Ottinger GmbH

Name

Ottinger GmbH

Legal name

Ottinger GmbH

Website

https://ottinger.de

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Singen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Snow Chain and Accessory Product Sales: Ottinger generates revenue primarily from the manufacture and sale of snow chains for all vehicle types, including passenger cars, SUVs, trucks, agricultural vehicles, forklifts, and special vehicles, as well as ancillary products such as shoe crampons and starting aids. Revenue is generated through both direct e-commerce sales to end consumers and B2B dealer channel sales. Products are sold as one-time hardware purchases with no recurring subscription component.
2. Aftermarket Services (Kettenservice): Ottinger offers chain services including function and wear inspections, size modifications, repairs, user training, and summer service (off-season chain storage and maintenance). These professional and spare parts services generate additional service revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ottinger GmbH designs, manufactures, and sells snow chains for vehicles of all types, including passenger cars, SUVs/4x4s, trucks, commercial vehicles, buses, agricultural and forestry tractors, forklifts, and special-purpose vehicles. The product range is complemented by starting aids (Anfahrhilfen) and shoe crampons (Schuhkrallen / Yeti), and supported by a vehicle-specific chain configurator tool, a 5-year long-term warranty, and aftermarket services including function/wear inspections, size modifications, repairs, user training, and off-season storage.

Product overview

Ottinger GmbH is a family-owned company (since 1965) specializing exclusively in snow, ice, and safety chains for vehicles of all types. The product portfolio centers on Schneeketten (snow chains) organized by vehicle category: PKW (passenger cars), SUV/4x4/light trucks/motorhomes, LKW/commercial vehicles/buses, snow clearance/agricultural/emergency vehicles, and forklifts/special vehicles. Adjacent products include Anfahrhilfen (starting aids) and Schuhkrallen (boot crampons). Notable specialized products include the SELFY self-mounting snow chain system, the Felgenschutzkette OTEC rim protection chain, Netzketten net chains in various grades (ASPEN, 8mm, 4x4/SUV variants), and the Traktor Doppelspurkette double-track chain. The company supports its product range with a Ketten-Konfigurator online tool, chain maintenance and repair services, spare parts, and a 5-year long-term warranty on all snow chains.

Differentiator

Problem solved

Functional benefit

Brands

• OTEC: Felgenschutzkette (rim protection chain) for vehicles with alloy rims
• SELFY
• ASPEN

Products and services

• Passenger Car Snow Chains (Schneeketten PKW) Snow chains designed for passenger cars, providing traction on snow and ice for individual consumers needing winter driving safety and regulatory compliance.
• SUV / 4x4 / Light Truck / Motorhome / Minibus Snow Chains Snow chains for SUVs, 4x4 vehicles, light trucks, motorhomes, and minibuses, including specialized net chain (Netzkette) variants with honeycomb-pattern mesh and OSS special steel D-profile grip links.
• Truck / Unimog / Commercial Vehicle / Bus Snow Chains Heavy-duty snow chains for trucks, Unimog vehicles, commercial vehicles, and buses requiring reliable traction in demanding winter service conditions.
• Disposal & Snow Clearance / Agricultural & Forestry / Tractor & Emergency Vehicle Snow Chains Specialized snow chains for waste disposal vehicles, snow clearance vehicles, agricultural and forestry tractors, and emergency service vehicles operating in extreme winter conditions.
• Forklift / Small Tractor / Snow Blower / Special Vehicle Snow Chains Snow chains for forklifts, small tractors, snow blowers, and special-purpose vehicles requiring bespoke chain solutions.
• Starting Aids (Anfahrhilfen) Starting assistance devices that help vehicles get moving on snow and ice, used as a complement to snow chains.
• Yeti Shoe Crampons (Schuhkrallen) Anti-slip boot crampons for safe walking on snow and ice, with spike placement in heel and toe areas of the sole and chain placement in the sole running surface area. Used by individual consumers and professional rescue personnel.
• OTEC Rim Protection Chain (Felgenschutzkette OTEC) Rim protection chain designed to protect alloy wheels from damage when using snow chains, addressing the trend of aluminum rims being used year-round including winter months.
• SELFY Passenger Car Snow Chain Mounting System (SELFY PKW-Schneeketten-Montagesystem) Innovative snow chain mounting system combining standing installation with automatic re-tensioning via a tension compensation roller, achieving new levels of mounting comfort for passenger car snow chains.
• ASPEN Net Chain (Netzkette ASPEN) High-grip, wear-resistant network chain for snowploughs, heavy commercial vehicles, construction machines, and wheel loaders, featuring close-meshed honeycomb chain network and ice-edge gripping links.
• Tractor Double-Track Chain (Traktor Doppelspurkette) Double-track chain primarily used on tractors in agriculture and forestry as well as in snow clearing operations.
• 8mm Net Chains (Netzketten in 8mm) Heavy-duty 8mm net chains for demanding commercial applications.
• Net Chains for 4x4 / SUV Vehicles (Netzketten für 4x4 / SUV-Fahrzeuge) Close-meshed, honeycomb-shaped chain network with 4.5mm D-profile gripping links made from OSS-special steel with tire contact surface design for SUVs and 4x4 vehicles.
• Chain Service (Kettenservice) Aftermarket service offering including function and wear inspections, size modifications, repairs, user training, and summer service (off-season chain storage and maintenance), available to both end consumers and commercial customers.

Quantifiable outcome

• 5-year long-term warranty provided on all snow chains as a quality guarantee.
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Trygg Sikkerhet AS: Norwegian supplier of snow chains and winter traction products focused primarily on the Scandinavian market. It is comparable in product category to Ottinger but serves a different geography with harsher, more consistent winter demand — a useful Nordic reference point for Ottinger.

Direct peers

• Maggi Catene S.r.l. Italian manufacturer of snow chains for passenger cars, trucks, agricultural, and earth-moving vehicles. Maggi directly overlaps Ottinger's product portfolio (PKW, SUV, LKW, agricultural/special) and competes across the same Alpine markets, including Italy and Switzerland.
• Weissenfels (RUD Group): Weissenfels, now part of the RUD Group, is an Austrian/German manufacturer of snow chains for passenger cars, trucks, and forklifts. It competes head-to-head with Ottinger across nearly the entire vehicle category mix (PKW, SUV, LKW, Stapler) and shares the DACH-centered European distribution footprint.
• Laclede Chaînes / Société Laclède: French manufacturer of snow chains and anti-slip devices for vehicles, including passenger cars and commercial fleets. Laclede overlaps Ottinger in European passenger and light-commercial chain categories and serves similar Alpine and Pyrenean end-markets.
• Pewag AG: Austrian-headquartered, family-owned manufacturer of snow chains and traction products for passenger cars, trucks, and special vehicles. Pewag is Ottinger's most direct European competitor, with overlapping product categories (passenger, SUV, commercial), a similar premium specialist positioning, and comparable pan-European dealer distribution.
• Taurus Chain (Miba AG / Hungarian chain operations): Taurus / Hungarian-based chain operations are established European manufacturers of snow and tire-protection chains for passenger and commercial vehicles. They overlap directly with Ottinger on product category and serve overlapping Central and Western European dealer networks.
• Veriga d.o.o. Slovenian manufacturer of snow chains and traction systems for passenger cars, trucks, and industrial vehicles. Veriga is a comparable regional specialist with overlapping SKUs across PKW, LKW, and special vehicles, selling into many of the same Alpine and Central European markets as Ottinger.

Broad incumbents

• Thule Group (König snow chains): Thule is a large Swedish outdoor and automotive accessories group whose König brand sells passenger-car and commercial snow chains. It is comparable to Ottinger in core snow-chain product but operates at far greater scale, with broader outdoor and roof-rack adjacencies that Ottinger does not offer.
• Continental ContiTech / winter traction accessories: Continental is a major tire and rubber-products manufacturer whose portfolio includes snow chains, textile snow socks, and related winter traction accessories sold through tire-dealer channels. Comparable to Ottinger in aftermarket winter-traction product category but operates at vastly greater scale and as one element of a broad tire and rubber portfolio.
• Michelin (Michelin Solutions / winter traction offerings): Michelin is a global tire manufacturer whose winter portfolio includes snow chains and related traction products marketed alongside its winter tires. It competes with Ottinger through brand, dealer relationships, and bundled tire-and-chain offerings rather than as a pure-play chain specialist.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ottinger-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ottinger GmbH