What Other Things does

Other Things Ltd. is a Leeds-based creative agency that provides marketing-first services exclusively for the video game industry. Founded in 2019 and registered in England/Wales under company number 11975108, the firm operates from a single headquarters at Platform, New Station Street, Leeds (LS1 4JB), and employs 22 people under a three-person director team: Richy (Creative Director), Jasmine (Creative Operations Director), and Matt (Managing Director).

The agency's offering is structured around four lifecycle stages: Planning (creative & ideation, logo & brand identity, go-to-market plans), Hype (teaser trailers, key art, websites and store assets), Launch (launch trailers, user-acquisition and digital ads, versioning), and Live (update trailers, feature spotlights, social content). It positions itself as an embedded partner that integrates into studio workflows without disrupting development. Its client roster spans AAA publishers such as Bethesda, Bandai Namco, Codemasters, King, Konami, Wargaming, Fatshark, Team17, and Frontier; mid-market studios including Hutch, Playtonic, ustwo games, Merge Games, Maximum Entertainment, and Coatsink; and indie/startup studios such as Soul Assembly, Noodle Cat Games, and Lighthouse Games. Notable engagements include the first live-action Elder Scrolls Online campaign localised into 12 languages, mobile UA work for F1 Clash and Candy Crush Solitaire, and VR/AR launches for Coatsink and Soul Assembly on Apple Vision Pro.

The business runs a project-based professional services model with quote-based engagements ranging from single assets to full campaign production. There are no disclosed funding rounds, no institutional investors, no M&A activity, and no patents; ownership appears to be founder/management-held. The company is GDPR-compliant, holds UKIE and Game Republic industry memberships, and is presented as bootstrapped and independent. Revenue, pricing, and forward financial guidance are not publicly disclosed.

Name

Other Things

Legal name

Other Things Ltd.

Website

https://otherthingsagency.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Other Things Ltd. is a Leeds-based creative agency providing marketing-first services—trailers, key art, websites, UA ads, and branding—for video game publishers and developers, with a client roster spanning AAA publishers to indie studios.

Ownership category

akta.pro rank

Product category

Video Game Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Video game marketing
• Creative agency services
• Game trailer production
• Key art design
• Brand identity design

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services: Project-based professional services for video game marketing including teaser/trailer production, key art, website development, branding, social content, and UA/digital ads. Services range from single assets to full campaigns. B2B engagement with game publishers and studios.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Other Things is a marketing-first creative agency that produces promotional and brand content for video games. Its core services include teasers, trailers, key art, user acquisition creative, game websites, and brand strategy, sold primarily to game publishers and developers as an outsourced creative partner.

Product overview

Other Things is a marketing-first creative agency for video games, offering a comprehensive suite of services that span the entire game lifecycle from pre-launch planning through live-operations. Their portfolio includes strategic services (Creative & Ideation, Logo & Brand Identity, Go-to-Market Plan) and production services (Teaser Trailers, Key Art, Website & Store Assets, Launch Trailers, UA & Digital Ads, Versioning, Update Trailers, Feature Spotlights, and Social Content). They work with game studios of all sizes, from major publishers like Bethesda, Bandai Namco, and Codemasters to independent developers, providing flexible engagement from single assets to full campaign production.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Trailers Promotional video trailers produced for video game launches and live campaigns, delivered to game publishers and developers.
• Teasers Short-form teaser videos created for video game announcements and pre-launch marketing, sold to game publishers and developers.
• Key Art Hero key art and main visual artwork produced for video game marketing campaigns and storefronts.
• User Acquisition Creative Performance advertising creative (video and static) produced for user acquisition campaigns on behalf of game publishers and developers.
• Game Websites Promotional and marketing websites designed and built for video game launches and live campaigns.
• Brand Strategy Strategic brand consulting services for video game marketing, helping publishers and developers shape positioning and campaign strategy.

Quantifiable outcome

• 2M+ combined views achieved for Squirrel with a Gun campaign
• +4 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UK Interactive Entertainment (UKIE)minorOthersIndustry membership organization for UK video games industry. Other Things displays UKIE membership/certification on their website footer.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Trail Studios: London-based gaming creative agency producing trailers, key art, and marketing content for AAA publishers. Comparable in target client base (publishers/studios) and core offering of game marketing assets.
• Robot Teddy: UK-based creative agency focused exclusively on video game marketing, producing trailers, key art, and campaigns for publishers. Directly comparable to Other Things in size, vertical specialism, and service mix.
• UNIT Image: Specialist CGI and trailer production studio serving video game publishers and film studios. Closely comparable on trailer/cinematic production for AAA game marketing.
• Preloaded: UK-based games and immersive experience studio that also offers marketing creative services to game publishers. Comparable in vertical focus and UK base.
• Ryzed: Gaming-focused creative agency producing trailers, social content, and marketing campaigns for publishers and developers. Direct competitor serving similar AAA and indie client mix.

Broad incumbents

• Buck: Creative studio producing design, motion, and experience work for entertainment brands including game publishers. Overlaps with Other Things on trailer production and key art creation.
• Droga5 (Accenture Song): Globally recognised creative agency that has produced major gaming launches (e.g., Xbox campaigns). Much larger and broader than Other Things but competes at the top end of AAA game briefs.
• Keyword Studios (marketing services division): Globalised games services group with creative, marketing, and production offerings to game publishers. Much larger and broader than Other Things but the marketing-services arm is the closest overlap.
• B-Reel: Global creative agency with a strong games and interactive entertainment portfolio producing trailers, interactive campaigns, and branded content. Larger and broader but competes for similar AAA briefs.
• Wieden+Kennedy: Independent global creative agency with extensive gaming and entertainment marketing work (e.g., campaigns for major consoles and publishers). Operates at a much larger scale but competes for the same high-profile game launches.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/other-things-agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Other Things