OSEG Foundation

What OSEG Foundation does

OSEG Foundation is a registered Canadian charitable foundation (Registration Number 894239524RR0001) operating as the philanthropic arm of Ottawa Sports and Entertainment Group (OSEG). Founded in 2017 and headquartered in Ottawa, Ontario, the foundation's mission is to ensure children and youth in the Ottawa community have the opportunity to play, learn, and develop through sport. It runs a portfolio of programs including Autism Moves (structured sports with one-on-one support for youth with autism spectrum disorder), Girls on the Run Ottawa (a confidence-building running curriculum for girls in grades 3–8), Camp GOTR Ottawa (a summer extension of that program), the Backpack Program, Sports Day the Girls' Way, a Youth Advisory Council, and the REDBLACKS Mentorship Program. Reported outcome metrics include 79% of Autism Moves families reporting increased physical activity and 76% reporting improved physical skills such as agility, balance, and coordination.

The foundation's commercial activity is structured around a diversified fundraising model rather than traditional product revenue. It operates 50|50 online raffles in conjunction with six OSEG-owned professional sports franchises — the Ottawa REDBLACKS (CFL), Ottawa 67's (OHL), Atlético Ottawa (Canadian Premier League), Ottawa BlackJacks (CEBL), Ottawa Charge (PWHL), and Ottawa Rapid FC — with proceeds split between winners and the foundation. In November 2025 it launched Catch the Ace, a weekly digital raffle at autismmovescatchtheace.com that allocates 50% of sales to Autism Moves, 30% to a progressive jackpot, and 20% to weekly winners. Additional revenue comes from one-time and recurring donations processed via Qgiv, signature annual events such as Breakfast with Santa at Lansdowne Park, Gourmet on the Gridiron, the Autism Moves Charity Open at Rockland Golf Club, and Women's Training Camp, plus corporate sponsorships with partners including Scaffold-Fast, KPMG, and Modern Niagara.

The organization is small (11 employees) and runs lean, relying on the parent OSEG ecosystem for venue access, in-stadium raffle distribution, audience reach across six professional franchises, and brand association. Geographically, programs are concentrated in the Ottawa region, while online donation and raffle channels are accessible globally. The foundation has no proprietary technology stack, AI/ML capabilities, or disclosed financial statements beyond charitable registration; it operates within a non-profit governance framework under Ontario jurisdiction as part of a diversified sports entertainment conglomerate.

Name

OSEG Foundation

Legal name

OSEG Foundation

Website

https://osegfoundation.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

OSEG Foundation is the registered charitable arm of Ottawa Sports and Entertainment Group, running youth sports programs — including Autism Moves, Girls on the Run Ottawa, and Camp GOTR Ottawa — funded through donations, 50|50 raffles across six OSEG professional franchises, Catch the Ace, and signature events for Ottawa children and youth.

Ownership category

akta.pro rank

Product category

Youth Sports Charity Foundation

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Youth sports programs
• Community nonprofit foundation
• Girls youth development
• Inclusive adaptive sports
• Charitable fundraising events

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels4 records

Marketing channels5 records

Core offering

OSEG Foundation is a registered Canadian charitable foundation that delivers youth sports programs including Autism Moves, Girls on the Run Ottawa, the Backpack Program, and the REDBLACKS Mentorship Program. It raises operating funds through 50|50 raffles at Ottawa sports team games, Catch the Ace progressive raffles supporting Autism Moves, individual and corporate donations, and community fundraising events such as Breakfast with Santa, Gourmet on the Gridiron, Women's Training Camp, and the Autism Moves Charity Open golf tournament.

Product overview

OSEG Foundation is a charitable organization operating a portfolio of youth sports programs and fundraising initiatives. The core programs include youth sports initiatives (Backpack Program, Autism Moves, Girls on the Run Ottawa, Sports Day the Girls' Way, Youth Advisory Council, REDBLACKS Mentorship Program) focused on providing sports opportunities for children and youth. Fundraising products include 50|50 raffle draws for various Ottawa sports teams and Catch the Ace raffles supporting Autism Moves. Community events include Breakfast with Santa, Autism Moves Charity Open, Gourmet on the Gridiron, and Women's Training Camp. The organization also accepts donations and operates a newsletter subscription service.

Differentiator

Problem solved

Functional benefit

Brands

• Autism Moves: A program providing structured sports programming for youth with autism spectrum disorder (ASD)
• Girls on the Run Ottawa
• Camp GOTR Ottawa

Products and services

• Autism Moves
• Girls on the Run Ottawa
• Backpack Program
• REDBLACKS Mentorship Program
• Sports Day the Girls' Way
• 50|50 Raffle Draws
• Catch the Ace Raffle
• Donations
• Breakfast with Santa
• Autism Moves Charity Open
• Gourmet on the Gridiron
• Women's Training Camp

Quantifiable outcome

• 79% of families saw their child become more physically active and involved in sport through Autism Moves
• +5 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Ottawa Sports and Entertainment Group (OSEG)coreStrategic or Co-development PartnerOttawa Sports and Entertainment Group (OSEG) is the parent organization and umbrella entity that includes all Ottawa-based sports franchises and venues. The OSEG Foundation is an affiliated entity operating within the OSEG ecosystem to advance community sports programming.
• Ottawa REDBLACKS Football ClubcoreStrategic or Co-development PartnerThe foundation runs 50|50 raffles during Redblacks games as a core fundraising mechanism, splitting proceeds 50% to winners and 50% to foundation programs.
• Ottawa 67's Hockey ClubcoreStrategic or Co-development PartnerThe foundation runs 50|50 raffles during Ottawa 67's hockey games as a core fundraising mechanism.
• Atlético OttawacoreStrategic or Co-development PartnerAtlético Ottawa is a Canadian Premier League soccer team. The foundation runs 50|50 raffles during Atlético Ottawa matches.
• Ottawa BlackJackscoreStrategic or Co-development PartnerThe Ottawa BlackJacks are a professional basketball team. The foundation runs 50|50 raffles during BlackJacks games.
• Ottawa Charge (PWHL)coreStrategic or Co-development PartnerOttawa Charge is a Professional Women's Hockey League (PWHL) team. The foundation runs 50|50 raffles during Ottawa Charge games.
• Ottawa Rapid FCcoreStrategic or Co-development PartnerOttawa Rapid FC is a soccer franchise. The foundation runs 50|50 raffles during Rapid FC matches.
• TD Place / Lansdowne Stadium Limited PartnershipcoreStrategic or Co-development PartnerTD Place is a major sports and entertainment venue at Lansdowne Park. The foundation hosts events there including Breakfast with Santa and other fundraising activities.
• Bayshore Public SchoolcoreStrategic or Co-development PartnerThe foundation collaborates with local schools such as Bayshore Public School, which has run Girls on the Run for 8 seasons with over 20 girls participating per season.
• Girls on the Run OttawacoreStrategic or Co-development PartnerGirls on the Run is a national program that the OSEG Foundation runs locally as Girls on the Run Ottawa. The spring 5K at TAAG Park at Carleton University saw over 375 girls and 100 volunteer coaches participate.
• Camp GOTR OttawacoreStrategic or Co-development PartnerCamp GOTR Ottawa brings the Girls on the Run spirit to life in week-long camps. The foundation supports the camp with 170 girls ages 8-10 participating over 9 weeks in summer 2025.
• Scaffold-Fast (Ottawa)majorGTM or Marketing PartnerScaffold-Fast (Ottawa) is the presenting sponsor of the Autism Moves Charity Open golf tournament, a key fundraising event for Autism Moves programming.
• KPMGminorGTM or Marketing PartnerKPMG sponsored pre-run activities including face painting and hair decorating at the Girls on the Run Spring 5K event.
• Modern NiagaraminorGTM or Marketing PartnerModern Niagara has sponsored Breakfast with Santa events as a presenting sponsor.
• Autism MovescoreStrategic or Co-development PartnerAutism Moves is the foundation's structured sports program for youth with autism spectrum disorder, providing one-on-one support and building fundamental movement skills. 79% of families report increased physical activity participation.
• Rockland Golf ClubmajorStrategic or Co-development PartnerThe Autism Moves Charity Open golf tournament is held at Rockland Golf Club, a key annual fundraising event for the Autism Moves program.
• Carleton University (TAAG Park)minorStrategic or Co-development PartnerTAAG Park at Carleton University served as the venue for the Girls on the Run Spring 5K event.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Calgary Flames Foundation: Charitable foundation of a Canadian NHL franchise running youth sports and community programs. Closely comparable to OSEG Foundation's team-affiliated charitable model.
• Right to Play: Global organization that uses sport and play to educate and empower children facing adversity. Comparable mission-driven nonprofit leveraging sport for youth development outcomes.
• Canadian Tire Jumpstart Charities: National Canadian charity that helps kids from low-income families participate in organized sport. Comparable as a youth-sports access funder with national reach and similar community-based sport programming model.
• MLSE Foundation: The charitable arm of Maple Leaf Sports & Entertainment, running youth-focused sport and wellness programs across multiple pro teams in Toronto. Directly comparable to OSEG Foundation in mission, structure, and team-affiliated model.
• Edmonton Oilers Community Foundation: Charitable arm of a Canadian NHL franchise funding youth sport and education in its home market. Comparable team-affiliated sports foundation structure.
• KidSport Canada: Canadian not-for-profit that provides financial assistance to children to remove barriers to sport participation. Closely aligned with OSEG Foundation's mission of removing access barriers to youth sports.

Emerging players

• Special Olympics Canada: Canadian arm of Special Olympics providing year-round sports training and competition for children and adults with intellectual disabilities. Directly comparable to Autism Moves adaptive sports programming.
• Autism Canada: National autism advocacy and support organization. Comparable as a beneficiary-channel partner for Autism Moves, focused on improving outcomes for autistic youth in Canada.

Regional players

• Boys and Girls Club of Ottawa: Regional youth-serving organization providing after-school and recreation programs for Ottawa children and youth. Comparable regional delivery of youth development programming.
• YMCA of Ottawa: Local Ottawa YMCA delivering youth sports, recreation, and community programs. Comparable as a regional youth-sports and wellness provider in the same Ottawa market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/OSEGGamePlan
• Facebookfacebook.com/OSEGFoundation
• LinkedInlinkedin.com/company/oseg-foundation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSEG Foundation