologie operates a curated home, gift, and celebration assortment that includes design-led greeting cards, candles, and gift packaging. It is a retail customer and competitor in the design-led social expression space rather than a direct wholesale peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Design Design social profiles
Digital presenceDesign Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Design Design leadership team
Management profileNumber of profiles
Design Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Design Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Design Design
What does Design Design do?
Design Design designs, manufactures, and wholesales a curated portfolio of paper-based social expression products, including greeting cards, paper tableware, birthday candles, gift packaging, humorous cocktail napkins, and stationery. The company sells these products at wholesale to gift shops, party supply stores, and other retail businesses through the Faire and MarketTime wholesale marketplaces, as well as via direct B2B wholesale accounts.
Is Design Design a public or private company?
Design Design is a private company. It is classified as corporate owned and is currently operating.
When was Design Design founded?
Design Design was founded in 1987. It employs 51 to 100 people.
Where is Design Design based?
Design Design is headquartered in Grand Rapids, United States, in the North America region.
How does Design Design make money?
One revenue line is on record: wholesale Product Sales.
Who are Design Design's main competitors?
Broad incumbents on record are Hallmark Cards, American Greetings and Crane & Co.. Direct peers are Papyrus (Schurman Retail Group), Rifle Paper Co., Meri Meri, Unique Industries and Creative Converting. Minted is listed as an emerging player. Anthropologie (greeting & gift assortment) is listed as an others.
Does Design Design have an API?
No public API is recorded for Design Design.
What industry is Design Design in?
Design Design's product category is Social Expression Paper Goods. Its primary akta.pro industry code is CRAOALAJ, Greeting Cards, Gift Wrap & Party Paper Goods Distribution, with a secondary code of CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail. Its NAICS code is 513191 and its SIC code is 2771.