What Ultrafarma does

Ultrafarma is a privately held Brazilian e-commerce pharmacy operating as Ultrafarma Saúde EIRELI (CNPJ 02.543.945/0006-90), headquartered in São Paulo with a distribution center in Santa Isabel. Founded in 2014 by Sidney Oliveira, who serves as President-fundador and personally leads commercial negotiations with pharmaceutical manufacturers, the company retails medications, generic drugs, beauty and personal care products, health supplements, baby care items, and dermocosmetics to individual Brazilian consumers across all 27 states via its website, native iOS/Android apps, and two physical stores (Mega Loja São Paulo and CD Santa Isabel). Pricing is state-dependent and includes Pix payment with a 3% discount, free shipping on orders of R$100+ in eligible products, and promotional discounts reaching up to 90% off.

The technology foundation is a conventional e-commerce retail platform comprising an integrated product catalog, a state-based pricing engine, shopping cart and checkout functionality, and customer account management, extended by mobile applications and back-of-house logistics supported via a partnership with the Brazilian postal service (Correios). The company holds required Brazilian pharmaceutical licenses (AFE 780.2129, SIVISA 354680110-477-000062-1-1), operates under LGPD data protection compliance, and maintains SSL and Google Safe Browsing security certifications. It is certified under Reclame Aqui (2020), NPS Awards, Selo IBest, and SSL Labs standards.

Ultrafarma's revenue model is direct-to-consumer retail of third-party branded pharmaceutical and health products at standard retail margins, supplemented by a private-label brand (Sidney Oliveira, with sub-brands Vitalion, Nature Daily, Algy Cartril) covering supplements, skincare, hair care, and fitness nutrition. The multi-brand group includes wholly-owned sister brands Óticas Ultrafarma (optical), Ultratakado (discount promotions), and Ultrafarma Sports Nutrition, plus a compounding pharmacy service (Manipulação Ultrafarma) and the Clube Sidney Oliveira loyalty/cashback program. Distribution is direct via owned e-commerce, owned mobile apps, and own physical stores — no third-party retail channels are used.

Name

Ultrafarma

Legal name

Ultrafarma Saúde EIRELI

Website

https://ultrafarma.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ultrafarma is a privately held Brazilian e-commerce pharmacy retailing medications, generics, beauty, supplements, and baby care products to individual consumers across all 27 Brazilian states via website, mobile apps, and physical stores, anchored by founder Sidney Oliveira.

Ownership category

akta.pro rank

Product category

Online Pharmaceutical Retail

NAICS

Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Online pharmacy
• Pharmaceutical retail
• Health supplements
• Generic medications
• Personal care products

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Pharmaceutical and Health Product Retail: Ultrafarma generates revenue primarily through direct retail sales of pharmaceutical products, generics, beauty and personal care items, health supplements, and baby care products. The company sells third-party branded products sourced from major pharmaceutical manufacturers, operating on a standard retail margin model. Transactions are primarily one-time purchases with repeat customer engagement. The company also offers its own private-label brand (Sidney Oliveira) including supplements and personal care products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ultrafarma is a Brazilian online and physical pharmacy retailer selling prescription and over-the-counter medications, generic drugs, beauty and personal care products, health supplements, baby care items, and its own private-label Sidney Oliveira brand. The company operates an e-commerce platform with state-based pricing, home delivery across all 27 Brazilian states, a loyalty program (Clube Sidney Oliveira) with cashback, and two physical retail locations in São Paulo.

Product overview

Ultrafarma is a Brazilian e-commerce pharmacy platform offering a comprehensive range of health and wellness products. The core offering is the online pharmacy marketplace featuring medications, generic drugs, beauty products, personal care items, health supplements, and infant products. The company operates under the Sidney Oliveira brand for private-label supplements and health products, alongside sister brands including Óticas Ultrafarma (optical), Ultratakado (discounts), and Ultrafarma Sports Nutrition. Additional services include the Clube Sidney Oliveira loyalty program with cashback rewards, Ultra Compare product comparison tool, mobile applications for iOS and Android, and compounding pharmacy services. The platform is complemented by brick-and-mortar stores in São Paulo and Santa Isabel.

Differentiator

Problem solved

Functional benefit

Brands

• Sidney Oliveira: Proprietary brand line of vitamins, supplements, health products, and personal care items sold exclusively through Ultrafarma.
• Clube Sidney Oliveira
• Ultra Compare

Products and services

• Ultrafarma E-commerce Pharmacy Platform Online pharmacy retail platform selling medications, generics, beauty products, health supplements, and personal care items for individual consumer purchase in Brazil.
• Sidney Oliveira Private Label Brand Private-label brand offering multivitamins, skincare, hair care, and fitness nutrition products under the Sidney Oliveira name.
• Medicamentos (Medications) Prescription and OTC medications across therapeutic categories including allergies, cardiovascular, diabetes, pain relief, respiratory, gastrointestinal, and hormonal treatments.
• Genéricos (Generic Medications) Cost-effective generic medication alternatives to branded drugs across multiple therapeutic categories.
• Beleza (Beauty Products) Beauty and cosmetics products including makeup, hair care, body care, facial care, and dermocosmetics.
• Cuidados Diários (Daily Care) Daily personal care items including hygiene products, oral care, sun protection, and personal hygiene accessories.
• Saúde e Bem-estar (Health and Wellness) Health and wellness products including dietary foods, supplements, vitamins, minerals, diagnostic equipment, and first-aid supplies.
• Infantil (Baby & Child Care) Infant and childcare products including baby food, diapers, hygiene products, and maternal care items.
• Dermocosméticos (Dermatological Cosmetics) Dermatological cosmetics including skincare products for body, face, hands, feet, and hair.
• Clube Sidney Oliveira (Loyalty Program) Customer loyalty and cashback rewards program offering members cashback on purchases, exclusive promotions, and bonus offers.
• Ultrafarma Mobile Applications (iOS & Android) Native mobile applications for iOS and Android providing convenient on-the-go shopping with exclusive app promotions.
• Ultra Compare (Product Comparison Tool) Product comparison feature allowing customers to compare pharmaceutical and health products side by side before purchasing.
• Óticas Ultrafarma (Optical Retail) Eyewear and optical products retail brand under the Ultrafarma group.
• Ultrafarma Sports Nutrition Sports nutrition and fitness supplements brand under the Ultrafarma group targeting fitness consumers.
• Ultratakado (Discounts & Deals) Discount and promotional deals platform under the Ultrafarma group.

Quantifiable outcome

• Discounts up to 90% off on select products
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CimedcoreChannel Partner/ Reseller/ DistributorUltrafarma is a distributor/reseller of Cimed pharmaceutical products including antibiotics, vitamins, and generic medications. The partnership involves commercial negotiations led by President-founder Sidney Oliveira with major pharmaceutical industries.
• EMScoreChannel Partner/ Reseller/ DistributorUltrafarma distributes EMS pharmaceutical products including antibiotics, pain medications, and generic drugs.
• Sidney Oliveira (Private Label Brand)coreStrategic or Co-development PartnerFounder Sidney Oliveira's personal brand of supplements and health products sold exclusively through Ultrafarma. Includes multivitamins, skincare, hair care, and fitness nutrition products under labels such as Vitalion, Nature Daily, and Algy Cartril.
• Correios (Brazilian Postal Service)coreChannel Partner/ Reseller/ DistributorBrazilian postal service used for order delivery, reverse logistics (returns), and home collection services. Enables the company's logistics reverse and delivery operations across Brazil.
• Oticas UltrafarmaminorChannel Partner/ Reseller/ DistributorRelated group company under the Ultrafarma brand umbrella, operating optical stores. Part of the group's multi-brand strategy.
• UltratakadominorChannel Partner/ Reseller/ DistributorRelated group company offering a savings/piggy bank product brand. Part of the group's multi-brand portfolio strategy.
• Ultrafarma Sports NutritionminorChannel Partner/ Reseller/ DistributorRelated group company specializing in sports nutrition products. Part of the group's brand portfolio strategy targeting fitness consumers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Magazine Luiza (Magalu): Large Brazilian omnichannel retailer expanding into health, beauty, and pharmacy categories via marketplace and 3P fulfillment. A broad incumbent that competes for health-and-beauty consumer wallet share even if not specializing in prescription pharmacy.
• Mercado Livre: Dominant Latin American e-commerce marketplace with growing health and personal care vertical in Brazil. Represents a broad digital incumbent that can erode Ultrafarma's online pharmacy traffic and assortment depth.

Direct peers

• Pague Menos: Major Brazilian pharmacy chain with extensive physical footprint and growing e-commerce platform. Competes head-to-head with Ultrafarma in medications, generics, beauty, and supplements, with similar value-oriented positioning toward Brazilian consumers.
• Drogasil (RD Saúde): Largest Brazilian pharmacy chain (operated by RD Saúde), running both physical stores nationwide and a major online pharmacy. Directly comparable to Ultrafarma across product range (medications, beauty, supplements), omnichannel model, and target consumer.
• Drogaria Onofre: Historic Brazilian pharmacy chain (now part of RD Saúde) operating both physical stores and online. Directly comparable across prescription medications, OTC, beauty, and supplements.
• Panvel Farmácias: Brazilian pharmacy chain with strong regional presence in the South and growing e-commerce operations. Competes with Ultrafarma across medications, dermocosmetics, and beauty categories, with similar loyalty-program-driven engagement.
• Drogaria São Paulo (DPSP): One of Brazil's largest pharmacy retailers (now part of DPSP group with Drogaria Pacheco), with strong São Paulo presence and online operations. Directly overlaps Ultrafarma's home market and product categories.
• Drogaria Pacheco: Brazilian pharmacy chain (now part of DPSP alongside Drogaria São Paulo) operating in Rio de Janeiro and other states. Comparable assortment of medications, beauty, and personal care across physical and digital channels.

Regional players

• Drogaria Venancio: Regional Brazilian pharmacy chain concentrated in Rio de Janeiro with established physical and online presence. Comparable assortment and value-led positioning, with direct overlap in beauty, supplements, and OTC.

Emerging players

• Consulta Remédios: Brazilian online pharmacy price-comparison and marketplace platform focused on medication price transparency. Overlaps with Ultrafarma's online pharmacy and Ultra Compare tool, but competes primarily as a discovery and price-shopping channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UltrafarmaEVoce
• YouTubeyoutube.com/Ultrafarma-SidneyOliveira
• Facebookfacebook.com/ultrafarmasaude
• LinkedInlinkedin.com/company/ultrafarma
• Instagraminstagram.com/ultrafarmaoficial

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultrafarma