The Original Fish Company

What The Original Fish Company does

The Original Fish Company is a family-owned, single-location seafood restaurant founded on February 1, 1981, operating at 11061 Los Alamitos Blvd, Los Alamitos, California. The company runs four integrated revenue streams under one roof: a full-service dine-in restaurant (lunch, dinner, and weekend brunch), an in-house Gourmet Fish Market retailing over 20 varieties of fin fish and 10 types of shellfish alongside clam chowder and grab-and-go items, a 50-foot U-shaped bar serving craft cocktails, bourbon, scotch, wine, and craft beer, and a banquet room accommodating private events of up to 40 guests (with a secondary 22-seat room). A sister concept called Off The Hook operates at the same address under shared family ownership, offering a chef-driven social dining menu.

The underlying operating model centers on direct whole-fish purchasing from a curated network of trusted fishermen with whom the company has maintained relationships for over 30 years, bypassing wholesale middlemen to maximize freshness. Preparation relies on a mesquite broiler cooking method alongside standard preparation styles. The technical footprint outside the kitchen is minimal — no proprietary software, apps, or AI systems — limited to third-party online ordering and gift card integrations via Toast Tab and ChowNow. The business employs approximately 40 staff, many of whom have tenures exceeding 20 years.

The company's go-to-market is direct-to-consumer with no enterprise or wholesale channel. Pricing is unit-based and pay-as-you-go, with menu pricing not publicly disclosed and a $6 takeout split charge on entrées. Marketing relies on organic social (Facebook, Instagram, Twitter), earned media (USA Today, OC Register, LA Times, Tripadvisor, Yelp, Zagat), and word-of-mouth. The company has deliberately remained single-location and family-controlled, declining to franchise or open additional units.

Name

The Original Fish Company

Legal name

The Original Fish Company

Website

https://originalfishcompany.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned single-location seafood restaurant and gourmet fish market in Los Alamitos, California, founded in 1981 and operating dine-in service, retail fish market, bar, banquet room, and Off The Hook sub-concept serving Orange County consumers.

Ownership category

akta.pro rank

Product category

Full-Service Seafood Restaurant

NAICS

Fish and Seafood Retailers (445250)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Seafood restaurant
• Fresh fish market
• Private banquet events
• Family dining service
• Craft cocktail bar

Headquarters

HQ city

Los Alamitos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant: Full-service seafood restaurant offering lunch, dinner, and brunch menus. Includes appetizers, entrees, desserts, and beverages.
2. Fish Market Retail: In-house gourmet fish market selling fresh seafood including King Crab legs, sushi-grade ahi, wild halibut. Offers over 20 varieties of fin fish and 10 types of shellfish. Also sells clam chowder, sourdough bread, grab-and-go items, and party platters.
3. Bar Sales: Full bar with craft cocktails, quality bourbons and scotch, dessert drinks, craft beer, and full wine list. Features a 50-foot U-shaped bar, one of the area's largest.
4. Banquet Room Events: Private dining room for parties, luncheons, dinners, business meetings and other events. Large room accommodates up to 40 people, smaller room seats up to 22.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Original Fish Company is a single-location, family-owned seafood restaurant in Los Alamitos, California, operating since February 1, 1981. The business offers full-service dine-in lunch and dinner, an in-house gourmet fish market with over 20 varieties of fin fish and 10 types of shellfish, a 50-foot U-shaped bar with craft cocktails and full wine list, weekend brunch service, and private banquet rooms for events. The company buys whole fish directly from trusted fishermen with 30+ year relationships to ensure freshness, and uses a mesquite broiler cooking method.

Product overview

The Original Fish Company is a family-owned seafood restaurant operating since February 1, 1981. The business operates as a single-location, non-chain restaurant with multiple integrated service offerings: the main restaurant for dine-in service, an in-house Gourmet Fish Market offering fresh seafood retail, a 50-foot U-shaped bar serving craft cocktails and beverages, and a private Banquet Room for events. The company also offers online ordering via ChowNow for pickup and delivery, and gift card sales through Toast Tab. Weekend brunch service is available Saturdays and Sundays. The adjacent 'Off The Hook' concept provides a separate social dining experience under the same ownership. The restaurant emphasizes direct relationships with fishermen and whole-fish purchasing to ensure freshness.

Differentiator

Problem solved

Functional benefit

Products and services

• The Original Fish Company Restaurant
• Gourmet Fish Market
• Bar Service
• Banquet Room Private Events
• Weekend Brunch Service
• Off The Hook (Sister Concept)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Off The HookcoreStrategic or Co-development PartnerSister restaurant concept offering social dining with a vibrant, chef-driven menu. Located at the same fish market location. Focused on high-quality ingredients and relaxed ambiance for sharing and bringing people together through food & cocktails.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Legal Sea Foods: Long-established East Coast seafood restaurant chain (now Harpoon Brewery-adjacent). Comparable as a multi-generational, family-rooted seafood brand emphasizing fresh sourcing and broad menu variety.
• Captain D's: National fast-casual seafood QSR chain. Comparable broad seafood incumbent; less upscale than The Original Fish Company but represents the broader addressable seafood-dining category.
• Bubba Gump Shrimp Co. National themed seafood restaurant chain. Comparable broad seafood-dining incumbent with dine-in, bar, and retail-merchandise revenue streams similar to the Original Fish Company's mix.
• McCormick & Schmick's Seafood & Steaks: National upscale seafood and steak restaurant chain. Comparable broad incumbent offering similar full-service seafood dining, bar, and private dining experiences to a national customer base.

Direct peers

• Santa Monica Seafood (Retail Market & Cafe): SoCal seafood wholesaler that operates a retail fish market and cafe. Comparable as a regional seafood specialist combining fish-market retail with prepared-food service under one roof.
• Truluck's Ocean's Finest Seafood & Steaks: Upscale seafood and steak chain with strong presence in California and Texas. Comparable as a full-service, high-end seafood operator with bar, banquet, and private dining revenue lines.
• King's Seafood Company: Southern California-based seafood restaurant group operating multiple upscale seafood concepts including King's Fish House. Directly comparable as a multi-concept SoCal seafood operator with a freshness/sourcing-driven brand narrative similar to The Original Fish Company.
• The Boiling Crab: Casual seafood concept originating in Southern California specializing in Cajun-style shellfish. Comparable SoCal-rooted, family-grown seafood brand that scaled from a single location into a regional chain.
• Bluewater Grill: Southern California seafood restaurant chain with locations in Newport Beach, Redondo Beach and other coastal markets. Closely comparable as an upscale-casual, fresh-seafood-focused SoCal operator with fish-market-adjacent positioning.
• Gladstone's Longhouse: Iconic Southern California seafood restaurant at the beach. Comparable SoCal legacy seafood brand emphasizing fresh catch, family-friendly dining, and waterfront positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Original_FishCo
• Facebookfacebook.com/originalfishcompany
• Instagraminstagram.com/originalfishcompany
• LinkedInlinkedin.com/company/the-original-fish-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Original Fish Company