What Interacoustics does

Interacoustics A/S is a Danish medical equipment manufacturer, headquartered in Middelfart, Denmark, that has supplied diagnostic audiology and balance testing equipment for more than 50 years. The company operates as a subsidiary of the Demant Group, a publicly listed global hearing healthcare conglomerate. Its product portfolio spans screening, diagnostic, and clinical audiometers; ABR and ASSR evoked-potential systems; otoacoustic emission (OAE) devices; tympanometers; hearing aid fitting systems such as the Affinity Compact; and a balance testing franchise built around the VisualEyes VNG platform, EyeSeeCam vHIT goggles, VORTEQ IMU add-on bundles, and Orion rotary chairs. In September 2024 Interacoustics extended into vestibular rehabilitation with the Virtualis line, which pairs HTC Vive VR hardware with dynamic posturography force plates and software modules (MotionVR, StaticVR, BalanceVR, PhysioVR). OtoAccess integration software connects the equipment base to EMR/EHR systems.

The company's technology architecture is a platform-plus-modules model: VisualEyes serves as an integrated VNG/vHIT/rotary chair platform, Virtualis as a modular VR rehabilitation system, and Affinity Compact and Equinox Evo as upgradeable audiometric platforms. AI capability is explicitly claimed only for the Virtualis VR system, where it is positioned as enabling adaptive simulations for vestibular desensitization; no proprietary AI models, datasets, or patents are disclosed. The Interacoustics Academy provides CPD/CEU-accredited clinical training, on-demand courses, clinical diplomas in ABR and VNG, and a virtual clinic simulator.

Interacoustics sells globally through a network of authorized distributors and local representatives; pricing is quote-based, with no direct e-commerce channel. Revenue streams derive primarily from hardware sales of diagnostic equipment, supplemented by integration software (OtoAccess), clinical training and Academy services, and ongoing support. End customers include audiologists and hearing specialists, balance clinics and vestibular specialists, hospitals and clinical centers (including NHS audiology departments), and research institutions. The company holds ISO 13485:2016, MDSAP, and CE-Mark under EU MDR 2017/745 certifications, supporting regulated sales across major medical device markets.

Name

Interacoustics

Legal name

Interacoustics A/S

Website

https://interacoustics.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Interacoustics A/S is a Denmark-based medical equipment manufacturer and Demant Group subsidiary that supplies diagnostic audiology and balance testing equipment, plus VR-based vestibular rehabilitation, to audiologists, balance clinics, and hospitals worldwide through a global distributor network.

Ownership category

akta.pro rank

Product category

Diagnostic Audiology and Balance Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Assistive Listening & Classroom Audio (FM/DM, Soundfield) Systems (EDAKAIAE), Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription) (EDAFAKAC), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Diagnostic audiology equipment
• Balance testing systems
• Hearing aid fitting
• Vestibular rehabilitation
• Medical hearing devices

Headquarters

HQ city

Middelfart

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Diagnostic Equipment Sales: Sale of medical diagnostic equipment including audiometers, ABR, OAE devices, tympanometers, balance testing equipment, and rehabilitation systems. Products are sold globally through distributors.
2. Integration Software (OtoAccess): OtoAccess integration software enables EMR/EHR connectivity, sold as a companion product to diagnostic equipment.
3. Clinical Training and Academy Services: Interacoustics Academy provides online courses, webinars, clinical diplomas (ABR, VNG), and virtual clinic training for continuing education.
4. Support and Training Services: Product support, customer stories, and ongoing training services for equipment users.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Interacoustics designs, manufactures, and supplies diagnostic audiology and balance testing equipment for hearing healthcare professionals. Its portfolio spans audiometers, ABR/ASSR equipment, OAE devices, tympanometers, hearing aid fitting systems, vestibular/balance testing platforms (VisualEyes, EyeSeeCam vHIT, rotary chairs), and AI-powered VR-based vestibular rehabilitation systems (Virtualis MotionVR, StaticVR, BalanceVR, PhysioVR), complemented by OtoAccess EMR/EHR integration software and the Interacoustics Academy clinical training platform.

Product overview

Interacoustics is a world-leading supplier of equipment for diagnostic audiology and balance testing with a platform-plus-modules architecture. The product portfolio centers on the VisualEyes VNG system (available in 505, 515, and 525 tiers) which integrates VNG, vHIT, rotary chair testing, and functional VOR assessment, enhanced by the VORTEQ add-on bundle for head position/speed tests including fvHIT. The balance rehabilitation portfolio centers on the Virtualis brand, encompassing MotionVR (VR goggles + dynamic 360-degree force plate for CDP), StaticVR (portable force plates), and BalanceVR/PhysioVR software modules. Audiology products include ABR equipment, OAE devices, audiometers (Equinox Evo, Affinity Compact), tympanometers, and hearing aid fitting systems. OtoAccess integration software connects equipment to EMR/EHR systems. The Interacoustics Academy provides online training, clinical diplomas, and a virtual clinic platform.

Differentiator

Problem solved

Functional benefit

Brands

• Virtualis: Virtual reality-based balance rehabilitation solutions including VR goggles, dynamic and static posturography force plates for vestibular rehabilitation. Part of the Interacoustics balance portfolio.
• Micromedical
• VisualEyes
• VORTEQ
• EyeSeeCam

Products and services

• Equinox Evo Comprehensive audiometric solution for hearing assessment of all ages, combining audiometer functionality with a touch keyboard interface for diagnostic and clinical workflows.
• Affinity Compact Hearing aid fitting system combining advanced technology with compact aesthetics, offered in four versions with upgrade paths; used by audiologists and hearing aid dispensers for precise hearing aid fitting.
• Audiometers Range of screening, diagnostic, and clinical audiometers for hearing assessment across all age groups, including pediatric audiology workflows.
• ABR Equipment Premium equipment for ABR (Auditory Brainstem Response) testing, ASSR testing, and auditory evoked potentials used in clinical and pediatric audiology.
• OAE Devices Otoacoustic emission (OAE) devices ranging from screening to clinical DPOAE and TEOAE testing for hearing assessment and newborn screening.
• Tympanometers Diagnostic and clinical tympanometers for middle ear assessment used by audiologists and ENT specialists.
• VisualEyes Comprehensive videonystagmography (VNG) system offering VNG, vHIT, rotary chair testing, and functional VOR testing in one integrated platform, available in 505, 515, and 525 configurations for balance clinics and vestibular specialists.
• EyeSeeCam vHIT Video head impulse test (vHIT) system with lightweight goggles and built-in IMU sensor for objective assessment of the vestibulo-ocular reflex (VOR) across all six semicircular canals.
• Orion Rotary Chairs Orion Auto-Traverse, Comprehensive, and Reclining rotary chairs for vestibular function assessment in balance clinics.
• Air Fx / Aqua Stim Caloric Irrigators Caloric irrigators for bithermal caloric testing of vestibular function, compatible with VisualEyes systems.
• Virtualis VR Balance Rehabilitation Solution AI-powered virtual reality balance rehabilitation system combining immersive VR environments with dynamic and static posturography force plates for vestibular and neurological rehabilitation, including MotionVR, StaticVR, BalanceVR, and PhysioVR software modules.
• PhysioVR VR software for rehabilitation combining balance and motor skills training with upper extremity range of motion, mirror therapy, and reflex training modules.
• OtoAccess Integration Software Integration software enabling connection of Interacoustics equipment to EMR and EHR systems for streamlined data handling in clinical workflows.
• Interacoustics Academy Educational platform offering on-demand courses, webinars, clinical diplomas in ABR and VNG, and a virtual clinic with simulated patients for training audiologists and balance specialists; CPD/CEU accredited by AAA, BAA, and Aus Col.

Quantifiable outcome

• VR-based vestibular rehabilitation shortens rehabilitation process effectively
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Demant GroupcoreStrategic or Co-development PartnerInteracoustics is part of the Demant Group, a global hearing healthcare company. Personal data may be shared with partner companies within the Demant Group for product and service delivery, improvement, and development. Parent company structure.
• HTC Vive (VR Hardware)coreTechnology or IntegrationInteracoustics uses HTC Vive VR hardware including Focus Vision VR headset for Virtualis rehabilitation solutions. The MotionVR system uses HTC Vive Ultimate Trackers for motion tracking in VR environments.
• Global DistributorscoreChannel Partner/ Reseller/ DistributorWorldwide network of local distributors handle product sales, installation, and support in respective markets. Customers are directed to local distributors for quotes and purchases.
• OtoAccess Integration PartnerscoreTechnology or IntegrationOtoAccess integration software connects Interacoustics equipment with EMR and EHR systems, enabling healthcare facilities to integrate diagnostic data into their practice management systems.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GN Hearing (GN Audio / Beltone): GN is a Denmark-based global hearing-aid and audio incumbent that, through its GN Hearing and GN Audio divisions, also develops audiology diagnostics and fitting equipment. It competes with Interacoustics in clinical audiometry and hearing-aid verification, though it is more dominant in hearing aids and consumer audio than in vestibular diagnostics.
• Cochlear Limited: Cochlear is a global implantable hearing solutions company that also supports audiology diagnostic workflows and clinical assessment tools. While primarily an implant maker, its diagnostics-adjacent offerings and clinical relationships make it a broader incumbent peer in hearing healthcare alongside Interacoustics.

Direct peers

• Inventis: Inventis is an Italian audiology equipment manufacturer producing audiometers, tympanometers, ABR/OAE systems, and hearing-aid fitting solutions. It targets the same audiologist and ENT clinic segments as Interacoustics and is a comparable niche European rival in diagnostic audiology hardware.
• MAICO Diagnostics: MAICO Diagnostics is a Germany-based manufacturer of screening and clinical audiometers, tympanometers, ABR/OAE devices, and hearing-aid fitting systems. It competes directly with Interacoustics in the screening-to-diagnostic audiometry segment sold to audiologists, pediatricians, and ENT practices worldwide.
• Natus Medical: Natus Medical is a US-listed neurodiagnostic and hearing-care device maker offering ABR/OAE screening, audiometry, and balance/vestibular systems. Its Bio-Logic and Otoscan product lines directly overlap with Interacoustics' diagnostic audiology portfolio, making it one of the closest head-to-head competitors for hospital and ENT clinic buyers.
• MedRx: MedRx is a US-based manufacturer of diagnostic audiology and hearing-aid fitting equipment, including audiometers, real-ear measurement systems, and tympanometers. It is a direct peer to Interacoustics in the audiology clinic equipment segment, particularly for hearing-aid dispensing practices in North America.
• Intelligent Hearing Systems (IHS): IHS develops electrophysiological and hearing diagnostic devices (ABR, ASSR, OAE) for clinical and research use. It competes with Interacoustics' ABR equipment line in hospitals, NICUs, and research institutions running evoked-potential test protocols.
• Neuro Kinetics: Neuro Kinetics specializes in vestibular and balance diagnostic equipment, including VNG, rotary chairs, and VOR testing platforms used by ENT and neuro-otology clinics. It is a focused direct competitor to Interacoustics' VisualEyes and Orion rotary chair lines in the vestibular assessment category.

Emerging players

• PATH Medical: PATH Medical is a Germany-based specialist in audiological diagnostics and vestibular assessment equipment, including ABR/ASSR and evoked-potential systems. It is a smaller, niche European competitor overlapping with Interacoustics' ABR and electrophysiology product lines for clinical and research customers.

Others

• Otometrics (Demant sister-brand): Otometrics is the Demant Group's clinical audiology and balance hardware brand that historically overlapped with Interacoustics. While both sit under Demant, Otometrics remains the most direct product-line analog (audiometry, balance/vestibular) and is often co-mentioned with Interacoustics in clinical procurement decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/interacoustics2
• LinkedInlinkedin.com/company/interacoustics-as

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interacoustics