INTROOUTRO
INTROOUTRO is a Copenhagen-based strategic PR and creative agency founded in 2005 that provides media relations, event production, and brand activation services for luxury, fashion, and lifestyle clients including Cartier, Pandora, and Zalando, with sub-brands IO TALENTS and HYPERPHANTASIA.
- Company typePrivate
- Founded-
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What INTROOUTRO does
INTROOUTRO is a Copenhagen-based cross-disciplinary strategic PR and creative agency founded in 2005 that serves luxury, fashion, lifestyle, and consumer brands through integrated communications, event production, and talent representation services. The firm is structured around two wholly-owned sub-brands alongside its core agency: IO TALENTS, a talent representation division connecting creative individuals with brands across fashion, art, and design, and HYPERPHANTASIA, a creative content production and art-direction practice led by Creative Director Julius Værnes Iversen. Its client roster includes Cartier, Pandora, Zalando, Uniqlo, Axel Arigato, MUNTHE, Oatly, Nespresso, and Louise Roe, with marquee engagements spanning Copenhagen Fashion Week activations, global collection launches in Nice, market-entry events such as Axel Arigato's Danish launch, and large-scale productions including a 600+ attendee MUNTHE SS25 fashion show with a 30-meter runway.
The agency operates on a pure professional-services revenue model with no proprietary technology platform, generating fees through PR campaigns, media relations, digital and social media activations, event production (including set design, casting, permits, and guest management), and talent representation. Pricing is undisclosed and quote-based, tailored to project scope. Go-to-market is direct enterprise field sales with no channel intermediaries; new clients are acquired through portfolio reputation, creative pitches, RFP responses, and relationship-based referrals. The team consists of approximately nine employees under a three-owner structure (Julius Værnes Iversen, Stine Elmegaard Bendixen, and Morten Bartho), supported by a senior PR/brand manager, a head of brand experience, and a talent agent. Geographic reach is concentrated in the Nordics with project execution extending to the US, France, Germany, and Thailand for global brand activations. The company is privately held, bootstrapped, and shows no external funding, M&A activity, or public listing signals in the source data.
INTROOUTRO firmographics
Firmographics- Name
- INTROOUTRO
- Legal name
- INTROOUTRO
- Website
- https://introoutro.agency
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- INTROOUTRO is a Copenhagen-based strategic PR and creative agency founded in 2005 that provides media relations, event production, and brand activation services for luxury, fashion, and lifestyle clients including Cartier, Pandora, and Zalando, with sub-brands IO TALENTS and HYPERPHANTASIA.
- Ownership category
- akta.pro rank
INTROOUTRO industry classification
Industry- Product category
- Public Relations and Creative Services
- NAICS
- Public Relations Agencies (541820), Advertising Agencies (541810), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industries
- Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Account-Based Marketing (ABM) for Events (THAHAGAF)
Keywords
Where INTROOUTRO is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
INTROOUTRO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PR and Communication Services: The agency generates revenue through professional fees for PR services, media relations, digital and social media activations, and strategic communications consulting for fashion, luxury, and lifestyle brands.
- Event Production and Brand Activations: Revenue from full-scale event production including set design, casting, permits, guest management, and immersive brand experiences for luxury clients.
- Talent Representation: IO Talents division connects creative talent with brands for collaborations, securing partnerships and managing influencer relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
INTROOUTRO product offering
Product offeringCore offering
INTROOUTRO is a cross-disciplinary strategic PR and creative agency that provides public relations, media relations, digital and social media activations, event production, and talent representation services. The agency serves luxury, fashion, and lifestyle brands by crafting comprehensive branding and communication strategies, managing global press events, and producing high-profile fashion shows and brand activations.
Product overview
INTROOUTRO is a cross-disciplinary strategic PR and creative agency offering two main service pillars: IO TALENTS for talent representation connecting creative professionals with brands, and HYPERPHANTASIA for creative content production and art direction. The agency also provides complementary services including media relations, digital and social media activations, event production, and campaign management for fashion, luxury, and lifestyle brands.
Differentiator
Problem solved
Functional benefit
Brands
- HYPERPHANTASIA: Creative content production approach featuring set design and art direction, amplifying creative vision through immersive imagery
- IO TALENTS
Products and services
- IO TALENTS
- HYPERPHANTASIA
- PR and Communication Services
- Event Production and Brand Activations
Quantifiable outcome
- Nearly 200 organic social media stories and multiple static posts from Cartier CPHFW dinner with 25 curated POIs
- +2 more outcomes
Companies that use INTROOUTRO
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
INTROOUTRO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
INTROOUTRO partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
INTROOUTRO competitors and assessment
Company assessmentDirect peers
- Lucien Pagès Communication: Paris-based luxury and fashion public relations and communications agency. Directly comparable to INTROOUTRO in serving European luxury and fashion houses with press strategy, events, and brand activations.
- BPCM: New York- and Paris-based fashion, beauty, and luxury communications agency. Comparable to INTROOUTRO in serving luxury and premium fashion brands with integrated PR, influencer, and experiential work.
- KCD Worldwide: Long-established fashion and luxury PR and consulting agency representing designers and brands worldwide. Closely comparable to INTROOUTRO on client type (luxury/fashion), service mix (PR plus event production and brand consulting), and global project execution.
- Purple PR: London-founded fashion, beauty, and lifestyle PR and communications agency with international reach. Comparable to INTROOUTRO on fashion/luxury client base, integrated PR and events offering, and creative-led boutique positioning.
- Day One Agency: New York-headquartered fashion, beauty, and lifestyle PR and creative agency. Comparable to INTROOUTRO on fashion/lifestyle client base, founder-led boutique positioning, and integrated communications plus experiential offering.
- Bureau Borsche: Munich-based creative communications agency for luxury, fashion, and lifestyle clients. Directly comparable to INTROOUTRO in serving premium European brands with PR, brand strategy, and creative direction under a single roof.
- The Qode: Luxury, fashion, and lifestyle PR and communications agency operating across global markets. Comparable to INTROOUTRO on client profile (luxury/fashion houses), service offering (PR plus events and influencer strategy), and international project delivery model.
- Karla Otto: Global luxury and fashion PR and communications agency founded in 1996, with offices across Europe, the US, and Asia. Directly comparable to INTROOUTRO in serving premium fashion houses, jewelry brands, and luxury labels with integrated PR, events, and influencer services.
Broad incumbents
- Edelman: World's largest privately held PR firm with deep luxury, fashion, and lifestyle practices. Broad incumbent whose scale, geographic footprint, and measurement capabilities compete with boutique specialists like INTROOUTRO on enterprise luxury mandates.
- Hill+Knowlton Strategies: Global public relations and communications firm with a dedicated luxury and lifestyle practice. Broad incumbent operating across many sectors but with substantial overlap on luxury/fashion PR mandates that compete for the same Cartier/Pandora-tier RFPs as INTROOUTRO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
INTROOUTRO social profiles
Digital presenceINTROOUTRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
INTROOUTRO leadership team
Management profileNumber of profiles
Profiles6 records
INTROOUTRO subsidiaries and ownership
Company hierarchySubsidiaries2 records
INTROOUTRO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INTROOUTRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INTROOUTRO
What does INTROOUTRO do?
INTROOUTRO is a cross-disciplinary strategic PR and creative agency that provides public relations, media relations, digital and social media activations, event production, and talent representation services. The agency serves luxury, fashion, and lifestyle brands by crafting comprehensive branding and communication strategies, managing global press events, and producing high-profile fashion shows and brand activations.
Is INTROOUTRO a public or private company?
INTROOUTRO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INTROOUTRO founded?
INTROOUTRO was founded in -1. It employs 1 to 10 people.
Where is INTROOUTRO based?
INTROOUTRO is headquartered in Copenhagen, Denmark, in the Europe region.
How does INTROOUTRO make money?
Three revenue lines are on record. PR and Communication Services are the primary driver. The others are event Production and Brand Activations and talent Representation.
Who are INTROOUTRO's main competitors?
Direct peers on record are Lucien Pagès Communication, BPCM, KCD Worldwide, Purple PR, Day One Agency, Bureau Borsche, The Qode and Karla Otto. Broad incumbents are Edelman and Hill+Knowlton Strategies.
Does INTROOUTRO have an API?
No public API is recorded for INTROOUTRO.
What industry is INTROOUTRO in?
INTROOUTRO's product category is Public Relations and Creative Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAAAHAG, Influencer PR & Seeding (Gifting/Press Kits). Its NAICS code is 541820 and its SIC code is 7311.