ORTOSHOP

What ORTOSHOP does

Klop Saúde e Bem-Estar (operating under the consumer-facing brand ORTOSHOP, website ortoshopsaude.com.br) is a Brazilian direct-to-consumer e-commerce retailer of health and wellness products, headquartered in Novo Hamburgo, Rio Grande do Sul. Founded in 1999 and rebranded on 27/01/2025, the company sells a broad assortment spanning compression therapy (pneumatic boots, graduated compression stockings, travel and maternity compression), physiotherapy and recovery (massage devices, sports taping, thermotherapy), orthopedics and mobility (immobilizers, joint supports, orthopedic insoles, posture aids), wellness and care (orthopedic pillows, cushions, ergonomic and comfort footwear), disposable medical supplies/PPE, and clinic/medical equipment. The catalog is organized by health need and features third-party brands such as Sigvaris, Medi, Mercur, Welch Allyn, and Perfetto, alongside own private-label items. The storefront is built on the Nuvemshop/Mitiendanube platform rather than proprietary technology, and the company relies on Instagram (klopsaude), email newsletter, and organic SEO for traffic acquisition.

The business model is straightforward product retail: one-time transactions at listed unit prices ranging from approximately R$6.90 to R$1,755, with installment payment options (up to 6x) across major credit cards and PIX, plus a free-shipping threshold of R$200. Distribution is entirely domestic via Correios, transport carriers, and motorcycle couriers within Brazil. The company employs 12 people, has no disclosed funding, no parent company, and no investor backing visible in the source data. There are no APIs, mobile apps, patents, AI capabilities, or disclosed B2B/enterprise contracts — the model is a long-tail, persona-driven horizontal retail play targeting individual Brazilian consumers managing venous, orthopedic, post-surgical, sports, pregnancy, and general wellness needs.

Name

ORTOSHOP

Legal name

Klop Saúde e Bem-Estar

Website

https://ortoshopsaude.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Klop Saúde e Bem-Estar (ORTOSHOP) is a Brazilian DTC e-commerce retailer, founded in 1999 in Novo Hamburgo, selling compression therapy, orthopedic, physiotherapy, medical, and wellness products to individual consumers across Brazil via its Nuvemshop storefront.

Ownership category

akta.pro rank

Product category

Health & Wellness E-commerce Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industry

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

Keywords

• Health wellness retail
• Compression therapy products
• Orthopedic supplies e-commerce
• Medical equipment retail
• Physiotherapy recovery products

Headquarters

HQ city

Novo Hamburgo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Retail Sales: The company generates revenue through direct-to-consumer e-commerce sales of health and wellness products including compression therapy items, orthopedic supports, physiotherapy equipment, medical supplies, and wellness products. Sales are one-time transactions at listed prices with installment payment options available through major credit cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ORTOSHOP (legal name Klop Saúde e Bem-Estar) is a Brazilian online retailer that sells health and wellness products directly to consumers through its own e-commerce storefront. The catalog spans compression therapy items, orthopedic supports, physiotherapy and recovery equipment, medical-hospital supplies, disposable medical products, orthopedic pillows and cushions, and therapeutic footwear, sourced from third-party brands such as Sigvaris, Medi, Venosan, Mercur, Salvapé, Tovcare, Perfetto, Ortho Pauher, and Welch Allyn.

Product overview

Klop Saúde e Bem-Estar is a Brazilian e-commerce health and wellness retailer operating since 1999, offering a comprehensive portfolio of products across eight main categories: Compression Therapy (pneumatic boots, compression stockings in various compression levels), Physiotherapy and Recovery (massage devices, sports tape, thermotherapy), Orthopedics and Mobility (immobilizers, joint supports, orthopedic insoles), Wellness and Care (orthopedic pillows, cushions, comfort footwear), Medical-Hospital supplies (diagnostic equipment, clinic furniture), and Disposables/PPE. The store operates as an online marketplace featuring third-party brands (Sigvaris, Medi, Mercur, Perfetto, Tovcare, among others) alongside its own private label products, organized by health need rather than as a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Compression Therapy Products Retail category of compression therapy products for Brazilian consumers needing venous circulation support, post-surgical recovery, sports recovery, pregnancy support, and travel-related compression, including branded compression stockings (Sigvaris, Medi, Venosan) and pneumatic boots.
• Physiotherapy and Recovery Products Retail category of physiotherapy and muscle recovery products for consumers and athletes, including massage pistols (Deep Therapy by Relaxmedic), Shiatsu heating massage cushions, sports tape, and thermotherapy items.
• Orthopedics and Mobility Products Retail category of orthopedic and mobility products for consumers needing injury support and mobility aids, including immobilizers and orthoses, knee/elbow/ankle supports (Mercur, Salvapé, Sigvaris, Tovcare), belts, orthopedic insoles, posture and spine supports, and grab bars.
• Wellness and Personal Care Products Retail category of wellness and personal care items, including orthopedic pillows, anatomical/lumbar/anti-reflux/cervical cushions (Perfetto), ergonomic items, personal care products, and therapeutic/comfort footwear (Ortho Pauher, Maranata, Chantal, Chinelo Nuvem).
• Disposables and PPE Retail category of disposable medical supplies and personal protective equipment, including disposable and procedure gloves, syringes, masks, gowns, caps and protectors, gauze and surgical drapes, alcohol/antiseptics, and waste collection and disposal items.
• Medical-Hospital and Clinic Equipment Retail category of medical and clinical diagnostic equipment for clinics and home professional use, including Welch Allyn otoscopes and blood pressure monitors, Pamed sphygmomanometers, BIC stethoscopes, thermometers, oximeters, IV stands, and pneumatic mattresses.
• Outlet and Clearance Items Discounted and clearance health and wellness products from across the catalog, offered to drive incremental orders and basket-size growth.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Drogasil (RD Saúde): Brazil's largest pharmacy retail chain (under RD Saúde) with a substantial e-commerce operation selling medications, orthopedics, and personal care. Overlaps with ORTOSHOP in orthopedic supports, compression therapy, and medical equipment but operates at much greater scale with a broader pharmacy-led assortment.
• Pague Menos: Major Brazilian pharmacy chain with growing e-commerce. Overlaps with ORTOSHOP in orthopedic supports, medical supplies, and wellness categories while offering the breadth advantage of a national drugstore footprint.
• Panvel: Brazilian pharmacy chain with a strong e-commerce presence across South Brazil (close to ORTOSHOP's Novo Hamburgo HQ). Sells compression stockings, orthopedics, wellness, and medical equipment alongside core pharmacy lines, competing directly for the same consumer health dollars online.
• Drogaria São Paulo (Grupo DPSP): Large Brazilian pharmacy chain with e-commerce selling orthopedics, medical equipment, and personal care. Comparable in orthopedic/medical category overlap; differs in scale and pharmacy-first positioning.

Others

• Mercado Livre (MercadoLibre): Latin America's largest marketplace. Hosts third-party sellers of compression stockings, orthoses, and medical equipment, absorbing organic demand for the same products ORTOSHOP sells and competing on assortment depth and shipping speed.
• Magazine Luiza: Major Brazilian multi-category retailer with a health and wellness category online. Partial overlap with ORTOSHOP in comfort/ergonomic and wellness products, but operates as a generalist rather than a specialty health destination.
• Amazon Brasil: Global e-commerce marketplace with a growing health and wellness category in Brazil, including third-party orthopedic and compression therapy listings. Functions as a competing traffic and fulfillment channel rather than a like-for-like retailer.

Direct peers

• Ultrafarma: Pure-play Brazilian online pharmacy/health retailer. Closest comparable in channel model (e-commerce-led) and category overlap with ORTOSHOP, competing for the same online Brazilian consumer buying health, wellness, and medical products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/klopsaude
• LinkedInlinkedin.com/company/ortoshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORTOSHOP