Ornamenta Bijoux Comercio Importacao E Exportacao

What Ornamenta Bijoux Comercio Importacao E Exportacao does

Ornamenta Bijoux Comercio Importacao E Exportacao is a Brazilian e-commerce retailer specializing in bijouterie (costume jewelry) making supplies, operating under the domain ornamenta.com.br. Headquartered in São Paulo, Brazil, the company has operated for approximately 21 years (established circa 2004), serving individual crafters, hobbyists, and professional jewelry makers across Brazil with a catalog of jewelry-making components. The entity is structured as a Brazilian limitada (Ltda) private limited liability company with 5 employees.

The product catalog spans miçangas (glass beads), contas (beads), bolas (balls), pérolas (pearls), fios e cordões (threads and cords in suede, satin, elastic, silicone, stone, and crystal), pedrarias (stones and crystals), strass (rhinestones), chatons (rhinestone settings), fechos e terminais (clasps and terminals), ferragens e acessórios (hardware), and decorative elements such as flowers, leaves, ribbons, and tassels. Per-item pricing ranges from R$3.50 to R$168.00, with bulk packaging formats such as 500g packs and 1000-unit bundles supporting wholesale buyers.

The business operates a direct-to-consumer e-commerce model with no mobile app or public API. Distribution is single-country (Brazil) via the company's own website supplemented by telephone sales (Televendas) and email marketing. Payment options include Pix with a promotional ~5% discount. No AI/ML capabilities are evident in the platform, operations, or product offering.

Name

Ornamenta Bijoux Comercio Importacao E Exportacao

Legal name

Ornamenta Bijoux Com Imp e Exp Ltda

Website

https://ornamenta.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Ornamenta Bijoux is a Brazilian e-commerce retailer of bijouterie and jewelry-making supplies, offering beads, threads, stones, rhinestones, and hardware components to individual crafters and professional jewelry makers across Brazil, operating approximately 21 years.

Ownership category

akta.pro rank

Product category

Craft and Jewelry-Making Supplies

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Needlepoint & Embroidery Shops (CRALADAE)

Keywords

• Jewelry making supplies
• Craft materials retail
• Bijouterie supplies
• Beads and findings
• Costume jewelry components

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct online sales of bijouterie, craft supplies, beads, crystals, and jewelry-making materials to customers through its e-commerce platform. Products are sold in various quantities (units, grams, packages) with prices ranging from approximately R$3.50 to R$168.00 per product.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ornamenta Bijoux is a Brazilian e-commerce retailer that sells bijouterie and jewelry-making supplies through its own online storefront at ornamenta.com.br. The catalog covers beads (glass miçangas, ABS/resin contas, spheres, pearls), threads and cords (suede, satin, silicone, elastic, stone, pearl, crystal), pedrarias (turquoise, jasper, agate, jade, crystal, onyx), rhinestones, chatons, jewelry hardware (clasps, terminals, earring hooks, rings), chains, pendants, decorative embellishments, and packaging materials. Products are sold in individual units or bulk packages to individual crafters, hobbyists, and professional jewelry makers in Brazil.

Product overview

Ornamenta Bijoux is a Brazilian e-commerce retailer specializing in jewelry making supplies (bijoux/affordable jewelry components) with 21 years of experience. The company operates as a wholesale and retail supplier offering a comprehensive range of craft materials including beads (glass beads/miçangas, resin beads/contas, ABS plastic beads), threads and cords (suede, satin, elastic, stone, crystal), decorative stones and crystals, chatons/rhinestone settings, clasps and terminals, hardware components (earring hooks, rings), decorative elements (flowers, leaves, ribbons, tassels, pom-poms), metal findings, chains, and various embellishments. The product portfolio is organized around core jewelry-making material categories with complementary hardware and decorative components for crafting projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Miçangas (Glass Beads) Glass seed beads sold in various sizes (6/0 and larger), colors, and finishes (opaque, frosted, colored), used by jewelry makers and craft hobbyists.
• Contas (Beads – ABS, Acrylic, Resin) Beads made from ABS plastic, acrylic, and resin in multiple shapes (round, oval, star, flower, heart) and sizes, often with metallic silver or gold finishes, for jewelry making.
• Bolas (Spherical Beads) Round spherical beads in resin, ABS plastic, rubber-coated and wood materials, with marble, glitter, or solid-color effects, for jewelry and craft projects.
• Pérolas (Pearls) Pearl-style beads including ABS pearls, half-pearls for sewing and gluing, iridescent and cracked variants, plus meter-length pearl strands for jewelry.
• Fios e Cordões (Threads and Cords) Sewing threads and cords offered in suede, satin, synthetic leather, silicone, elastic, ribbon, stone, mother-of-pearl, pearl, and crystal materials for jewelry assembly.
• Pedrarias (Stones and Crystals) Stone strands and crystal beads including turquoise, jasper, agate, jade, onyx, amazonite, mokite and natural stone, offered in multiple cuts for jewelry making.
• Strass (Rhinestones) Loose rhinestones, plastic rhinestone strips, and hot-fix rhinestone tapes with application tools, used for embellishing jewelry and accessories.
• Chatons Chatons and rhinestone settings for gluing and sewing, in round, navette, and flower shapes with gold, nickel, and colored finishes.
• Fechos e Terminais (Clasps and Terminals) Clasps and terminals including lobster clasps, ABS terminals, leather terminals, and tube/tulip end caps used to finish jewelry pieces.
• Ferragens e Acessórios (Hardware and Accessories) Hardware accessories such as earring hooks, rings for clasps, and key rings for jewelry making and craft applications.
• Flores e Folhas (Flowers and Leaves) Decorative flower and leaf embellishments for jewelry and craft projects.
• Laços e Pompom (Ribbons and Pom-poms) Ribbon decorations and pom-pom embellishments for craft and jewelry projects.
• Passamanaria (Passementerie) Passementerie items including decorative braids and trims used in craft and jewelry work.
• Tassels Tassel decorations for jewelry and craft applications.
• Pingentes (Pendants) Pendant charms and findings used in necklace and jewelry making.
• Spikes e Rebites (Spikes and Rivets) Decorative spikes and rivets for jewelry and fashion accessories.
• Correntes (Chains) Chains in various materials and link styles for necklace and bracelet making.
• Apliques (Appliqués) Decorative appliqués for embellishing jewelry and craft projects.
• Tarrachas (Ear Nuts / Stoppers) Ear nuts and stoppers used as earring findings and closures.
• Mantas (Pearlized Decorative Mats) Plastic pearlized and decorative mats/blankets used in crafts.
• Embalagens (Packaging Materials) Packaging materials for finished jewelry products sold through the site.
• Metais (Metal Findings) Metal components and findings for jewelry making.
• Fitas e Linhas (Ribbons and Threads) Ribbons and sewing threads for jewelry and craft projects.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Direct peers

• Etsy: Global marketplace dedicated to handmade goods, craft supplies, and jewelry-making components; comparable in customer demographic (DIY crafters and small producers) even though it primarily serves finished goods.
• Kalunga: Brazilian multichannel retailer of office, school, art, and craft supplies — including beads, threads, and crafting materials — making it the closest direct peer in the Brazilian hobby/craft supplies market.

Broad incumbents

• Amazon Brasil: Brazilian arm of the global e-commerce giant, providing broad assortment and fast fulfillment on beads, threads, and craft components — a benchmark for customer experience in Brazilian online retail.
• Americanas: Large Brazilian general-merchandise marketplace that carries craft and jewelry-making supplies alongside broader retail categories, offering consumers a one-stop alternative to specialty sites.
• Magazine Luiza: Large Brazilian omnichannel retailer that stocks hobby, craft, and DIY categories alongside general merchandise, representing the type of scaled incumbent Ornamenta must contend with for category visibility.
• Mercado Livre (MercadoLibre Brasil): Latin America's largest marketplace, hosting thousands of sellers offering beads, threads, and jewelry-making supplies; competes with Ornamenta's own e-commerce storefront for the same hobby and small-producer buyers.
• Submarino: Brazilian general-merchandise e-commerce platform (part of the Americanas group) that lists craft supplies alongside other categories, providing another mass-market alternative to specialty players.
• Shopee Brasil: Major Brazilian cross-border marketplace that lists large volumes of low-cost imported jewelry-making components and accessories, applying pricing pressure on dedicated specialty retailers like Ornamenta.
• Michaels: North America's largest dedicated arts, crafts, and hobby retailer — a useful global comparable for category scope, even though it does not directly compete in Brazil.

Regional players

• Tok&Stok: Brazilian specialty retailer focused on home décor and DIY/craft categories; operates a different sub-segment but competes for discretionary leisure spending from Brazilian consumers interested in handmade projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ornamenta-bijoux-comercio-importacao-e-exportacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ornamenta Bijoux Comercio Importacao E Exportacao