O Setubalense

What O Setubalense does

O Setubalense is a regional Portuguese newspaper headquartered in Setúbal at Travessa Gaspar Agostinho nº 1, founded in 1855 and among the oldest continuously operating periodicals in Portugal. It serves readers across 14 concelhos (Alcácer do Sal, Alcochete, Almada, Barreiro, Grândola, Moita, Montijo, Odemira, Palmela, Santiago do Cacém, Seixal, Sesimbra, Setúbal, and Sines) in the Setúbal Peninsula, producing daily coverage of local politics, society, sports, opinion, and regional business under an Editorial Statute asserting independence from political, religious, and economic powers. The publication operates under a dual legal structure: Primeira Hora – Editora e Comunicação, Lda acts as publisher, while Outra Margem – Publicações e Publicidade is the owner, with a management council comprising Carla Rito, Carlos Dinis Bordallo-Pinheiro, Gabriel Rito, and Carlos Bordallo-Pinheiro.

The company's product portfolio spans a WordPress-based online news portal (osetubalense.com), a print subscription service, an email newsletter distributed via MailChimp, and OSetubalenseTV video content on YouTube. Technology infrastructure is deliberately light: standard WordPress CMS, Google Analytics for traffic measurement, MailChimp for email, and Facebook for social login — no proprietary platforms, APIs, or AI components are disclosed. Distribution partnerships extend reach through local radio stations Popular FM and Rádio Sines, and the company co-produces the annual Gala Golfinhos d'Ouro regional awards.

The business model combines three revenue streams: recurring subscriptions (both print and digital, with a €3 introductory promotional credit), individual article purchases ("conteúdos avulsos"), and regional advertising sold through five dedicated sales offices across Setúbal, Montijo, Barreiro, Moita, and Almada. The operation is run by approximately 11 editorial and administrative staff, indicating a lean cost structure relative to its 14-municipality coverage breadth. No funding rounds, M&A activity, or revenue figures are publicly disclosed.

Name

O Setubalense

Legal name

Losango Mágico, Publicações e Publicidade, Lda.

Website

https://osetubalense.com

Company type

Private

Founded year

1855

Operating status

Operating

Headcount range

11–50 employees

Short description

O Setubalense is a regional Portuguese newspaper founded in 1855, covering local news, sports, society, opinion, and business across 14 municipalities in the Setúbal Peninsula through print, digital, newsletter, and video channels.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro industry

PRIMARYMPAJADAA

National & General-Interest Newspapers (Print & Digital)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Regional newspaper publishing
• Digital news subscription
• Print media services
• Local news coverage
• Online journalism

Headquarters

HQ city

Setúbal

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription Revenue: The newspaper generates revenue through subscription services, offering both digital and potentially print subscriptions. Users can subscribe through the website at osetubalense.com/assinatura/
2. Digital Content Sales: The platform sells individual content pieces avulsos (separate articles or content items) alongside subscription offerings. 'Assine o jornal ou compre conteúdos avulsos' - Subscribe to the newspaper or buy individual content.
3. Advertising Revenue: The newspaper maintains dedicated advertising contacts for different regions including Setúbal, Montijo, Barreiro, Moita, and Almada. Multiple email contacts for advertising: [email protected], [email protected], [email protected], [email protected], [email protected]

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

O Setubalense is a regional newspaper and digital news publisher founded in 1855 that covers local news, sports, society, opinion, and business across 14 concelhos in the Setúbal Peninsula of Portugal. The company sells print and digital subscriptions, individual digital content pieces, and advertising space across its multi-platform portfolio including the online news portal (osetubalense.com), OSetubalenseTV video channel, and email newsletter.

Product overview

O Setubalense is a regional news organization offering a multi-platform news portfolio centered around its flagship print and digital newspaper, founded in 1855. The core product is the online news portal (osetubalense.com) providing regional coverage across 14 municipalities, complemented by a print subscription service and OSetubalenseTV video content featuring award programming. The product ecosystem includes a newsletter subscription service delivered via MailChimp, with content spanning local news, society, sports, opinion, business, and video categories.

Differentiator

Problem solved

Functional benefit

Brands

• OSetubalenseTV: Television/video content division of O Setubalense featuring regional figure awards and video content

Products and services

• O Setubalense Online News Portal Digital news website providing regional news coverage for the Setúbal Peninsula and surrounding areas, featuring articles across categories including local news (Últimas), society (Sociedade), sports (Desporto), opinion (Opinião), business (Empresas), and video content. Covers 14 concelhos including Setúbal, Almada, Barreiro, Montijo, and Moita.
• Print Newspaper Subscription Traditional print edition subscription service for the regional newspaper founded in 1855, providing news coverage of the Setúbal District. New subscribers receive a promotional 3-euro credit for first purchases.
• OSetubalenseTV Video Content Video content platform featuring regional coverage including the 'Figura do Ano' (Person of the Year) awards across various municipalities in the Setúbal Peninsula. Available via the O Setubalense YouTube channel.

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered minor.

• Popular FMminorGTM or Marketing PartnerLocal radio station partnership for joint events and promotional activities. O Setubalense and Popular FM co-organize the Gala Golfinhos d'Ouro to honor regional personalities.
• Tipografia RápidaminorOthersPrinting partner listed as partner on the website footer.
• Rádio SinesminorOthersRegional radio station listed as partner.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• O Mirante: Regional Portuguese newspaper covering the Ribatejo and West regions with print and digital editions. Closest direct peer to O Setubalense — same regional daily newspaper model, multi-platform presence, local advertising, and subscription revenue.
• Gazeta das Caldas: Regional Portuguese newspaper covering the Caldas da Rainha / Oeste region with print and digital editions. Highly comparable regional daily model — the structural analog of O Setubalense in a different Portuguese region.
• Jornal do Barreiro: Local newspaper covering Barreiro, one of the 14 concelhos within O Setubalense's coverage area. Direct competitor for local news, advertising and reader attention in an overlapping municipality.

Broad incumbents

• Expresso: Portuguese weekly newspaper of record with strong digital subscription and event businesses. Comparable in monetization (subscriptions, ads, events), though weekly and national versus O Setubalense's daily regional model.
• Correio da Manhã: Portugal's highest-circulation daily newspaper with both print and digital editions. Comparable as a general-interest Portuguese news publisher with subscription and advertising monetization, though operating nationally rather than regionally.
• Público: Portuguese quality daily with print, digital subscription and advertising. Comparable multi-platform publishing model and paywall approach, though national in scope versus O Setubalense's regional Setúbal focus.
• Jornal de Notícias: Major Portuguese national daily (Porto-based) covering general-interest news with print and digital subscriptions. Directly comparable publishing model and revenue mix, though with national reach rather than O Setubalense's regional focus.
• Diário de Notícias: Lisbon-based national daily newspaper with print and digital editions and subscription revenue. Closely comparable in business model and category to O Setubalense, but operating at national scale.

Emerging players

• SIC Notícias: Portuguese 24-hour news channel and digital news platform with regional reporting. Competes for local news attention and regional advertising in the Setúbal Peninsula, but as a broadcaster rather than print/digital newspaper.

Others

• Rádio Popular FM: Local radio station in the Setúbal region co-organizing the Gala Golfinhos d'Ouro with O Setubalense. Adjacent local media partner — not a direct news competitor but a co-marketing and audience-overlap reference.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/o_setubalense
• YouTubeyoutube.com/channel/UC-FyqPeocBqrTH968BAXJUg
• Facebookfacebook.com/ojornalosetubalense
• LinkedInlinkedin.com/company/o-setubalense
• Instagraminstagram.com/osetubalensejornal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O Setubalense