Otometrics Shanghai

What Otometrics Shanghai does

Otometrics Shanghai is a small (7 employees) China-registered regional entity, founded in 2011 and domiciled in Shanghai, that operates as a local channel for the Otometrics sub-brand within the global Natus Sensory portfolio. Natus Sensory is described as a global leader in solutions for screening and assessing hearing, balance, and vision, combining clinical insight with proven innovation to support healthcare professionals worldwide. Otometrics specifically focuses on hearing and balance diagnostics, with a product lineup that includes audiometers, tympanometers, auditory evoked potential systems, diagnostic otoacoustic emissions equipment, video otoscopes, hearing aid fitting systems, and balance assessment platforms.

The underlying technology base spans medical diagnostic instrumentation — videonystagmography (VNG), video head impulse testing (vHIT), caloric irrigators, automated auditory brainstem response (AABR) and OAE newborn screeners, ophthalmic imaging (RetCam Envision), 3D ear scanning (Otoscan), and LED phototherapy for neonatal jaundice — supported by proprietary diagnostic and practice-management software platforms. Notable architectural choices include the ICS Dizcovery platform, which unifies VNG, vHIT, and caloric testing under plug-and-play goggles and a single software interface, reducing equipment complexity and workflow friction for vestibular clinicians. Aurical provides a modular hearing aid fitting workflow, and Otoscan applies 3D scanning to hearing care counseling.

The business model rests on three revenue streams: (1) hardware sales of capital diagnostic and screening equipment to hospitals, clinics, and specialty practices; (2) service and support, including technical service, calibration, and service programs; and (3) education and training delivered through academies for hearing, balance, vision, and neonatal care professionals. Go-to-market is a consultative enterprise field sales model with direct engagement (request a quote, contact us) augmented by a channel partner program (partner.natus.com) for global distribution reach. The primary customer segments are audiology and hearing care professionals, balance and vestibular specialists, neonatal and pediatric care facilities, and vision care and ophthalmology practices, all served via B2B enterprise pricing with no publicly disclosed price list.

Name

Otometrics Shanghai

Legal name

Otometrics Shanghai

Website

https://otometrics.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Otometrics Shanghai is a China-based regional entity within the Natus Sensory global portfolio, distributing hearing, balance, vision, and newborn care diagnostic medical devices to audiologists, vestibular specialists, neonatal units, and ophthalmologists through direct enterprise sales and channel partners.

Ownership category

akta.pro rank

Product category

Hearing and Balance Diagnostic Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Ophthalmic Goods Manufacturing (339115)

SIC

Measuring & Controlling Devices, Nec (3829), Ophthalmic Goods (3851), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industry

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

Keywords

• Hearing diagnostic equipment
• Balance assessment systems
• Audiology medical devices
• Vestibular diagnostic solutions
• Newborn hearing screening

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Medical Device Sales: Sale of diagnostic and screening medical equipment including audiometers, tympanometers, VNG systems, hearing aid fitting solutions, ophthalmic imaging systems, and newborn care devices
2. Service and Support: Technical service, calibration, and service programs for medical diagnostic equipment
3. Education and Training: Training academies providing clinical education and knowledge resources for healthcare professionals

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Otometrics Shanghai is the regional Chinese entity operating under the Natus Sensory parent company, distributing and supporting the Otometrics sub-brand portfolio of medical diagnostic and screening devices for hearing, balance, and vision assessment. The offering includes audiometers, tympanometers, VNG/vHIT systems, 3D ear scanning solutions, hearing aid fitting systems, ophthalmic imaging systems, and newborn screening devices.

Product overview

Natus Sensory is a global leader in healthcare solutions for screening and assessing hearing, balance, and vision. The company offers a comprehensive portfolio of medical diagnostic devices organized into major categories: Hearing Assessment (including Audiometers, Tympanometers, Auditory Evoked Potentials, and Diagnostic Otoacoustic Emissions), Hearing Aid Fitting (featuring Otoscan for 3D ear scanning, Fitting systems, and Video Otoscope), Balance Assessment (with ICS Dizcovery VNG solution, Video Head Impulse Test, and Caloric Irrigator), Infant Hearing Screening (AABR and OAE/ABR Screeners), Vision Screening (including RetCam Envision ophthalmic imaging), Newborn Care (Jaundice LED phototherapy, Radiometer, Keriton feeding management, and Eye Protectors), and Software solutions. The Otometrics sub-brand focuses specifically on hearing and balance diagnostics. The product architecture combines specialized diagnostic instruments with unified software platforms, enabling healthcare professionals to perform comprehensive sensory assessments across audiology, vestibular, ophthalmology, and neonatology disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• Otometrics: A name long trusted in hearing and balance diagnostics. Otometrics products include audiometers, tympanometers, auditory evoked potentials, fitting systems, and video otoscopes.

Products and services

• ICS Dizcovery All-in-one Videonystagmography (VNG) solution with plug & play goggles and unified diagnostic software for VNG, vHIT, and caloric testing, used by balance and vestibular specialists.
• Otoscan Digital 3D ear scanning solution for hearing care counseling and hearing aid fitting, used by audiologists and hearing aid dispensers.
• RetCam Envision Ophthalmic imaging system for pediatric ocular imaging and retinopathy of prematurity screening, used by ophthalmologists and neonatal care units.
• Aurical Complete modular hearing aid fitting system supporting the entire hearing aid fitting process, used by audiologists and hearing aid dispensers.
• Audiometers Hearing assessment instruments for measuring hearing thresholds, used by audiologists and hearing care professionals.
• Tympanometers Middle ear measurement devices for assessing eardrum function, used by audiologists and ENT specialists.
• Auditory Evoked Potentials Diagnostic equipment for measuring neural responses to auditory stimuli, used by audiologists and neurologists.
• Diagnostic Otoacoustic Emissions Equipment for measuring otoacoustic emissions for inner ear function assessment, used by audiologists and hearing screeners.
• Video Otoscope Visual examination tool for capturing video images of the ear canal and tympanic membrane, used by audiologists and ENT clinicians.
• Videonystagmography (VNG) Balance assessment system for recording and analyzing eye movements during vestibular testing, used by vestibular specialists.
• Video Head Impulse Test (vHIT) Diagnostic tool for assessing vestibular function through head impulse testing, used by vestibular and balance specialists.
• Caloric Irrigator Vestibular stimulation device using temperature-controlled water or air for balance assessment, used in vestibular testing clinics.
• AABR Newborn Hearing Screeners Automated Auditory Brainstem Response screening systems for newborn hearing assessment, used by hospitals and neonatal units.
• OAE / ABR Screeners Combined Otoacoustic Emission and Auditory Brainstem Response screening devices for infant hearing screening programs.
• Ophthalmic Imaging Imaging systems for pediatric eye examination and retinopathy screening, used by ophthalmologists and NICUs.
• Jaundice LED Phototherapy LED-based phototherapy systems for treating neonatal jaundice, used in hospital neonatal and NICU settings.
• Radiometer Light measurement devices for phototherapy equipment calibration, used by neonatal care and biomedical engineering teams.
• Keriton Feeding management system for neonatal care, used by NICU staff and hospitals for infant feeding tracking.
• Eye Protectors Protective eyewear for infants during phototherapy treatment, used by neonatal care units.
• Diagnostic and Practice Management Software Diagnostic and practice management software solutions for hearing, balance, and vision assessment, used by clinics and hospitals.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sivantos / WS Audiology (Signia): Formed by the merger of Siemens Audiology (Sivantos/Signia) and Widex; a major global incumbent in hearing aids and fitting solutions with overlapping diagnostic and fitting categories.
• Demant (Oticon): Parent of Oticon hearing aids and Interacoustics diagnostics; a broad incumbent offering an end-to-end hearing and balance portfolio that competes with Natus Sensory/Otometrics across devices, fittings, and diagnostics.
• GN Hearing: Hearing aids and audio innovator (ReSound, Beltone, Jabra) that competes broadly in clinical audiology channels, including China, against Natus Sensory's audiology diagnostics.
• Sonova: Global hearing care group (Phonak, Unitron, Advanced Bionics) with diagnostic and fitting solutions that overlap with Otometrics' hearing assessment and Aurical fitting systems.
• Natus Medical (parent level): The US-listed parent-level entity historically behind Natus Sensory; comparable as a multi-specialty neonatal, audiology, and neurology device manufacturer competing with the same hospital buyers in China.

Direct peers

• Interacoustics: Denmark-based manufacturer of audiology and vestibular diagnostic instruments (audiometers, tympanometers, VNG/vHIT) that competes head-to-head with Otometrics in hearing and balance assessment worldwide, including in China.
• PATH Medical: Germany-based audiology and neuro-otology diagnostic equipment vendor offering AEP, OAE, and vestibular solutions that overlap with several Otometrics product lines.
• MedRx: US-based maker of audiometers, tympanometers, hearing aid fitting systems, and real-ear measurement equipment that directly competes with Otometrics' diagnostic and fitting portfolio.
• MAICO Diagnostics: Specialist in audiometers, tympanometers, OAE/ABR screeners, and newborn hearing screening devices; a focused direct competitor in the same clinical categories served by Otometrics.

Regional players

• Topcon Healthcare: Ophthalmic imaging and screening solutions provider with strong Asia/Japan distribution that competes with RetCam Envision in pediatric ophthalmic and vision screening workflows across the region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/otometrics-shanghai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otometrics Shanghai