Orvisa

What Orvisa does

Orvisa S.A. is a Peruvian capital goods distributor and exclusive Caterpillar dealer for the Amazon region, operating as a wholly-owned subsidiary of Ferreycorp S.A.A. Founded on December 4, 1973 (originally as Distribuidora Victoria S.A.) and headquartered in Iquitos (Loreto), the company has operated for 50+ years and today runs nine branches and service points across the Peruvian Amazon covering Iquitos, Pucallpa, Tarapoto, Huánuco, Bagua Grande, Puerto Maldonado, and Jaén, supported by a 22,000 m² footprint of workshops, parts warehouses, and customer platforms. Its subsidiary structure includes Orvisa Servicios Técnicos S.A.C. (petroleum-sector technical services, 2004) and Motomaq S.A.C. (steel products for fluvial logistics, 2009).

The business distributes a multi-brand equipment portfolio spanning Caterpillar (excavators, loaders, compactors, pavers, motorgraders, marine engines, power generation), Massey Ferguson (agricultural tractors and implements), SEM (Caterpillar subsidiary), Terex (cranes), Carmix (concrete mixers), CIFA, Sullair, Tatu, Zaccaria, Kepler Weber (grain storage), and Weiler Forestry (added November 2023). The supporting digital stack consists of VisionLink (satellite-based fleet monitoring with real-time location, hours, fuel, and error data), Parts.Cat.Com (e-commerce access to 1.4 million CAT SKUs), SIS2GO (mobile technical documentation with monthly/annual subscription), Cat Central (fleet management platform), and OperApp (operator-employer marketplace with 20,000+ registered operators).

Orvisa monetizes across new equipment sales, used/reconstructed equipment, short- and long-term rental, genuine parts, field service and component repair programs (prevention, rehabilitation, transplant), Cat Financial financing (leasing and loans), and subscription solutions (Customer Value Agreements, Extended Protection Plans, fuel-consumption guarantees, free connectivity subscriptions). The go-to-market is direct enterprise field sales with inside-sales quote support and a web-based "Cotizador" quotation tool, segmenting by four primary verticals: Construction, Hydrocarbon and Energy, Agricultural and Agroindustrial, and Fluvial/River Transport. Named enterprise customers include Southern Copper, Marcobre, and PeruRail. Compliance credentials include ISO 37001 Anti-Bribery Management System certification, ExI Anti-Bribery Certification, Distintivo Empresa Socialmente Responsable (DESR), and a 4-star rating on the Peru Carbon Footprint Platform.

Name

Orvisa

Legal name

ORVISA S.A.

Website

https://orvisa.com.pe

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Orvisa S.A. is the exclusive Caterpillar dealer for the Peruvian Amazon and a wholly-owned Ferreycorp subsidiary, distributing heavy equipment, parts, rental, field service, and financing across construction, hydrocarbon, agriculture, and fluvial transport sectors through nine regional branches.

Ownership category

akta.pro rank

Product category

Heavy Equipment Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Construction Machinery & Equip (3531), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

akta.pro secondary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Heavy equipment distribution
• Caterpillar dealer
• Construction machinery
• Agricultural equipment
• Marine and power engines

Headquarters

HQ city

Iquitos

HQ country

Peru

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new heavy machinery including excavators, loaders, compactors, pavers, tractors, motorgraders, backhoe loaders, mini-excavators, and agricultural equipment under Caterpillar and allied brands.
2. Used Equipment Sales: Sale of pre-owned heavy equipment including reconstructed machines (CCR) with extended life cycles.
3. Equipment Rental: Short and long-term rental of heavy machinery for construction, agriculture, and other Amazonian applications.
4. Spare Parts: Sale of genuine Caterpillar replacement parts and kits, available through physical stores, online via Parts.Cat.Com, and promotional campaigns.
5. Technical Services and Field Support: On-site field service, maintenance, component repair programs including prevention, rehabilitation, and transplant options. Customer support agreements with various service levels.
6. Equipment Financing: Financial solutions in partnership with Cat Financial including leasing and loans. Also direct financing and advisory services for customers in the Amazon region.
7. CAT Solutions (CVA, EPP, Fuel Warranty, Connectivity): Integrated solutions including Customer Value Agreement (CVA), Extended Protection Plan (EPP), fuel consumption guarantee, and free connectivity subscription for fleet management.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Orvisa is the exclusive Caterpillar dealer for the Peruvian Amazon region, selling and servicing new heavy machinery (excavators, loaders, compactors, pavers, motorgraders, backhoe loaders, tractors, mini-excavators), used and reconstructed equipment, agricultural equipment (Massey Ferguson), marine engines, power generation, and construction solutions (Terex cranes, Carmix, SEM). The company also provides spare parts through its Parts.Cat.Com e-commerce platform (1.4 million items), technical field service, component repair programs, equipment rental, customer support agreements, and equipment financing through Cat Financial partnerships.

Product overview

Orvisa is a capital goods distributor serving the Peruvian Amazon, operating as a Ferreycorp subsidiary. The company offers a portfolio centered on Caterpillar equipment (heavy machinery, marine engines, power generation) supplemented by agricultural equipment (Massey Ferguson), construction solutions (Terex cranes, Carmix mixers, SEM brand), and specialized forestry equipment (Weiler). Core digital platforms include Parts.Cat.Com for e-commerce parts purchasing, VisionLink for satellite-based fleet monitoring, and SIS2GO for technical documentation access. The company provides integrated services including field maintenance, component rehabilitation programs, customer support agreements, equipment rental, and financing through CAT Financial. The architecture is a distributor model where physical equipment sales are supported by digital platforms and maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Caterpillar (CAT) Heavy Equipment Full range of Caterpillar heavy machinery including excavators, mini-excavators, loaders, compactors, pavers, backhoe loaders, motorgraders, tractors, and marine engines and power generation equipment for construction, mining, agriculture, hydrocarbon, and fluvial applications.
• Parts.Cat.Com (PCC) E-commerce Platform Online e-commerce platform enabling customers to browse and purchase from 1.4 million CAT parts in real time via computer or mobile device, with stock availability, updated pricing, and exclusive discounts.
• VisionLink Fleet Monitoring Platform Satellite-based equipment monitoring platform providing real-time data on fleet location, machine hours, fuel consumption, error codes, and enabling remote diagnostics and maintenance management.
• SIS2GO Mobile Technical App Mobile application providing repair and maintenance information, parts identification, step-by-step repair instructions, hydraulic and electrical system diagrams, troubleshooting guides, and tool recommendations for CAT equipment via monthly or annual subscription.
• OperApp Operator Job Portal First specialized job portal in Peru connecting heavy machinery operators with companies seeking equipment operators. Features 20,000+ registered operators and 800+ companies, having generated 2,300+ job opportunities.
• Component Support Program Comprehensive maintenance and repair program offering prevention, rehabilitation, and transplant options for machine components including engines, transmissions, converters, differentials, final drives, and hydraulic cylinders.
• Field Service On-site technical support throughout the Peruvian Amazon including valve calibrations, troubleshooting diagnostics, engine testing, hydraulic system verification, and preventive maintenance delivered through mobile field teams.
• Customer Support Agreements Four-tiered maintenance plans providing preventive maintenance and repair services with varying levels of on-site support and specialist access, allowing customers to align service intensity with operational requirements.
• CAT Financial Equipment Financing Financial services through partnership with CAT Financial including operating and finance leases, loans, and extended protection plans for equipment acquisition, with multi-year contract options.
• Equipment Rental Short and long-term rental of heavy machinery and equipment for construction, agriculture, and other Amazonian applications, for customers who prefer not to purchase outright.
• Used and Reconstructed Equipment (CCR) Certified pre-owned heavy machinery including reconstructed Caterpillar equipment with extended lifecycle programs, offering customers cost-effective alternatives to new equipment purchases.
• Massey Ferguson Agricultural Equipment Agricultural tractors and implements for farming operations in the Amazon region, including rice and corn processing equipment and grain handling systems.
• Terex Mobile Cranes Mobile cranes for construction and heavy lifting applications in the Amazon market.
• Carmix Self-Loading Concrete Mixers Self-loading concrete mixers (autohormigoneras) for on-site concrete production and delivery in construction applications.
• Weiler Forestry Equipment Forestry equipment from Weiler Forestry for timber processing and forestry operations, including the S240 model featuring a Cat C7.1 engine.
• SEM Construction Equipment SEM (Shandong Engineering Machinery, a Caterpillar subsidiary brand) equipment offering cost-optimized machinery including wheel loaders for various applications in the Amazon.
• CAT Solutions Bundle (CVA, EPP, Fuel Guarantee, Connectivity) Suite of CAT value-added solutions including Customer Value Agreement (CVA), fuel consumption guarantee program, Extended Protection Plan (EPP), and free connectivity subscription for fleet monitoring.
• Electronic Invoicing System Electronic invoice, receipt, credit note, and debit note issuance and management system integrated with SUNAT, Peru's tax authority, for transaction documentation and compliance.

Quantifiable outcome

• Up to 45% operator efficiency increase with Next Gen CAT excavators
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor, core and secondary.

• Municipalidad Provincial de Coronel PortillominorStrategic or Co-development Partner · 7 April 2022Partnership for Obras por Impuestos (Works for Taxes) project to finance the improvement and expansion of Initial School No. 283 Juana Alarco de Dammert in Pucallpa. Ferreyros and Orvisa contributed S/ 8.3 million for the benefit of over 4,000 children.
• Caterpillar (CAT)coreStrategic or Co-development Partner · 4 December 1973Exclusive representation of Caterpillar equipment and engines in the Peruvian Amazon since 1973. Orvisa serves as the authorized CAT dealer for the region, offering new equipment, parts, service, and technology solutions. This is the foundational brand partnership for Orvisa's entire business model.
• Massey FergusoncoreChannel Partner/ Reseller/ DistributorAgricultural equipment brand represented by Orvisa for the Amazon region. Portfolio includes agricultural tractors and implements.
• Weiler ForestrysecondaryChannel Partner/ Reseller/ DistributorForestry equipment brand added in November 2023, expanding Orvisa's portfolio to serve the forestry sector with efficient technologies meeting current market production standards. Includes the S240 model with Cat C7.1 engine.
• TerexsecondaryChannel Partner/ Reseller/ DistributorMobile crane brand represented by Orvisa for the Amazon market.
• CarmixsecondaryChannel Partner/ Reseller/ DistributorSelf-loading concrete mixer (autohormigonera) brand represented by Orvisa for the Amazon market.
• SEM (Caterpillar subsidiary brand)coreChannel Partner/ Reseller/ DistributorSEM (Shandong Energy Machinery) brand, a Caterpillar subsidiary, represented by Orvisa. Offers wheel loaders and other equipment optimized for cost-effective investment.
• Kepler WebersecondaryChannel Partner/ Reseller/ DistributorGrain storage and handling equipment brand represented by Orvisa for agricultural customers in the Amazon.
• ZaccariasecondaryChannel Partner/ Reseller/ DistributorConcrete and construction equipment brand represented by Orvisa for the Amazon region.
• CIFAsecondaryChannel Partner/ Reseller/ DistributorConcrete equipment brand represented by Orvisa for the Amazon market.
• SullairsecondaryChannel Partner/ Reseller/ DistributorPortable compressor brand represented by Orvisa for the Amazon market.
• TatusecondaryChannel Partner/ Reseller/ DistributorEquipment brand represented by Orvisa for the Amazon market.
• Ferreycorp S.A.A.coreStrategic or Co-development PartnerParent corporation of Orvisa. Ferreycorp is Peru's leading corporation in capital goods provision, operating for nearly 100 years. Orvisa is a subsidiary representing CAT in the Amazon region.
• FerreyroscoreStrategic or Co-development PartnerFlagship company of Ferreycorp, representing Caterpillar for heavy machinery in Peru. Orvisa operates alongside Ferreyros and Unimaq as part of the Ferreycorp group of Caterpillar distributors.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Soltrak: Ferreycorp subsidiary providing equipment solutions and technical services in Peru. Sister company under the same parent, with comparable business model and partial overlap in service/support offerings for industrial customers.
• Interagrovial: Authorized John Deere dealer for agricultural and construction equipment in Peru. Competes with Orvisa's Massey Ferguson agricultural line and CAT construction equipment in overlapping customer segments (agriculture, construction, light infrastructure) across Peru.
• Motored: Ferreycorp subsidiary distributing Caterpillar engines, generator sets, and marine power solutions in Peru. Sister company under the same parent, with directly comparable CAT principal relationship and similar customer verticals (energy, marine, industrial).
• Komatsu: Japanese OEM of construction, mining, and forestry equipment with distribution presence in Peru. Directly competes with Caterpillar in the heavy machinery, mining support, and forestry segments that Orvisa serves through CAT and Weiler.
• CASE New Holland Construction: CNH Industrial brand offering construction equipment (backhoes, skid steers, compact track loaders) in Latin America. Competes directly with CAT compact equipment, SEM, and Carmix offerings distributed by Orvisa in the construction and light infrastructure segments.
• Ferreyros S.A. Peru's flagship Caterpillar distributor and Orvisa's sister company under Ferreycorp. Distributes CAT heavy machinery, parts, and services across most of Peru (outside the Amazon). Operates an overlapping product portfolio with similar business model, customer verticals, and CAT principal relationship — the most directly comparable peer.
• Unimaq: Ferreycorp subsidiary focused on Caterpillar compact equipment and short-term equipment rental across Peru. Directly comparable business model (CAT distributor under Ferreycorp), with overlapping customer base and product lines in compact construction equipment.

Broad incumbents

• Caterpillar Inc. Global OEM of construction, mining, and energy equipment. Orvisa's exclusive territorial distributor relationship in the Peruvian Amazon is built around CAT products and digital platforms (VisionLink, Parts.Cat.Com, SIS2GO). CAT sets the equipment, pricing, parts, and digital ecosystem standards Orvisa operates within.
• Volvo Construction Equipment: Global OEM of construction equipment (wheel loaders, excavators, articulated haulers) with Latin American distribution. Competes with Caterpillar in the same heavy equipment categories Orvisa serves, particularly in mining support and infrastructure applications.

Others

• AGCO Corporation: Global agricultural equipment manufacturer and parent company of Massey Ferguson, which Orvisa distributes in the Peruvian Amazon. Brand partner relationship rather than a competitor; AGCO sets the product roadmap and brand standards that Orvisa's agricultural equipment line follows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Orvisa
• LinkedInlinkedin.com/company/orvisa
• Instagraminstagram.com/orvisa_peru

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orvisa