Otodis

What Otodis does

Otodis is a New Caledonia-based auto parts retailer founded in 2010 and operated as a subsidiary of the diversified local group CIPAC SA. The company runs three physical retail stores in Ducos (Nouméa), Bourail, and Koné, selling spare parts, batteries, lubricants, and automobile accessories across 16 product categories covering ignition, filtration, braking, suspension, engine and clutch, electrical systems, PPE, tools, license plates, maintenance products, technical products, tire repair, and accessories. It distributes parts from major brands including Corteco, Federal-Mogul, Gates, UFI Filters, Valeo, NGK, UNIL OPAL, Total, and Loctite, and holds a partnership with the DITTT (Direction des Transports Terrestres) to issue official vehicle registration plates through its stores.

The business serves two primary customer segments in parallel: individual consumer vehicle owners seeking parts for DIY maintenance and repair, and professional garages and mechanics requiring reliable bulk supply. Otodis also runs an entrepreneur-assistance program that provides setup, shelving, labeling, and sales guidance to new entrants in the local automotive aftermarket, effectively seeding future B2B customers. Pricing is quote-based rather than publicly listed, and the company offers free delivery service and an environmental waste collection program (used batteries and oils picked up from customers for proper disposal).

Otodis has no proprietary technology, no digital commerce platform, no app, and no disclosed e-commerce channel; its go-to-market is built entirely on physical retail presence, a quote-request website, and a Facebook page. Revenue is not disclosed and the company operates with a stated headcount of 8 employees, indicating a small counter-style retail operation scaled to the addressable demand of the New Caledonian vehicle parc rather than a high-volume warehouse or digital-led model.

Name

Otodis

Legal name

CIPAC SA

Website

https://otodis.nc

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Otodis is a New Caledonia-based auto parts retailer operating three stores in Ducos, Bourail, and Koné under parent CIPAC SA. It sells spare parts, batteries, lubricants, and accessories to individual consumers and professional garages, and issues government license plates via a DITTT partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Nouméa (Ducos)

HQ country

New Caledonia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Auto Parts Retail: Sale of spare parts including ignition components, filtration, braking, suspension, engine/clutch, electrical parts, wheel bearings, and other automotive components to professionals and individual consumers.
2. Batteries and Electrical: Sale of automotive batteries (moto, VL, PL/TP, marine), battery chargers, and boosters.
3. Lubricants and Additives: Sale of motor oils, hydraulic oils, transmission fluids, and greases from brands including UNIL OPAL and Total.
4. Accessories: Sale of car accessories including seat covers, floor mats, sun shades, steering wheel covers, vehicle registration plates, and other miscellaneous items.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Otodis is an auto parts retailer operating three physical stores across New Caledonia, selling automobile spare parts, batteries, lubricants, and accessories. The company serves both professional mechanics/garages and individual car owners, supported by services such as bulk procurement assistance, new entrepreneur startup support, product sourcing, and after-sales service.

Product overview

OTODIS is an auto parts and accessories retailer founded in 2010, operating as a single unified retail business across three physical store locations in New Caledonia (Ducos, Bourail, and Koné). The company offers a comprehensive portfolio of 16 product categories including ignition, filtration, braking, suspension, lubricants/additives, engine/clutch, electrical parts, batteries, PPE, tools, license plates, maintenance products, technical products, tire repair, accessories, and other parts. OTODIS serves both professionals (garages, mechanics) and individual consumers, providing free quotes, delivery services, and environmental waste collection (batteries, used oils). The company carries branded products from partners including Corteco, Federal-Mogul, Gates, NGK, Valeo, SNR, Sogefi, and UNIL OPAL, positioning itself as a provider of quality auto parts at competitive prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto spare parts Retail sale of automobile spare parts for vehicle maintenance and repair, available to both individual car owners and professional garages/mechanics in New Caledonia.
• Automotive batteries Retail of automotive batteries sold in-store to individual car owners and professional customers for vehicle replacement needs.
• Lubricants Retail of automotive lubricants for engine and vehicle maintenance, supplied through Otodis store locations to professional and individual customers.
• Automotive accessories Retail of automobile accessories (non-listed as primary spare parts) sold through physical store locations to individual car owners and professional customers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered standard and core.

• CortecostandardOthersBrand partner supplying auto parts sold through Otodis retail locations.
• Federal-MogulstandardOthersAuto parts brand available through Otodis stores.
• GatesstandardOthersBelt and hose manufacturer whose products are sold by Otodis.
• UFI FiltersstandardOthersFiltration products supplier for Otodis customers.
• ValeostandardOthersMajor automotive parts manufacturer whose products are available at Otodis.
• UNIL OPALstandardOthersLubricant and industrial products brand, including oils, greases, and tools sold through Otodis.
• TotalstandardOthersMajor energy company whose lubricants and oils are available at Otodis.
• NGKstandardOthersSpark plug and ignition specialist brand available at Otodis.
• LoctitestandardOthersAdhesive and sealant brand available at Otodis.
• DITTT (Direction des Transports Terrestres)coreOthersOfficial government partner for vehicle registration plate services. Otodis offers license plate sales in partnership with the DITTT, allowing customers to obtain their registration plates through Otodis locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Autodistribution (AD): French independent auto parts distributor serving a network of affiliated garages and retailers. Closely comparable to Otodis on the model of supplying professional mechanics and resellers with multi-brand parts.
• Mister Auto: French online auto parts retailer offering transparent pricing and broad catalog across multiple categories. Relevant as a competitive alternative to Otodis's quote-based, physical-only model for French-speaking customers.
• Speedy: French auto service and maintenance chain. Relevant peer for the parts-plus-service model and for the brand-partner-driven retail approach that Otodis uses.
• Point S: International tire and auto service franchise network headquartered in France. Comparable on the retail/service model, multi-location footprint, and supplier relationships in the tire and maintenance categories that Otodis also serves.
• Feu Vert: French auto parts and maintenance retailer with a network of physical centers. Comparable to Otodis on product breadth (parts, accessories, services) and the dual B2B/B2C customer base, though operating in mainland France.
• Norauto: French-headquartered multi-format auto parts retailer and service center chain. Most directly comparable to Otodis on the model of physical store-based auto parts retail serving both professionals and consumers, though at vastly larger scale across Europe.
• Oscaro: Major French online auto parts marketplace with transparent catalog pricing. Comparable as a multi-category auto parts retailer targeting both professionals and consumers in the French market.

Broad incumbents

• Genuine Parts Company (NAPA Auto Parts): US-listed distributor of automotive replacement parts through the NAPA network. Comparable as a multi-category auto parts retailer serving both professional installers and consumers, though far larger and US-focused.
• Würth: Global automotive and industrial parts supplier with multi-category catalogs and direct-sales distribution. Comparable on multi-category parts distribution and professional customer targeting, though operating globally at much larger scale.
• Alliance Automotive Group: Large European distributor of aftermarket automotive parts serving multiple territories. Comparable on multi-brand auto parts distribution, but operates at significantly greater scale and geographic breadth than Otodis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/otodisnc
• LinkedInlinkedin.com/company/otodis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otodis