The Salvation Army of Orange and Osceola Counties

What The Salvation Army of Orange and Osceola Counties does

The Salvation Army of Orange and Osceola Counties is a local command of The Salvation Army USA Southern Territory, operating as a 501(c)(3) nonprofit charitable organization headquartered at 416 W. Colonial Dr., Orlando, Florida, with a secondary service location at 1550 Mill Slough Road, Kissimmee. The organization delivers a comprehensive portfolio of social services across Orange and Osceola Counties, including emergency and transitional shelter (Men's & Veterans Shelter, Women's & Children's Shelter), food assistance (Bed and Bread Club, food pantry, hot meals, summer kids pantry), addiction recovery through the Adult Rehabilitation Program, senior housing (William & Catherine Booth Seniors Towers), disaster relief, anti-human trafficking support, financial emergency assistance, and youth programs (Camp Keystone, after-school programs, Empower Youth). Annual programmatic output includes 183,457 shelter nights, 365,000 meals, 33,520 bags of emergency groceries, 5,000 children and 1,000 seniors served via Angel Tree, and support for 750 unhoused individuals through partnerships.

The organization's technology stack is intentionally minimal: a public website (orlando.salvationarmyflorida.org), an online donation portal (the.salarmyorl.org and give.salvationarmyflorida.org), a Galaxy Digital volunteer management platform, the satruck.org donation scheduling system, and standard social media channels. No proprietary technology, AI/ML, or data platform is operated. The revenue model relies entirely on charitable contributions — one-time donations ($50–$500 suggested tiers), recurring monthly gifts through the Bed and Bread Club ($12/$25/$50/$100), planned giving and estate gifts, securities and appreciated asset donations, in-kind goods, thrift store sales, and corporate partnerships — with the organization stating 82 cents of every donated dollar goes to community programs. The entity holds BBB Wise Giving Alliance and ECFA accreditations and reports through an Area Commander (Captain Ken Chapman) within the territorial command structure.

Name

The Salvation Army of Orange and Osceola Counties

Legal name

The Salvation Army of Orange and Osceola Counties

Website

https://orlando.salvationarmyflorida.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Salvation Army of Orange and Osceola Counties is a nonprofit local command delivering emergency shelter, meals, food assistance, addiction recovery, senior housing, disaster relief, and youth programs to vulnerable residents of Orange and Osceola Counties, Florida, funded entirely through donations, grants, and thrift store revenue.

Ownership category

akta.pro rank

Product category

Human Social Services

NAICS

Community Housing Services (62422), Emergency and Other Relief Services (624230), Community Food Services (624210), Community Food and Housing, and Emergency and Other Relief Services (6242), Religious Organizations (8131)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD), Disaster Recovery & Emergency Housing Assistance Programs (FSALAKAK), Emergency Shelter, NFIs & Winterization for Displaced Populations (BPADAHAG)

Keywords

• Homeless shelter services
• Disaster relief services
• Food pantry programs
• Community social services
• Thrift store retail

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monetary Donations: One-time and recurring cash donations from individuals, collected through website portal, direct mail, and in-person giving. Includes specific campaigns like the Million Dollar Fundraising Goal.
2. Monthly Giving Program (Bed and Bread Club): Recurring monthly donations at tiered levels ($12, $25, $50, $100/month) providing steady funding for shelter and meal programs.
3. Planned Giving and Estate Gifts: Bequests, wills, charitable annuities, trusts, and planned giving arrangements through TSA Florida Legacy website.
4. Securities and Appreciated Assets: Gifts of stocks, bonds, and mutual funds, allowing donors to claim charitable deductions while bypassing capital gains taxes.
5. Thrift Store Sales: Revenue from donated goods sold through Salvation Army Thrift Store & Donation Center locations.
6. Goods Donations: Clothing, furniture, and household items donated through satruck.org and in-person drop-offs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Salvation Army of Orange and Osceola Counties is a nonprofit charitable organization that provides free social services to individuals and families in need in Central Florida. Its core offerings include emergency and transitional shelter, food pantry and meal programs, disaster relief response, adult addiction rehabilitation, senior housing, youth programs, anti-human trafficking support, and emergency financial assistance. The organization is funded primarily through donations, recurring monthly giving (Bed and Bread Club), planned giving, and revenue from thrift store operations.

Product overview

The Salvation Army of Orange and Osceola Counties is a nonprofit charitable organization that provides a comprehensive portfolio of social service programs and community assistance. The organization operates multiple interconnected programs including shelter services (Men's & Veterans Shelter, Women's & Children's Shelter), food assistance (Bed and Bread Club, food pantry, hot meals), rehabilitation (Adult Rehabilitation Program), youth programs (Camp Keystone, after-school programs), and housing initiatives (Pathway to Housing, Senior Housing). Additional services include disaster relief, anti-human trafficking support, emergency financial assistance, and church/spiritual programs. The organization also operates thrift stores for donated goods. Services are funded through donations, grants, and the Bed and Bread Club monthly giving program, with a focus on meeting human needs without discrimination in Orange and Osceola Counties, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Disaster Relief Emergency disaster response services providing immediate assistance to communities affected by natural disasters such as hurricanes and fires in Central Florida.
• Shelter Services Short- and long-term housing assistance providing safe, climate-controlled shelter, including the Men's & Veterans Shelter and Women's & Children's Shelter for individuals and families experiencing homelessness.
• Bed and Bread Club Recurring monthly giving program providing sustainable funding for shelter beds, nutritious meals, and emergency groceries distributed to those in need.
• Food Pantry Services Food pantry and hot meal services for individuals and families experiencing hunger, including the Summer Kids Pantry program serving children from low-income families.
• Adult Rehabilitation Program Residential rehabilitation program for adults struggling with addiction, offering recovery support, life skills, and case management to help participants reintegrate into stable housing and employment.
• Anti-Human Trafficking Program Services supporting survivors of human trafficking through mobile outreach, safe housing, rescue, rehabilitation, and aftercare support.
• Senior Housing Affordable housing services for seniors, including the William & Catherine Booth Seniors Towers, providing stable housing for elderly individuals on fixed incomes.
• Pathway of Hope Comprehensive case management and support program for families working toward lasting self-sufficiency, addressing root causes of hardship rather than only immediate needs.
• Pathway to Housing Program supporting long-term housing stability and homeownership pathways for families in Osceola County, helping participants transition from rental insecurity to homeownership.
• Empower Youth After-school programs providing safe activities for children from low-income families, including tutoring, mentoring, and enrichment programs.
• Camp Keystone Summer camp and conference center offering activities including swimming, horseback riding, hiking, wall climbing, and archery for children.
• Church Services Worship services, Bible study, fellowship, and spiritual development programs offered to the community.
• Financial Emergency Assistance Utility, rent, and other vital payment assistance for qualifying individuals and families in financial crisis in Orange and Osceola Counties.
• Mobile Outreach Unit Mobile unit providing outreach support, showers, and restroom services for neighbors experiencing homelessness or housing instability, particularly in Osceola County and during disaster activations.
• Thrift Store & Donation Center Thrift store accepting donated clothing, furniture, and household items; resells affordable goods to community members and processes goods donations via satruck.org.

Quantifiable outcome

• 183,457 nights of shelter provided annually
• +4 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Subaru Loves to HelpminorGTM or Marketing Partner · 10 February 2026Partnership with Subaru and Operation Warm for shoe distribution to children and families in need, providing essential items alongside other support services.
• Operation WarmminorGTM or Marketing Partner · 10 February 2026Collaboration for shoe distribution to children and families experiencing need, addressing basic necessities and promoting wellbeing.
• Restore Outreach IncorporatedcoreStrategic or Co-development Partner · 25 August 2025Restore Outreach Incorporated partnered with The Salvation Army Summer Kids Pantry in Osceola County, providing additional resources to expand the reach and impact of food distribution services for families during summer months.
• Osceola Community Health ServicescoreStrategic or Co-development Partner · 25 August 2025Osceola Community Health Services provided free health and vision screenings at the Summer Kids Pantry event, ensuring children start the school year healthy and ready to learn. This partnership addresses both nutritional and health needs of the community.
• Southern Baptist Disaster ReliefcoreStrategic or Co-development Partner · 1 October 2024Partnership to provide comfort and emergency relief supplies to communities affected by Hurricane Helene in Florida. Combined resources for more effective disaster response and recovery support.
• Experience KissimmeecoreGTM or Marketing Partner · 2 July 2024Experience Kissimmee presented a donation to help rebuild The Salvation Army of Osceola County's facility after the November 2023 fire that destroyed the Kissimmee location. This partnership supports the organization's recovery and continued service in Osceola County.
• Ports of Call at Sea World OrlandominorGTM or Marketing Partner · 10 May 2024Event venue partnership for annual 'Evening for Others' gala, a major fundraising event featuring keynote speakers Michael Redd and General Andre Cox, with proceeds supporting mobile shower and restroom unit.
• Sheltersuit FoundationcoreStrategic or Co-development Partner · 2 April 2024The Salvation Army Orlando Area Command collaborated with Sheltersuit Foundation to provide shelter and essential supplies to 750 unhoused individuals in Central Florida, enhancing emergency response capabilities.
• Coalition for the Homeless of Central FloridacoreStrategic or Co-development Partner · 1 January 2024The Salvation Army partnered with Coalition for the Homeless of Central Florida to provide shelter for 150 men displaced after a campus fire, demonstrating rapid emergency response capability.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Catholic Charities of Central Florida: Faith-based social services nonprofit operating in the same Orlando metro, providing shelter, food, refugee services, and case management with comparable funding models (donations, grants, thrift).
• Volunteers of America Florida: National multi-service nonprofit providing housing, recovery, and veteran services in Florida; overlapping program portfolio (shelter, addiction recovery, veteran support) and similar faith-inspired nonprofit structure.
• Habitat for Humanity of Greater Orlando & Osceola: Local Habitat affiliate providing homeownership and housing stability services in the same Orange and Osceola Counties service area; aligned with Salvation Army's Pathway to Housing program for client handoff.
• Heart of Florida United Way: Alternative regional United Way affiliate covering parts of the same Central Florida service area, channeling donor dollars to social service agencies and competing for community fundraising attention.
• Coalition for the Homeless of Central Florida: Direct regional peer providing emergency shelter and homelessness services in Central Florida; collaborated with The Salvation Army to shelter 150 men displaced after a campus fire, operating in the same geography and client population.
• Goodwill Industries of Central Florida: Operates thrift retail combined with workforce development and social services in Central Florida; directly comparable revenue model (thrift sales subsidizing mission programs) and overlapping client base.
• United Way of Central Florida: Regional funder and convener that aggregates workplace giving and distributes grants to social service agencies in the same geography - both a peer for donor dollars and a potential partner/funding source.
• Second Harvest Food Bank of Central Florida: Regional food bank serving the same counties; overlaps on food pantry and emergency grocery distribution - both a peer and a likely supplier/partner for Salvation Army's food programs.

Broad incumbents

• American Red Cross Central Florida Region: National disaster relief incumbent; comparable to Salvation Army's disaster response and emergency shelter capacity at a broader scale, often co-deploying alongside Salvation Army on hurricanes.

Emerging players

• Harbor House of Central Florida: Regional nonprofit providing shelter and services for survivors of domestic violence; overlaps with Salvation Army's anti-human trafficking and women's shelter programming in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/orlandosalarmy
• YouTubeyoutube.com/@salvationarmyorlando2729
• Facebookfacebook.com/salvationarmyorlando
• LinkedInlinkedin.com/company/the-salvation-army-orlando-area-command
• Instagraminstagram.com/salarmyorlando/?hl=en
• Pinterestpinterest.com/salvationarmyus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army of Orange and Osceola Counties