浙江欧诗漫集团有限公司

What 浙江欧诗漫集团有限公司 does

浙江欧诗漫集团有限公司 (OSM) is a privately held, vertically integrated pearl biotechnology and cosmetics company founded in 1967 in Deqing County, Zhejiang Province by 沈志荣, who is also known as 'Pearl Grandpa' (珍珠爷爷). OSM operates across the full pearl industry chain: freshwater pearl cultivation (rooted in the Deqing pearl farming heritage designated as a Globally Important Agricultural Heritage system), pearl-derived active ingredient extraction (sub-micron pearl powder, pearl peptides, pearl ferment), formulation, and finished cosmetics manufacturing. The company is the only Chinese brand to have led the formulation of the national standard GB/T 35915-2018 governing pearl extract in cosmetics, and has registered 157 patents including the proprietary ingredients 珍白因Pro (claimed to block 99.37% of blackening signals at the ET-1 upstream of tyrosinase) and 珍珠酵粹 (the first pearl new raw material approved by NMPA after the 2022 cosmetics regulations).

The company's product portfolio covers whitening serums and masks (the flagship 小白灯 series achieved ¥5.8B retail sales in 2020 and 3.5 million+ bottles sold by 2021; 美白淡斑面膜 sold nearly 100 million sheets in 2020), moisturizers, anti-aging lines (光玛吉 series), sensitive-skin formulas (安心焕亮), men's skincare, color cosmetics, and eye care, with retail prices spanning ¥29.9 to ¥1,058. The brand has held the #1 position in China's whitening category for 8 consecutive years through 2020 and operates 32 international-standard production lines under GMP across 4 GMPC 100,000-class workshops, recently upgraded into a 5G Smart Factory delivering documented productivity and cost gains.

OSM distributes through an omnichannel model: self-operated e-commerce (osm.com.cn, Tmall flagship), live-stream platforms (notably a June 2020 collaboration with KOL Li Jiaqi selling 12,500 小白灯 units in 3 minutes), physical counters nationwide (supported by a WeChat Mini Program store locator), and CS (cosmetic specialty store) channel partners. Marketing is anchored by celebrity ambassadors (Ren Jialun, Zhang Yuxi, Li Wenhan, Xing Zhaolin) and KOL/KOC seeding across WeChat, Weibo, Douyin, and Xiaohongshu. The company sells only in mainland China, has no external investors, and is led by founder 沈志荣 (Chairman) and 沈伟新 (President).

Name

浙江欧诗漫集团有限公司

Legal name

浙江欧诗漫集团有限公司

Website

https://osm.com.cn

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

OSM is a privately held Chinese pearl biotechnology and cosmetics company founded in 1967, producing whitening skincare, masks, and color cosmetics powered by proprietary pearl-derived ingredients (珍白因Pro, 珍珠酵粹) for mass-market and prestige Chinese consumers via omnichannel retail.

Ownership category

akta.pro rank

Product category

Skincare and Cosmetics

NAICS

Toilet Preparation Manufacturing (325620), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Sun Care & After-Sun (Non-color) (CRADANAH)

Keywords

• Pearl skincare cosmetics
• Whitening skincare products
• Pearl-based cosmeceuticals
• Facial mask manufacturing
• Anti-aging beauty products

Headquarters

HQ city

Deqing County (德清县)

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Cosmetics and Skincare Product Sales: OSM generates primary revenue through manufacturing and selling pearl-based skincare and cosmetics products including whitening serums, masks, moisturizers, sunscreens, makeup base, color cosmetics (lipsticks, eye shadows, blushes, mascaras, brow pencils), and men's skincare lines. Products are sold via Tmall e-commerce, self-operated website, physical counters/stores, and CS channel distributors. Retail prices range from ¥29.9 to ¥1,058 per unit.
2. Pearl Jewelry: OSM produces and sells pearl jewelry as part of its integrated pearl industry chain.
3. Pearl Health Supplements: OSM manufactures pearl-based health supplement products as part of its full industry chain covering pearl farming, cosmetics, health products, pearl jewelry, and pearl cultural tourism.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Zhejiang OSM Group manufactures and sells pearl-based skincare and cosmetics products, spanning whitening serums, facial masks, moisturizers, eye creams, sunscreens, color cosmetics, and men's skincare lines. The company operates a fully integrated pearl industry chain from freshwater pearl cultivation to finished cosmetic products, leveraging proprietary ingredients such as Zhenbaiyin Pro and Zhenbaojiuji to deliver whitening, moisturizing, repair, and anti-aging skincare solutions.

Product overview

浙江欧诗漫集团有限公司 (OSM) operates as a comprehensive pearl skincare and cosmetics platform with multiple product lines. The portfolio includes core whitening series (珍白因系列, 光玛吉系列), specialized mask lines (珍珠多肽水光面膜, 珍珠黄金面膜, 珍珠高机能面膜, 珍珠安瓶面膜), comprehensive skincare steps (卸妆洁面, 爽肤水, 精华, 乳液, 面霜, 眼部护理, 面膜, 防晒隔离), men's skincare (男士劲爽控油, 男士水酷保湿), and full makeup range (底妆, 眼妆, 唇部). The ecosystem is anchored by proprietary ingredients including 珍白因Pro (blocking 99.37% darkening signals) and 珍珠酵粹 (first post-regulation pearl new raw material), with flagship products like 小白灯精华 and 美白淡斑珍珠双膜组 driving the brand's whitening expertise positioning. The company positions itself as a pearl technology expert with both online e-commerce and offline retail channels.

Differentiator

Problem solved

Functional benefit

Brands

• 百花萃: 欧诗漫旗下的另一个美妆品牌

Products and services

• Whitening Spot-Removing Mask 4.0 (美白淡斑面膜4.0) A premium facial mask product for women seeking whitening and spot-fading benefits, delivering 1.49x whitening efficacy with multi-step regimen format.
• Electric Purple Elastic Eye Cream (电动紫弹眼霜) An anti-aging eye cream product featuring vibration technology for consumers seeking to address eye area wrinkles and dark circles.
• Moonseeing Pearl Cream (月见珍珠凝霜) A premium collectible edition pearl cream product for high-end consumers, priced at ¥1,058 per 48g unit, with anti-aging and firming claims.
• Zhenbaiyin Pro Ingredient (珍白因Pro) A proprietary pearl-derived whitening ingredient (Hydrolyzed Conchiolin Protein) used across OSM's whitening product line, blocking ET-1 melanogenesis signals at source.
• Zhenbaojiuji Pearl Ferment (珍珠酵粹) A new NMPA-approved pearl-derived ferment raw material combining soothing, skin barrier repair, and anti-aging benefits through natural biological fermentation.
• Pearl Moisturizing Repair Series (珍珠沁润修护系列) A moisturizing and skin barrier repair skincare product line with essence water and high moisturizing cream for consumers seeking deep hydration.
• Pearl Whitening Essence (小白灯 / 珍珠白净透润白精华液) OSM's flagship whitening serum product featuring proprietary pearl peptides that inhibit melanin production at source through endothelin antagonism, combined with glabridin and niacinamide.
• Whitening Spot-Removing Pearl Dual-Membrane Set (美白淡斑珍珠双膜组) A two-step whitening set combining pearl essence with whitening balm, both holding whitening special certificates, targeting melanin reduction and spot-fading.
• Soothing Whitening Essence (舒颜修白精华液 / 安心小白管2.0) Soothing whitening serum specifically formulated for Chinese consumers with sensitive skin, targeting heat-induced darkening with 1.36x whitening power.
• Repairing Whitening Sunscreen (修护美白防晒乳) A 2-in-1 sunscreen combining UV protection with whitening benefits, formulated for sensitive skin.
• Light-Transmitting Brightening Essence Emulsion (光透亮白匀净精粹乳) A whitening essence emulsion with certified whitening efficacy designed to address overnight fatigue marks and brighten skin.
• Pearl Anti-Wrinkle Massage Eye Cream (珍珠御纹睛采按摩眼霜) An anti-wrinkle massage eye cream with vibration technology for enhanced absorption in the delicate eye area.
• Pearl Moisturizing Water-Light Foundation (珍珠沁润水光粉底液) A pearl-infused foundation with micro hyaluronic acid for dewy glow finish and translucent coverage.
• Men's Oil-Control Skincare Series (男士劲爽控油系列) Men's skincare line for oil control and oily skin management.
• Men's Moisturizing Skincare Series (男士水酷保湿系列) Men's skincare line providing hydration and fresh skin feel.
• Pearl Smart Water Moisturizer (珍珠水活奇迹智慧水) A smart toner with pearl peptides and PatcH2O technology for deep moisturizing and hydration.
• Pearl Jewelry Pearl jewelry products as part of OSM's integrated pearl industry chain.
• Pearl Health Supplements Pearl-based health supplement products leveraging OSM's full pearl industry chain.

Quantifiable outcome

• 28.3% melanin reduction, 19.5% whiteness improvement, 14.6% brightness increase, 8.2% radiance increase in 28 days for 小白灯
• +7 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

15 partnerships are on record, tiered core and minor.

• 阿里云 (Alibaba Cloud)coreTechnology or IntegrationOSM partnered with Alibaba Cloud as part of its 5G Smart Factory initiative. Alibaba Cloud provides cloud infrastructure and data platform capabilities for OSM's intelligent manufacturing system, enabling real-time monitoring of 16 production lines, energy consumption, and operational data through the industrial internet platform.
• 博拉科技 (Bola Technology)coreTechnology or IntegrationBola Technology is one of the key technology partners in OSM's 5G Smart Factory construction. The company provides intelligent manufacturing solutions and technical support for OSM's digital transformation.
• 软通动力 (Ruandt)coreTechnology or IntegrationSoftomotive (Ruandt) collaborated with OSM on the 5G Smart Factory project, contributing expertise in industrial internet and intelligent manufacturing solutions to enable OSM's digital and intelligent transformation.
• 中国移动 (China Mobile)coreTechnology or IntegrationChina Mobile provides 5G network infrastructure for OSM's smart factory, enabling edge-layer data collection and real-time connectivity across production equipment, MES, and ERP systems.
• 浙江大学 (Zhejiang University)coreStrategic or Co-development PartnerOSM collaborates with Zhejiang University on pearl biotechnology research,产学研 cooperation in pearl extraction, peptide purification, and skincare formulation development.
• 中国药科大学 (China Pharmaceutical University)coreStrategic or Co-development PartnerOSM partners with China Pharmaceutical University for pearl pharmaceutical and cosmeceutical research, leveraging the university's expertise in pharmacology and formulation science.
• 比利时皇家医学院 (Royal Belgian Academy of Medicine)coreStrategic or Co-development PartnerOSM has established long-term research cooperation with the Royal Belgian Academy of Medicine, including projects on '珍珠活性成分功效的机制研究' and '高效控释替代高级传输', leveraging nanotechnology and targeting technologies.
• 欧洲科学院/比利时皇家医学院院士 Stefaan De SmedtcoreStrategic or Co-development PartnerProf. Stefaan De Smedt (European Academy of Sciences, Belgian Royal Academy of Medicine, French Academy of Pharmacy) collaborates with OSM on advanced delivery systems and mechanism research for pearl active ingredients.
• 澳洲国立大学 (Australian National University)coreStrategic or Co-development PartnerANU is a key international research partner for OSM in pearl biotechnology and advanced materials research.
• 浙江工业大学 (Zhejiang University of Technology)coreStrategic or Co-development PartnerOSM collaborates with Zhejiang University of Technology on pearl deep-processing and bioengineering research. A formal cooperation agreement was signed at the 2022 '珍珠+'高峰论坛.
• 南京林业大学 (Nanjing Forestry University)coreStrategic or Co-development PartnerNanjing Forestry University's '先进生物医用材料' innovation team collaborates with OSM on forest-source active ingredient screening and evaluation, establishing a shared botanical ingredient library. A cooperation agreement was signed at the 2022 '珍珠+'高峰论坛.
• 根特大学 (Ghent University)coreStrategic or Co-development PartnerOSM signed a cooperation agreement with Ghent University at the 2022 '珍珠+'高峰论坛, marking a new phase in pearl-related international产学研 cooperation.
• 欧诗漫-中比联合国际创新中心 (OSM-China Belgium Joint International Innovation Center)coreStrategic or Co-development PartnerAn OSM-initiated joint innovation center with Belgian research institutions, formally inaugurated at the 2022 '珍珠+'高峰论坛. Represents a flagship international innovation platform for pearl R&D.
• 南京大学 (Nanjing University)coreStrategic or Co-development PartnerOSM cooperates with Nanjing University on pearl scientific research and development, contributing to the company's academic research capabilities.
• 日本美妍创新株式会社minorStrategic or Co-development PartnerOSM collaborates with Japanese beauty innovation partners for formulation technology exchange and product development.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inoherb (相宜本草): Chinese herbal-positioned skincare brand with similar mass-to-premium price ladder and CS-channel distribution. Comparable in targeting Chinese consumers seeking natural/traditional efficacy narratives similar to OSM's pearl heritage.
• Herborist (佰草集) by JALA Group: Premium Chinese herbal skincare brand under JALA Group competing in the same whitening and traditional-ingredient narrative category as OSM, with overlapping department-store and Tmall premium positioning.
• Marubi (丸美): Chinese skincare brand specializing in eye care and anti-aging, with comparable whitening and lifting product lines. Overlaps with OSM's eye-cream and anti-aging SKUs and targets similar Chinese female demographics.
• Pechoin (百雀羚): Heritage Chinese skincare brand with deep mass-market presence, comparable to OSM in serving the same Chinese consumer base with traditional/herbal-positioned skincare. Both compete in mainstream whitening and moisturizing categories through similar department-store and Tmall channels.
• Botanee (贝泰妮 / Winona 薇诺娜): Leading Chinese dermocosmetic brand (Winona) targeting sensitive and skin-barrier-prone Chinese consumers — overlapping with OSM's 安心焕亮 series for sensitive skin. Both target Chinese consumer-specific dermatological needs through Tmall and CS channels.
• Shanghai JALA Group (珀莱雅 / PROYA): Publicly listed Chinese mass-market skincare company competing directly with OSM in whitening, anti-aging, and mask categories through similar Tmall, Douyin live-stream, and CS-channel distribution.

Broad incumbents

• Estée Lauder Companies: Global prestige beauty holding company whose brands (Estée Lauder, Clinique, La Mer) compete with OSM in the premium anti-aging and whitening tier, particularly relevant as OSM expands its ¥1,000+ collectible SKUs.
• Shiseido: Global prestige skincare incumbent with strong whitening (HAKU, d-program) and Asian-skin-focused lines competing head-to-head with OSM in the Chinese whitening and anti-aging categories, especially in department-store channels.
• Procter & Gamble (Olay / SK-II): Global consumer goods incumbent whose Olay (whitening mass-market) and SK-II (premium whitening/anti-aging) brands directly compete with OSM's whitening franchise. Both compete for the same Chinese consumer wallet share in facial skincare.
• L'Oréal (L'Oréal Paris / Lancôme / Estée Lauder): Global beauty conglomerate with broad whitening, anti-aging, and dermatological brands competing across all of OSM's price tiers — from L'Oréal Paris in mass whitening to Lancôme in premium — through overlapping Chinese retail and Tmall channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%B5%99%E6%B1%9F%E6%AC%A7%E8%AF%97%E6%BC%AB%E9%9B%86%E5%9B%A2%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 浙江欧诗漫集团有限公司