OSCAR SMART ELECTRONICS

What OSCAR SMART ELECTRONICS does

OSCAR Smart Electronics is a Dubai-headquartered provider of point-of-sale hardware and software solutions, founded in 2012 and operating primarily through an e-commerce storefront at oscaret.com. The company sells a comprehensive POS ecosystem that includes proprietary touchscreen terminals (CARDINAL, CARDINAL PLUS, EMINENT, EMINENT 5, PARKER lines), barcode scanners (UniBar family), thermal receipt printers (POS88C/F/W/H/P series), thermal label printers (POS58L/LD, MetaPrint, OBP-1125F), cash drawers, digital scales, customer/table pagers, queuing management systems, price checkers, caller ID monitors, and Android-based industrial PDAs (UniPDA V, SEUIC 8R). Underlying technology is conventional x86/Intel-based POS hardware (Core i3/i5, Celeron J1900) running Windows or Linux, paired with industry-standard thermal printing and 1D/2D imaging — there is no proprietary silicon, AI/ML stack, or cloud platform disclosed. The company has built two vertical software brands: Matbakh for restaurant management and Sepehr for retail store accounting, plus a free open-source MetaPrint label generation utility.

The business model rests on direct-to-consumer hardware sales from the company website plus bundled solutions (e.g., the "Value Your Business" POS bundle pairing a 15" terminal, 80mm thermal printer, and cash drawer), supplemented by perpetual-license software and warranty/support services (stream described as "Technical support, warranty services, and downloadable drivers/software utilities"). Pricing is not publicly disclosed and follows a quote-based B2B model. Target customers are SMBs and mid-market operators across retail, restaurants and food service (primary verticals), hospitality, and service industries such as banks and healthcare facilities. The company's geographic footprint is Middle East-focused (UAE primary), and no institutional funding rounds, M&A activity, public listing, or named customer logos are disclosed across the source material.

Name

OSCAR SMART ELECTRONICS

Legal name

OSCAR Smart Electronics

Website

https://oscaret.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

OSCAR Smart Electronics, founded in 2012 in Dubai, UAE, sells proprietary touchscreen POS terminals, peripherals (scanners, printers, cash drawers, pagers), and vertical software (Matbakh for restaurants, Sepehr for retail) directly via its e-commerce storefront to SMB and mid-market retail, food service, hospitality, and service-sector customers across the Middle East.

Ownership category

akta.pro rank

Product category

Point of Sale Hardware

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

POS Terminals & All-in-One Retail Computers (HDACAKAA)

akta.pro secondary industries

Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF), Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)

Keywords

• Point of sale hardware
• POS terminals
• Barcode scanners
• Thermal receipt printers
• Restaurant management software

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. POS Hardware Sales: Sale of touchscreen POS terminals including CARDINAL, EMINENT, PARKER, and CARDINAL PLUS series. Hardware includes processors, memory, storage, and display components.
2. Peripheral Hardware: Sale of POS peripherals including barcode scanners, receipt printers, barcode printers, cash drawers, digital scales, price checkers, pagers, queuing systems, and data terminals.
3. Software Solutions: Sale of proprietary software solutions including Matbakh (restaurant management) and Sepehr (retail management) software for billing, accounting, inventory, and reporting.
4. Software Support & Services: Technical support, warranty services, and downloadable drivers/software utilities for hardware products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

OSCAR Smart Electronics designs, distributes, and supports point-of-sale (POS) hardware and software for retail, restaurant, hospitality, and service-sector businesses in the Middle East. The portfolio includes proprietary touchscreen POS terminals (CARDINAL, CARDINAL PLUS, EMINENT, EMINENT 5, PARKER series), barcode scanners, thermal receipt and label printers, cash drawers, digital scales, pagers, queuing systems, PDAs, and caller ID monitors, complemented by branded Matbakh restaurant management and Sepehr retail management software.

Product overview

OSCAR Smart Electronics is a point-of-sale (POS) hardware and software solutions provider established in 2012, serving the restaurant, retail, hospitality, and related industries. The company offers a comprehensive portfolio of POS peripherals organized into hardware products (touch POS terminals, barcode scanners, receipt printers, barcode printers, pagers, queuing systems, digital scales, cash drawers, price checkers, data terminals) and software solutions (Sepehr for retail management, Matbakh for restaurant management, and MetaPrint label printing software). The product ecosystem centers on touchscreen POS terminals like the CARDINAL, EMINENT, and PARKER series, complemented by essential peripherals including thermal receipt printers, barcode scanners, cash drawers, and caller ID systems. The company also provides queuing management systems and restaurant paging solutions, positioning itself as a complete one-stop solution for point-of-sale technology needs in the Middle East market.

Differentiator

Problem solved

Functional benefit

Brands

• Matbakh: Restaurant management software solution using the latest sales and accounting technologies for billing, accounting, payment, and inventory management.
• Sepehr

Products and services

• OSCAR CARDINAL PLUS Touchscreen POS Terminal Touchscreen point-of-sale terminal with Intel Core i5 processor, 15-inch capacitive touch display, 4GB DDR3 RAM (expandable to 8GB), 128GB SSD (expandable to 1TB), supporting Windows/Linux OS with multiple connectivity ports including USB, VGA, HDMI, Serial, and LAN. Targeted at retail and restaurant businesses.
• OSCAR CARDINAL Touchscreen POS Terminal Touchscreen POS terminal with Intel Core i5 processor, 4GB RAM and 128GB SSD storage, available in black and white colors. Targeted at retail and hospitality operators.
• OSCAR EMINENT Touchscreen POS Terminal Touchscreen POS terminal with Intel Core i3 Gen5 processor, 4GB RAM, 128GB SSD, and 17-inch square industrial grade LED display. Targeted at retail and food service operations.
• OSCAR EMINENT 5 Touchscreen POS Terminal Advanced touchscreen POS terminal with Intel Core i5 Gen5 processor, 4GB RAM, and 17-inch projected capacitive touch screen. Targeted at high-volume retail and hospitality environments.
• OSCAR PARKER Touchscreen POS Terminal Budget touchscreen POS terminal with Intel Celeron J1900 quad-core processor, 4GB RAM, 64GB storage, and 15-inch industrial-grade touchscreen. Driver support for Windows 7/10. Targeted at SMB retail and food service.
• OSCAR Value Your Business POS System Bundle Complete POS system bundle including 15-inch touchscreen terminal, 80mm thermal receipt printer, and 5-note 8-coin cash drawer (does not include POS software). Targeted at small retailers deploying an end-to-end starter checkout setup.
• OSCAR OS-60CBR Barcode Scanner 2-in-1 wireless barcode scanner supporting 1D barcodes and GS1 DataBar with 100,000 memory capacity; USB HID keyboard and USB virtual COM connectivity. Targeted at retail POS environments.
• OSCAR UniBar I Barcode Scanner Wired 1D linear imager barcode scanner capable of reading barcodes from mobile phones, iPads, screens, and paper, with USB and virtual serial connection. Targeted at retail checkout counters.
• OSCAR UniBar II BT Bluetooth Barcode Scanner Wireless 2D area imager with Bluetooth connectivity supporting QR codes and 1D barcodes; compatible with iPhone, Android devices, tablets, and laptops. Targeted at retail and field inventory use.
• OSCAR UniBar CoreBit Desktop Barcode Scanner 2D QR desktop barcode scanner with 1 megapixel resolution and omnidirectional reading capability; USB and virtual serial connectivity. Targeted at retail POS lanes.
• OSCAR UniLite II BT Bluetooth Barcode Scanner Handheld 2D QR barcode scanner with Bluetooth wireless connectivity, 100,000 Lux light tolerance, and Bluetooth, USB, and virtual COM interfaces. Targeted at mobile retail and warehouse use.
• OSCAR Portobello Bluetooth Barcode Scanner Portable 2D QR 1D area imager with Bluetooth connectivity, available in black and white variants. Targeted at retail and POS users needing wireless scanning.
• OSCAR POS88C Thermal Receipt Printer 80mm thermal receipt printer with USB and Ethernet connectivity, 200mm/s print speed, auto cutter with 1.5 million cuts lifespan, and kitchen buzzer support. Targeted at retail and restaurant checkout.
• OSCAR POS88F Thermal Receipt Printer 80mm thermal receipt printer with USB, Ethernet, and RS232 serial connectivity, 250mm/s print speed, and auto cutter rated for 1.5 million cuts. Targeted at high-volume retail and F&B counters.
• OSCAR POS88W Wireless Thermal Receipt Printer 80mm thermal receipt printer with wireless, Ethernet, and USB connectivity, auto cutter, and Android SDK support. Targeted at mobile POS and table-side receipt printing.
• OSCAR POS88H Thermal Receipt Printer 80mm thermal receipt printer variant with USB and Ethernet connectivity. Targeted at retail and hospitality receipt printing.
• OSCAR POS88P Panel Printer 80mm thermal panel printer with USB and serial connectivity, auto cutter, and support for Symbian/Win Mobile/Win CE/Blackberry/Android. Targeted at kiosk and self-service terminal integrations.
• OSCAR POS58L Thermal Label Printer 58mm thermal label printer with serial and USB connectivity, max 127mm/s print speed, supporting UPC, EAN, CODE39, CODE128 barcode formats. Targeted at retail and warehouse labeling.
• OSCAR POS58LD Thermal Label Printer 58mm thermal label and receipt printer with USB and Bluetooth connectivity, 100mm/s print speed, and easy label loading. Targeted at retail and mobile labeling operations.
• OSCAR OBP-1125F Barcode Printer Industrial barcode printer supporting thermal transfer and direct thermal printing, with serial, USB, parallel, and Ethernet connectivity, and 300m ribbon capacity. Targeted at warehouse and back-office labeling.
• OSCAR MetaPrint Barcode Label Printer Barcode label printer supporting ZPL (Zebra compatible) and TSPL (TSC compatible) languages, thermal transfer and direct thermal printing at 203 dpi resolution. Targeted at retail, warehouse, and logistics label printing.
• OSCAR MetaPrint III Barcode Label Printer Enhanced barcode label printer with 300 dpi resolution for higher quality label printing. Targeted at retail and warehouse operators needing higher-resolution labels.
• Queuing Management System Centralized queue management system for managing ticket issuance, waiting lists, and display screens, with business reports and performance metrics. Targeted at banks, government offices, healthcare facilities, and service counters.
• OSCAR RDS100 Pager Display Pager display system with 800 meter range in open areas, including RTP100 table pager tokens. Targeted at restaurants and food courts for customer notification.
• OSCAR OGP100 Restaurant Pager Restaurant and office calling system pager with 10 extendable tokens, sound and vibration alerts, and 4-digit LED display. Targeted at restaurants and food courts.
• OSCAR OGP160 Restaurant Pager Restaurant pager with 16 non-extendable tokens, 500 meter display range, and sound, vibration, and flashing alert options. Targeted at restaurants and food courts.
• OSCAR WPR100 Wristband Pager Wristband pager system with RTP100 table pager tokens for customer notification. Targeted at restaurants, events, and hospitality venues.
• OSCAR OCH-410 Cash Drawer Cash drawer with 8 note compartments and 5 coin compartments, RJ11 connectivity, lockable lid; available in white and black. Targeted at retail POS checkout lanes.
• ACLAS LS6 Label Printer Scale Digital scale with label printing capability that can print product barcode, weight, name, production date, and total barcode. Targeted at grocery and fresh-food retail.
• ACLAS OS2C Digital Scale Insect-proof digital scale with dual capacity range (6/15KG and 15/30KG), RS232/USB connectivity, and multiple weighing units. Targeted at grocery, fresh produce, and retail weighing applications.
• OSCAR UniPDA V Android PDA Android 12 (Google GMS Certified) handheld PDA with 2D imager scanning engine, IP65 industrial protection, 3GB RAM, 32GB ROM, and 15-hour battery life. Targeted at retail inventory and field data collection.
• SEUIC AUTO ID 8R PDA Industrial PDA data terminal for mobile inventory and data collection operations. Targeted at warehouse and retail stockroom users.
• OSCAR Price Checker Price verification device for retail environments to check product pricing. Targeted at supermarket and large-format retail.
• OSCAR Caller ID Monitor USB USB caller ID monitor supporting FSK/DTMF, available in 2-line and 4-line variants with no driver installation required. Targeted at retail and service-counter environments.
• Sepehr Retail Software Professional retail management and accounting software covering billing, sales, purchase management, accounts, payments, inventory, and comprehensive reporting. Targeted at retail stores.
• Matbakh Restaurant Software Professional restaurant management and accounting software with billing, sales, purchase management, accounts, payments, inventory, and reporting capabilities. Targeted at restaurants and food service operators.

Quantifiable outcome

• 24/7 Support and Warranty services provided
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TouchBistro: TouchBistro provides iPad-based POS software for restaurants with bundled hardware, directly comparable to OSCAR's restaurant (Matbakh) software + terminal bundle targeting the F&B vertical.
• Star Micronics: Star Micronics manufactures thermal receipt printers and POS peripherals, including models in the same 80mm thermal printer category as OSCAR's POS88 series. Directly comparable as a POS peripheral hardware vendor serving retail and restaurant markets.
• Elo Touch Solutions: Elo is a leading manufacturer of touchscreen POS hardware and all-in-one retail computers used worldwide. Comparable as a primary POS terminal supplier competing for the same SMB retail and hospitality terminal business as OSCAR.
• Posiflex Technology: Posiflex manufactures and sells touchscreen POS terminals, peripherals, and POS-ready hardware globally, including in the Middle East. Directly comparable as a POS hardware vendor with bundled solution offerings similar to OSCAR's CARDINAL and PARKER lines.

Others

• Toast, Inc. Toast provides an all-in-one cloud POS platform for restaurants including hardware, software, and payments. Comparable as a bundled POS competitor targeting restaurants, the same primary vertical as OSCAR's Matbakh-anchored offering.

Broad incumbents

• Zebra Technologies: Zebra is a global incumbent in barcode scanners, label printers, and enterprise mobile data terminals (PDAs). Overlaps with OSCAR's UniBar scanner line, MetaPrint label printers, and UniPDA handheld offering, but at much broader scale and across many verticals beyond POS.
• Lightspeed Commerce: Lightspeed offers cloud POS and commerce solutions for retail and hospitality with integrated hardware support. Comparable as a multi-vertical POS software-and-hardware competitor serving similar SMB customer profiles as OSCAR.
• Square (Block, Inc.): Square offers integrated POS hardware (terminals, readers) and cloud POS software targeting SMB retail and F&B globally. Comparable as a full-stack POS competitor, though OSCAR's model is more hardware-and-peripheral focused with on-premise software.
• Honeywell Scanning & Mobility: Honeywell provides industrial barcode scanners, PDAs, and configuration software (referenced on OSCAR's site via EZ Config and diagnostic tools). Comparable as a large incumbent vendor of POS-adjacent scanning and mobility hardware.

Emerging players

• Bematech (Elgin): Bematech/Elgin manufactures POS terminals, receipt printers, and customer displays across Latin America and other emerging markets. Comparable as a regional POS hardware manufacturer with bundled solution focus similar to OSCAR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/oscaret

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSCAR SMART ELECTRONICS