Oslo Runway

Name

Oslo Runway

Legal name

Oslrw AS

Website

https://oslorunway.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fashion Industry Events & Platform

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Fashion week platform
• Fashion event management
• Talent development program
• Brand showcase platform
• Fashion industry networking

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Off Schedule Listing Fees: Fees charged to brands for listing events on the Off Schedule program during Fashion Week, tiered by annual turnover. Prices range from 995 NOK (students) to 4,995 NOK (brands with 25+ million NOK turnover).
2. Export Activation / Showroom Fees: Participation fees for Oslo Runway export activations and showrooms in international markets (Copenhagen, London), priced by brand turnover (e.g., Copenhagen: 10,995–25,995 NOK depending on turnover bracket). Prices cover project lead, photographer, press pitches, invitations, decoration, food, and beverages.
3. Sponsorship and Partnership Revenue: Commercial partnerships with brands such as Clarion Hotel, Eleni & Chris, Kari Traa, and others provide sponsorship and in-kind support for events and programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Oslo Runway is Norway's primary fashion week platform, established in 2015, that organizes and operates two flagship annual events (Business Summit in May and Fashion Week in August/September) to showcase Norwegian fashion, lifestyle, art, and culture brands. It provides Official Schedule placement for runway shows, an Off Schedule city-wide event program, talent development through the NEXT program and Talent Award by Steen & Strøm, and export activations in Copenhagen and London connecting Norwegian brands with international press, buyers, and retail partners.

Product overview

Oslo Runway is Norway's national fashion week platform, established in 2015, offering a portfolio of programs including the core Fashion Week Program (Official Schedule and Off Schedule), the annual Business Summit, and talent development initiatives (Oslo Runway NEXT and Talent Award by Steen & Strøm). The platform operates year-round supporting Norwegian designers and brands through export activations, mentorship programs, and a VOCAST-powered digital showroom for press access. Key annual events include the Fashion Week in Aug/Sept and Business Summit in May, complemented by Tribute Awards recognizing outstanding industry contributions.

Differentiator

Problem solved

Functional benefit

Brands

• Oslo Runway NEXT: Year-round support program for emerging Norwegian fashion and lifestyle brands, providing mentorship, funding, and runway opportunities.
• Oslo Runway Business Summit
• Talent Award by Steen & Strøm
• Oslo Runway Tribute Awards

Products and services

• Oslo Runway Fashion Week Program Flagship annual event showcasing Norwegian fashion and lifestyle brands through runway shows, presentations, exhibitions, and industry events. Features both the Official Schedule (press-covered, application-based) and Off Schedule programs spanning multiple days in Oslo each August/September, with nearly 60 brands per season.
• Oslo Runway Business Summit Annual industry event in May bringing together executives, entrepreneurs, and creatives from Norwegian fashion and lifestyle brands. Features keynotes, panels, and networking focusing on culture and commerce topics. First held May 19, 2026 at Clarion Hotel The Hub with 120 attendees (sold out), featuring speakers from McKinsey & Company, Zalando, and The Business of Fashion.
• Oslo Runway NEXT Year-round talent support program for emerging Norwegian fashion and lifestyle brands. Provides mentorship, 50,000 NOK funding for runway shows or presentations, Official Schedule placement, 1-year Norwegian Fashion Hub membership, and design/circularity mentorship at Manufacture Oslo.
• Talent Award by Steen & Strøm Award program launched in ORW25 recognizing graduating students from Oslo fashion schools (ESMOD, KHiO, Oslo Met). Jury selects one nominee from each school; winner receives design residency with a Norwegian brand. Three nominees exhibit at Steen & Strøm pop-up for one month.
• Off Schedule Program Side event program during Fashion Week featuring happenings, showroom visits, parties, presentations, exhibitions, activities, and afterworks. Open to designers, artists, creators, brands, showrooms, agencies, stores, studios, galleries and educational institutions. Tiered listing fees from 995 NOK (students) to 4,995 NOK (brands 25+ million NOK turnover).
• Image Bank / Digital Showroom Press-facing digital platform powered by VOCAST for accessing and downloading high-quality images from collections, backstage, street style, and events year-round. Supports browsing by filters (tags), collections, media type, and selective downloading at 72dpi or 300dpi. Used by international press, buyers, and media.
• Oslo Runway Tribute Awards Annual awards recognizing Brand of the Year and Person of the Year in Norwegian fashion. Previous Brand of the Year winners: Livid (2021), TOM WOOD (2022), Envelope1976 (2023), Norwegian Rain (2024), Pearl Octopuss.y (2025). Person of the Year is a new category for 2026.
• Export Activation Program International market expansion program collaborating with Innovation Norway, Norwegian Fashion Hub, and local agencies. Includes showroom events in Copenhagen (during CIFF/CPHFW, 10,995–25,995 NOK by turnover) and London (with K&H Comms, 10,995 NOK per brand), connecting Norwegian brands with international buyers and press.

Quantifiable outcome

• Nearly 60 brands on the Official Schedule per season
• +5 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

22 partnerships are on record, tiered core, key and minor.

• Steen & StrømcoreStrategic or Co-development PartnerSteen & Strøm Department Store is Oslo Runway's longest-standing partnership (6 consecutive years). The department store hosts pop-up exhibitions for talent award nominees and participating brands, provides prime retail space at the Karl Johan entrance, co-hosts the Official Opening Dinner and Tribute Award ceremony, and partners on the Talent Award by Steen & Strøm. David Wilkinson (Executive Director, previously at Selfridges and Harrods) and Kaia Kongsli (Head of Marketing) lead the partnership.
• Innovasjon Norge (Innovation Norway)coreStrategic or Co-development PartnerGovernment innovation agency supporting Oslo Runway's export initiatives for Norwegian fashion brands. Co-hosts events including table talks with The Crown Princess. Provides prize funding for the Tribute Award (NOK 50,000). Part of the renewed national export program for Norwegian fashion and lifestyle brands.
• Oslo Kommune (City of Oslo)coreStrategic or Co-development PartnerThe City of Oslo is a key institutional partner supporting Oslo Runway's operations and the development of Norwegian fashion as a creative industry.
• Norwegian Ministry of Foreign AffairscoreStrategic or Co-development PartnerGovernment ministry providing institutional support for Oslo Runway's international positioning and export initiatives.
• Clarion HotelkeyGTM or Marketing PartnerClarion Hotel (Strawberry) is a key partner and venue host for Oslo Runway events including the Business Summit 2026 (held at Clarion Hotel The Hub). Provides event space and hospitality support.
• Eleni & ChriskeyGTM or Marketing PartnerAward-winning Scandinavian haircare brand (50+ beauty awards) serving as official hair partner for Oslo Runway for three consecutive seasons. Their team of hair professionals styles models backstage at runway shows. Founded by Norwegian mother-daughter duo Inger Ellen and Christinah Nicolaisen.
• Kari TraakeyGTM or Marketing PartnerActivewear brand founded by Olympic gold medalist Kari Traa. Partner and runway participant for ORW25, bringing colorful, high-quality activewear to the Norwegian fashion scene and showcasing how fashion and active lifestyle naturally combine in Nordic culture.
• PromenadenkeyStrategic or Co-development PartnerPromenaden Fashion District co-hosts events including 'The State of Fashion 2026' dinner with The Business of Fashion and McKinsey & Company, held at Egertorget. Celebrated a triple 10-year anniversary with Oslo Runway and Norwegian Fashion Hub with an Anniversary Dinner Party at the Munch Museum.
• MarketerkeyGTM or Marketing PartnerDigital marketing agency partnering on the Oslo Runway Business Summit 2026. Contributed speakers including Art Director Sebastian Michelsen Kvaleng for panels on AI as a visual amplifier.
• ZalandokeyGTM or Marketing PartnerEuropean fashion platform partnering on the Oslo Runway Business Summit 2026. VP Partner Platform Ramilya Krawinkel delivered keynotes on 'The Platform Advantage — Access 62 Million European Style-Seekers' and participated in panel on scaling through marketplaces.
• Norwegian Fashion HubcoreStrategic or Co-development PartnerNational industry organization for fashion and lifestyle brands. CEO Elin Kathrine Saunes serves as Chairwoman of Oslo Runway's executive board and as moderator of the Business Summit. Provides 1-year membership to NEXT brands as part of talent program benefits. Partner on sustainability requirements implementation since 2021.
• MUNCH (Munch Museum)keyStrategic or Co-development PartnerMUNCH Museum collaborates with Oslo Runway on cross-disciplinary fashion-art commissions. Pearl Octopuss.y presented 'THE SUN' in the Monumental Hall (ORW25). The museum also hosts the Official Party during ORW26. Commercial Director Kristina Finne spoke at Business Summit 2026.
• VOCASTkeyTechnology or IntegrationDanish digital showroom software platform powering Oslo Runway's Image Bank. Used by 400+ brands worldwide including GANNI, Versace, Diemme, Tom Wood, and Samsøe Samsøe. Enables press and media to access, download, and share brand content in high resolution.
• Manufacture OslokeyStrategic or Co-development PartnerDesign and production facility providing mentorship sessions on design and circularity to Oslo Runway NEXT brands. Part of the talent support program.
• Copenhagen Fashion Week (CPHFW)keyStrategic or Co-development PartnerSince 2021, Oslo Runway, Norwegian Fashion Hub, and Copenhagen Fashion Week have jointly implemented minimum sustainability requirements for Norwegian fashion brands. CPHFW also collaborates on the annual Oslo Runway Copenhagen Showroom during CIFF and CPHFW.
• CIFF (Copenhagen International Fashion Fair)keyChannel Partner/ Reseller/ DistributorInternational trade fair in Copenhagen partnering on the Oslo Runway Copenhagen Showroom. Hosts buyers dinner with participating Norwegian brands. Part of export activation program.
• IntrooutrokeyImplementation/ SI/ Consulting PartnerMultidimensional strategic agency based in Copenhagen. Provides event venue (Vimmelskaftet) and manages press pitches and media outreach for the Oslo Runway Copenhagen Showroom.
• K&H CommskeyImplementation/ SI/ Consulting PartnerLondon-based full-service brand-building agency with fashion, beauty, and lifestyle clients. Manages the K&H Comms Press Day (April 9) and Oslo Runway London Showroom (June 17), including press pitches, guest invitations, and cocktail event hosting.
• Dale of NorwaykeyGTM or Marketing PartnerIconic Norwegian heritage knitting brand. Featured on the ORW25 Official Schedule and partner on 'Behind The Seams' content series exploring Norwegian craftsmanship and wool traditions. Provides design residency prize for Talent Award winner (trip to Dale factory).
• McKinsey & CompanykeyStrategic or Co-development PartnerPartner Stine Rømmen Anderssen delivered the opening keynote 'The State of Fashion 2026 — From Scale to Selectivity' at the Business Summit 2026, sharing insights from McKinsey's annual State of Fashion report. Contributed to 'The State of Fashion 2026' presentation in Oslo with Promenaden and The Business of Fashion.
• The Business of Fashion (BoF)keyGTM or Marketing PartnerGlobal fashion industry media platform co-hosting 'The State of Fashion 2026' dinner in Oslo with Promenaden and McKinsey & Company. Key industry voice in the Norwegian fashion ecosystem.
• Vergence StudiominorGTM or Marketing PartnerCreative studio providing Art Director and AI Lead Tea Wolff as speaker for Business Summit 2026 panel on AI as a visual amplifier in fashion.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 080 Barcelona Fashion: 080 Barcelona Fashion is a regional/national Spanish fashion week platform similar in scale to Oslo Runway: curating Official Schedules of emerging and mid-market designers, hosting talent programs, and positioning local brands internationally. Directly comparable as a mid-sized European fashion week platform serving a regional designer ecosystem.
• Swedish Fashion Council / Stockholm Fashion Week: Swedish Fashion Council (operator of Stockholm Fashion Week activities) is a direct Nordic peer to Oslo Runway, performing a comparable role for Swedish fashion brands: curating Official Schedules, talent programs, export support, and national press positioning. Competes with Oslo Runway for Nordic brand prominence and international press share.
• Helsinki Fashion Week: Helsinki Fashion Week is a Nordic national fashion week platform comparable to Oslo Runway in scale and structure, focused on showcasing Finnish designers to international buyers and press. Directly comparable as a smaller-market European fashion week platform competing for the same pool of international press and emerging Nordic talent.
• Copenhagen Fashion Week (CPHFW): Copenhagen Fashion Week is Oslo Runway's closest direct peer: a Nordic national/regional fashion week platform with a similar model of Official Schedule, talent programs, and sustainability requirements. CPHFW has co-implemented sustainability standards with Oslo Runway since 2021 and collaborates on the Copenhagen Showroom activation, making it both collaborator and the primary benchmark competitor for Nordic press attention and brand participation.

Broad incumbents

• Pitti Immagine (Pitti Uomo / Pitti W): Pitti Immagine organizes Pitti Uomo and Pitti W in Florence, comparable to Oslo Runway as a specialized fashion event/trade show operator with international designer curation, buyer access programs, and brand incubation. Operates as a more established, larger-scale fashion event platform with global reach.
• Berlin Fashion Week (MBFW): Berlin Fashion Week is a larger, more established European fashion week platform serving a broader designer base across multiple venues and events. It overlaps with Oslo Runway in offering runway shows, presentations, and industry programming, but operates at significantly greater scale and with a different (larger, more diverse) brand ecosystem.
• British Fashion Council / London Fashion Week: The British Fashion Council organizes London Fashion Week and DiscoveryLAB talent programs, directly comparable to Oslo Runway's role as a national platform supporting emerging and established designers. BFC is a much larger incumbent with global brand pull; Oslo Runway's London Showroom activation specifically leverages this market as an export destination.
• Camera Nazionale della Moda Italiana / Milan Fashion Week: Camera Nazionale della Moda Italiana operates Milan Fashion Week, the largest Italian (and one of the world's leading) fashion week platforms. Comparable as a national fashion council organizing Official Schedules, talent development (e.g., Milano Fashion Week emerging designer programs), and export support — but at vastly larger scale and global brand pull than Oslo Runway.
• Fédération de la Haute Couture et de la Mode / Paris Fashion Week: FHCM organizes Paris Fashion Week, the global apex of fashion week platforms. Comparable to Oslo Runway as a national/regional platform organizing runway schedules, designer support, and international positioning. Paris is also the most aspirational export destination for Oslo Runway's Norwegian designer brands (e.g., Norwegian Rain's Paris flagship).
• CFDA / New York Fashion Week: The Council of Fashion Designers of America (CFDA) organizes New York Fashion Week and a portfolio of designer support and award programs. Comparable to Oslo Runway as a national fashion industry organization running Official Schedules, awards (CFDA Awards ↔ Tribute Awards), and talent initiatives — though at significantly larger scale and with global influence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYXWaRs8I1W2s9W0W5js5tg
• Facebookfacebook.com/oslorunway
• LinkedInlinkedin.com/company/oslo-runway
• Instagraminstagram.com/oslorunway
• TikToktiktok.com/@oslorunway

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oslo Runway