Ótica Vizzio

What Ótica Vizzio does

Ótica Vizzio (legal entity GGS COMERCIAL) is a single-location optical retail business founded in 2019 and headquartered in the Parque Ipê neighborhood of São Paulo, Brazil. The company sells prescription glasses (Óculos de Grau), sunglasses (Óculos de Sol), and children's eyewear (Óculos Infantil), carrying a curated portfolio of 20+ licensed designer brands that includes Ray-Ban, Versace, Michael Kors, Ralph Lauren, Emporio Armani, Armani Exchange, Coach, Vogue, Victor Hugo, Charlotte, Malibu, Ana Hickmann, Kipling, Speedo, Fila, and Bambinni. Products are priced from R$230 (entry-level Charlotte/Malibu) to R$2,490 (premium Versace), and the company emphasizes authentic branded merchandise with factory warranty.

The business operates a brick-and-mortar showroom at Rua Inacio Cervantes, 1150 — Parque Ipê, complemented by a Wix-based e-commerce storefront at oticasvizzio.com.br that offers nationwide delivery within approximately 5 business days. Sales channels also include WhatsApp Business (5511945223500) for direct inquiries and orders, plus organic social media presence on Instagram (@otica_vizzio), Facebook (oticasvizzio), and YouTube. Content marketing is delivered through an on-site blog covering eye-health topics such as UV protection from sunglasses.

Revenue is generated entirely through one-time unit-priced retail transactions (no subscription or recurring model), with no enterprise contracts, named accounts, or institutional customers. The team consists of 5 employees, the company is privately held with no disclosed outside investors, and it operates without a mobile app, APIs, or proprietary technology beyond the standard Wix commerce platform. No AI/ML, data, or technology differentiation is present; the proposition is built on premium brand curation and a multi-channel local retail presence.

Name

Ótica Vizzio

Legal name

GGS COMERCIAL

Website

https://oticasvizzio.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ótica Vizzio is a single-store optical retailer in São Paulo's Parque Ipê neighborhood, selling prescription glasses, sunglasses, and children's eyewear across 20+ licensed designer brands via a Wix e-commerce site, WhatsApp, and a physical showroom.

Ownership category

akta.pro rank

Product category

Optical Retail

NAICS

Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)

Keywords

• Optical retail
• Prescription eyewear
• Designer sunglasses
• Children's eyewear
• Eyewear store

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales of Eyewear: Revenue generated through one-time sales of prescription glasses (óculos de grau), sunglasses (óculos de sol), and children's eyewear. Products include frames and lenses from premium designer brands. The store operates as both a physical retail location and an e-commerce platform, accepting purchases through the website and WhatsApp.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ótica Vizzio is a brick-and-mortar optical retail store in São Paulo's Parque Ipê neighborhood, also operating an e-commerce website that sells prescription glasses (Óculos de Grau), sunglasses (Óculos de Sol), and children's eyewear (Óculos Infantil). The store carries a curated portfolio of 15+ premium designer brands including Ray-Ban, Versace, Michael Kors, Ralph Lauren, Emporio Armani, Coach, Vogue, and others. Products are sold across price points ranging from R$230 to R$2,490, with original branded products backed by factory warranty.

Product overview

Ótica Vizzio is a brick-and-mortar optical retail store in São Paulo, Brazil (Parque Ipê), operating an e-commerce platform. The business offers a unified portfolio of eyeglasses comprising three core product categories: prescription glasses (Óculos de Grau), sunglasses (Óculos de Sol), and children's glasses (Óculos Infantil). The product portfolio includes 20+ designer brands including Ray-Ban, Michael Kors, Ralph Lauren, Versace, Emporio Armani, Armani Exchange, Vogue, Coach, Victor Hugo, Charlotte, Malibu, Ana Hickmann, Kipling, Speedo, Fila, and Bambinni. The store provides UV protection features on sunglasses and emphasizes authentic branded products with factory warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Óculos de Sol (Sunglasses) Sunglasses offering UV protection for eyes, available in various designer brands and styles, sold to individual consumers via physical store and e-commerce.
• Óculos de Grau (Prescription Glasses) Prescription eyeglasses for vision correction featuring various designer frame brands, sold to individual consumers who need corrective lenses.
• Óculos Infantil (Children's Glasses) Eyeglasses designed for children, available in various styles and sizes, targeting parents purchasing eyewear for their kids.

Quantifiable outcome

• Original products with factory warranty - all products come with authenticity guarantee

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Óticas Poupe Mais: Brazilian optical retailer offering prescription glasses and sunglasses through multi-store footprint. Comparable in product mix and target customer, though positioned more toward value/entry pricing than Ótica Vizzio's premium focus.
• Óticas Diniz: Major Brazilian optical retail chain with hundreds of stores, offering prescription glasses, sunglasses, and contact lenses. Same multi-brand retail model targeting fashion-conscious Brazilian consumers at multiple price points.
• Sunglass Hut: International multi-brand premium sunglasses retailer (EssilorLuxottica) with stores in Brazilian malls. Directly comparable premium sunglasses retail model carrying many of the same designer brands (Ray-Ban, Versace, Michael Kors) as Ótica Vizzio.
• Chilli Beans: Brazilian-born fashion sunglasses and optical brand with own-branded retail stores across Brazil. Comparable as a sunglasses-forward Brazilian eyewear retailer, though differentiated by owning its proprietary brand rather than multi-brand distribution.
• Óticas Carol: Largest Brazilian optical retail chain, offering prescription eyewear and sunglasses across multiple price tiers including premium designer brands. Directly comparable to Ótica Vizzio in product category and customer base, though significantly larger in scale and geographic footprint.
• Hotez Óticas: Brazilian optical retail chain offering prescription eyewear, sunglasses, and contact lenses across multiple stores. Directly comparable multi-brand optical retail model serving Brazilian consumers.

Broad incumbents

• Lenscrafters: International optical retail chain (EssilorLuxottica) offering prescription eyewear, exams, and designer frames with presence in Brazil. Comparable in product category and premium-brand assortment, but operates as a broader, wider-format incumbent with in-store optometry services.

Regional players

• Renner Óticas (Lojas Renner): Brazilian department store chain that operates optical counters offering prescription glasses and sunglasses. Adjacent competitor serving Brazilian consumers through a different retail format (department-store optical counter) rather than standalone optical store.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC86ZiIJaBOudD2i4Ds6p-cg
• Facebookfacebook.com/oticasvizzio
• Instagraminstagram.com/otica_vizzio
• LinkedInlinkedin.com/company/%C3%B3tica-vizzio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ótica Vizzio